Posts tagged "holiday season"

How to Jingle Rock Your Holiday Floral Sales

November 22nd, 2017 Posted by Christmas, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Websites, Uncategorized 3 thoughts on “How to Jingle Rock Your Holiday Floral Sales”

 Forecasters predict that this holiday season will show higher revenue than others for retailers!

For most floral business owners, the holiday season brings in a tremendous amount of the year’s revenue, and early preparation is crucial to staying ahead of the competition.

Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.

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Jolly Promotions

Promotions are not just for your big chain department stores. Flower shop owners have jumped on the holiday offers bandwagon and are expanding their profits with major bargain flower deals. Make sure to advertise your floral deals on your website, social media, email marketing and anywhere else you can.

Popular offers apply to items purchased only on one day or a range of time, although you should allow delivery on a future date. Here are some specific examples:

  • Decorated boxwood tree at 50% off
  • Gift with purchase
  • Buy one centerpiece, get the second free
  • Small gift card with purchase

You can adjust the deal to best suit your business, but bargains help to move other products.

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A Dashing Web Presence

With 25% of shoppers projected to only shop online this holiday season, it is of great importance that your website is up to the task.

  • Display your holiday products, centerpieces, holiday decor, etc. in organized, easy-to-find categories on your floral website to create a user-friendly experience.
  • Make sure your store phone number, address and hours are displayed and can be seen easily. Some customers may prefer to call in their orders, but they’ll need to know how to reach you!
  • Check that your floral website is mobile friendly.
  • Write a blog entry or two about new seasonal products, tree decorating tips, etc.

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 Appearance and Options Are Everything

Make sure your store is festively decorated for the holiday season! A warm, inviting interior encourages customers to keep browsing. Offer a variety products so that customers can purchase other gifts in addition to their floral purchases.

  • Make sure your flower shop is clean
  • Offer gift wrapping
  • Stock candles, chocolates, and plush
  • Decorate poinsettias with bows, pine sprigs, or twigs in beautiful containers.
  • Offer refreshments to customers like coffee, tea, or eggnog

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Commercial and Residential Holiday Decor

In-business and in-home decor can be very lucrative for florists who participate. There are even companies that only offer holiday decor, this is something fairly simple to arrange.

  • Pursue contracts with local businesses for their outdoor wreath-making and indoor holiday decor
  • Offer mini decorated boxwood trees or Christmas trees
  • Call local restaurants and offer weekly holiday flowers for bars, counters, and tables

 

Florists, do you have any tips to share that have brought revenue to your floral business? Please share your feedback and questions in the comments below.

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Floranext makes great florist software: florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

10 Florist Tips for Strong Holiday Sales

December 3rd, 2014 Posted by Blog, Christmas, events, Florist Marketing, Florist Resources 4 thoughts on “10 Florist Tips for Strong Holiday Sales”

Strong Holiday Sales-tips

The mad holiday dash is nearly upon us. For most florists, the Thanksgiving through Christmas rush is a huge boost, especially after the slower summer months. But is your flower shop doing everything that it can to make the most out of the busy season? Here are ten tips that will help your flower shop stand out among others this holiday season. With the right combination of florist marketing and preparation, you can help ensure a happy holiday season for your flower shop.

Strong Holiday Sales
1. An exciting and festive storefront is incredibly important during the holiday season. Your shoppers are feeling festive already and they want to know that you’re as eager to celebrate as you are. This also gives you a great chance to show off your design abilities and unique seasonal products before customers even step through the door. 

2. Host an open house. Invite Santa! We’ve discussed community marketing before. This is another great opportunity to establish your business as a hub of seasonal festivities. Host an open house with warm drinks and even a santa. Encourage your customers to bring their own cameras for photo opportunities with the kids. Hand out coupons that last through December to make sure your revelers come back soon.

3. Celebrate poinsettia day with cash and carry discounts. This year, Poinsettia Day is December 12. Use this opportunity to push more of what is already one of your biggest Christmas sellers.

4. Now (and maybe always) have a coffee for your customers. Exhausted from Christmas tree and gift shopping and chilled from the onset of winter, your customers will absolutely appreciate a complimentary coffee, tea, or hot chocolate as they relax and enjoy picking out flowers. It’s all about making their experience pleasant memorable so that they come rushing back (hopefully with friends!).

5. Don’t forget about the plants, start greening early and use antidesiccant. Attracting all of these customers won’t do any good if the product isn’t up to snuff. Antidesicant will help the greens will last longer. This is a life saver closer to the day when you’re in a hurry to push out the last of your Christmas stock and plants could otherwise start to droop.

6. Stay open longer hours. The Christmas season is crunch time for florists! Keep your doors open longer than usual to catch customers returning home from other shopping or on their way to holiday parties. 

7. Variety is key. Don’t feed into the misconception that a poinsettia is a poinsettia. Carry larger specimens of poinsettia that will stand out. You should also use peanut and other baskets to give smaller plants extra flair 

8. Make all your bows ahead of time. Bows don’t wilt or go bad, so save yourself the hassle of putting them together during a rush and get them taken care of ahead of time. 

9. Advertise home and business decorating services. This may not be viable for every shop, but if you have the time and resources, offer to help business and home owners brighten up their spaces for the holidays. If you can’t get away from the store, you could always offer decor consultations in your flower shop. 

10. Be sure to thank your loyal customers. Be it a discount, coupon, a Christmas card, or just a friendly email, be sure to send something out to your regular customers and the hospitals, churches, and funeral homes that give you regular business. 

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!