Valentine’s Day is coming up quickly and there’s no better time than now to get your website ready for the Holiday! Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before February 1st. However, it is never too late to make a few tweaks to your website to attract customers.…

  Each year, select colors make the forefront and are named color trends of the year. These color trends can be seen across the spectrum from fashion, home decor, and floral. We have been waiting in anticipation and finally Pantone and Coloro have announced with only a couple weeks left in 2021.  The color trends for 2022 are: Orchid Flower Olive Oil Butter Mango Sorbet Atlantic Blue Pantone's Very Peri In this blog we will go over each individual color, their meaning, and…

    As the holidays come and go, winter weddings are just getting underway as we wrap up this year and head into 2022. With a blanket of snow and a chill  in the air, these weddings have their own unique aesthetic that demands flowers to match the occasion. As you begin preparations for your winter wedding clients, use the below arrangements and palettes as inspirations to bring every winter wonderland vision to life. Deep Red Focal Point Nothing quite says winter like a deep red hue. Pair varying shades…

image by the flowerboy project Finding partnerships that work for your business in attracting customers and helping raise visibility within your community may seem like a tall task. But there are some factors that you can examine to determine if a partnership will work for you. We dive into those tips and some different businesses you can consider partnering with below, helping you grow your business and become more ingrained in your community!   What’s A Community Partnership for Florists? …

Small Business Saturday has become a holiday season tradition, falling on the Saturday after Thanksgiving. This year, the event occurs on Saturday, November 27th. This special day is meant to encourage people to shop at local, community stores amidst the big-box store push that comes with Black Friday and Cyber Monday. Communities are encouraging shoppers to support small businesses, like florists, within their community in order to help…

  image via vouge via pinterest The holidays are an exciting time, with people getting together, wrapping gifts, decorating the house inside and in, and celebrating with loved ones. …

  The flower shortage of 2021 is an unprecedented event in our industry. There’s a lot to know about the shortage and we’re sure that you, like many, have questions. We’re here to break it down and explain what’s going on, the contributing factors, and how you can combat this within your own business. Keep reading to learn more!   What Caused this Flower Shortage? You’re likely wondering how we even got in this position in the first place. There are a few factors at play that led to this unprecedented…

  Photo via The Atlantic   Podcasts are a great tool that are not only fun to listen to, but they could be helpful from a floral business perspective as well. We’ve gathered a list of all the best florist podcasts to listen to. Each of them…

Dia De Los Muertos for Florists Photo via Bespoke Bride   Dia De Los Muertos - also known as Day of the Dead - begins on November first. While this holiday may not strike florists as the most marketable day for business, there is much opportunity to be had in making sales surrounding this holiday. …

Wreaths are a classic front door decor piece that has far extended themselves beyond the holiday season. Nowadays, they come in all different forms! Today, we’re exploring some of the different kinds of wreaths. Having a handle on what type of wreaths you can offer will give you a better idea of which types you may want to sell. Corner the market on these pieces in your area by learning all about them below!    …