So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor.
Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It’s a no-brainer, if you love floral design, then become a florist!
Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us when we say it is not. Even the hand-gathered whimsical bouquets that look like they were plucked from a garden are carefully constructed using the principles of floral design.
Floral design is about so much more than creatively arranging flowers. We want to be encouraging to newcomers to the floral world, but we also want to be helpful. Here are four tips to keep in mind as you work to become a professional floral designer.
1. Learn and Polish Your Floral Design Skills
It is always beneficial to study the art of floral design in a class setting, or learning directly from a mentor. There are so many facets to arranging blooms that it is impossible to be an expert right from the beginning. Besides floral design, you must be educated on prepping flowers and have a clear understanding of the basic principles of arranging flowers. Remember your floral arrangements are only as good as the care you take when prepping them—flowers are perishable and good prepping makes for long-lasting arrangements.
To learn more, consider:
- Taking a floral class
- Working with a mentor
- Volunteering at a local flower shop
- Getting comfortable with the sharp tools you will be using
- Learning how to make ribbons and work with wire
2. Consider the Other Work Florists Do
By now you’re already aware that being a florist requires hard work. Besides prepping flowers, expect to lift heavy containers, spend long hours at work on your feet, and get few holidays off. Being a florist is rewarding, but there are a few other skills a good florist needs:
- Time management is essential.
- Good communication with your customers is a must.
- Be flexible with your work schedule (you won’t be able to make other plans for floral holidays like Valentine’s Day or Mother’s Day).
- Customer service skills—you will have some customers who are bereaved or going through turbulent times. The compassion and empathy you show them can make a world of difference.
3. Explore Your Floral Design Style
It’s important to develop a signature style. Although we discussed the basic principles of arranging flowers, expert florists have their own flair that distinguishes their arrangements from the next florist’s. Think about what your style lends itself to and work on crafting a unique style.
- Be focused and pay attention to detail.
- Be creative!
- Perfect your skills, so you can make what you see in your mind’s eye a reality.
- Appreciate different flowers and greens and understand how they are used.
- Remember that you are an artist, the flowers and containers are your canvas.
4. Set Goals
So far we have discussed becoming a floral designer. However, you may already be working as a designer and have a higher goal, such as opening a flower shop, working from home on wedding and event florals, or find employment with a local flower shop. Whatever your floral design short-term or long-term goal is it is good to work towards that by networking through marketing and building relationships in your area.
- If you are looking for floral design work at flower shop and consider yourself an expert, call around to local flower shops.
- If you are a novice to floral design, look for employment as a helper and look for mentorship opportunities.
If your goal is to run your own floral business, think about how you’ll market your floral design business.
- Consider your floral business name carefully
- Purchase a domain name
- Create business cards
- Create a website so that you can start building your brand visibility on the internet
- Start on social media such as Facebook, Instagram, and Pinterest.
- Cultivate relationships with local business owners, funeral directors, bridal shops, restaurant owners, churches, etc.
Florists, do you have any advice for our readers aspiring to become floral designers? Please share your feedback, tips or any floral design-related questions in the comment section below.
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