Posts tagged "everyday flowers"

Flowers as a Side-Gig: Yea or Nay?

July 11th, 2018 Posted by Idalina Bertone Become A Floral Designer, Blog, design prepping, Floral Design, Floral Instagram, Florist Resources 4 thoughts on “Flowers as a Side-Gig: Yea or Nay?”

 Have you dreamed of starting your own floral business, but can’t quit your day job?

To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?

The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you and allows for a creative outlet regardless if you still need to work your part-time job to make ends meet?

Image via Instagram by @lucytheflower

 How Is Your Flower Designing?

The most important job criteria for establishing a successful flower business is floral designing. Do you know how to design flowers? Of course, every florist has their own technique or signature style, but there is an art to designing flowers. It always looks easier than it actually is. If you are not knowledgeable in the 5 main principles below, see our Flower Design 101 article.

  1. Balance
  2. Harmony
  3. Proportion
  4. Movement
  5. Unity

Remember that designing flowers is more than just arranging them, you must also understand proper prepping for longevity.

If you feel you may not be a professional-level floral designer, please take classes or find a mentor at a local flower shop. This is the first, most basic key to your success as a floral designer.

Image via Shutterstock

 What Are Your Floral Business Goals?

Since we’ve established you would like to have a floral business part-time, what type of floral services do you plan to offer? There is a difference between running a successful flower event business than one for everyday flowers.

Establishing a part-time floral event company is a lot easier than doing a full-service everyday flower business on a part-time schedule.

Sketch out your goals on paper for your floral business and decide which model you’d like to pursue.

Image via Shutterstock

 Have You Marketed For Flowers?

Ah, marketing! It may seem like a subject you need a degree in. Marketing means promoting and selling your products and services which includes market research, public relations, and customer support. So essentially think of it as beefed-up advertising.

Prior to launching your business, make sure that you have the basis for full-fledged marketing of your floral brand by signing up with social media sites.

Another thing to consider is running a Google Ad.

  • Domain name
  • Website 
  • Facebook 
  • Twitter 
  • Google Bussines
  • Yelp 
  • Instagram 
  • Pinterest 
  • Snapchat 

This is the beginning of your marketing journey—remember, marketing your business does not end and needs to be done consistently.

Image via Shutterstock

 Florals as a Past-time?

In order for your floral business to work, you should not think of it as a hobby. We all enjoy our own special hobbies like crafting, gardening, hiking and so on, but in order to turn your floral business into a profitable successful business, it needs to be more than just a hobby.

You need to invest your time and energy in promoting during your time, not at your day job.

Image via Shutterstock

 Are You Ready to Be a Floral Professional? 

Running a part-time floral business is doable and if you have a talented creative floral designing skill, proper planning, marketing, tools, and space is needed. There have been many famous successful florists who started in their kitchen part-time and now have successful flower storefronts.

Image via Shutterstock

Floranext understands that this can be a sensitive topic for florists who pour a lot of their personal time, energy, and money into their flower business brick and mortar. Our goal was simply to give amateur designers who may be interested in the florist industry a sense of the work and dedication it takes to become a successful full-time florist.

We know as well as you that floristry is not a trade one should enter into lightly, and we also understand that florists can be competitive. However, we do not like to discourage people with a dream who may not be in a financial position to achieve it yet, and we welcome all with a passion for floristry to help grow our industry.

 

Florists, do you have any important advice or feedback for florists who love flowers but can’t quit their day job just yet? Please share your feedback any related questions in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Flower Trends 2016

May 12th, 2016 Posted by Idalina Bertone Blog, Floral Design, Florist Profits, Flower Trends, Opening a Flower Shop 2 thoughts on “Flower Trends 2016”

Flower Trends 2016

Whether you are applying these trends daily at your shop or researching, it’s important to stay ahead of the flower industry. Which trends appeal to you?

