THE RESULTS ARE IN!
Floranext Mother’s Day 2016 Survey Results
Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.
Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day.
Compared to Mother’s Day 2015, were your sales higher or lower?
[table],Higher,Same,Lower All Shops,59%,17%,24%[/table]
What category of Mother’s Day 2016 orders was most successful for you?
[table],Phone,Walk-In,Website All Shops,47%,22%,29%[/table]
Which category of Mother’s Day 2016 orders was the least successful
[table] ,Walk-In,Phone,Website All Shops,49%,34%,17%[/table]
Did you rent/use extra vehicles this Mother’s Day?
[table] ,Yes,No, All Shops,55%,45%[/table]
How many unsatisfied customers did you have this Mother’s Day (if any)?
[table],1-3,None,3-5,5+ All Shops,52%,39%,6%,2%[/table]
How many extra employees did you hire for this Mother’s Day?
[table] ,None,3-4,1-2,5+ All Shops,52%,17%,16%,15%[/table]
Were you open on Mother’s Day Sunday?
[table] ,Yes,No, All Shops,62%,38%[/table]
What were your main advertising methods for Mother’s Day?
[table] ,Online,Email,None,Other,Local News,Coupons All Shops,29%,22%,21%,17%,13%,1%[/table]
Was the weather a factor in Sales this Mother’s Day?
[table] ,No ,Yes - it Helped,Yes - it Hurt All Shops,63%,26%,9%[/table]
If you could give ONE Mother’s Day tip to another florist what would it be?
(Write in choice – Top 7)
1. “Plan ahead work ahead.”
2. “Narrow selections- make it easier for customers to choose.”
3. “Make sure you have enough staff to handle all the orders & deliveries.”
4. “Create Mother’s Day Specials add-ons.”
5. “Be friendly.”
6. “Advertise and promote for Mother’s Day.”
7. “Train your staff – everyone should know their job.”
We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.