Posts tagged "autumn"

Don’t Stumble This Fall: Florist Techniques to Attract Walk-in Traffic 

October 23rd, 2019 Posted by Josh D Florist Marketing, Florist Operations, Florist Profits, Florist Resources 3 thoughts on “Don’t Stumble This Fall: Florist Techniques to Attract Walk-in Traffic ”

Let’s cover some techniques to attract walk-in traffic to your flower shop!

A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn’t mean fall is a lost cause!

Below are a few tips to keep your walk-ins up during fall.

Put Your Best Face Forward

Flower shops thrive on aesthetics, so it should show on your storefront. Put out your best face forward: show off your best masterpieces right at your shop window and focus on the pieces that feature autumn blooms. Some good flowers to feature for these arrangements are mums, dahlias, and amaranths. The clue to having aesthetically pleasing bouquets is to use fall hues of these flowers, making it fit for the days getting shorter and the ushering season.

Image via Shutterstock

Have a Stunning Sign in Front

A big, attractive sign at your door with a witty or creative play on words about your shop will attract attention. Of course, it doesn’t have to be humongous, the idea is for your sign to stand out among those on the same block. Trying out the same fall hues or even a bold contrast against those colors can help you make a statement.

Show Off Your Florist Collection

Show off all available flowers at the shop! You can put them together with your bouquets, place them inside cute flower pots with aesthetically-pleasing designs. Hanging them around the store window, coupled with labels and information about them such as blooming periods, possible colors, and its meaning in the language of flowers.

Image via Shutterstock

Roll Out the Red Carpet

Yes, we mean literally! There’s a reason red carpets are used on special occasions: bright red signifies elegance and extravagance, and putting out a red carpet gives the customers that impression when they enter your store. Letting customers feel luxurious can entice them to pursue the pricier options in your arsenal, and it makes them feel special about their purchases. 

Aside from that, bright red naturally attracts our vision easily, and weaving some red elements around your windows can help control their attention. If you want to focus on some specific parts of your storefront, you can add some red designs around it so that it can capture the people’s attention right away.

Theme Your Space

The beauty of running something like a flower shop with its dependence on the seasons is that you can run themes depending on the season. Putting effort on designing the outer and inner walls of your shop with things that match either the fall season or a theme that you might have chosen to run can go a long way of beautifying your space and have an aesthetic feel that can make customers enjoy their short stay at your store. Of course, it also showcases your own creativity, impressing walk-in people.

Image via Shutterstock

Encourage People Online to Stop By

Of course, all your preparations for your shop can be all for naught if you don’t encourage people to visit your place. Since almost everyone is almost always on the Internet, you should also make your presence known there. Invite people through your social media accounts about some promotions you might have on your shop, and encourage them to take a look around.

For your blogs, you can provide readers with a discount code when they make a purchase right at your store. Post some pictures of your shop and storefront that you put the effort in, so that people are also interested to drop by your store. Show off some trendy bouquets there, too.

 

Florists, if you work hard enough to attract your customers to enter your shop, you can make it so that your flower shop sales don’t fall in fall. Please share your thoughts and comments below!

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Refreshing Floral Autumn Trends to Note!

August 29th, 2018 Posted by Idalina Bertone Floral Design, Floral Instagram, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, florist technology, Florist Websites, Flower Trends 3 thoughts on “Refreshing Floral Autumn Trends to Note!”

Check out this season’s hottest floral trends!

Image via Haute Photography

Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year’s autumn flower trends on social media are quite surprising.

From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.

Image via Shutterstock

Floral Wreaths

Composed of dried or silk, these are a fall must-have for shoppers. High-end home decor stores are offering these at a premium price and cashing in. How about whipping up some beautiful floral wreaths for sale at your shop and ecommerce website?

Image via Shutterstock

Ribbon + Wrappings = Sales

If you are not high-styling your wrapped bouquets, you are missing out some social media buzz. Complete the look with beautiful silk ribbon.

