As florists, a little competition can be a good thing—but what about televised competition?
With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix.
As a florist, would you compete in one of these shows?
Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software
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Are you looking to purchase a flower shop?
Whether you are looking forward to getting started in the floral industry or you're looking to expand, buying a flower shop carries with it a lot of advantages over starting from scratch.
Buying a flower shop saves you the struggle of a new business: building costs, hiring capable staff, acquiring equipment, and building your reputation. All it takes is ensuring that the shop you’re buying is worth your investment. Here are a few things you…
Florists' goal is to make money doing the thing they love most!
Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on.
What Makes a Floral Business Plan Important
A business plan guides your helps you track your long-term objectives and the strategies…
Upselling isn't just a sales tactic—it's a way to improve your customer's experience.
The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop.
One of the ways you can deliver a quality sales experience is with upselling.
In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.
As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.
The next step is to achieve awareness of your floral brand. You need to look different, striking,…
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.
Florists, were you surprised by the results? What would you recommend to customers or other florists?
Please share your recommendations, feedback, or questions below in the comment section.
The floral business is fast evolving, leave behind your preconceptions about the way it's run.
Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."
We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business…
Have you dreamed of starting your own floral business, but can't quit your day job?
To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?
The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you…
Would you consider floral designing with marijuana?
It's very rare that the floral industry makes…