Posts tagged "branding"

Florist Engagement in the Community

October 16th, 2019 Posted by Josh D Blog, events, Florist Ecommerce, Florist Marketing, Florist Operations 0 thoughts on “Florist Engagement in the Community”

Social media marketing gets a lot of buzz, but don’t neglect marketing in your local community!

The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances.

Fortunately, there are very few hoops to jump through, and many ways to engage with your community.

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Positive Floral Elements

There’s great power in associating your brand with positive elements. These positive elements can be anywhere in your community, so always be on the lookout with current happenings and public opinions of several things in the locality. Association is the easiest method to generate interest for your shop, but you also have to be smart about it. There are some sure ways to associate your brand with good examples, like events and shared passions among the community members.

Local Floral Events

Liven up the community by organizing and hosting local events. Possible events that you can run are workshops for flower arrangements and an open house that features rare or seasonal flowers. You can also collaborate with other businesses for local events and try to invite as many people as possible. 

Your space size doesn’t matter; being creative with the events can go big or small. You want the exposure from these events to showcase your business so capitalize on this high time. Aside from the close relationships you can foster, this also opens up opportunities to people who might have been new to your place and can become potential customers.

You don’t always have to take the initiative to organize local events, but be on the lookout for them. If there’s an event somewhere close, bring your brand there. Even a small stall can go a long way of promoting and engaging with the people. In the case of florists, you can even donate bouquets of flowers and help with the decoration of local events. A sash bearing your shop’s name should do the trick, but going beyond won’t be much harm.

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Floral Teams

Aside from events, you can also sponsor teams in the community. A great example would be sponsoring local sports teams that the community itself supports. Let your brand show on their shirts, or donate some materials like water bottles branded with your shop. It’s a win-win situation: you get to help out people who are passionate about something and let them take their chances to bigger and greater places, and you get advertising not just to your community, but also to the bigger and greater places that the teams will go.

Loyalty Program

In these days of subscriptions and memberships, people appreciate being an honored and special part of something. By implementing a loyalty program and offering memberships, you incentivize long-term customers and keep them to your shop, as well as entice new ones to stay with your shop. People under these programs can also become your strongest patrons and advocates once you do your campaigns right.

As a bonus, adding a referral system in your loyalty program can encourage new customers to try out your services and products by incentivizing their first purchases to be discounted, for example.

Under these programs, you can also have giveaways and special promos, helping to generate buzz and interest around your shop.

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Floral Talk

Word of mouth can travel fast, so gather up positive comments among your customers. Ask them what they prefer with your services, highlighting what they liked most. As long as you remind them and thank them for it, the impression lasts.

If you maintain a blog (which we recommend you do), then collate these testimonials and post them there. Since these are all comments from real customers, they are more reliable reviews and posting media that supports their comments (e.g. posting pictures of their bouquets when they liked the arrangement) can generate interest toward your shop.

Know your Customers

The end goal of all these might be to primarily generate interest around your brand, but there is one more thing that you can do while engaging the community: getting to know them. Getting to understand the community and their needs and wants can be crucial to the planning of your products and services. You might want to know when they are most likely to buy flowers and capitalize on that. You can even keep track of best-selling bouquets and flowers. Ultimately, trying to actively know your audience as you engage with them can give very good insights about them.

 

Engagement with the local community is incredibly easy because they’re just there. There is no need for heavy logistics and trying to make a great first impression. You only need to make the effort to approach the people, and once people get familiar with you, they’ll start to gravitate toward your shop. Eventually, your efforts will be repaid, and sales will boost greatly, simply because you treat your very first customers well, and this can ripple toward the rest of your customer base.

 

Florists, what is something you do to stay engaged with your community? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

The Perfect DIY Floral Photo Studio: Right at Your Shop

July 31st, 2019 Posted by Josh D Blog, Floral Design, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, photos, Stunning Photo Galleries 0 thoughts on “The Perfect DIY Floral Photo Studio: Right at Your Shop”

Flowers speak a visual language in the natural world, communicating with colors and shapes.

Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer.

How do you take advantage of this, you ask? By creating visual content like pictures and videos! To do so, you can set up your space to be perfect for photo shoots. Today we will be discussing how to make the perfect DIY flower photo studio right at your shop, with little cost!

