Wreaths are a classic front door decor piece that has far extended themselves beyond the holiday season. Nowadays, they come in all different forms! Today, we’re exploring some of the different kinds of wreaths. Having a handle on what type of wreaths you can offer will give you a better idea of which types you may want to sell. Corner the market on these pieces in your area by learning all about them below!    …

We’re always on the lookout for resources for florists that can be used to elevate their business. Back To Biz is a program that is not only free to users, but that can really help florists get their business on track and set them up for success. Small businesses need all the help they can get now more than ever, and this program can assist in accelerating success and…

Creating beautifully designed pieces for your business doesn’t have to be costly. In fact, it doesn’t have to cost anything at all thanks to …

With roughly one billion monthly active users (source), Instagram is one of the most effective ways to reach customers and build a brand following.  Florists on Instagram can make a large mark on their followers when they use the tool correctly. But that may leave you wondering, what constitutes a strong Instagram post for florists? There are several factors that can enhance floral Instagram posts to get the most bang for your buck out of the platform.  We delve into those factors below and take a look at real posts by…

Have prices increased for floral business? Floranext surveyed 311 florists to get a sense if industry prices are increasing and affecting business. Here are the top 4 things things you need to know! Florists have seen flower prices increase over the past 6 months - Over 98% of florists are reporting flower price have increased. …

Eco-friendly, sustainable, and going green seem to be just buzz words but they are also ideas that seem to have some staying power. With Millennials and Gen-Z concerns over the environment, there is a lot of selling power in “going green”. So how can you be a more conscious floral shop that not only increases sales but also helps the environment? …

We are all aware that add-on sales boost our sales at the end of the day. This is especially the case when it comes to holidays and celebrations like Valentine’s Day. While Valentine’s Day may just be a single day it sure doesn’t feel like it. Valentine’s sales can come early and late so remember your add-ons to boost your profit even if it's not the day of! …

SEO stands for Search Engine Optimization, it is the way websites like Google, Bing, and others find your website when someone searches content. This is important to you as a florist because your website can only produce sales if people can find it! SEO can seem daunting but if you follow these simple suggestions you can improve your SEO in no time. …

For florists Valentine’s Day is more than a single day! Between online orders, deliveries, walk-ins and more the whole experience can become overwhelming. However, with a little preparation, you can set yourself up for success.  3 Weeks Prior  Three weeks before Valentine’s…

As florists, we understand that floral trends can change year to year and some may stick around for a while. With 2021 just around the corner,  just three weeks away, let's take a look at a few florist trends expected during 2021. Accessories For true flower lovers, it takes more than just nice flowers, the container should be great as…