Posts tagged "floral google analytics"

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Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 8 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

Infographic-Top-8-Social-Media-Sites-For-Florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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Florist Marketing – Getting Started With Google My Business

July 26th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 5 thoughts on “Florist Marketing – Getting Started With Google My Business”

google-my-business-florist-marketing

Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.

 Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.

Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making you more credible and visible. In this blog, let’s talk about how to get started with Google My Business and how significant Google My Business is in making your business flourish (no pun intended).

 

google-my-business-florists

Image via Google

How To Sign Up For Google My Business:

If you are just starting your floral business, regardless if you have a Floral Website or not, make sure to sign up for Google My Business. Of course, if you own a flower shop you should have a floral website this will increase your brand visibility and will help search engines rank you higher.  

  • Click  Start Now in the upper right-hand corner of Google My Business
  • Enter your floral business address.
  • If you do offer walk in traffic into your shop make sure you select °Yes below where it states – I deliver goods and service to my customers at their location-important information ° Yes. If you offer customer walk in service at your flower shop leave this at ° No and click continue.
  • If you select °No for – I deliver goods and service to my customers at their location- You will see important information on the next page, similar businesses in the same area pop up on the next page, if any of these are in your location, select them. If none of these businesses are at your location, select None of these matches -Keep information I entered.  
  • If you selected °Yes you will see an information request on the services you offer. Enter where you deliver these services and within how many miles. If you do not select the box below where you serve customers at your location, your address will be hidden, however, your city and state will still show.
  • Google My Business will then ask you to verify the information on the following page. Take a look and make sure your address is correct. Let’s emphasize to make sure your store location is correct. Google My Business is very user-friendly, however, changing errors can be cumbersome, so take the time now to verify all information is accurate.  Agree to terms of service and click to continue.
  • Last Page, Google My Business will ask you how you would like the verification code, chances are it will be by mail, very few get phone calls. Wait approximately 1-2 weeks for a verification code and then verify your business by logging into Google My Business. Voila, it’s that easy! 

 

photo-florist-google

How To Add Photos To Google My Business:

Did you know that the more images you add to Google My Business, the better your ranking is in Google Local Search? Make sure to add as many images as you can to your Google My Business account. With that said, there are many different categories of photos,  it is good to make sure they correspond correctly.

Profile Image – This will allow customers to recognize you and by you, we mean your business. The profile image will be displayed next to your business name on Google + and must be different from your Logo image.

Logo-When adding your logo image be sure that it is square, these look the best on Google.

Cover Image – This is the grand feature photo and should correspond to the services you offer.

Additional Images – Add as many photos as you like here, the more the merrier. These are viewed by customers who are looking at your listing. It is good to include your own designs of everyday arrangements, wedding and store front image if possible.

Tip: Try and pick a photo or logo that helps you stand out to make your listing more alluring for a click. 

To add your photos simply go to Google My Business sign in.

  • Click Photos from the menu and select the photo category you would like to showcase.
  • You can now upload your photo from your computer.

Tip: Best format for images are JPG or PNG – be sure quality is good, we do not want customers looking at fuzzy, dark images.

 

google-maps-google-my-business

image via google and hello you designs

Why Is Google My Business Important?

There are so many reasons why all business owners should and MUST be on Google My Business, especially if your business is location specific.  The biggest reason of all is the valuable impact it has in increasing your SEO ( search engine optimization).

Amazing Search Visibility– Landing on your location on Google is one of the best ways to increase your SEO (search engine optimization). Go ahead and type in any of these keywords on Google Search Page, City State Florist, Flower Shop and Zip Code/Postal Code.  Notice who comes firsts under the Map, these results are Local Search Results, courtesy of Google My Business, You cannot pay for these results.

Maps Your Floral Business Location – This, of course, allows the customer to come to you, believe it or not, they do. Besides that, it is also another vital piece of information for increasing your flower shop business SEO.

Allows For Customer Interaction: Google My Business allows for customers to interact with your business by leaving reviews and uploading their own photos. Every review counts, every photo upload counts!  How does it count? By increasing your SEO, remember you want to list between 1 to 3 on Google Local Search, which will help increase your clicks and sales.

 

Florists, how has Google My Business helped your floral business in the past years? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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Florist Blogging – Made Easy

February 1st, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 5 thoughts on “Florist Blogging – Made Easy”

florist-blogging-made-easy

 Are you one of many florists who does not understand the concept of blogging? Don’t worry, you are not alone!

