Florists' goal is to make money doing the thing they love most! Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on. What Makes a Floral Business Plan Important A business plan guides your helps you track your long-term objectives and the strategies…

As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

Are You Caught Up on Google My Business? Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…

Studies show flowers helps patients recover! Sending flowers to anyone you know that is sick or sad might be the go-to gift, but the sending of flowers is actually more helpful than you think. It might surprise you, but there are more to flowers than just the look and smell—they can have some really positive effects on your health as well. Floral Studies A few years ago the American Society for Horticulture Science performed a study seeing if plants have any influence on patients, and the results were outstanding. A group of…

Customers search online about the things they want to buy, even if it’s a simple local purchase.   Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.  Florist Quick Guide to Google My Business Google My Business is Google’s one-stop shop for all things…

Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next? Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services. We have collected some helpful tips so that your flower business won't be the next victim of similar kinds of hack attempts! …

The 2019 Florist Mother’s Day Survey Results Are In!   A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail…

Did you know May is National Pet Month in the United States? May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends! As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals? Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…