Posts tagged "Google my business"

SEO Should Start With Google My Business

July 17th, 2019 Posted by Josh D Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo 0 thoughts on “SEO Should Start With Google My Business”

Today’s consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong!

Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO.

So, search engine optimization, as its name suggests, allows your business website to be easily seen at the top of search results, thus increasing your online visibility. The best way to go about your first steps of SEO is through Google My Business.

Florist Tools For SEO

For starters, Google My Business is a free tool that Google provides that helps business owners manage their online presence across Google’s services, particularly Search and Maps. It helps you organize information about your business, and complements your website if you have one. Optimizing your Google My Business listing is important since 90% of organic searches are from Google itself. GMB also seamlessly connects Local Search and Maps, saving you the effort of optimizing for two of the most useful Google services for businesses. But most of all, what makes it really attractive as an SEO tool is the arsenal of tools it has to manage your online presence effectively.

How to Start with Google My Business

So, to start with Google My Business, you’ll need a Google account. It’s best to make a separate account for your business, or use the one you want to be associated with your business. Proceed to google.com/business and click on the “Start Now” button at the upper right corner. From there on, fill up the basic information about your business.

Google also lets you set up the service area so that they can set it up for Local Search and Maps. There are five ways to verify your listing, so you can choose which way is easiest or most convenient for you. Putting up your store’s operating hours helps people know when you’re also available.

Image via Shutterstock

Google My Business Profile

After dealing with the basics, we should go over to the rest of your business’s listing. Go through your business profile and fill up as much information as you can, because anyone can “suggest an edit” to your listing for missing information, so getting accurate information the first time is crucial.

Upload as many images and as high-quality as possible; according to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Maps. These images should showcase as much of your business as possible so that people can easily spot your business when they go past it. 

After your listing goes live, people going through it can also leave reviews about your business. In this case, you should try to be as responsive to all reviews as possible, whether the review is positive or negative. This way, people will see that you care about how satisfied your customers were after availing your services.

Thank customers for leaving positive reviews, encourage them to come back and maybe even drop an offer for a new service. For negative reviews, aim to resolve the issue, and get back to them if you have done something to fix it. Each response is a mark of sincerity for your dedication to customer satisfaction.

Continue to update Google My Business

Google My Business also lets you publish posts, which you can use for announcing events, offers, new products, and more. It can be useful to get new information related to your business out to prospective customers. What makes it such a great feature is that these posts appear alongside your listing in the Google search results page, so you can put out announcements that might entice customers. It’s a terribly underrated and underused feature of Google My Business that you should check out.

Further Optimizations

As with business, improvements for GMB will always be available at any point down the road. Luckily, it also offers tools that help you know which parts of your listing might need optimizing. GMB Insights is a nifty tool that shows how people have interacted with your listing. 

The Insights panel in the Google My Business dashboard tell you (1) how many views your listing had, (2) how and where people find your listings, (3) what people do with your listings, and many more. You can work around with the information you get there to know which parts of your listing might need improvements. You might need to update information around your listing, work on places where your listing is falling off, and make good use of the ways that people interact with your listing the most.

You can also add some sort of FAQs right at your listings. Called Q&A, this section lets people ask questions about your business that you can answer. The questions stay in your listing, so you should endeavor to answer common questions that you think most people will ask. People can also drop their own questions, so you should also check it from time to time.

Of course, do not forget about updating the information in your listing whenever it changes. Keeping your listing updated is ever so crucial in this fast-paced world, and missing a beat will also let you miss a lot of potential customers.

Image via Shutterstock

Keeping up with the trends of the business world can be daunting. It wasn’t until 10 years ago or so when the world became ever so dependent on the Internet for a lot of things. Businesses who wanted to be in the forefront of this era took advantage of this traffic, and Google has given businesses with the Google My Business tool to help ease the difficulty of keeping up with things like search engine optimization.

Not only does it help in your first steps in local SEO, it’s relatively easy to set up and greatly enhances your online presence, especially in Google’s most used services Search and Maps.

 

Florists, how has Google My Business helped increase your business’s visibility? Please share your comments, thoughts, and suggestions below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

New Features For Florists: Google My Business

June 26th, 2019 Posted by Josh D Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, seo 1 thought on “New Features For Florists: Google My Business”

Are You Caught Up on Google My Business?

Google-My-Business-new-features

Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you using these?

Florist Special Offers

Last year, Google launched the “For you” tab in the mobile Maps applications. With this update, they have allowed customers to follow businesses like yours.

Now, Google is helping businesses give incentives to people who follow them on the platform in the form of special offers. Businesses can give these special offers to people who follow them the first time around, and these people can simply show these offers to redeem them in your store.

This is a great opportunity for you to strengthen your flower shop’s online presence by encouraging customers to follow you via Google.

By introducing offers like discount and coupons for example, Google users will be more likely to start following you. Through the platform, you can then interact with them through actively posting in Google My Business about events and updates about your business, since these posts can be seen not only in Search, but also in Maps.

Google-My-Business-new

Image via Shutterstock

Florist Short Name URLs

Google has also improved the merchant side of Google My Business by enabling businesses to have short name URLs.

Working much like Twitter handles, these short name URLs are unique and are distributed on a first come-first serve basis, so you need to be fast on your fingers here. Since the name is short, it is making them easier to share among customers and for customers to share among their circle of friends and family.

As a quality-of-life improvement, this allows people to have quick access to your Google profile. This gives emphasis to your business GMB listing, and it is almost mandatory to constantly update it, as it now becomes a hub for your potential and current customers to get news from you.

Additionally, this also makes your Google profile stand equal with your social media accounts and website, as they can now be easily accessed with short names and easy-to-remember handles.

Note: Only verified businesses can get this feature and the short name is unique across the globe, so you might want to get your hands moving fast before someone gets your desired short name first.

Google-My-Business

Image via Shutterstock

Other than the two features mentioned above, Google is also making it easier for you to give quick access from any part of the online world to your Google profile with window stickers like “Follow” and “Review.” All these new features make Google My Business an even more attractive place to improve your local SEO.

As it stands, it has become a quick equivalent to a social media account for your business, and you should really treat it as such; it’s going to be the virtual face of your business and as with any face, you should keep it looking fresh and good, as the tools are also getting better and better.

 

Florists, have you been using these new Google My Business features? Please feel free to share thoughts and comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

top-8-social-media-sites-that-matter-to-florists

Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 9 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

Infographic-Top-8-Social-Media-Sites-For-Florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.