Posts tagged "Become A Floral Designer"

Canny Flower Shop Business Fusions That Work!

November 8th, 2017 Posted by Idalina Bertone Become A Floral Designer, Blog, Florist Ecommerce, Florist Profits, Florist Resources, Opening a Flower Shop, Uncategorized 8 thoughts on “Canny Flower Shop Business Fusions That Work!”

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Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop!

Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.

On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners are tackling more than just flowers.

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Florist & Coffee Shop

Talk about the ultimate place for relaxation, sipping a coffee surrounded by beautiful flowers. Savvy floral entrepreneurs are creating a buzz with flower/coffee shop locations with customers waiting for seats and lines out the door.

  • Create a beautiful atmosphere surrounded by flowers and filled with wonderful scents.
  • Outdoor seating and ample comfortable seating inside the store.
  • Offer delivery of all coffee shop goods with your floral arrangements.
  • Offer delicate tasty treats and quick sandwiches and snacks.
  • Offer free Wifi

This is ultimately an easy combination to accomplish if you  already own a brick and mortar flower shop with enough space to accommodate seated customers. You may even consider partnering up with another business that specializes in coffee.

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Florist & Hair/Beauty Salons

The secret to this combination business is markup. Florists know that flower shop product markup is low in comparison to other businesses, but hair salons have high markup, meaning a hair salon’s services are almost all profit (minus commission and the usual expenses like rent/mortgage and utilities). What you pay for in a hair salon is mostly labor. In the floral business, labor is not as prominent nor is it reflected as much in sales.

  • Establish a hair salon that offers great service and incorporates your flower shop.
  • It’s helpful to understand how beauty salons work, there are state licenses needed for both shop owner and barbers/hairstylists.
  • Offer options for event/wedding patrons with package pricing for flowers and beauty needs.
  • Prom packages never looked so good.
  • Offer delivery options for flowers and beauty products, flowers and gift certificates, flowers and gift baskets, etc.

Although it takes more sweat equity to obtain licenses and to incorporate a flower shop beauty salon, the payback could be well worth the effort. There currently aren’t many of these in the world, however, the few there are have had continued success.

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Florist & Bakery

Unlike coffee shops, bakeries offer in-house baked goods, bread, pastries, and cakes. Flowers and baked goods go hand in hand, and what a great gift. Birthday flowers + birthday cake = tremendous brownie points and a crowd pleaser. Sales can’t come easier than that.

Flower shops have been teaming up with bakeries for a while now, the combination flower shop/bakery may be easier to pull off in families or with close partnerships between florists and bakers. Regardless of who bears which responsibility, the combination is sure to impress.

  • Offer wedding packages for flowers and wedding cake.
  • Team up with a reception hall to offer floral and baked good services for all their events.
  • Offer delivery options for all bakery goods with flowers.
  • Be sure to check local state and town laws for handling food with flowers.

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Florist & Home Decor

Florists, we know many of you already incorporate home decor items in your flower shop, and you’re wise to do so. Flower shop owners now are taking it a step further: instead of incorporating some gift and home decor items, they are essentially opening two businesses in one location with a larger inventory of all things home decor: furniture, textiles, candles and more.

The trick is to offer more for customers to browse.

  • Think location and space, and consider parking.
  • Search for home decor vendors that allow you to maximize profit.
  • Offer delivery for home decor items, and bundle decor packages with flowers.
  • Sell both flowers and home decor items on your eCommerce website.

Consider location and square footage—this flower shop combo may require capital investment to get off the ground, however once established, you will be the talk of the town.

 


Florists, do you run a flower business combination shop? Let us know how running two businesses brought you success in the comment section below. If you have any questions please post below as well!

 

We wanted to share one of our reader’s feedback with the beautiful images he sent us!

From Joe Sexton, barber at Barber Stop/Flowers by Guenthers:

“My wife and I have a barber shop in our flower shop. The barber brings 4,000 more people every year through the front door of the flower shop. Many have never been inside. Also, the flower shop helps increase the barber shop sales. Women are the first to know when their guy are unhappy with their haircuts. They pick up the barbers’ flier and contact info which drives their guys into the shop for a haircut. Many buy flowers after their cuts to take home. Seems to work well.

