Florist Blog

by Floranext

Flower Shop Surveys with SurveyMonkey

Posted on September 18th, 2013

How can you capture customer feedback soon after the flowers go out for delivery?  SurveyMonkey is an amazingly easy to use tool to send customer satisfaction surveys to your flower shop customers.

Florist Software - Survey

Use the email delivery confirmation on your florist POS software to send an email survey to your customers. In your Florist POS, set the email delivery confirmation to include a link to your customer satisfaction survey:

Florist POS - Delivery Confirmation

Use Survey Monkey survey to capture customer feedback from flower shop customers.  Survey Monkey is a free, customizable software solution. Ask survey questions on quality, customer service, delivery and even free text fields for open-ended questions.


Creating the Survey Linked to A Delivery Confirmation Email

Here is how you create a new survey.  From any page in your SurveyMonkey account, click Create Survey from the upper right-hand corner of your screen.  Choose create a new survey, type your title into the appropriate box, and then pick a category. To add questions and page breaks, from the Design Survey tab, click Add Question.

SurveyMonkey - Create Survey

A dialog will open for you asking you for the question type and question text visible. Type the question then choose what kind of question it will be from the drop-down menu. You can any of the questions types shown here.

Create Survey

When you finish adding questions, click Save & Close.  When you finish creating the survey, you will need to create a web link to distribute a survey.  On the Design Survey tab, click Send Survey button in the upper right-hand corner.  You will see the Send your Survey page where you can copy this web link to use it in email, on Facebook, or part of a printed document.  You should now press Control+C to copy the web link to use in the next step.

Adding the Survey and Viewing Results

If you have Floranext’s Florist POS software you can do this in your admin by clicking Store Settings→ Delivery Confirmation. Turn the confirmation feature on by selecting yes to enable Delivery Confirmation.   Include the web link to your survey and the link to your florist website in the message you send to customers.

A friendly message could be something like “Thank you for placing your floral arrangement order with us.  Your flower order # 74214 was delivered. We hope you enjoy it and please don’t hesitate to contact us when you need more flowers.  Please take a moment to complete this survey, as we do value your option.

When you have a delivery ready to go out to a customer, go to the Orders or Deliveries send tab then set the customer’s order status to Taken/Delivered.  Your Florist POS emails the delivery confirmation message including your web address and the survey web link to the customer.  You now have a complete solution for creating an information rich customer survey along with the way to give the customer that survey along with the delivery confirmation message they usually receive from you. Here is what the results look like:

Survey Results

Customer surveys using SurveyMonkey or similar tools are a great way to collect customer feedback and improve your flower shop. Let us know how they work for you!


Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!



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1 thought on “Flower Shop Surveys with SurveyMonkey”

  1. Susan says:

    Thank you for sharing this useful article!

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