Posts tagged "florist SEO"

Florist-halloween

Florist Halloween – Tricks Of The Trade

October 31st, 2018 Posted by Idalina Bertone Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo 0 thoughts on “Florist Halloween – Tricks Of The Trade”

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Add some Tricks and Treats to your flower sales with these spell-binding tips!

Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.

It is said that Halloween sales surpass every holiday except Christmas. So why aren’t Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons.

 

Fall-Florist-Arrnagement

image via wikipedia.com

Make A Ghoulish Flower Arrangement

Make a few creative, spine – chilling, Halloween flower arrangements and donate them to your local busy eateries, pubs, hair salons, and so on.

Think large crowds and make sure your business card is displayed and visible.

Many florists have participated in donating arrangements and it has paid off big time. The purpose here is to bring recognition to your flower shop business.

Tip: Donate an arrangement to the main office of your high school. Kids love these and will remember your flower shop when prom comes around. 

 

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image via pixabay.com

Spooktacular Window Display

First impressions count! Be sure to make your window display or front entrance stand out and ooze with creativity. Getting patrons into your flower shop is key in increasing your profits.

Tip: Adding an enticing sign to your entrance will help bring traffic into your store, remember, everyone loves bargains incorporate these signs in the Halloween decor.

 

Florist-Halloween-Pumpkins-Mums

image via pixabay.com

Sell Halloween Hair – Raising Items

Think of carrying a few Halloween specific items in your store. Patrons flock for candles, Halloween baskets, soaps, lotions, and jewelry. Make a small display, preferably at the front counter near cash drawer. Create designer pumpkins with ribbon, wheat, and other fall items to create a centerpiece that will last through the fall season.

Tip: It’s great to include mums, hay, and pumpkins for sale, at your shop.  These items will allow your patrons to buy all they need from one location. 

 

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image via pixabay.com

Be A Sales Warlock

Cold calling still works, if you are located near hotels, corporate businesses, and busy restaurants, pick up the phone and give them a ring.  Ask them if they would like a jaw-dropping Halloween arrangement for their lobby or front entrance, you will be surprised how great this works.

 

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image via pixabay.com

Host a Spellbinding Flower Workshop

These are all the rage and create fun exciting pass times for your patrons. Remember the theme is Halloween. You can teach anything from a fun Halloween arrangement, like adding flowers to a pumpkin or even decorating a Halloween wreath.

These are buzz worthy, don’t forget to post on social media!

 

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Thrill Customers On Your Website 

Make sure to update your floral website. Do not skip over Halloween, make sure to add some beautiful Halloween arrangements and items for sale.

How about also writing a Halloween blog? Offering your readers some creative tips for this festive holiday. This will help increase your SEO and make your eCommerce store recognizable across the internet. Be sure to add enough content and images. Remember,  Dia De Los Muertos is November 1st.

 

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Flowers Mystify The Media

Involving the media is a sure way to get you and your flower shop recognized. There are many things you can offer on Halloween to get you recognized in the media.

If you are close to your local news channel, send them a beautiful creative flower arrangement.  Make sure to offer the arrangement to all the anchors and thank them for a job well done.  You are sure to get your flower shop and creative arrangements on the news.

Another way is get your schools involved, offer free arrangements for students who write the best essays, these can include why Halloween is their favorite holiday, someone they admire and so on.

 

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Image purchased with license through dreamstime.com

Enchanted Costumes = Flower Sales 

If you are open on Halloween have everyone dress up. This may sound far-fetched, however, you will see an increase traffic into your store if everyone is participating. Have one of your  best -dressed employees stand out front your store throughout the  day preferably holding an enticing  sign.

Offer special discounts on single stem or bunched flowers for costumes or accessories for customer Halloween costumes.

 

These are just a few suggestions on how florists can tie Halloween into marketing and sales.  We would love to hear about your Halloween marketing and sales tips, please share with our readers below.

 

 

 

 

 

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Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 8 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

Infographic-Top-8-Social-Media-Sites-For-Florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

How to Promote Your Floral Business on Instagram!

July 18th, 2018 Posted by Idalina Bertone Blog, Floral Design, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, photos 2 thoughts on “How to Promote Your Floral Business on Instagram!”

Promoting on Instagram is a great way to gain new customers and grow your floral brand!

