Posts tagged "preparation"

Writing a Flower Shop Business Plan

August 14th, 2019 Posted by Josh D Become A Floral Designer, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology 0 thoughts on “Writing a Flower Shop Business Plan”

Florists’ goal is to make money doing the thing they love most!

Writing technical papers like business plans sounds like a lot of work, and you may think it’s irrelevant for someone who’s starting out. However, business plans are even more important for a business early on.

What Makes a Floral Business Plan Important

A business plan guides your helps you track your long-term objectives and the strategies you use to achieve them. Planning is crucial in business because we are not simply dealing with money; time and effort are on the line—your time, and everyone helping you. Also, formalizing your vision helps you assess your current position and your capabilities of reaching it.

Aside from that, business plans let you plan ahead for possible problems you might get into. This requires you to analyze the market trend of flowers around your area, and look into your possible competitors. By getting this knowledge, you can appropriately predict possible highs and lows of the industry.

Business plans are also a requirement to get a loan from most banks. Banks need to determine if you can, at minimum, pay the loan back. This is very important especially for newcomers and people who plan upgrades to their shop.

Parts of a Business Plan

Title Page

The title page contains all the basic information about your flower shop, which includes your shop’s name, address, your name as the owner (and of others who co-own the shop), and other relevant information like the registration number of your business (if you have any, this may vary by area). It should also contain your business logo.

Executive Summary

The summary of your business plan, It has its own parts in it: (a) the business summary, (b) the future summary, (c) the market summary, and (d) the finance summary.

The business summary basically contains all the basic information related to your shop (think title page but more comprehensive).

The future summary outlines your vision for your shop, as well as your goals and objectives.

The market summary contains the information you’ve gathered about your customers and the marketing strategies you’ll use.

Lastly, the finance summary contains your expected sales, the money you need to start up, where you’ll get these funds and other monetary information. It should tell the reader your current financial position.

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Management Plan

The management plan or the operations section contains all the nitty-gritty details of your business, from your flower suppliers, equipment, and production processes to your inventory, payment modes, operating hours, and communication channels. You can list out the products and services you plan to deliver. This can easily become the longest and important part of the business plan, so take your time writing this part.

Marketing Plan

As the name suggests, the marketing plan contains your analysis about your potential customers and competitors. It also includes your key marketing strategies that you plan to implement for your shop, such as running special discounts on holidays and other special occasions.

Future Plan

Again, the name suggests that the future plan contains your prospective plans for your shop. Here you can state your vision for your shop (something like the “premier flower business in the locale”) and your business goals. It is important to not just think of quick goals to attain but rather long-term goals that you hope to achieve.

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Financial Plan

The financial plan contains everything about your shop’s finances. Here, you go into detail about the cash flow of your business. You are expected to list out your current creditors and debtors, your source of funding, and your projected cash flow; these are often tabulated with the figures and dates. If you have been working on your business plan with your shop already up and running, you can also add a profit and loss statement.

Supporting Documentation

At this part of the business plan, you can include some documents that are relevant to your business: permits, maps, financial tables, and other attachments that readers of your plan might use to refer.

 

Florists, do you have a business plan in place, What are some things you put in place that could help other florists, please share your comments down below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Top 5 Florist August Checklist Tips!

August 1st, 2018 Posted by Idalina Bertone design prepping, Floral Design, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites 6 thoughts on “Top 5 Florist August Checklist Tips!”

As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop’s needs.

With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.

September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn’t get to. August is a great month to get to some organizing, marketing, and peace of mind.

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1. Sell a New Floral Product!

Nothing motivates new customers more than new offerings. The same goes for the flower shop staff: excitement, intrigue, and passion will help you sell. Place your orders now so you are all ready for the new product sales to come September.

Think about offering something new. We love the idea of floral boxes, for one—these are really popular with consumers and also allows for adding your logo which is double marketing.

Here is a list of possible items to offer:

  • Hat boxes/boxes
  • Floral totes
  • Succulents
  • Plants
  • Luxury sweets (meringue cookies, truffles, etc.)
  • Gift cards

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2. Reanalyze Your Floral Website!

Take a good look at your floral website. Is it captivating to you? Is it easy to browse and checkout with? Do you have enough content? How are you showing up on search engines?

These can be difficult questions to answer, but your website is your online store open 24/7, and a direct expression of your brand. Check your ranking on search engines, check your reviews, and be vigilant in making sure your floral website represents you.

Things important on your floral website:

  • Fully-secure website (https instead of http)
  • Responsive website, mobile-friendly
  • Correct pricing
  • Professional-looking images
  • About Us write-up of at least 300 words
  • Areas of delivery
  • Venues, funeral homes and hospitals you deliver to
  • Wedding gallery/event write-up
  • A blog

We can not encourage you enough to have a blog on your floral website, blogs are awesome because you can discuss any topic. Blogs help your website list better on search engines and ultimately gain your brand great notoriety.

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3. Create a Showcase Entry/Window Display!

If you can get your creative juices flowing with floral specific window display, your imagination should run free here. If you do not have a window display option, create a shop center display.

Let’s ring in the coming season with visual hypnosis, take beautiful pictures and post on all your social media sites and watch as you gain new likes and followers.

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4. Get Your Floral Newsletter On!

Flower shop promotions are the best way to create a buzz—send out a newsletter to all your email customers with offerings. The best part about newsletters is that you are creating a memory for the email recipients with your brand name, and best of all, email marketing works to get foot traffic.

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5. Spruce Up the Place!

I’m sure everyone’s shop is as neat as can be, but let’s just take a step back and using all the senses, walk around your flower shop. This is not only for the customers but for all who work at the flower shop as well. Make sure inventory is organized—ribbon, wire, tape and so on.

Manage your floral displays, make sure your surfaces are free of dust and get your floral refrigerator clean.

 

Florists, what are important things you do in August to prepare for the season ahead? Please share your feedback any related questions in the comment section below!

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.