Posts tagged "search engines"

Florist SEO: Knowing the Basics

January 9th, 2019 Posted by Josh D Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florist SEO: Knowing the Basics”

What is SEO, why is it important, and why should florists care?

Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.

Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy. Let’s take a minute to review the basics of SEO and understand how search engines like Google rank your business website.

What Are Search Engines?

Web search engines are the software systems we and our customers use to surf the Internet. The top search engines are Google, Yahoo, and Bing. Google commands the largest share among the three, with consistently over 90% market share globally in 2018.

The goal of a search engine is to provide the information you or your customers are looking for and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search.

Image via Shutterstock

SEO Components to use on my Floral Website

Here are some important components to use on your floral website that will help rank your website higher on search engines.

  • H1 Tags: These are the larger headers that should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content.
  • H2 Tags: This is a subheading and should contain similar keywords as the H1 Tags.
  • Keyword Density: This is the number of times that the keyword your customers are searching for that appear on your website.
  • Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
  • Backlinks: This is when other websites link back to your website by providing your website URL. The more backlinks you have, the better your opportunities are to be higher ranked in your keywords.
  • Software Provider SEO Tools – Tools that can help increase SEO rankings like Local Pages, testimonial/review pages, partner pages, etc.

How Does My Floral Website Get Ranked

First off, as with all search engines like Google, they implement a web crawler/algorithm, that goes around the web. It “crawls” around the web, catching keywords to determine the topic and understanding the content of the page and seeks out links in the page, then checking if that linked page is a “reliable” one. 

It can be concluded that if a page links to a reliable page, it has a reliable source and is thus relatively reliable too. It gives a score to this page from that linking. The crawler then goes through all the links in that page and does that scoring until all links are exhausted. After that, the algorithm gives the page its PageRank in that specific keyword. The higher the PageRank, the more likely it is for the page to appear in the first parts of the search engine results pages.

on a side note, Google search results may show some variances depending on browsers and devices.

Image via Shutterstock

When Can My Floral Website be #1

Getting placed on the first page of a Google search doesn’t happen overnight or in a few days, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Your SEO strategy needs to be a continuous process by staying on top of your SEO strategy and make sure that it is up to date.

Your SEO strategy Not only needs to be focused on your current customer base, but potential Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors.

Florists, Do you have a SEO strategy in place? What do you do to increase your SEO? Please share in the comments below!

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Why Having Two or More Floral Websites is a Bad Idea

September 19th, 2018 Posted by Idalina Bertone Florist Ecommerce, Florist Marketing, Florist Websites, Search Engine Optimization, seo 2 thoughts on “Why Having Two or More Floral Websites is a Bad Idea”

Are you thinking of adding another floral website?

If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites?

Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down below.

Image via Shutterstock

NAP and SEO

With more than one website, your search engine ranking can suffer. NAP Consistency refers to the accuracy of your brick and mortar floral business’s name, address and phone number across all platforms, social media sites, citations, and websites.

In short, Google and other search engines’ algorithms use ranking signals to grab the most relevant trusted results. Duplicate NAP content on multiple floral websites lowers your level of trust with search engines. Remember, these are robots—not people—so when they see something that makes them uncertain, they can lower search engine placement.

Additionally, Google Business pages only allow for one website and you could run the risk of having your website considered spam and removed from search engine results.

Image via Shutterstock

Confusing Your Visitors

Online shoppers are savvy with search engines. They often scroll down the search engine list and pick the floral website they most gravitate to or the floral website they feel most confident about.

One important factor in customer confidence is the review section. Reviews are priceless when it comes to search engines, and having them scattered all over the place will not be beneficial to your flower business.

Most online shoppers are instantly turned off by a business with two separate websites offering essentially the same products—this can lead to a lack of trust and no sale.

