Posts tagged "Flower Trends"

cannabis-plant

Floral Designing With Marijuana?

June 20th, 2018 Posted by Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends 9 thoughts on “Floral Designing With Marijuana?”

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Would you consider floral designing with marijuana?

Cannabis-flower-arrangement

image via Instagram via budsandthornsla

It’s very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.

Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering marifloralsYes, that is correct, Marijuana in floral arrangements.

Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.

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Image via Instagram via budsandthornsla

For those who have dabbled in designing with cannabis/marijuana, the results have been positive with delicate flower arrangements incorporating a touch of marijuana, some even say the greens from the marijuana leaves actually create a balanced fusion in their designs. With more customers opting for marijuana in their florals mainly at weddings, the rise for birthday mariflorals is now picking up speed as well.

We grant that while some of you may think this is genius, others may find the idea downright inappropriate, but having awareness of the evolving flower industry is key to keeping us all current.

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image via instagram via mother_indica

At this time, due to current State laws in regards to Marijuana, the customer/client will actually need to provide the florist with the marijuana plant itself and must be legal in your area. After your customer provides the marijuana plants it cannot be delivered, it must be picked up by the customer.

DISCLAIMER: This article is for informational purposes only, we are in no way telling you to incorporate or sell marijuana with your florals. Please check your local laws before designing with cannabis, and do so at your own risk.

cannabis-centerpiece

image via Instagram via budsandthornsla

Florists, we would love to hear your feedback on designing with marijuana, and if you have incorporated marijuana in your florals please let us know all about it in the comment section below!

 


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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Captivating Florists to Follow on Instagram

October 25th, 2017 Posted by Blog, Floral Design, Florists for Change, Florists' Thoughts, Flower Trends, photos, Uncategorized 6 thoughts on “Captivating Florists to Follow on Instagram”

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art.

Today we’d like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers.

Meta Flora (@metafloranyc)

Image via Instagram by @Metafloranyc

Marisa Competello’s floral designs are more like floral sculptures. Her creations ooze with inspiration and innovation. We love showcasing her designs, and highly recommend you find her on Instagram.

Moonflower Design (@moonflower_design)

Image via Instagram by @moonflower_design

Mandy O’Shea and her husband have made headlines with 3 Porch Farm, their floral design studio in Athens, Georgia, using only the flowers and botanicals they grow. Their designs play with symmetry and texture, creating a forward focus. With over 26.7k followers on Instagram its no wonder @moonflower_design is creating a buzz.

Lewis Miller Designs (@lewismillerdesign)

Image via Instagram by @lewismillerdesign

We raved about floral designer Lewis Miller in our write-up The Art of Flowers. We appreciate florists who continually step outside the box and show the world how to appreciate flowers. Lewis Miller wins for his exceptional floral works of art and allowing us all to see floral arrangements in a whole new way.

Lucy the Flower Hunter (@lucytheflowerhunter)

Image via Instagram by @lucytheflowerhunter

Viewing Lucy the Flower Hunter’s designs is like stepping back in time and traveling into the future. Her modern-vintage floral designs are so magnificent and enchanting.

Kiana Underwood (@tulipinadesign)

Image via Instagram by @tulipinadesign

Kiana Underwood is encouraging many newcomers to join the floral design world on Instagram with her bespoke event floral designs. With over 274K followers she is not one to miss, her beautifully feminine floral masterpieces are sure to inspire.

 

 

Florists, do you have a florist or flower shop that are a must-follow on Instagram? Please share your feedback in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

floral-2017-trends-forecast

Top 5 Fall Flower Trends Forecast

August 16th, 2017 Posted by Blog, Floral Design, Flower Trends 4 thoughts on “Top 5 Fall Flower Trends Forecast”

Fall-Floral-Forecast-trends-2017 Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore.

This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media.

Take a look at the top 5 Fall Forecasted Trends below and see if this is something you are currently implementing or inspired to try something new.

 

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image via Instagram via la flor flower

 5. Flower Baskets

It’s safe to say that flower baskets are used pretty much daily by floral designers, how wonderful that they are now actually trending for the upcoming Fall season.

The biggest component here is to use quality baskets with an organic flower design which is slightly more structured.

