If you don't understand how secure websites work, you are not alone.
So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]
Marketing is the key to successful growth and longevity for Floral Businesses.
However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes. What are your customer's needs and wants? What makes your customers satisfied?Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]
Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner.
Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's.[…]
Florists now is the time to gear up and prepare - Valentine's Day is approaching at lightning speed!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother's Day.
In this blog, we will create a step by step checklist to make it easier for you to maintain organization and increase profits in your flowers shop for a […]
A Florist Guide to Planning Your Year
The floral industry, a fast-paced business, that's ahead of seasons & holidays.
To most florist's, planning the year is second nature, however, it always helps to have a set plan to organize everyone's duties. In this blog, we present an easy guide for all your floral yearly planning. […]
With summer quickly approaching it is great to have a good grasp on fresh summer floral arrangements.
Get top dollar for your innovated creativity and unique designs.
Great Tip: During slower summer days, make sample arrangements of these ideas and post on your Florist Website.[caption […]
Getting people into your Flower Shop can take time and creativity, especially with the many options available for your customer’s attention online and with other store front businesses. Here’s 5 ways to help you increase foot traffic to your flower shop.
1. Leverage Existing Flower Shop Customers
If you don’t have existing customers that love you, you’re going to have trouble getting new people into your flower shop. Cultivating walk-in traffic means going above and beyond— truly surprising and delighting the customers you’ve got.Ideas include:Establishing […]
What can your flower shop learn from Starbucks? It’s simple: Every single customer interaction must be a positive one! Is it possible? Absolutely! You need to make it a point to handle all customers even your dissatisfied customers with excellent customer service!
To achieve stellar customer service, your flower shop needs to begin with a set of company policies and procedures that are used by each and every staff member. These policies should handle everyday customer interaction as well as how to handle dissatisfied customers.
Training Flower Shop Employees […]
On July 29th, Microsoft will be releasing Windows 10, their newest operating system - should you upgrade your flower shop?Those users who remember the last, disastrous Windows 8 version - with a confusing tile interface that was built for touch screens - may be questioning whether Windows 10 is more of the same.Should you upgrade your flower business or wait? We took the new Windows OS for a spin and while there's no big rush to update your system, we generally like what we see.
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Florist MarketingOnline reputation is critical - Stay on top of Yelp, Google Places, and other review […]