The word “blog” actually was constructed of two words ” web and log” and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog.

Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them or their industry.

florist-blog

image via pixabay.com

 Why is florist industry specific blogging so important?

Because it is the most cost effective marketing tool for your floral business.

  • Helps drive traffic to your floral websites.
  • Increase the value of your floral website.
  • Helps your flower shop create a following.
  • Helps your flower shop become a leader in the floral industry.
  • Increases your SEO (search engine optimization).

Tip: Google loves blogs, especially with specific industry keywords. Use florist, flower shop, floral, wedding bouquets, and birthday arrangements, you get the idea.

 

florist-blog-writing

image via pexels.com

What Florists Should Blog About

Florists, you may actually blog about anything and everything. The most important thing here is that you’re blogging about the floral business or anything related to increase your brand value.

Think about blogs you have read lately, and what lured you to click on them. If you are still experiencing writer’s block, below are a few proven captivating titles to grabs readers attention.

“How To  Guides or A Way To Master…” – Any blog offering instructions or “how to” are very well received. These blogs offer readers a solution to what they are looking to accomplish.

“Tip And Tricks” – Another way to title a “how to guide “.

“Secrets Revealed ” – We all love secrets and these blogs get some of the most clicks.

“Trend Blog”-  Write about upcoming trends or wedding trends. These are also well received, make  sure to add captivating images to this one.

 

blog-florist-subject

image via pexels.com

How To Write A Florist Blog

  1. Your current florist website provider should have a platform for you to add a blog. We want to keep the blog on your actual floral website so that you can turn visits into potential sales.
  2. Think of a topic (floral specific) that you are passionate or knowledgeable about.
  3. Pick a gravitating title, remember this is what entice’s readers to click on your blog.
  4. Make it personal if you can use “I” or “my” which is read well on social media sites.
  5. Start your florist blog with an introduction.
  6. List out the main key functions of your florist blog with readable titles and outlines.
  7. Add a closing and do not forget to ask for readers participation and allowing for comments to be added to your blog.
  8. Add images to your blog, images make blogs more user-friendly and interesting.
  9. Link your blog on all social media platforms. Do not forget to pin to your board on Pinterest!
  10. If you can, write a 1000 word blog at least, which gives you a better chance of improving your rankings on search engines.

Tip: Take a good look at this blog and notice how often the keywords florist, floral and flowers are used, this is not a coincidence but rather added strategically for SEO. 

 

Florists have you posted a blog that has had huge success or do you have a question on blogging? Post your comments and questions below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Fall-Into-Florist-Marketing-Image

Fall Into Florist Marketing

August 10th, 2016 Posted by Idalina Bertone Blog, events, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, Florist Websites, Search Engine Optimization, seo 1 thought on “Fall Into Florist Marketing”

Fall-Into-Florist-Marketing

“Rake” In Flower Sales With Fall Florist Marketing Tips

 

As a owner of a flower shop business it can be frustrating when you hit a summer slump when floral sales are down, though don’t fret, autumn is just around the corner and it’s not too late to generate sales. Following some simple marketing strategies will help you on your way to increasing customers and sales for your flower shop business.

 

Fall-Marketing-Flower-Shop-Customer

image via shutterstock.com

Florist Customer Appreciation

Did you know customers return due to their experience while purchasing a product from a store? So why not “fall” for your customers and entice them by giving them a memorable experience.

  • Offer discounts or start a loyalty program.
  • Cater exclusive events in your store.
  • Carry “trendy” or this season’s top product in stores.
  • Carry items that cater to all demographics.

Tip: September 22nd is the first day of Fall,  Have a Fall open house with drawings and prizes to attract potential customers. 

 

images via google.com

images via google.com

Florists & Social Media

Did you know that 2/3 of the world’s population uses social media. Be- “Leaf” it or not, using social media is a great outreach for potential customers and it’s Free! Use these tips to “rake” in current and new followers.

  • Share – Gain followers  by posting or tweeting interesting content for you customers and fans. Users who like your page will see your posts on their main Facebook news feed.
  • New Fans – New customers are more than likely to shop at your business if their friends do.
  • Keep Content Fresh – Post quality content regularly (at least once or twice a week). Create a dialogue with followers, this will encourage them to engage in your posts or tweets.
  • Promote –  Promote your floral business by offering discount and incentives for customers who like, re-post, or recommend your social media site.