 

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image via Instagram via fleurette

4. Flowers In A Box

Oh my! Flowers in a box are so popular right now in Europe.  Not to be confused with flowers that protrude out of the box. These floral box arrangements are made to be completely inside the box,  revealing its beauty when the box lid is open.

Customers love these as gifts and sometimes add other surprises such as sweets or jewelry to complete this unique beautiful gift.  It’s very simple to make these arrangements with cellophane, oasis and the box of your choice with matching lid.

 

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Image via Instagram via Pink Diamond Co

3.Flower Ribbons

Wedding bouquets with added multiple strands of high quality flowing ribbon are amongst the hottest trend for fall. Although already very hot this summer, the difference now is the longer the ribbon, the more romantic the look.  Pair it with gradual lengths of ribbon either the same color or different hues in the same color family for Fall.

 

Floral-Fall-Wreath-2017

Image via Instagram via printa_zita via The Wildflower Bar

2. Preserved Flower Wreaths

There is a new creative twist on flower wreaths this season which is more organic, rustic with a little whimsy. These floral wreaths are now being sold by large chain home decor stores because of their high demand.

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Image via Instagram via Frosty Photo via Crimson Wedding Flowers

1. Flowers & Feathers

Flowers and feathers are actually not a new trend. Florists have been incorporating feathers in their floral arrangements for centuries. The difference this fall is the quality and uniqueness of the feathers. Opt for feathers with interesting geometric designs and length.

Do not limit feathers to only wedding bouquets these look great in any basket arrangement, vase or centerpiece.

Be sure to refer to this  Floral Cheat Sheet for trending flowers and greens selection.


Florists, what are your thoughts on these trends for Fall Yay or Nay? Have you incorporated any of these top 5 Fall Trends in your flower shop? Please share your feedback or questions below in the comment section.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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Floral Design 101 – Flower Crowns

July 12th, 2017 Posted by Blog, design prepping, Floral Design, Florist Resources, Flower Trends 6 thoughts on “Floral Design 101 – Flower Crowns”

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Flower crowns are the biggest trend right now and at this point, it’s safe to say they are not going away!

Although flower crowns are hugely sought after for weddings and special events now, they are actually a floral trend of the past starting in Ancient Greece where they were worn to pay tribute to gods and then much later to represent peace, love and harmony.

We welcome the flower crown today which represents celebration, some say fertility, besides that there is no doubt about it, everyone just looks so attractive in a flower crown.

Most florists know how to make a flower crown, but for those who are new to the floral industry, this blog will show you the easiest way to make a basic flower crown.

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Supplies:

You will need Wire, Wire Cutters or Floral Scissors, Stem Wrap Tape and Crowning Glory.

Floral Wire – You will need 22-inch gauge and 26-inch gauge wire. If you only have 26-inch gauge wire just be sure to double up to make the wire stronger when making the crown form.

Floral Stem Wrap – This is the same tape used for corsages and boutonnieres self-sealing wrap which sticks to itself and flower stems.

Wire Cutters/Floral Scissors –  What ever your preference is, you may feel it is easier and faster to work with both of these.

Crowning Glory – Slows the deterioration and browning of flowers, greens and plants.

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Floral Greens:

There are so many variations of greens you may use in a floral crown. If making a dainty floral crown you may opt for smaller leaf greens. We encourage you to try many variations of greens in your flower crowns.

Eucalyptus  – is a great leaf choice,  There are multiple variations of Eucalyptus that can be used to achieve that so sot after bohemian flower crown look.

Tip: Do not limit yourself,  experiment with different floral green variations when making your floral crown and try mixing greens together it looks amazing.

Florist-Flower-Crown

Flower/Filler Stems:

Pick your desired flower stems, think of what you want to accomplish with the flower crown. For a cluster on one side use, the main flower stem called the “statement flower” these can be big dahlias or garden roses, these look best with smaller surrounding flowers.

For the bohemian flower crown, that is ever so popular with smaller flowers, loads of greens, berries and filler flowers work to accomplish the look and feel.

Filler flowers should be selected as a compliment to the floral greens and flowers, use little touches here and there which provides lots of whimsy to the flower crown.

Be sure to select different variations of flowers if using spray roses, select buds and open roses, to create movement within the flower crown.

