Florist Blogby Floranext

Google Big Search Engine Change and Your Florist Website

Posted on April 11th, 2015
Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization

Your florist website is about to be impacted by Google’s search engine ranking change. Starting on April 21, 2015 Google will begin weighting mobile-ready higher in their search ranking algorithm. Here’s some background and what you can do to make sure your flower shop is ready for the Google update.

Florist Website Search

What does it mean for your Florist Website to be Mobile-Ready?

A mobile-friendly or “responsive” website will automatically and dynamically change the sizes of the images, text, and website navigation so that it is easy to read on different devices including a mobile phone, tablet, and a full-sized computer.

Florist website vs mobile display

images by google.com

 

responsive-vs-unresponsive-florist-website

image via google.com

How can you test if your Florist Website is is Mobile Optimized?

You can easily test if your website is responsive is to open it on a browser like Google Chrome and change the size of your screen. If parts of the website start to get cut off or move out of the field of vision, your site is not responsive. You can also open up your website on your phone and see if it is easy to read and navigate.

Google offers a great tool to test whether your website meets its standards for mobile readiness.

mobile-friendly-test

images via google.com

 

How will websites show differently in Google search results?

Florist websites that are mobile ready may rank higher. Google looks at many different factors when deciding on search engine ranking – they plan to make mobile-readiness a more important factor.

Sites that are responsive will show a “Mobile-friendly” badge when you search for the site on your mobile phone.

 

Google Search Florist

image by floranext.com

 

How to convert your florist website to a responsive design?

Getting your website mobile ready isn’t hard, but if you work with a florist website provider they can help make sure your website is fully mobile ready so that you can keep moving up in the Google ranking. Floranext has a variety of responsive website themes for flower shops, we are happy to advise you. Good luck with the coming change!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

 

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