Tip: Create a Facebook ad using specific keywords and criteria that will attract customers to your page or eCommerce site.

 

images via pixabay.com

images via pixabay.com

Flower Shop Blog

“Harvest” those thoughts, A blog is a great opportunity to share your thoughts, ideas, passions, etc to your customers. Blogs help drive traffic into your eCommerce website and increase sales.

  • Search engines love new content, and blogging is a great SEO tool.
  • Keep your customers up-to-date on what’s going on, let them know about new deals, tips, and inspirations.
  • Blogs allow you to build trust and rapport with your customers, not only can you show off what you know, but you are also building your expertise and credibility.
  • Let customers comment on your blog posts, in return you can interact with them further.

Tip: Utilize Google Adwords Keyword Tools this is a great way to find keywords and phrases people are using to search for your services.

 

Fall-Florist-Marketing-SEO

image via pixabay.com

eCommerce SEO

Don’t let your SEO “Fall”, updating your content on your eCommerce website is a sure way to increase your rankings, SEO, on search engines like google.  SEO is important to your floral website because customers will visibility see you on search engines therefore clicking on you first.

  • Your floral website should have at least 1100 words throughout.
  • Write descriptive articles on pages like About Us, Weddings, Sympathy, Events and Testimonials on your eCommerce website.
  • Create a page with links to your partners/ vendors.
  • Add Keywords, search terms, and backlinks, which are important in building your search engines rankings.

Tip: Encourage your partners to link your url on their website as you do the same for them to help you in our SEO rankings. 

 

Using creative marketing is a great way to attract current and potential customers, don’t be afraid to step outside the box.  Florists, are there other marketing tactics you use not listed here? Please share below for our readers.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Mother’s Day 2016 – Survey Results!

May 24th, 2016 Posted by Idalina Bertone Blog, Florist Profits, Florist Resources, Survey 3 thoughts on “Mother’s Day 2016 – Survey Results!”

THE RESULTS ARE IN!

 Floranext Mother’s Day 2016 Survey Results

Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.

 

Mother's Day Florist Survey

 

Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day. 

Areas Surveyed

 

US & Canada-Florist-Locations

U.S. & Canada-Florist-Locations

 

Compared to Mother’s Day 2015, were your sales higher or lower?

Higher Same Lower
All Shops 59% 17% 24%

What category of Mother’s Day 2016 orders was most successful for you?

Phone Walk-In Website
All Shops 47% 22% 29%

Which category of Mother’s Day 2016 orders was the least successful

Walk-In Phone Website
All Shops 49% 34% 17%

Did you rent/use extra vehicles this Mother’s Day?

Yes No
All Shops 55% 45%

How many unsatisfied customers did you have this Mother’s Day (if any)?

1-3 None 3-5 5+
All Shops 52% 39% 6% 2%

How many extra employees did you hire for this Mother’s Day?

None 3-4 1-2 5+
All Shops 52% 17% 16% 15%

Were you open on Mother’s Day Sunday?

Yes No
All Shops 62% 38%

What were your main advertising methods for Mother’s Day?

Online Email None Other Local News Coupons
All Shops 29% 22% 21% 17% 13% 1%

Was the weather a factor in Sales this Mother’s Day?

No Yes - it Helped Yes - it Hurt
All Shops 63% 26% 9%

If you could give ONE Mother’s Day tip to another florist what would it be?

(Write in choice – Top 7)

1. “Plan ahead work ahead.”

2. “Narrow selections- make it easier for customers to choose.”

3. “Make sure you have enough staff to handle all the orders & deliveries.”

4. “Create Mother’s Day Specials add-ons.”

5. “Be friendly.”

6. “Advertise and promote for Mother’s Day.”

7. “Train your staff – everyone should know their job.”

 

We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Florist-Website-Google-Analytics

Who’s Visiting Your Florist Website?

March 5th, 2014 Posted by bill Blog, Florist Ecommerce, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization 1 thought on “Who’s Visiting Your Florist Website?”

Your florist website is a big part of your flower business. WHERE are people coming from, HOW did they find you and WHAT they are looking at.  It’s easy to see when you use Google’s free tool, Google Analytics.

Florist-Website-Google-Analytics

Google Analytics is the free resource from Google that lets you analyze who, what and where potential customers are coming from to your florist website and how you can better market to them by using this information.