  • Ranunculus
  • Lisianthus
  • Juliet Garden Rose
  • Spray Roses
  • Wax Flower
  • Hypericum Berries
  • Baby’s Breath, and so many more – click here to see the full list of flowers

Tip: When you have the basics down on making a flower crown, there really are no rules when selecting flowers, greens and filler. Use a little of this, or no greens, or more filler, it’s up to your imagination and creation.  Just be sure the flower crown still consists of the basic principles of flower design,  Balance, Harmony, Proportion, Movement & Unity.

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How To Make An Easy Flower Crown:

We promise its way easier then it looks.

  1. Cut your foliage to about 4- 6 inches and set aside, no need to pre-wire your foliage ahead of time.
  2. Cut your berries now if you like or you may cut as you go later.
  3. Cut your statement flower and flowers picking the heads that you need, remember to mix it up and use various sizes of the same flower.
  4. Trim flowers to about 1/2 inch to an 1″ underneath the head of the flower.
  5. Cut your 26-inch gauge wire into a piece that is about 5 inches long.
  6. In the largest part of the flower calyx (calyx is also known as sepals and it the part of the flower that holds the reproductive organs) go ahead and run the wire horizontally in the largest part of the calyx right below the flower head. Bring the wire ends together and use your stem wrap to cover the wire completely.
  7. Go ahead and do this to all your floral stems.
  8. If using filler flowers such as wax or other filler flowers there is no need to wire.
  9. Making the flower crown form.  Take two pieces of 22-inch gauge wire make sure to use the floral stem wrap to secure the wire one end to another end to complete one horizontal line.
  10. Feel free to wrap the wire around your head at this time and figure out a starting point slightly in front of the ear, behind or even right in the front.
  11. We find it easier to work with the crown open, so you can maneuver as needed later
  12. Take your small pieces of greens starting one by one and lay on the wire using stem wrap to secure the greens on the wire at the end of the stem.  As you go, be sure to overlap the greens to hide the floral stem wrap and pull on the floral stem wrap stretching around the wire.
  13. Add about 2-3 green cut stems and then a little bit of your filler flower of choice, use your floral stem wrap to secure the filler flower.
  14. Make sure that your stems are facing in the right direction outward of the crown.
  15. Add your flowers and berries the same way you added your greens and filler, be sure to look at the crown to make sure that it looks balanced.
  16.  Keep in mind most crowns have flower clusters which do not go fully around the crown, decide the look you are going for.
  17. Be sure to treat the flower crown with Crowning Glory, spray directly on flower crown which will slow down the wilting.
  18. Flower crowns can be made two days ahead of time and stored in a cooler in a sealed container much like a courage or boutonniere.

Tip: Be sure to always use 100% Crowning Glory do not dilute with water, adding water does not allow Crowning Glory to work to its full benefit and has little affect in prolonging the life of your flowers. 

Florist We Would Love To Share Your Flower Crown Masterpiece!

Submit your Flower Crown images and be featured in August blog with credit to you and your flower shop!  For all Flower Crown image submissions email here info@Floranext.com be sure to add your name, shop name and designer of flower crown.

Florists do you have a Flower Crown tip? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

 

 

 

 

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2017 Cheat Sheet – Florals,Greens & Succulents Trends

June 29th, 2017 Posted by Blog, Floral Design, Florist Resources, Flower Trends 8 thoughts on “2017 Cheat Sheet – Florals,Greens & Succulents Trends”

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Floral stem trends have hit all time high with the use of social media platforms such as Pinterest and Instagram.

Surprisingly people have taken an interest in the actual floral and greenery stems of the arrangement rather than the overall look and feel. Of course, the look and feel is just as important but picking the blooms and greens is equally as important.

Florists, we understand how this can be a catch 22, as some florals and greens may not be readily available or could even be impractical. However, we must pay homage to the overwhelming interest in florals and their greenery counter-partners, as this has given florists the recognition they so deserve for their exceptional creativity and artistry status.

In this blog, we will list the hottest most sought after trending floral, greenery and succulent stems. Most florists will be familiar with these blooms however for those that are new to the floral industry, this will be your go to blooms cheat sheet.

 

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2017  Greens Floral Trends:

These are the hottest trending greens right now and are here to stay for a long time.  Using these greens will beautifully accentuate any floral arrangement. Try incorporating a new go to green at your flower shop to any floral vase, or design piece you make to add that updated look and feel.

