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How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-for-florists Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care? Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue. Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

Graphic Design Resources for Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-florists In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business. As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement. The next step is to achieve awareness of your floral brand. You need to look different, striking,…

Florist Halloween – Tricks Of The Trade

Posted on October 31st, 2018
Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo
florist-halloween-tricks-of-the-trade Add some Tricks and Treats to your flower sales with these spell-binding tips! Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday. It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons.   [caption…

Why Having Two or More Floral Websites is a Bad Idea

Posted on September 19th, 2018
Florist Ecommerce, Florist Marketing, Florist Websites, Search Engine Optimization, seo
Are you thinking of adding another floral website? If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites? Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down…

Top 8 Social Media Sites For Florists

Posted on September 5th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo
Top 8 Social Media Sites For Florists Infographic-Top-8-Social-Media-Sites-For-Florists   In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry. Check out our infographic for quick and easy reference…

How to Grow Your Floral Wedding Sales

Posted on July 26th, 2018
events, Floral Design, Florist Ecommerce, Florist Profits, Florist Websites, seo, wedding/events, weddings
In order to grow your business and flourish as a wedding florist, you need leads that can be converted into sales While floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online. According to The Wedding Report, 50% of brides use the internet to research bridal bouquets. …

Top 4 Ways to Get Floral Business Reviews!

Posted on June 12th, 2018
Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online. Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them. Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat…

Starting a Wedding/Event Floral Company

Posted on February 14th, 2018
Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings
You are a creative and passionate florist, but have you ever considered specializing? More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year. …