So why aren’t more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don’t know how to utilize Instagram to its fullest advantage.

With Instagram reaching 1 billion active monthly users this past month, it’s important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.

Image via Shutterstock

Create an Instagram Floral Business Account

If you haven’t already done so, create a business Instagram account. Having a business account allows you to link to your floral website, connect your business Facebook page, and display shop contact phone numbers and email addresses.

Make sure to include your website link to direct users to your floral website. There is only one option for a link, but this “backlink” does help build your SEO visibility as well.

Image via Shutterstock

Be Clear On Image Quality

Creating a post on Instagram does require a little bit of time and effort. Make sure your images are clear, composed properly, and look professional. On Instagram your marketing is primarily visual. Appealing images will gather you more followers, so invest some time in taking quality images of your floral products.

Image via Shutterstock

Engage Other Users

In order to build your brand and credibility, you must be an active participant on Instagram. Be sure to follow your followers back as well as other businesses, mentors, and other floral professionals to engage in conversation and gain more visibility to those users’ followers.

Image via Shutterstock

Get #Hashtaging

Hashtagging has never been more important to the Instagram platform than it is today. makes sure to use relevant hashtags on each post, don’t just copy and paste the same hashtags to all of them—Instagram’s algorithms demote successive posts with repeated hashtags as a measure to cut down on spam.

Instagram users can now also mark hashtag they don’t want to see, which helps Instagram’s algorithms show them other new content. This is yet another reason to use a variety of hashtags, in case a user is filtering out one that you use.

Remember, hashtags are a way of organizing content, and many users do search through a given hashtag, they’re not just for decoration.

Facebook and Instagram: Two Peas in a Pod

Facebook owns Instagram, so it helps to think of them as closely related. Connect your Facebook business page (not your personal Facebook account!) with your business Instagram to enable double-posting. This will boost your visibility to reach a wider amount of users between the two platforms.

Image via Shutterstock

Start a Contest Trend

Contests are direct marketing with a twist, and have broad appeal to many Instagram users. Invite users to interact with your page with posts like “Share your favorite flower” or “Your pet with flowers” and so on. The possibilities are endless, and sharing on both Instagram and Facebook is a sure way to gain as many participating users as possible.

Image via Shutterstock

Showcase Your Floral Operations

Posting your floral arrangements is great, however it is helpful to mix it up with other image posts that are personal to your floral business. This gives your followers a sense of knowing who you are, and a more personal connection to you and your floral business. Create postings for your employees, shop pets, floral designs in progress, and silly fun images to allow followers a glimpse of daily life around the shop.

 

Florists, do you have any important advice for florists on Instagram? Please share your feedback any related questions in the comment section below!

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Opening a Flower Shop – What I Wish I Knew!

June 19th, 2018 Posted by Admin Florist Marketing, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop 63 thoughts on “Opening a Flower Shop – What I Wish I Knew!”

Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.

 

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What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!

Florist Marketing

  • Online reputation is critical – Stay on top of Yelp, Google Places, and other review websites. Customers are turning to online outlets to express their praise/frustration – stay in control.
  • Low cost/No cost marketing – is often the best – community activity gets free marketing.  
  • Email marketing – send out coupons and discounts at least every month. Make sure your florist website supports this.

Florist Wire Services

  • Avoid Wire Service Lock-In – Don’t get stuck with long-term commitments for florist POS and florist websites. Flexibility is key for any small business.
  • Wire Services Ads – your money is going to fund ads running against your business in your local area.
  • Statements – Review your statements with an accountant or bookkeeper to see if you’re actually making money.
  • Codified Products / Containers – Know your options.  Sometimes the minimum purchase of these expensive containers far outweighs the earning potential.  Many florists team up to split a box or you can choose to not buy the codified container and instead purchase something similar from your trusted vendor.  In that case, you can still fill wire-in orders that allow for a keepsake substitution without breaking the bank.

Florist Credit Card Processing

  • Big Costs – Credit card processing is an unexciting but critical part of your business. You can save hundreds of dollars a year by choosing the right merchant account. Compare processors.
  • Statements – Compare your statements to be sure you’re getting a good deal.
  • Contracts – Contracts can be okay, but avoid early termination fees and similar lock-ins.

Feel free to contact Floranext for input on florist credit card processing.