  1. Trick Dianthus
  2. Amaranthus
  3. Poppy Pods
  4. Seeded Eucalyptus
  5. Silver Dollar Eucalyptus
  6. Baby Blue Eucalyptus
  7. Gunni Eucalyptus 
  8. Parvifolia Eucalyptus
  9. Jasmin
  10. Tree Fern
  11. Ming Fern 
  12. Maidenhair Fern
  13. Sword Fern
  14. Myrtle
  15. Italian Ruscus 

Tip: Mixing eucalyptus varieties in floral garlands looks absolutely breathtaking and offers that vintage look that is so in right now.

 

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2017 Succulent Floral Trends:

Let’s face it, succulents in floral arrangements are here to stay. Strategically placed succulents in any floral design offer high impact. We also love the fact that succulents are so resilient and long lasting.

  1. Burros Tail 
  2. Echeveria Desert Rose
  3. Echeveria Perle Von Nurnberg
  4. Echeveria Green Prince 
  5. Hens & Chicks
  6. String of Pearls
  7. Trachyandra

 

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2017 Herb Floral Trends:

If you are not using herbs in your floral arrangements yet then just wait, these are so current and will get even more popular in time.

Using herbs in floral designs are very popular because of the special  meaning behind each herb, which provides a specific good fortune. Try incorporating some of these trending herbs in your floral arrangements and wedding designs.

  1. Sage, Wisdom & Long Life
  2. Rosemary, Loyalty & Fidelity
  3. Thyme, Courage & Bravery
  4. Basil, Love & Goodwill
  5. Mint, Virtue & Honesty 
  6. Parsley, Merriment & Joy 

 

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2017 Flower Floral Trends:

These flower stems offer that bohemian modish style that is so alluring and captivating for all. Paired with greens, succulents, and herbs these blooms make for a show-stopping presentation.

  1. Dahlia
  2. Ranunculus
  3. Peonies
  4. Juliet Rose 
  5. Astilbe
  6. Electra Spray Rose
  7. Lisianthus
  8. Agapanthus
  9. Anemone
  10. Protea King
  11. China Mum 
  12. Craspedia 
  13. Allium 
  14. Scabiosa 
  15. Forget-me-knot
  16. Thistle 
  17. Limonium
  18. Queens Anne’s Lace 
  19. Veronica
  20. Sweet Pea 
  21. Wax Flower 
  22. Baby’s Breath
  23. Hydrangea
  24. Delphinium

 

We hope that this list will be helpful in providing knowledge of the top trending blooms, greens, and succulents. Florists are there any floral blooms, greens, or succulents not listed? Please share an essential flower, green, succulent or herb that you feel every florist should utilize in their flower shop.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

art-of-flowers

The Art Of Flowers

June 13th, 2017 Posted by Blog, Floral Design, Flower Trends, photos, Stunning Photo Galleries 5 thoughts on “The Art Of Flowers”

the-art-of-flowers

 floral designing is three-dimensional art which expresses creativity and imagination.

Florists you surely already know that you are an artist, though following these basic elements: Balance, Proportion and Rhythm, some flower designers and flower enthusiasts have put their talent to work and are being recognized for their amazing works in the floristry industry.

Flowers, as we know, are nature’s miracle and provide the perfect art medium, with beautiful colors and textures to create the most magnificent color pallet.  It’s no wonder some flower designers and artists are taking a step out of the box and looking at flowers in a whole new way.

In this blog, we want to share how florists and flower enthusiasts are taking flower arranging in floristry by storm with their creativity and superb technique.

 

Image via Instagram by Lewis Miller Design

Flowers In The Trash

Amazing how flowers in a New York City trash can actually make this trash can look so gorgeous like we always said flowers are simply powerful.

Equally as amazing is how much recognition floral designer Lewis Miller received for his exquisite floral art displays throughout  New York City. We love Lewis Miller for showcasing his floral designing talents and adding awareness on the powerful impact flowers have in any surrounding.

 

Image via Instagram by Putnam and Putnam

Lavish Floral Arches

It certainly was no easy task finding our showcase image for Putnam &  Putnam (Darroch and Michael Putnam). Their floral works of art are simply amazing and inspirational.