Google Analytics for Florists

WHERE are the people coming from to your florist website?

Acquisition is the section to find out WHERE are the people coming from and HOW they found your florist website.

Here are the different sections under that tab…

Acquisition Tab

The Overview section is a great place to get a birds-eye view of where the potential customer is finding your floral website.  You will find different sections that will let you see how you are being found.

  • Organic search is how many potential customers type in a search word in one of the search engines like Google, Bing or Yahoo and find you.
  • Direct is when the customer types in your website directly.
  • Referral is how many times a different site referred you to the customer.  This is why building links with other sites like other businesses are important.
  • Social is how many people arrive via social media.
  • Email is a direct link from your email campaigns so you can see how many click-thru to your site

Next go under Acquisition to the Channel tab. Here is where you can see a bit more information into each of the groupings in the Overview. You will be able to see the percentage of new visits to the site and how many pages were visited for each of the different sections. You will also be able to see the bounce rate which is the percentage of people who only looked at the page they landed on and didn’t click further.  Which section is higher for any of these columns?  Which one needs works?  If you get a large bounce rate, do you need a better landing page so viewers want to look further?  How many pages did visitors look at?  Which section looked at the most or the least?

An example of your Channel report might look like this…

acquistion channel tab for florist websites

As you click on more of the tabs under Acquisition you will be able to find out which social media avenues worked the best under the Social Media tab. Have you been promoting on Facebook heavily? It should show. How is the new Pinterest page doing for click-thru to your florist website?  They will all show.

Check under the keywords tab to see what keywords your visitors are finding you by.  Are those what you thought  your potential customers are using to search with.  Also where is your traffic originating…is it with Google? Bing? Facebook?  If you are advertising on Google or Facebook, are you getting your money’s worth in traffic?  Are these people staying on your site and clicking on more than one page or are they leaving quickly?

The Acquisition tab is an excellent resource for pinpointing where and how your customers have gotten to your floral website.  It will help you see where your marketing is working in bringing in visitors and where you need additional help.

WHAT pages are your customers looking at on your flower shop’s website?

The Behavior tab or WHAT did your flower customers look at is next.  Here is where you get the low-down on what pages were viewed the most, which pages were the landing page – or the first page the visitor came to from their search.  It is an excellent section to see which of your florist website pages are working and which ones aren’t.

Here is a list of what sections are under the tab…

Behavior Tab from Google Analytics for Florist Websites from Floranext.comOne tab that I just love is the In-Page Analytics. This shows you how your visitors interact with the content on your florist website. With Google In-Page Analytics, Google will add the percentage to each link on your page and display how many visitors are clicking through. It will help answer the questions…Is one menu item more popular than others? Does anyone actually scroll down and read below the fold? Which designs do more people click on? Are they interested in my wedding tab or seasonal designs? You will be able to find out a lot of pertinent information here and it is really interesting to see what potential customers are clicking on.

Florist Websites from Floranext.com and In_Page Analytics

After looking at the Acquisition and Behavior tabs, if you do not have Google Analytics, you know you have to sign up now!  It is the best, free informative way to find out the WHO, WHAT, WHERE  and HOW of the relationship of your visitors and your florist website. And THIS is just the tip of the iceberg on what you can find on Google Analytics!

Get started today, start earning more from your flower shop website!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Google Analytics for Florist Website

Google Analytics for Your Florist Website

January 7th, 2014 Posted by bill Blog, Florist Ecommerce, Florist Marketing, Florist Point of Sale, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized 4 thoughts on “Google Analytics for Your Florist Website”

Sometimes it seems like you need a crystal ball to see who is visiting your Floral Website.  Who are these people?  Do they visit often?  Do they stay long?  All excellent questions that go unanswered unless you add Google Analytics to your Floral Website.  It is a free, easy to use and an incredible tool that is a MUST for your Florist Website!

Use Google Analytics to find out who is looking at your Florist Website

Google Analytics is a free marketing tool from Google that provides you detailed statistics on your florist website traffic and traffic sources. It can track visitors from all sites including search engines and social networks, direct visits and referring sites.  It is the perfect step to begin learning about your visitors and marketing to them.

