THE RESULTS ARE IN!
Floranext Mother’s Day 2016 Survey Results
Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.
Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day.
Compared to Mother’s Day 2015, were your sales higher or lower?
Higher Same Lower All Shops 59% 17% 24%
What category of Mother’s Day 2016 orders was most successful for you?
Phone Walk-In Website All Shops 47% 22% 29%
Which category of Mother’s Day 2016 orders was the least successful
Walk-In Phone Website All Shops 49% 34% 17%
Did you rent/use extra vehicles this Mother’s Day?
Yes No All Shops 55% 45%
How many unsatisfied customers did you have this Mother’s Day (if any)?
1-3 None 3-5 5+ All Shops 52% 39% 6% 2%
How many extra employees did you hire for this Mother’s Day?
None 3-4 1-2 5+ All Shops 52% 17% 16% 15%
Were you open on Mother’s Day Sunday?
Yes No All Shops 62% 38%
What were your main advertising methods for Mother’s Day?
Online None Other Local News Coupons All Shops 29% 22% 21% 17% 13% 1%
Was the weather a factor in Sales this Mother’s Day?
No Yes - it Helped Yes - it Hurt All Shops 63% 26% 9%
If you could give ONE Mother’s Day tip to another florist what would it be?
(Write in choice – Top 7)
1. “Plan ahead work ahead.”
2. “Narrow selections- make it easier for customers to choose.”
3. “Make sure you have enough staff to handle all the orders & deliveries.”
4. “Create Mother’s Day Specials add-ons.”
5. “Be friendly.”
6. “Advertise and promote for Mother’s Day.”
7. “Train your staff – everyone should know their job.”
We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.