 

Image via Instagram by Sarah Winward

Floral Design Elements

Sarah Winward has really taken the floral design elements to a whole new level. Her floral arrangements are breathtaking with perfect balance, proportion, and rhythm.  Looking at her floral works will surely evoke feelings of serenity.

 

Image via Instagram by Stef Adriaenssens

Modern Floral Architecture

Stef Adriaenssens has been captivating Europe with his masterful modern architectural floral displays. His technique for balance and clean line design with lots of touches of the unexpected is beyond perfection. Simply amazing!

 

Image via Instagram by Justina Blakeney

Floral Portrait Design

If you have not heard of Justina Blakeney you are in for a real treat.  Justina Blakeney has gained recognition for her incredible works of art, the one being #Facethefoliage. We love the use of leaves, stems and flowers in these whimsical works of art. We also equally love the new found use of florals and plants which inspire followers to look at flowers in a whole new way.

 

There are so many floral designers and floral enthusiasts who are creating a buzz in the floristry industry. We certainly could not feature all in this blog, however, we will continue with this series of blogs a few times a year to offer recognition and thanks for all the inspiration.

Florists we would love to hear your feedback and questions. Do you have a favorite flower art artist? please share in the comments sections below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-weddings-bookings

8 Things Florists Should Do To Book Weddings

May 31st, 2017 Posted by Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings 1 thought on “8 Things Florists Should Do To Book Weddings”

 8-things-florist-book-weddings

Booking weddings are still one of the best ways to increase your overall flower shop profit.

Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.

In this blog, we will discuss 8 ways to obtain more wedding clients into your flower shop through marketing and simple in-house tactics.

 

Florist-Wedding-Atmosphere

8: Creating An Ambiance

Creating a beautiful atmosphere will help ensure a sense of security with your wedding clients.  Mostly all of us buy with our eyes and emotions, our goal here is to have your wedding clients feel comfortable and ensure that you are the best florist for the job.

  • Create a designated space designed for wedding consultations.
  • Have proper comfortable seating.
  • Have a computer/tablet available for quick image reference.
  • Be prepared, make sure you have your wedding software open and ready for note taking.
  • Offer your wedding clients something to drink.

 

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7: Be Courteous 

Florists by nature are very courteous, friendly and giving people. However, there are times that wedding clients do request super outlandish things and even get their florist a little annoyed.  Nowadays your wedding clients will mostly do their homework and look at what appeals to them for their special day.

  • Respect their needs and wants.
  • Be excited and share in their enthusiasm for their special day.
  • Educate your wedding client on what is possible and what is not.

The main thing here is, to be honest, if there is something you simply cannot do for the price or there is just no way of obtaining specific flowers, let them know.  Most wedding clients will take their florists advice and seek alternatives in their choices.

 

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6: Paid/Free Ads On Wedding Sites

Most floral professionals have heard of The Knot, Wedding Wire, and so many others out there. We do recommend signing up for at least one of these sites for more exposure to your flower shop.

  • You can increase your wedding bookings by 10 -40 more per year.
  • Free Ads may minimize your visibility by covering some key elements that wedding clients like to see such as reviews. However, if the budget does not allow, a free ad is better then no ad.
  • Set a budget and pay for some ads on wedding sites. After a year, review what profits were gained and decide if you would continue to advertise or lower or raise your budget.

 

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5: Wedding Website

Nothing speaks more volumes than your own wedding website, it is perfectly OK to have wedding pages in your floral eCommerce website. If you are looking to expand your wedding bookings we recommended having a non-eCommerce website designed to showcase only your wedding services.

  • Show your work in category pages. example: bridal bouquets, reception flowers, arches and so on. 
  • Wedding websites that are loaded with galleries offer visitors many options to stay and browse which will increase your search engine optimization or SEO.
  • Have a specific page designed to recommend vendors with backlinks and have them do the same for you on their website if they return the favor.
  • Backlinks are considered SEO gold, so recommending vendors and have vendors recommend you is a win-win situation.

 

Florist-Wedding-Social-Media

4: Social Media

The benefits of social media sites such as Facebook, Pinterest, Instagram and Youtube are essential in building your brand. Although you may not be booking many wedding at first, patience and diligence is the key.