Image via Shutterstock

You Become Your Own Competition

Not necessarily in your local area, but on search engines, which is not a good thing. Your multi-floral websites are competing against one another which generally results in both websites ranking low on search engines.

florist-wire-services

Image via Shutterstock

Waste of Time and Money

Regardless if your second floral website costs a little more or a lot, it’s still a waste of money and time to have multiple floral websites. Invest the money from your second site in ads or a marketing campaign to benefit your first and primary website.


We hope that this encourages you to have only one floral ecommerce website. If you have two or more, now is the time to consolidate and save yourself some time and money to get your floral branding up on search engines.

 

Florists, do you currently have two or more floral ecommerce websites? Please share your feedback or questions below in the comment section.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Why Google Search Results May Vary – Florist SEO

December 6th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, florist technology, Florist Websites, seo, Uncategorized 1 thought on “Why Google Search Results May Vary – Florist SEO”

Yikes! My Google search results are different from device to device.

Before you pull your hair out, let’s start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs (search engine results pages) were very consistent throughout different browsers and computers, but now there are many components that can fluctuate from one user to the next.

Floral website administrators puzzled by the effects of Google search results may attribute this to a bug or glitch, but the truth is it’s by design. In this blog we’ll examine why you or some users may see your floral website search algorithms differently.

Google Random Testing

Google is continually tweaking their search algorithms, which means that as many as 40% of Google searches may be used in testing. This will cause differences in search engines results, so don’t be concerned if your search engine results tend to fluctuate for a period of time, these variations will usually resolve itself quickly.

Search History/Google Accounts

Google will harvest as much information as it can. Any content you view in-browser will be cached and may inform your first results, which means sites you visit frequently will show up on top of your SERP.

Any Google accounts you’re logged into—Gmail, Google+, Youtube, etc.—may also affect your SERPs as Google will use this data to bring up search results.

Geographic Location

Did you know all websites you visit can tell where you are located, thanks to your IP address? Search results consistent with your location will most likely be given top priority. Your location information is stored in a cookie in your browser, and this information will factor into all your Google searches. (Cookies are little files stored on your computer that hold information specific to you, like saved passwords.)

Keyword Search

When searching on Google it is important to be consistent with your keywords, however there can still be some slight variation considering the number of search options on Google from content, video, and images. Any minor change in search terms could change your SERP completely.

Google Ads

We all have seen the Google Ads in SERPs, these are pay-per-click ads that can appear on the upper, side or lower page of Google search page. As the position of these ads changes on different devices, it could also affect your SERP results.

Google Data Centers

Every time users do a search on Google, there are data centers across the nation working to process the search result. Google search will gather results from the Google data center that is nearest to the user’s location. Although Google data centers do not affect your floral website search results that often, there may at times be differences in SERP depending on location in between updates.

Image via Shutterstock

So What Are We to Make of All This?

With so many moving pieces, is it even possible to get accurate search engines results? The answer is mostly yes, but sometimes no. Your floral website results should not vary that much from device to device, though fluctuating between a few stops is perfectly normal.

Checking your search engine results daily is not recommended for the many reasons explained above. Google will rank you according to the quality of your website, so make sure you update regularly and work on getting your results organically high on SERPs regardless of the minor fluctuations.

  • Engage with social media
  • Use backlinks
  • Encourage your customers to leave reviews
  • Consistently write blog posts
  • Update products and content on your website

Image via Shutterstock

How do I see Accurate Results?

The word accurate is used loosely here—remember, the goal is to have a website rich with quality keywords, links, and content. Although search results can be the same for most, they will be slightly different for some. If you want to check your floral website results you can do the following:

  • Use a different browser besides the one you use daily
  • Go “incognito” on Google Chrome (hold Ctrl + Shift + N)
    • Note: Incognito mode may still draw on location information
  • Log out of all your Google accounts, clear your browser cache, cookies, and history
    • Note: This will delete any stored passwords you may have!

In conclusion, there is no magic wand to prevent Googles algorithms from affecting your floral website results, but the most important thing is to be vigilant and give Google what it wants to see. There is no way any of us can control what cookies and history are stored on other users’ devices, however keeping a quality website is more important to raise your organic rankings.

 

Blog