Florist Software

  • Floral POS pays for itself – Good floral software increases productivity and has built-in marketing – you will save on time, labor and get more orders.
  • Independent solutions – think independent for your floral software, florist POS, and florist proposal software – you will get lower prices and more flexibility.
  • Florist websites – Make sure your florist website looks unique – it’s a critical part of your brand.

 
Starting a Florist? Get our FREE florist eBook

 

Flower Shop Operations

  • Delivery Confirmations – are practically expected by customers these days as a part of basic customer service.
  • Check your work – Have a checker on all designs that leave the store.
  • Handling complaints – create an action plan for your staff so everyone feels empowered to help that occasional sour customer with a smile and grace.

Holidays (Valentine’s Day, Mother’s Day)

  • Record keeping – it’s essential to predict future years – keep notes on sales, prices, weather.
  • Planning – Make a game plan weeks before any holiday for staffing, buying, and marketing.
  • Be aware of your competition – See what the wire services and other florists in your area are offering and offer up something unique and/or comparable.

Flower Care

  • Keep buckets clean – change water and recut any flowers that haven’t sold within 3 days of arriving.

Florist Staffing

  • Do not overstaff – use part-timers for flexibility.
  • Staff smart – Experienced designers will require a higher wage than a General Shop worker.  Schedule designers enough hours to fill orders and create some designs for the display case then let the general help take it from there.  

Working with Vendors

  • Share information – don’t be afraid to ask other florists who they get their supplies from.
  • Check invoices – to be sure you are paying a reasonable price for your supplies and check each delivery to be sure you have received everything you paid for.  Mistakes happen!
  • Know what you are paying – and what you need to charge with your markup.  Be sure your staff knows this too!
  • Communication – with vendors is key. Let them know when you receive an unsatisfactory product or when they deliver in a timely manner.  These relationships will help you stand out against other shops.

Florist Community

  • Florist Advice – Lean on other florists for advice with free Facebook florist communities. Some are invite-only, so be in touch with other florists to find the most popular communities.

Want more info on getting started in the flower business?

Check out our articles on increasing florist profits and our florist survey on opening a flower shop

 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Top 4 Ways to Get Floral Business Reviews!

June 12th, 2018 Posted by Idalina Bertone Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo 2 thoughts on “Top 4 Ways to Get Floral Business Reviews!”

We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.

Unfortunately, many satisfied customers will not leave a review, but you’ll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.

Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat negative online reviews is with positive reviews.

With some florists now entering their slower months of the year, now is a great time to start building a strategy for garnering more online customers reviews.

Image via Shutterstock

1. Offer Discounts for Floral Reviews

The power of a discount, don’t believe me, try it for your self. The task can be as simple as adding a notice on your counter or florist website. The sign can say something along the lines of, “Google & Yelp On-the-Spot Reviews get $5 off.” If you really need the reviews, offer a $10 discount. Remember, this is all part of marketing and can be written off.

Good to Know: While at a big box home store, at the end of the sale I was invited to leave my cashier an online review for a chance to win $500 gift card. Although the chances I would win this gift card were slim, it did encourage me to leave a review and the store only foots the bill for a single gift card.

Image via Shutterstock

2. Be Direct—Request a Review!

While we’re thankful for the customers that give us positive online reviews without asking, let’s face it—most of the time customers are not privy to online reviews or aware of the impact they have, therefore we must be direct and simply ask.

  • Ask customers after a sale, either by phone or in person
  • Be sure to ask customers on your floral website
  • Email customers with a link to review your flower shop with website order confirmation
  • Be blunt and post links on social media to your review pages asking for reviews

Image via Shutterstock

3. Make Leaving a Floral Review Easy and Accessible

We all think customers know how to leave reviews online, the fact is that some do and most don’t or rather not take so much effort. Make the process for reviewing your floral business easy and we mean as easy as ultimately possible.
  • Have a direct link on your website to your review page; the home page is great, however using this link on multiple pages improves visibility
  • Have an iPad or another device at your counter with your review page open and ready for action
  • Send monthly or quarterly emails to your customers to review you with a direct link to your review page
  • Add your social media address to your business cards—make sure your social media has all the appropriate links to your review pages

Image via Shutterstock

4. Be Responsive When You Get a Floral Review

When getting reviews—good or bad—you must respond either with a grateful “thank you,” or with your version of the story. Nothing entices customers to leave a review more than when they see the business is acknowledging your interactions. Feeling they got the owner’s attention and feedback can be very gratifying to customers.