  • Post images on your social media platforms often, daily if possible.
  • Offer wedding booking incentives.
  • Be responsive to customers comments.
  • Make A YouTube Video

 

Wedding-Florist-partner-up

3: Partner Up

There are many flower shop owners that would love more floral wedding viability but do not have the resources or time to fully devote to wedding marketing or consultations. If you are in this situation do not give up on doing weddings, remember this is all about making your brand well rounded.

There are many independent wedding floral contractors that will work solely with you for building up your wedding bookings. Generally, these independent wedding floral contractors receive a commission on all weddings they book for you and are held to only promoting your floral business.

Wedding floral contractors offer many benefits if time is of the essence for you.

  • Book weddings and handle all consultations.
  • Handle day to day marketing for weddings.
  • Wedding floral arranging is done with your assistance and your designers in your flower shop.
  • Handle all of the wedding flower ordering.
  • Handle setup while the shop owner is responsible for providing delivery services, driver, and vehicle.
  • Receive commission paid on the cost of wedding minus all flower shop owners costs.

 

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2. Word Of Mouth

Sometimes, especially when you’re new to the floral profession, when doing weddings you need to give a lot to get a little and by little, this is financial gain or profit.  What you actually do get is a lot of future clients.

We do not by no means recommend doing wedding flowers for free. When starting out, show off what you can do and be reasonably priced, think of this a marketing tactic. Most wedding bookings and visits to your flower shop will come from guests at weddings you serviced and or recommendations from your wedding clients.

  • Word of mouth is by far the best way to market your flower wedding business.
  • Allows for long-term customer relationships.
  • Keeps your business stable and consistently profitable.

 

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1: Know Whats “Hot” In Wedding Flowers

Once you have all you’re wedding leads  schedule a consultation, have diligently set up a great designed area for your clients and are super courteous and respectful, are you current with the latest wedding trends?

It can certainly be a deal breaker for your clients if you are not aware of specific “Hot” trending wedding floral designs.

It is your job, as the floral professional, to stay ahead of trends and offer exciting options for your customers to show that you are “With It,” “Current,” and “Up to speed on floral wedding trends”.

  • Take a wedding floral class on what is trending.
  • Spend time searching social media sites for what wedding floral trends gets the most saves and likes.
  • Practice specific wedding trends. If time and budget allow, set aside a day to practice various wedding trends. After completing the designs, you can post on your floral websites and social media platforms.

 

Florists, we would love your feedback! What tips can you share about booking more weddings that has brought profitable success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

The World Can’t Survive Without Florists!

May 10th, 2017 Posted by Blog, events, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop, weddings 6 thoughts on “The World Can’t Survive Without Florists!”

Florists, did you know you make a huge difference?

The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it’s no wonder florists may be feeling frazzled and drained. It’s our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!

Yes, we know that sounds deep and profound but it’s true. Florists you create so much beauty, emotions and memories. Your passion for the floral industry is recognized and very much needed.

 

History-Florist-Flowers

image via pexels.com

Florists Have Been Around For Centuries:

Earliest known flower arranging dates back to ancient Egypt to 2,500 BCE.  Egyptians were the first to cut and place flowers to decorate and add color to their surroundings.

  • Florists were so sought after and so necessary that it was almost royalty to be a florist.
  • Back then (and even today) the most beautiful accessory, gift and decor accents are arranged flowers.
  • Flower arranging made these miraculous gifts from Mother Nature to evoke everlasting emotions.

 

Florist-Health-Flowers

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Flower Arrangements Benefit Health:

Did you know that studies continually find that floral gift giving has a tremendous impact on our health? You would be surprised to know that lavish gifts, money, tech gadgets and clothing have little or no benefit to our general health.

  • Studies find that patients in hospital rooms with colorful floral arrangements are in often a better, positive mood, need less pain relief medication and have overall lower blood pressure.
  • Flower arrangements also have a profound effect on your workspace and home. Making you more productive, able to think clearer and also calmer.
  • Surrounding oneself with flower arrangements helps increase your sex drive, evoking increased erotic feelings.
  • Flower arrangements boost senior citizen’s spirits. Researchers at Rutgers released the shared results of a six-month behavioral study on the health effects of flowers on senior citizens. The study shows that flowers ease depression, inspire social networking and refresh memory as we age.