Image via Shutterstock

A DIY Photo Studio’s Physical Look

First and foremost, the most important thing we need for our DIY photo studio is the space. There should be some dedicated space around your shop for a photo studio. Consider the following:

Natural Lighting

In photography, nothing beats natural lighting in terms of its cost and effectiveness. Preferably, your photo studio should be near a large window, where you can have natural light from outside most part of the day. If natural lighting is hard to come by, then don’t fret, because artificial lighting will save the day (see below). But again, nothing can still beat natural lighting, so do your best to find a good space for this.

Space

This shouldn’t be that big an issue for florists; the largest single arrangement you may need to take a picture of is a wedding or funeral piece. However, your photo studio should still be spacious not just for the products but for your camera set-up. Give enough distance between your products and your camera, and for your artificial lighting rig.

Furniture

For the most part, you will only need a table (preferably circular) or a bouquet stand when you take pictures. A folding table is useful since it can be folded and tucked away when you need your space back. Keeping a chair around is a no-brainer, too.

Backdrops

If you happen to have a white wall in the space, then you probably don’t need any other backdrop—that’s more than enough for basic photography. If you want to get more creative with your flower shots, you can hand paint materials like a wooden board or canvas to make textured backdrops. With a bit of ingenuity, you should get fairly decent backdrops with that method.

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After choosing your space, we will deal with lighting and how to manipulate it. As said before, natural light is by far the cheapest and cost-effective light source that you can have. With natural light, you can get by with only a white cloth or cardboard as light diffusers. However, if it cannot be helped, you can use artificial lighting.

Artificial light’s main advantage is your full control over them, but as a part-time flower photographer, this may not mean much to you. In photography, there are two types of artificial lighting: continuous and flash. Continuous (or constant) light sources are similar to natural light, and should be the most relevant type of artificial light for you. Flash light sources can be used in very niche situations, so you might not need to get one right away.

Even though artificial lighting sounds like it’s going to break the bank, with some creativity an ordinary desk lamp can go a long way for your flower photography. Any similar, or larger lamps can work for your set-up, too.

After deciding your lighting set-up, you should also get light modifiers in cases where your current set-up produces bad results. Some basic light modifiers are umbrellas, softboxes, and reflectors. In fact, in tight budgets, you could get by with just an umbrella and DIYing your softbox by covering a standing lamp with a white cotton or silk cloth. For reflectors, any material white and flat enough should work.

Studio Set-up

Now that we have our space, we need to set it up as a photo studio. As a quick rule of thumb, you should make sure to put your flowers or products near the light source to get as much even light as possible. Keeping this in mind, a good position to start with is having the table placed perpendicular to your light source, letting the light face the side of the product. Opposite the window and past the table is your reflector, to help distribute light evenly into the product. Put up your backdrop behind the table and your camera set-up in front. This should be  your basic set-up for most cases.

Of course, you can freely change this set-up for specific scenes that you might to play with. Don’t hesitate to add more objects as you see fit, as much as your studio allows.

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A DIY Flower Photographer’s Tools

As a florist-turned-DIY flower photographer, you might be thinking that you need to splurge hard for your tools, especially with the camera. However, for all intents and purposes that will be covered by your studio, smartphone cameras are actually decent enough.

With today’s camera technologies, smartphones can deliver DSLR-level images with little to no fuss. Of course, dedicated cameras will still be superior over these devices, but for someone like us, newbie photographers who may not know much about photography, a good eye for images is all we need with our smartphones to make it work. Not only is it cheap, it is also convenient.

If you really want to get into the dedicated camera route, and you are confident about learning photography tricks with it, we recommend getting cameras that allow manual settings for exposure and aperture—most cameras on the market should allow at least this much.

Aside from your camera, one crucial tool that you will need is the tripod. No matter what camera you use, stability is important in taking that perfect shot. You should get the appropriate tripod that you will need for your set-up, there’s no avoiding this.

Lastly, to finish off your photo studio, you will need your knowledge as a florist to make everything work. As a florist, you have a keen eye as to which flowers look best and how well these flowers will look. You should let your creative florist heart lead each photo shoot to make sure that you capture the flowers’ beauty in its entirety, and be able to enrapture potential customers.

As a budding flower photographer, you don’t need to start out with the professional tools to be able to put out quality content. With a little bit of creativity and ingenuity, you can get by with a small budget and deliver beautiful pictures that give the flowers justice in their images.

 

Florists, how are you taking photos of your arrangements now? Any plans to change your setup? Share your thoughts and ideas below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.