Image via Shutterstock

Some Ways Reviews Help Your Floral Business Thrive

  • High SEO impact, making your brand stand out from competitors on search engines
  • Reviews can show on online search engines lists raising your placement
  • Influences consumers into making a purchase
  • Offers business credibility

Getting a Bad Review

This all said, we don’t want you to dwell on the occasional negative review. Yes, they can be annoying and even flat-out untrue, however having a good balance actually ranks your brand best. The key is a few poor reviews, with appropriate non-defensive response with good reviews, makes your business look legitimate, and also shows you care enough to respond and ultimately that is what customers want to see. Click here to learn more about the ways bad reviews can be helpful.

 

For florists who would never think of asking for reviews, it good to start building reviews into your everyday business tactics, just like asking a customer if they would like an add-on or upgrade. We cannot emphasize enough how important these are in building your online reputation and brand.

 

Florists, do you have any advice or questions regarding online customer reviews? Please share your feedback, tips, or questions in the comment section below.

 

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Is Your Floral Website Secure?

November 16th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized 2 thoughts on “Is Your Floral Website Secure?”

Understand HTTPS for Your Florist Website

If you don’t understand how secure websites work, you are not alone.

So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don’t know, how can you tell?

HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once that information arrives at its destination—the other computer—it will unscramble itself and be readable again. The coded encryption is what keeps hackers from stealing sensitive information.

Florist Website Security - HTTPS

How Can You Tell if Your Floral Website is HTTPS?

When browsing the internet pay close attention to the websites you view and notice if they start with http://” or “https://”. Click the information icon and it will show you a message just like in the image below.

HTTPS Security

The image below is taken from a secured website. It has https:// in its URL, and if you’re using the Chrome browser you’ll also see the word Secure next to the padlock icon.

Secure Florist Website Example - HTTPS

Why HTTPS is a Must for Your Floral Website

Besides the security of customer data entered into your flower website, it is becoming mandatory on search engines.

  • Security of Data. When you have an SSL certificate on your website, all information passed between the user’s browser and the website including passwords and credit cards can potentially be intercepted. HTTPS protects customer data.
  • Customer confidence. With version 56 of Google Chrome released in 2017 any websites that require visitors to enter sensitive information will be marked as “Not Secure.” This is something your customers will notice immediately and can lower their confidence in ordering from your website.
  • SEO. Studies have shown that secured websites have higher search engine rankings
  • Website Load Times. HTTPS websites load faster, which also benefits your SEO.

Some unsecured websites that are HTTP look like this:

However, for some they already appear this way. This new warning is part of the long-term plan to distinguish pages from HTTP and let visitors know they are “Not secure.”


No doubt about it, HTTPS is and will be a requirement on all websites. Your customers deserve to shop with confidence and you owe it to your floral eCommerce to have a website that allows you to reach your fullest potential on search engines. Find out if your website is HTTP or HTTPS.

Florists, do you have any feedback or questions regarding HTTP and HTTPS websites? Please share in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Four Tips for Becoming a Floral Designer

October 18th, 2017 Posted by Idalina Bertone Become A Floral Designer, Blog, design prepping, Floral Design, Opening a Flower Shop, Search Engine Optimization, Uncategorized 9 thoughts on “Four Tips for Becoming a Floral Designer”

So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor.

Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It’s a no-brainer, if you love floral design, then become a florist!

Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us when we say it is not. Even the hand-gathered whimsical bouquets that look like they were plucked from a garden are carefully constructed using the principles of floral design.

Floral design is about so much more than creatively arranging flowers. We want to be encouraging to newcomers to the floral world, but we also want to be helpful. Here are four tips to keep in mind as you work to become a professional floral designer.

Image from Shutterstock.com

1. Learn and Polish Your Floral Design Skills

It is always beneficial to study the art of floral design in a class setting, or learning directly from a mentor. There are so many facets to arranging blooms that it is impossible to be an expert right from the beginning. Besides floral design, you must be educated on prepping flowers and have a clear understanding of the basic principles of arranging flowers. Remember your floral arrangements are only as good as the care you take when prepping them—flowers are perishable and good prepping makes for long-lasting arrangements.