 

florist-events-flowers

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Why We Need Florists So Much:

Florists, could we ever imagine what the world would be like with no flower designing? The impact would be tremendous and we imagine a less cheery, more drab world.

  • No special way of adding color and beauty to one’s life.
  • No way of giving a gift of flowers which convey our deepest gratitude.
  • No way of marking memories in our life’s journey with the addition of floral arrangements.
  • Weddings would not be the same.
  • Life would just not be the same. People count on their florist professional. Remember that!

Your contribution to the world is so special, so enduring, floral designs run deep within the receiver’s soul.

Think of all the ways you as floral professional impact patron’s life changing events.

Adding special memories;

  • New baby
  • Child’s first play
  • Prom
  • Graduation
  • First date
  • Breakup
  • Showing love
  • New job
  • Birthdays
  • Get Wells
  • Mother’s day
  • Weddings
  • Holidays
  • Anniversaries
  • Offering beautiful floral arrangements for sympathy in helping to convey condolence and enhance the service.

Florists, during this busy holiday think of what a superstar you are and how your career choice impacts the lives of all and helps the world. We want to send all floral professionals across the world a special thank you for all you do in helping everyone’s life journey. We hope that you have a very prosperous Mother’s Day! Please share any feedback or questions in our comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

flower-evolution

Evolution Of Flowers – Past, Present, & Future

March 29th, 2017 Posted by Blog, Florist Marketing, Florist Resources, florist technology, Florist Websites, Flower Trends 3 thoughts on “Evolution Of Flowers – Past, Present, & Future”

evolution-of-flowersFlowers – captivating, mesmerizing, effulgent and miraculous!

So, when and where did flowers come from? How did they evolve?  We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many.

Flowers are nature’s little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.

 

Flowers-&-The-Past

When discussing the evolution of flowers we should remember two words and what they mean: Angiospermae & Gymnosperms.

Angiospermae – Seed-producing plants, disguised by gymnosperms which produce flowers and fruits. Short definition, a plant that produces seeds with an enclosure.

Gymnosperms – Groups of seed producing plants.

  1. Flowers provide angiosperms which allow them to have more variations of their species. Flowers can evolve rapidly without cross breeding.
  2. Flowers have miraculous reproductive organs.
  3. Flowers go back approximately 160 million years ago, with the first flowering plants. However, it is still debated and unclear how flowers evolved and where they originated, thus making flowers a great mystery in nature.
  4. History has shown the first bouquet of flowers given in Egypt dating back to 2500 BCE.

Did You Know?

  •  There is estimated to be approximately 400,000 species of flowering plants. 
  • At one time tulips were more valuable than gold.

 

flowers-&-The-Present

How do flowers keep evolving in the present or should we say how do floral business owners keep growing?

In today’s world, there are so many options for gift buying and flowers seem secondary. We want to encourage you to educate and market to your customers the value of flowers.

  1. Today there are vast floral suppliers, literately you can get any flower you desire, at a cost of course.
  2. Customers are more aware of flowers thanks to social media communities such as Facebook, Pinterest and Instagram.
  3. Technology is taking over the floral industry. Must haves are eCommerce websites and sign up on social media sites.
  4. Keep your brand visible with catchy marketing material.

Flowers hold so much history and priceless qualities, right up there with rare gems and diamonds. Let’s educate consumers on the amazing qualities of flowers that impact our soul.

 Flowers-&-The-Future

This is the dimension of imagination. It is an area which we call – the Flower Zone! OK, we are stretching it here. However, did you know flowers have now ventured into space?

  • Flower in Space! On January 2016, aboard the International Space Station expedition 46 blossomed the Zinnia.  This is now called “The Zinnia Care Guide for the On-Orbit Gardener.”
  • Flowers on Mars? There has been much controversy over flowers on Mars. A piece of bright material found on Mars has people speculating that it looked like pistils of a blooming flower.
  • Are there other flowers out there on other planets? Only time will tell.

So where is the future of the floral industry going?

  1. We gather and, of course we are speculating, in the future there will be ways of preserving flowers longer.
  2. Flower vending machines may be a trademark and visible outside every flower shop, for a quick way to purchase during closed hours.
  3. Technology. Did we say Technology? Website and social media presence may be easier.

