Florist Blog

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Tips To Prepare Your Florist Website For The Holiday Season

Posted on November 6th, 2020

As a florist, you create some of the best presents for the holiday season. Flowers are beautiful and versatile—which is why you should be focused on selling them as the perfect holiday gift. To make this easy, we put together a guide to help you prepare your florist website for the holidays!

Optimize Your Products

Before the holiday season heads your way, you want to make sure that your products are guaranteed best sellers. Look for creative opportunities to introduce new product options, prepare your florist website with these new products. The more festive they are, the better! Consider offering bundles, selling seasonal items, and even creating your own beautiful presents!

Test Your Discounts

The holiday season just isn’t the holiday season without discounts—so make sure yours are ready! Plan out how they will be added to the system and when they will go live. It is important to run tests on discount features to ensure that they are applied correctly when your customers make a purchase. 

Cross-Sell Products

You might be a florist, but that doesn’t mean you can only sell flowers. The holiday season warrants a little extra care and a little more excitement. Take the time to find present combinations that will work well for your customers. Adding stuffed animals, balloons, or even tasty treats can help you boost your sales!

Use Social Media for Promotion

Social media is quickly becoming the go-to place for advertisements, so make sure you’re advertising there. Remind your customers that you will be selling amazing products and offering great deals. Social media is the perfect place to announce new products, discounts, or even just spread a good message of holiday cheer!

Kick Up Your Email Marketing

The holiday season means that it is time to start sending out your best emails. Kick up your newsletters, send out discount offers, and remind customers why flowers make an amazing gift. This works even better if you can get a little creative. Show your customers how you can help!

Use Social Proof

Social proof is a concept that focuses on leveraging social pressure to encourage certain actions. Show your customers how amazing flowers are and what a wonderful gift they can be by sharing marketing photos of people enjoying your flowers as gifts. Spread the news about your newest google reviews to show how much people love your flowers!

The holidays are right around the corner, so don’t wait to start making changes. As long as every decision that you make is designed to provide your customers with a better experience, you can expect wonderful results. Happy holidays!

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