To learn more, consider:

  • Taking a floral class
  • Working with a mentor
  • Volunteering at a local flower shop
  • Getting comfortable with the sharp tools you will be using
  • Learning how to make ribbons and work with wire

Image from Shutterstock.com

2. Consider the Other Work Florists Do

By now you’re already aware that being a florist requires hard work. Besides prepping flowers, expect to lift heavy containers, spend long hours at work on your feet, and get few holidays off. Being a florist is rewarding, but there are a few other skills a good florist needs:

  • Time management is essential.
  • Good communication with your customers is a must.
  • Be flexible with your work schedule (you won’t be able to make other plans for floral holidays like Valentine’s Day or Mother’s Day).
  • Customer service skills—you will have some customers who are bereaved or going through turbulent times. The compassion and empathy you show them can make a world of difference.

Image from Shutterstock.com

3. Explore Your Floral Design Style

It’s important to develop a signature style. Although we discussed the basic principles of arranging flowers, expert florists have their own flair that distinguishes their arrangements from the next florist’s. Think about what your style lends itself to and work on crafting a unique style.

  • Be focused and pay attention to detail.
  • Be creative!
  • Perfect your skills, so you can make what you see in your mind’s eye a reality.
  • Appreciate different flowers and greens and understand how they are used.
  • Remember that you are an artist, the flowers and containers are your canvas.

Image from Shutterstock.com

4. Set Goals

So far we have discussed becoming a floral designer. However, you may already be working as a designer and have a higher goal, such as opening a flower shop, working from home on wedding and event florals, or find employment with a local flower shop. Whatever your floral design short-term or long-term goal is it is good to work towards that by networking through marketing and building relationships in your area.

  • If you are looking for floral design work at flower shop and consider yourself an expert, call around to local flower shops.
  • If you are a novice to floral design, look for employment as a helper and look for mentorship opportunities.

If your goal is to run your own floral business, think about how you’ll market your floral design business.

  • Consider your floral business name carefully
  • Purchase a domain name
  • Create business cards
  • Create a website so that you can start building your brand visibility on the internet
  • Start on social media such as Facebook, Instagram, and Pinterest.
  • Cultivate relationships with local business owners, funeral directors, bridal shops, restaurant owners, churches, etc.

 

Florists, do you have any advice for our readers aspiring to become floral designers? Please share your feedback, tips or any floral design-related questions in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

florist-facebook-5-steps

Create A Floral Facebook Business Page – 5 Steps

August 30th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, florist technology, Search Engine Optimization, seo 2 thoughts on “Create A Floral Facebook Business Page – 5 Steps”

Create-A-Floral-Facebook-Business-Page---5-Steps

With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.

Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization),  allows for customer interaction and many other valuable reasons.

We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is “How do I create a Facebook business page?”  In this blog, let’s break down step by step on how to create a Facebook business page.

Create-A-Floral-Facebook-Business-Page---5-Steps-for-florists

Step 1 –  Do you have a personal Facebook account?

  • You will need a personal Facebook account in order to set up a Facebook business page.
  • If you do not have a personal Facebook account, go ahead and sign up for Facebook.
  • Once a personal Facebook account is created or if you already have one, go ahead to step 2. 

 

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image via Facebook

Step 2 – Creating Your Facebook Business Page

  • Start creating your Facebook business page by clicking on the arrow in the upper right-hand corner. 
  • Select Create Page
  • Now choose Local Business or Place. Local Business or Place allows you to add a physical address and this is the best option for all floral businesses.
Florist-facebook-create-a-page

               image via Facebook

 

  • Enter your flower shop name, add categories (Flower Shop, Florist), address and phone.

Note: You may have a common business name and Facebook may ask you to add keywords in order to differentiate your Facebook business page name from another. Add your town or state as keywords or another floral based keyword such as flowers, flower shop or florist.

