Tackling fresh, new and innovated techniques for your flower shop could actually keep flowers sales stable and increase revenue during the summer months.
For some florists, the summer months can be dreadfully slow with decreased flower sales. Accepting the fact that customers just won’t buy flowers during these months is a big mistake!
The floral industry does have many peaks and perks, all seasons offer many advantages to build your flower business and gather new potentially long term buying customers. In this blog, let’s discuss 5 easy ways to keep your flower sales sizzling hot all summer long.
#5 The Power Of Deals, Coupons & Promo’s
Everyone loves a deal, besides that did you know that there is an actual psychology that comes into play when offering coupons and promos. Big brand companies understand this too well. They have made it a practice of mixing up coupons and promos to boost their retail sales.
Flower shop owners – deals, coupons, and promos apply to you too! Customers love flowers do not underestimate the power of a Deal. Make sure that during your slower months you offer the following:
Markdowns: Applies to both in-store and online. Try reducing prices on a specific category in your floral store like roses, hand-tied or even gifts, if you carry them.
Save A Bundle: This offer may seem as if it doesn’t apply to the floral business, however it indeed does. Offer savings on buy one get half off, this could apply to flowers with additional purchase at a discounted price.
Free Offers: Wow, this one is counterproductive, we are trying to increase sales here. Well, “Free Offers” actually resinate with customers more than any other deal (of course no surprise there). So how about offering an item free with purchase.
Flowerage Sale: Flowerage sale is held only in store, generally items are placed outside if possible at a steep discount. These flower sales are done mostly during high traffic days such as weekends.
Did You Know: Most appealing to customers is items that are marked 50% off. The reason for this is it requires very little math and customers feel like that are getting a much better deal.
#4 Offer Outdoor Florals/Decor
The important thing to remember here is that selling something in which you may not normally sell is perfectly OK and also a very smart business tactic.
Big brand stores do it all the time, they sell what is in demand. You may not have many loose flower sales but you can increase profits by displaying some creative outdoor planters during the summer months.
High-End Porch/Patio Floral Planters: These are so appealing, especially if displayed outside where each passersby can see them. Try incorporating succulents and plants in your floral design, this is an attractive way to allure customers to your flower shop and make purchases.
Sell Hanging Outdoor Planters: If you have not seen these yet, then you are in for a treat. Customers love these and these can be marked up at a great price. Go ahead add some plants and display them outside if possible.
Outdoor Decor: Outdoor decor can be citronella candles, lanterns, outdoor pillows and much more. This is a great way to maximize your sales.
#3 Try A Workshop/Floral Party
Florists, I’m sure you have heard of floral workshops and floral parties. Although a little marketing is required, they truly do increase floral profits substantially and is a great way to increase brand visibility.
Host A Floral Party: For adults and kids alike these parties can bring in anywhere from $45.00 to $120.00 per person. Great way for kids to enjoy their birthday or a way for bridesmaids to get together, the possibilities are endless with floral parties.
Floral Workshop: Unlike floral parties where your attendees are more casual, a floral workshop is more structured as you are teaching floral arranging. Classes can range from beginner to master and can be purchased for the whole season.
#2 Cut Costs
We get it #2 is not bringing in sales to your flower business, however, just as important as bringing in sales is practicing good seasonal habits on ways to cut costs.
Consider Summer Hours: We are certainly big advocates of having a business schedule and sticking to it, however, there are exceptions. Opening your shop does cost money so consider opening an hour later or closing an hour earlier with shorter weekend hours if you are slow in the summer months. This will also save you on payroll.
Order What You Need: During slower months you may be able to get way with just ordering what is necessary and purchasing specialty items as needed. Try also cutting your flower order in half. If your floral supplier is close there are things that can be purchased quickly when needed.
Don’t Be Wasteful: We have mentioned this so many times, and we understand no-one is intently wasteful. Please consider that all items in your flower shop cost money, wasting paper, picks, and pins add up, please be mindful of this and make sure your employees are too.
Review Your Bills: Take a look at all your bills including utility. See how you can cut costs, a perfect example is a flower shop owner who was paying for cable tv yet had no tv in his shop. Cutting that off his bill saved him over $80.00 per month. There is also no shame in asking certain service providers for what deals and offers they have to save you money.
#1 Reach Out To Potential Clients
Slower months in the flower shop allow you to have extra time to market your flower business. Reaching out to potential clients for recommendations and clients who will book standings orders is a great way to bring in added revenue to your floral business.
Funeral Homes: If you have not done so already you should reach out to the Funeral Home directors in your area or slightly outside your area, to see if they will be willing to recommend your floral services and post a link to your website on their website.
Local Businesses/Churches: Doctor’s offices, churches, restaurants, hair salons and many more businesses in your local area have the potential to order flowers from you on a weekly basis. Talk to them about delivering weekly to their businesses at a great price. Standing orders are a great way to keep money always flowing into your flower shop.
Wedding Venues: Go to wedding venues and discuss working with them on their referrals. Make sure to have your professional pamphlet on the wedding services your provide.
Tip: Create a folder which includes a pamphlet of your floral business and the best practice is to meet with them in person. Make sure to have different folders with specific content for each client.
Florists do you have a tip for driving up summer sales? Please share your feedback in the comment section below. If you have any questions please post below as well!
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