Much like the movie Arrival, we first need to instill a new language of flowers for consumers. We have come along way in the last decade, however, we need to keep educating our patrons on the importance of flowers on our planet and most of all how the gesture of giving and surrounding oneself with flowers has a profound effect on the human conscience.

Florist we would love to hear you floral predictions for the future, please share with our readers in the comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

florist-spring-trends-2017

2017 Spring Floral Trends

March 8th, 2017 Posted by Blog, Floral Design, Flower Trends 4 thoughts on “2017 Spring Floral Trends”

2017-spring-floral-trends

Bold floral blooms fill this 2017 spring season for florists!

Flowers are certainly trending in all aspects this spring. We are not just talking flower arrangements, think fashion, home decor, artwork and much more!  This week’s blog, we will focus on the “Must Do” floral trends for spring 2017.

spring wedding trends 2017

Floral trends have now reached an ultimate high with florals in every aspect of life. Wedding trends for this year’s spring are so much more relaxed and less rigid, with an array of different techniques and some fun ways to showcase your floral designs and tricks.

Matching Floral Arrangements: 

Try matching your floral designs to the bridesmaid dresses. What? Yes, one of the most desired trends is matching flowers and patterns of the wedding dress wedding party attire to their actual floral bouquet.

This makes for a great social media post. With customers up with their social media and hashtags, they are making an impact with visually appealing images. This, of course, works in your favor for increasing your SEO, with great backlinks as well as a gallery of trending floral work for new customers.

Spring - Wedding - Cascade-bouquet

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Cascading Floral Wedding Bouquet:

Cascading wedding bouquets are trending this season due to its lush and romantic feel.  You may opt for a smaller cascade.

Fact: Brides are gravitating to the classic elegance of these cascading floral bouquets.

Once trending was an overly large hand picked bouquet look. Now a slightly more tailored look and not so large, with an organic feel is making its way to the head of the line. The updated cascading bouquet design complements the bride in every way without steering the attention from the bride.

 Dainty Wedding  Floral Garlands:

Not just used as centerpieces, these little dainty floral garlands are used to adorn place settings.

 

image via Idalina Bertone

Blooming  Floral Plants:

Incorporating blooming plants is so hot right now! These are used mainly as centerpieces with added touches of nature, such as twigs and moss.

Note: Floral plants are an added touch with other florals throughout the wedding.

Click here to see spring 2017 wedding trends!

 

Springtrendingfloraldesigns

Modern floral arrangements are in the lead of the mainstream of floral design. Using beautiful textures and containers with a less is more approach.

spring-trends-blue-vase

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Blues & Copper Florals:

Two of the biggest colors for this season are shades of blues and coppers. Purchasing containers in these color hues and adding simple floral arrangements is a big hit.

What’s Old Is New:

Think baby breath, mums and carnations, we know, not usually a customer favorite. These reasonably priced classics are making a huge come back when incorporated with higher end flowers or beautiful greens.

Queens Annes Lace is also taking the floral market by storm, try Queen Annes Lace in brown hues.

Think of the super fashion floral trend, where they use mainly daisies, mums and roses to adorn prints. Stock these in your cooler in various colors.

 

2017-spring-wedding-trends

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Floral Colors:

We can almost say that color is trending this up and coming warm season, however, it’s all about combinations. Trending now is bold and brights, muted color combinations, burgundies and reds and of course whites and grays.

  • Go Bold – Go for the gusto with bright bold hues (bright pinks, oranges, and lime greens)
  • Muted Colors –  Hues in a muted tones all in the same color family (rose, peach, soft browns )
  • Bright Burgundy and Reds – These hues offer super visual impact. Do not forget to incorporate with dainty flowers in the pink tones.
  • White & Gray – Always a classic is the white floral arrangement. This time try incorporating the ever so popular shade of gray with lush greens that come in this hue.

Click here to see spring 2017 floral trends!

Trends certainly come and go, however interesting enough, floral design allows for all trends to come together. The thing to remember with specific trends is that there are patrons that still like what they like, regardless of what is trending.

We are curious to see what, if any, trends leave your flower shop. What are your customers gravitating to a far as floral design? Please share in the comment section below your feedback and questions.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.