 

Florist-facebook-information

image via Facebook

Step 3 – Adding Your Floral Business Information

  • Now comes the most time-consuming part of setting up a Facebook business page – adding in all your floral business information.
  • Give your self-plenty of time to do this, grab a cup of coffee or tea as this is the bones of your Facebook page. These keywords will be indexed throughout search engines.
  • Pay close attention to your username for your floral business page. It is a custom URL which will appear on search engines when searched for flower shop in city and state
  • Add description and your website URL to the right where it says + Add Button 
  • Click on See all Page tips and add in all information required.
  • Make sure to also click on the left-hand side under home and add all of your flower shop information there as well.  Click on each category, you may not need to add information to all of these, but good to familiarize yourself with these pages:
  1. Home
  2. Services
  3. Reviews
  4. Shop
  5. Offers
  6. Photos
  7. Videos
  8. Posts
  9. Events
  10. About
  11. Community
  • You may add a Post and even Promote your floral Facebook business page from the left side menu.

 

florist-facebook-adding-information

image via Facebook

Step 4 – Adding floral pictures  & posts to Facebook business page

  • Add a clear crisp profile picture. Your logo or picture of your work, such as flowers, is a great option.
  • The cover photo should have a slight WOW factor and be true to the floral business. Crisp, clean and professional looking.
  • Add a descriptive post to engage friends and always add an image to your post.
florist-facebook-page

image via Facebook

 

Step 5 – Finalize your floral Facebook business page

  • Make sure that you have your shop hours, services, address,  and website link. These are important is getting maximin visibility for your floral brand.
  • Invite your friends to like your floral Facebook business page.
  • Add posts consistently on your Facebook business page and always add your website URL link to posts. Be engaging and do this on a daily or every other day. However, remember that a Facebook business page is now going to be part of your daily routine, checking it and posting once it is established.
  • Be very responsive to notifications! Look at your top bar for any messages and notifications you may have revived. Facebook rewards responsiveness so be sure to Mark all as read

Facebook is by far the best option for creating visibility for your business. The best part of it is that creating a Facebook business page is that it’s FREE.  Now that you have created a Facebook business page, you will see how quickly your floral brand grows across search engines.

 

Florists, how has your flower shop Facebook business page helped your business grow? Please share your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

florist-weddings-bookings

8 Things Florists Should Do To Book Weddings

May 31st, 2017 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings 3 thoughts on “8 Things Florists Should Do To Book Weddings”

 8-things-florist-book-weddings

Booking weddings are still one of the best ways to increase your overall flower shop profit.

Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.

In this blog, we will discuss 8 ways to obtain more wedding clients into your flower shop through marketing and simple in-house tactics.

 

Florist-Wedding-Atmosphere

8: Creating An Ambiance

Creating a beautiful atmosphere will help ensure a sense of security with your wedding clients.  Mostly all of us buy with our eyes and emotions, our goal here is to have your wedding clients feel comfortable and ensure that you are the best florist for the job.

  • Create a designated space designed for wedding consultations.
  • Have proper comfortable seating.
  • Have a computer/tablet available for quick image reference.
  • Be prepared, make sure you have your wedding software open and ready for note taking.
  • Offer your wedding clients something to drink.

 

Florist-wedding-courteous

7: Be Courteous 

Florists by nature are very courteous, friendly and giving people. However, there are times that wedding clients do request super outlandish things and even get their florist a little annoyed.  Nowadays your wedding clients will mostly do their homework and look at what appeals to them for their special day.

  • Respect their needs and wants.
  • Be excited and share in their enthusiasm for their special day.
  • Educate your wedding client on what is possible and what is not.

The main thing here is, to be honest, if there is something you simply cannot do for the price or there is just no way of obtaining specific flowers, let them know.  Most wedding clients will take their florists advice and seek alternatives in their choices.

 

florist-wedding-ads

6: Paid/Free Ads On Wedding Sites

Most floral professionals have heard of The Knot, Wedding Wire, and so many others out there. We do recommend signing up for at least one of these sites for more exposure to your flower shop.

  • You can increase your wedding bookings by 10 -40 more per year.
  • Free Ads may minimize your visibility by covering some key elements that wedding clients like to see such as reviews. However, if the budget does not allow, a free ad is better then no ad.
  • Set a budget and pay for some ads on wedding sites. After a year, review what profits were gained and decide if you would continue to advertise or lower or raise your budget.

 

Florist-wedding-website

5: Wedding Website

Nothing speaks more volumes than your own wedding website, it is perfectly OK to have wedding pages in your floral eCommerce website. If you are looking to expand your wedding bookings we recommended having a non-eCommerce website designed to showcase only your wedding services.