Flower-Trends

Image via google.com

Flower Trend #1 – Luxurious

Luxurious is an airy garden style with texture, beautiful shapes and patterns. A romantic whimsical look and feel with garden elements. This trend is popular with this season’s weddings.

Flowers:

  • Artisan Roses/Garden Roses
  • Dahlias, 
  • Cushion Gerberas 
  • Miniature Gerberas, 
  • Hydrangeas 
  • Miniature Callas 
  • Phalaenopsis Orchids 
  • Leucospemum (Pin Cushions) 
  • Dianthus,
  • Green Trick/Green Ball 
  • Hypericum 
  • Bupleurum 
  • Boxwood

Colors:  Citrus and berry colors like reds, pinks, oranges, salmon, and coral are a focal point in these arrangements. Orange is set to be the prominent color.

Accent Colors: Vibrant greens, violets, white, and gold help accent the arrangement.

 

Flower-Trends-2016

Image via google.com

Flower Trend #2 – Urban Bright

Urban Bright is a new urban dynamic with bright colors that has a bohemian 1960-70’s retro look. Great for modern spaces to add a pop of color. These arrangements tend to have a organic look with loosely gathered groupings.

Flowers:

  • Gerberas
  • Zinnias
  • Sunflowers
  • Cymbidium and Phalaenopsis Orchids
  • Stock
  • Hydrangeas
  • Lisianthuses
  • Hybrid Tea Roses
  • Miniature Callas
  • Craspedia (Billy Buttons)
  • Succulents
  • Delphinium
  • Celosia
  • Chrysanthemum

Colors: Rich saturated reds, purples, teals, and black as the neutral color

Accents Colors: Oranges, yellow, and greens help finish this trend off.

flower-trends-2016

image via http://www.amandajameson.com/

Flower Trend #3 – Industrial Chic

A new take on your traditional elegant flowers. A rich combination of metallic sheen and sparkle for the modern customer. Arrangements are elegant, formal, and with metal textures.

Flowers:

  • Calla Lily
  • Ranunculus
  • Roses
  • Tulip
  • Carnation
  • Stock
  • Spray roses
  • Roses

Color: Solid Whites and Ivory are the main focal point of this trend.

Accent Colors: Black, Silver, Copper, Gold, Bronze, Brass, & Rose Gold.

 

flower-trends-2016

image via google.com

Flower Trend #4 – Vintage Soft

Vintage soft is influenced by soft pastel hues, prints, patterns, and textures. This trend maintains the mono-chromatic look with soft hues for a complementary addition to any atmosphere.

Flowers:

  •  Hybrid tea, Spray and Garden roses
  •  Hybrid Lilies 
  • Parrot Tulips
  •  Hydrangeas
  • Lisianthuses
  • Miniature Callas
  • Stock
  • Larkspur
  • Queen Anne’s Lace
  • Dusty Miller
  • Seeded Eucalyptus

Colors: These pastel colors are muted, washed out and almost neutral. Blush pink, aqua, mint green, frost white, and shell gray create that soft look.

Accent Colors: Lavenders, yellows, soft greens, platinum and pewter bring this soft vintage look together.

 

flower-trends-2016

image via google.com

Flower Trend #5 – Modern Texture

A new take on modern flowers. This trend includes flowers, produce, and nature elements with rich textures.

Flowers:

  • Irises
  • Hybrid Delphiniums
  • Larkspur
  • Oriental and O.T. Lilies
  • Tulips
  • Sunflowers
  • Antique Hydrangeas
  • Hybrid tea, spray, and garden roses
  • Lisianthuses
  • Succulents and Tillandsia
  • Ornamental grasses
  • Produce (Kale, Artichokes, peppers, Etc.)
  • Vines and branches.

Colors: This trend brings tints, tones, and shades of blue for the body of this arrangement.

Accent colors: Warm hues of yellow, green, beige and white with a touch of iron, bronze and gold bring this modern texture to life.

What is your favorite 2016 Flower Trend – share your favorite with us!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.