Florists, are you offering subscription services?
Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers.
Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…
A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.
Were 2019 Mother’s Day Sales Better Than Last Year?
Lower – 18.1%
Same – 20.5%
Higher – 61.4%
Were Mother’s Day In-Store Retail… 
In today's society, all products are judged by their convenience, and the smallest inconvenience can make or break any business.
One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking?
To truly know if you are charging enough for delivery, there should be a few things that… Solutions
