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Graphic Design Resources For Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-florists In this age of technology, businesses are radically changing. Aside from retail shops, there’s now an entire world that you can reach with just a few clicks. The competition is now online, and you need to step up your game to stand out from the rest. As a florist, you have more or less a good idea of what makes a good floral arrangement. With a healthy variety of flowers, you communicate different messages from the types of flowers in the bouquet to the very placement […]

Florist Halloween – Tricks Of The Trade

Posted on October 31st, 2018
Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo
florist-halloween-tricks-of-the-trade Add some Tricks and Treats to your flower sales with these spell-binding tips! Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday. It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons.   [caption […]

Why Having Two or More Floral Websites is a Bad Idea

Posted on September 19th, 2018
Florist Ecommerce, Florist Marketing, Florist Websites, Search Engine Optimization, seo
Are you thinking of adding another floral website? If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites? Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down […]

Top 8 Social Media Sites For Florists

Posted on September 5th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo
Top 8 Social Media Sites For Florists Infographic-Top-8-Social-Media-Sites-For-Florists   In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry. Check out our infographic for quick and easy reference […]

How to Grow Your Floral Wedding Sales

Posted on July 26th, 2018
events, Floral Design, Florist Ecommerce, Florist Profits, Florist Websites, seo, wedding/events, weddings
In order to grow your business and flourish as a wedding florist, you need leads that can be converted into sales While floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online. According to The Wedding Report, 50% of brides use the internet to research bridal bouquets.  […]

Top 4 Ways to Get Floral Business Reviews!

Posted on June 12th, 2018
Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online. Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them. Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]

Starting a Wedding/Event Floral Company

Posted on February 14th, 2018
Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings
You are a creative and passionate florist, but have you ever considered specializing? More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year. […]

Must-Dos When Your Flower Shop Gets a Bad Review

Posted on February 7th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Search Engine Optimization, seo
"Help, someone left me a bad review online!" So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business! But even so, there are a few important steps you should take whenever you receive a poor review online. […]

Why Google Search Results May Vary – Florist SEO

Posted on December 6th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, florist technology, Florist Websites, seo, Uncategorized
Yikes! My Google search results are different from device to device. Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]

Simple Floral Marketing Strategies

Posted on September 13th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo
Simple-Floral-Marketing-Strategies  Marketing, as we all know, is essential for the survival of your floral business. There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media. If […]