  • Show your work in category pages. example: bridal bouquets, reception flowers, arches and so on. 
  • Wedding websites that are loaded with galleries offer visitors many options to stay and browse which will increase your search engine optimization or SEO.
  • Have a specific page designed to recommend vendors with backlinks and have them do the same for you on their website if they return the favor.
  • Backlinks are considered SEO gold, so recommending vendors and have vendors recommend you is a win-win situation.

 

Florist-Wedding-Social-Media

4: Social Media

The benefits of social media sites such as Facebook, Pinterest, Instagram and Youtube are essential in building your brand. Although you may not be booking many wedding at first, patience and diligence is the key.

  • Post images on your social media platforms often, daily if possible.
  • Offer wedding booking incentives.
  • Be responsive to customers comments.
  • Make A YouTube Video

 

Wedding-Florist-partner-up

3: Partner Up

There are many flower shop owners that would love more floral wedding viability but do not have the resources or time to fully devote to wedding marketing or consultations. If you are in this situation do not give up on doing weddings, remember this is all about making your brand well rounded.

There are many independent wedding floral contractors that will work solely with you for building up your wedding bookings. Generally, these independent wedding floral contractors receive a commission on all weddings they book for you and are held to only promoting your floral business.

Wedding floral contractors offer many benefits if time is of the essence for you.

  • Book weddings and handle all consultations.
  • Handle day to day marketing for weddings.
  • Wedding floral arranging is done with your assistance and your designers in your flower shop.
  • Handle all of the wedding flower ordering.
  • Handle setup while the shop owner is responsible for providing delivery services, driver, and vehicle.
  • Receive commission paid on the cost of wedding minus all flower shop owners costs.

 

florist-wedding-word-of-mouth

2. Word Of Mouth

Sometimes, especially when you’re new to the floral profession, when doing weddings you need to give a lot to get a little and by little, this is financial gain or profit.  What you actually do get is a lot of future clients.

We do not by no means recommend doing wedding flowers for free. When starting out, show off what you can do and be reasonably priced, think of this a marketing tactic. Most wedding bookings and visits to your flower shop will come from guests at weddings you serviced and or recommendations from your wedding clients.

  • Word of mouth is by far the best way to market your flower wedding business.
  • Allows for long-term customer relationships.
  • Keeps your business stable and consistently profitable.

 

florist-wedding-trends

1: Know Whats “Hot” In Wedding Flowers

Once you have all you’re wedding leads  schedule a consultation, have diligently set up a great designed area for your clients and are super courteous and respectful, are you current with the latest wedding trends?

It can certainly be a deal breaker for your clients if you are not aware of specific “Hot” trending wedding floral designs.

It is your job, as the floral professional, to stay ahead of trends and offer exciting options for your customers to show that you are “With It,” “Current,” and “Up to speed on floral wedding trends”.

  • Take a wedding floral class on what is trending.
  • Spend time searching social media sites for what wedding floral trends gets the most saves and likes.
  • Practice specific wedding trends. If time and budget allow, set aside a day to practice various wedding trends. After completing the designs, you can post on your floral websites and social media platforms.

 

Florists, we would love your feedback! What tips can you share about booking more weddings that has brought profitable success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

Youtube-for-florist-marketing

YouTube For Florists- Marketing Made Easy

May 23rd, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “YouTube For Florists- Marketing Made Easy”

YouTube-For-Florist--Marketing-Made-Easy

YouTube gets over 30 million visitors per day!

For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros!

Unlike the more recognizable social media platforms like Facebook, Pinterest, and Instagram, florists are still not reaping in the huge advantages of marketing their floral business with  YouTube. Maybe it is because most do not know how important YouTube can be in impacting your floral brand visibility.

In this blog, we will get to the nitty gritty and show you how you can start using YouTube to help your floral business grow and achieve maximize visibility.

Florist-Youtube-Benefits

Benefits of Marketing With YouTube

Be Found On Google – Marketing on YouTube will help find you on Google. Take a look at your next search on Google you will see many videos populate. (Be sure to have a great title, tags and descriptions.)