“I am the barber in our flower shop. I have a shop that fits inside an 8′ circle anywhere in the store (within a 10′ for a regular 110-volt power outlet). It’s hard to visualize if you’ve never seen one.

“I think this would be a great idea for many florists. It’s really done well for my wife and I at Flowers by Guenthers.”

Photos courtesy of Joe Sexton, Flowers by Guenthers/Barber Stop

 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Four Tips for Becoming a Floral Designer

October 18th, 2017 Posted by Idalina Bertone Become A Floral Designer, Blog, design prepping, Floral Design, Opening a Flower Shop, Search Engine Optimization, Uncategorized 11 thoughts on “Four Tips for Becoming a Floral Designer”

So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor.

Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It’s a no-brainer, if you love floral design, then become a florist!

Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us when we say it is not. Even the hand-gathered whimsical bouquets that look like they were plucked from a garden are carefully constructed using the principles of floral design.

Floral design is about so much more than creatively arranging flowers. We want to be encouraging to newcomers to the floral world, but we also want to be helpful. Here are four tips to keep in mind as you work to become a professional floral designer.

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1. Learn and Polish Your Floral Design Skills

It is always beneficial to study the art of floral design in a class setting, or learning directly from a mentor. There are so many facets to arranging blooms that it is impossible to be an expert right from the beginning. Besides floral design, you must be educated on prepping flowers and have a clear understanding of the basic principles of arranging flowers. Remember your floral arrangements are only as good as the care you take when prepping them—flowers are perishable and good prepping makes for long-lasting arrangements.

To learn more, consider:

  • Taking a floral class
  • Working with a mentor
  • Volunteering at a local flower shop
  • Getting comfortable with the sharp tools you will be using
  • Learning how to make ribbons and work with wire

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2. Consider the Other Work Florists Do

By now you’re already aware that being a florist requires hard work. Besides prepping flowers, expect to lift heavy containers, spend long hours at work on your feet, and get few holidays off. Being a florist is rewarding, but there are a few other skills a good florist needs:

  • Time management is essential.
  • Good communication with your customers is a must.
  • Be flexible with your work schedule (you won’t be able to make other plans for floral holidays like Valentine’s Day or Mother’s Day).
  • Customer service skills—you will have some customers who are bereaved or going through turbulent times. The compassion and empathy you show them can make a world of difference.

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3. Explore Your Floral Design Style

It’s important to develop a signature style. Although we discussed the basic principles of arranging flowers, expert florists have their own flair that distinguishes their arrangements from the next florist’s. Think about what your style lends itself to and work on crafting a unique style.

  • Be focused and pay attention to detail.
  • Be creative!
  • Perfect your skills, so you can make what you see in your mind’s eye a reality.
  • Appreciate different flowers and greens and understand how they are used.
  • Remember that you are an artist, the flowers and containers are your canvas.

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4. Set Goals

So far we have discussed becoming a floral designer. However, you may already be working as a designer and have a higher goal, such as opening a flower shop, working from home on wedding and event florals, or find employment with a local flower shop. Whatever your floral design short-term or long-term goal is it is good to work towards that by networking through marketing and building relationships in your area.

  • If you are looking for floral design work at flower shop and consider yourself an expert, call around to local flower shops.
  • If you are a novice to floral design, look for employment as a helper and look for mentorship opportunities.

If your goal is to run your own floral business, think about how you’ll market your floral design business.

  • Consider your floral business name carefully
  • Purchase a domain name
  • Create business cards
  • Create a website so that you can start building your brand visibility on the internet
  • Start on social media such as Facebook, Instagram, and Pinterest.
  • Cultivate relationships with local business owners, funeral directors, bridal shops, restaurant owners, churches, etc.

 

Florists, do you have any advice for our readers aspiring to become floral designers? Please share your feedback, tips or any floral design-related questions in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.