Image via Shutterstock

Cotton Floral Arrangements

I know what you’re thinking: amazing. Just remember this—cotton with the stems are available from supply wholesalers at a great price. Cotton is super hot for fall and just exquisite for the holidays. Incorporate some cotton in all arrangements. This cotton trend will not be going away anytime soon.

Image via Shutterstock

Sweet Ranunculus

Oh, ranunculus, how I love thee! And so does everyone else, this is a highly sought-after bloom and among the top five favored on social media. Get your ranunculus on!

Image via Shutterstock

Chocolate Cosmos 

With a name like chocolate cosmos, we knew they would be tempting. This isn’t a new flower stem for florists, but it’s being used so frequently and the number 1 wildflower choice for social media followers. Chocolate cosmos bloom mid-to-late summer, so they’re a perfect addition to your high-style garden-picked arrangements.

Check out this close-up of a chocolate cosmo flower. Aren’t they just beautifully perfect in every way?

Image via Shutterstock

Florists, what are your thoughts on these trends for Autumn? Have you incorporated any of these trends in your flower shop? Please share your feedback or questions below in the comment section.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Top 5 Florist August Checklist Tips!

August 1st, 2018 Posted by Idalina Bertone Design Prepping, Floral Design, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites 6 thoughts on “Top 5 Florist August Checklist Tips!”

As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop’s needs.

With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.

September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn’t get to. August is a great month to get to some organizing, marketing, and peace of mind.

Image via Shutterstock

1. Sell a New Floral Product!

Nothing motivates new customers more than new offerings. The same goes for the flower shop staff: excitement, intrigue, and passion will help you sell. Place your orders now so you are all ready for the new product sales to come September.

Think about offering something new. We love the idea of floral boxes, for one—these are really popular with consumers and also allows for adding your logo which is double marketing.

Here is a list of possible items to offer:

  • Hat boxes/boxes
  • Floral totes
  • Succulents
  • Plants
  • Luxury sweets (meringue cookies, truffles, etc.)
  • Gift cards

Image via Shutterstock

2. Reanalyze Your Floral Website!

Take a good look at your floral website. Is it captivating to you? Is it easy to browse and checkout with? Do you have enough content? How are you showing up on search engines?

These can be difficult questions to answer, but your website is your online store open 24/7, and a direct expression of your brand. Check your ranking on search engines, check your reviews, and be vigilant in making sure your floral website represents you.

Things important on your floral website:

  • Fully-secure website (https instead of http)
  • Responsive website, mobile-friendly
  • Correct pricing
  • Professional-looking images
  • About Us write-up of at least 300 words
  • Areas of delivery
  • Venues, funeral homes and hospitals you deliver to
  • Wedding gallery/event write-up
  • A blog

We can not encourage you enough to have a blog on your floral website, blogs are awesome because you can discuss any topic. Blogs help your website list better on search engines and ultimately gain your brand great notoriety.

Image via Shutterstock

3. Create a Showcase Entry/Window Display!

If you can get your creative juices flowing with floral specific window display, your imagination should run free here. If you do not have a window display option, create a shop center display.

Let’s ring in the coming season with visual hypnosis, take beautiful pictures and post on all your social media sites and watch as you gain new likes and followers.

Image via Shutterstock

4. Get Your Floral Newsletter On!

Flower shop promotions are the best way to create a buzz—send out a newsletter to all your email customers with offerings. The best part about newsletters is that you are creating a memory for the email recipients with your brand name, and best of all, email marketing works to get foot traffic.

Image via Shutterstock

5. Spruce Up the Place!

I’m sure everyone’s shop is as neat as can be, but let’s just take a step back and using all the senses, walk around your flower shop. This is not only for the customers but for all who work at the flower shop as well. Make sure inventory is organized—ribbon, wire, tape and so on.

Manage your floral displays, make sure your surfaces are free of dust and get your floral refrigerator clean.

 

Florists, what are important things you do in August to prepare for the season ahead? Please share your feedback any related questions in the comment section below!

____________

Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.