Grow Your Traffic – YouTube allows you to grow your followers. As we already know there is so much traffic on YouTube, this is an efficient way to help get tremendous visibility.  Be sure to include a Call To Action in all your videos by linking your URL.

Sell More – Hard to believe, but YouTube videos who direct customers to a selling page are more opt to purchase. We do not want to use YouTube for the sole purpose of selling flowers, our goal here is to make you vital and on top of search engines, that being said, selling more is surely a great perk!

Book More Wedding/Events  Showcase your beautiful wedding/event floral arrangements on YouTube, a short video is all you need. These are highly watched and have shown successful results.

Build Your Reputation – YouTube videos help you communicate better with your audience. It truly is a great way to send out your message, people are generally more captivated by videos. Make floral videos on tips, tricks, and tutorials, this will give your floral brand credibility.

 

Florist-Youtube

Make A Video

I know you are asking… make a video! On what?!  Well, anything you like really, as long as it has to do with your floral business.

Here are some ideas for video content:

  • Instructional Video/How To’s
  • Behind The Scenes At Your Flower Shop
  • A Flower Shop Commercial
  • What’s In My Floral Cooler
  • Get To Know us

It is really up to you and what you feel comfortable with, the key here is to make a video. Do not beat yourself up if it does not come out perfect on the first try. It may take a few times of rehearsing to get it right. This is the new age of marketing so consider this a marketing must do and just go for it!

 

Filming-Youtube-Florist

Shooting Your Video

We do not expect Steven Spielberg or George Lucas to director your YouTube video, however, please pay special attention to your surroundings while filming your YouTube video.

Ask yourself these questions:

  • How does your background look?
  • How is your lighting?
  • Are all your tools organized and ready?
  • Does the video look professional?

If budget allows, there are so many students in the filming industry that would love to work with you for recognition as well. Reach out to them and see what they charge.

Not to sound repetitive, you need this for your floral brand recognition. This is a priceless investment and an investment that should be made few times a year to stay vital in the floral business market.

 

Florist-Youtube-Descriptions

YouTube Title, Tags, & Descriptions

You made a video, shot the video and now you are ready to upload to YouTube! Great Job! However, unless you have a proper title, tags, and descriptions, your hard work will not reap in much success so let’s discuss this in detail.

Title

In your title description, which is the title of your video, use a clear title that easily says what your video is about. So google recommends using your keywords first and branding second, and since google owns YouTube we want to listen.

Let’s say our video is a “How To” on roses, here is our Title – How To Arrange  Roses In A Vase – My Flower Shop Name

Tags

So what are tags? Why are they so important? Tags are the keywords on your actual video. You will see the tags option while uploading your video, here you want to put the most relevant tags first as there is some who say that YouTube likes these the best. Pay close attention to add a command tag and then proceed this by generic tags.

Follow these 3 simple rules for adding tags:

  1. Specific Tags – these are keywords that are specific to the content in your video. Using our title above, a specific tag would be Roses.
  2. Compound Tags – these are tags with more than two words. Arranging Roses, How To Arrange Roses.
  3. Generic– these tags can be broader, still keeping with the specific content of the video. For instance DIY, Tips, Tutorial, etc.

Descriptions

Your video description is equally as important as your title and tags. The first 3 sentences of your description will show in the search, so let’s put lots of thought in our first 3 sentences. Now, this part is important, MAKE SURE TO ADD YOUR WEBSITE URL TO YOUR DESCRIPTION.

Example: What if I show you how arranging roses in a vase can be fun and easy? Learn how to arrange roses in a vase by following these simple steps. To see more beautiful rose floral arrangements go to – http://myflowershop.com.

 Tip: Do not confine your video to just YouTube, be sure to post on other social media platforms like Facebook, Twitter and your website blog

 Florist-Youtube-facts

Did You Know?

  • YouTube was the idea of former PayPal employees
  • YouTube started as a dating site
  • Google owns YouTube
  • Men visit  YouTube more than women
  • 6 out of 10 people prefer YouTube over TV
  • More than half of the YouTubers come from mobile devices
  • Only 9% of U.S small businesses use YouTube
  • The most watched non-musical YouTube Video is – Charlie Bit My Finger
  • Follow by most-watched musical YouTube Video Gangnam Style

 

Florists do you have a YouTube video already?  How has YouTube increased your overall brand recognition and SEO?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.