We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.
Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.
Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]
You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.
Yikes! My Google search results are different from device to device.
Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.
We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]
Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.
Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.
Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]
Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong.
Floral business owners have taken advantage of the growth possibilities that social media has to offer. Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is helping floral designers get the respect and credibility that has been long overdue.
If you are using Facebook, Instagram and Twitter for your floral […]
Booking weddings are still one of the best ways to increase your overall flower shop profit.
Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.
In this […]
YouTube gets over 30 million visitors per day!
For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros!
Unlike the more recognizable social media platforms […]