Google Analytics are the perfect way to see who is visiting your floral website

Add Google Analytics to your Florist Website

First thing you need to do is create a Google Analytics account and set up your tracking code. Once you have created a new account you will receive a block of code that is your web tracking code. You will need to add this JavaScript Code to all the pages that you want to track on your floral website. It is an easy addition and helpful tips can be found on the Google Analytics site.  If you have an IT person take care of your site, they should be able to help you with this step.  You should be able to see results in about 24 hours.

Start at the Opening Dashboard

The Opening Dashboard on your Google Analytics page is a good start for a quick overview of what you will find in the analytics. Here you will see graphs on how many New Visits and Unique Visits you had for the month or the browser most people used to view your site and lots more.

Florist Website Main Dashboard for Google Analytics

Change the reporting date

A few helpful hints while you go through analytics. By default, Google shows that last 30 days of activity for your site. If you would like to look at a different timeline or even to compare against last month or last year, you can do this by clicking on the date range box in the upper right corner. Notice in the example below,  we are comparing the same month but for two different years. You can tell the different years by the two different colors. Google will now carry this time information throughout the entire search unless you change the dates back. (Note: Google Analytics can only collect data from the date you added their code to your website therefore you will not be able to retrieve any information before that date.)

Another interesting and helpful note is that you can hover over any dot on the graph – these dots represent individual days or time periods. A box will appear next to the dot and show the numbers of new visits for that date and since we added the comparison, it also shows last year’s number and the percentage change. Are you running a different ad this year than last year or doing more social media? This comparison will help show if it is working or not.

Change the calendar date on google analytics

Now it is time to dig deeper into who is looking at your site…
Today we are going to look into the information you can find under the Audience tab. Go to the left tab and under Audience click on Overview. This is what you will see

This is what the Audience View looks like for a florist website

As you can tell, 665 unique people visited this site during this time period and by the graph you can see the days that they visited the site.  What days are most visited?  Is that when you are advertising, emailing or posting on social media?  What can you do now on the slower days to get more visitors?

What do each of the numbers mean?

Visits – the number of times someone comes to your site.  Each visit is counted.
Unique Visits – the number of times new people visit your site.
Pageviews – the number of times people view pages on your site.
Pages / Visit  – the number of pages the visitor is viewing on your site. The larger the amount, the more pages are being viewed. For example, if your site has 2,000 visits and 4,000 page views, then an average person would have looked at two pages while on your site.
Avg. Visit Duration – the average time each visit to your site lasted in minutes.
Bounce Rate – this is the percentage of people who only visit one page on your site and do not go any further.
% of New Visits – the percentage of new visitors who have never visited your site before compared to the visits total.

What else under the Audience tab can help your Florist Website and Marketing Plan?

Gender graph Google Analytics Florist Website

Lots of interesting things! 

Next go to Demographics and you can see the percentage of female and male visitors your floral website gets. Are you attracting brides or men looking to purchase arrangements for their spouses?

What about the age group of your visitors.  Are they baby boomers, millenniums or generation X?   You can find the age group by clicking on the age tab.  Does this age group look like your clientele?  Is that the age group you are targeting in your marketing? Or do you want a different age group so you need to rethink your marketing plan.

Age Graph Florist Website

 

Going Mobile?

While still under the Audience Tab, click on Mobile and then Overview. Here you can see what device your customers are using to find your florist website. Is it mainly on a desktop or mobile or on a tablet? If there is a large amount of mobile and tablet views, you must check how your florist website looks on these different devices. In 2014, it is predicted that mobile phone users will overtake desktops for internet usage.  50% of mobile phone users use mobile as their primary Internet source.  This is how most people are looking at your florist website.

mobile_devices_florist_website

Want to see which mobile devices your customers use the most?  While under Mobile click on Devices and here you will find out more specific information about which mobile device your visitors are using to browse your site.

With Google Analytics and going under the Audience tag, you can find out a lot of great information about your present visitors.  You now know who your visitors are and are they the ones you want?  If not, you will need to change your marketing to fit with the demographics you want.  Are you getting the visits to your florist website you thought or wanted?  How can you increase these visits?  Wonder if you change your website or add new pages?  Will you see an increase in pages viewed?  All these questions and more can be found when looking under the Audience tab in Google Analytics.

Now that we have reviewed the Audience tab, look to our next few blog posts when we will be discussing the Acquisition, Behavior and Goal Setting through Google Analytics.

It is better than a crystal ball and will help make 2014 a Great Year for your Florist Shop!!!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!