Florist Resourcesby Floranext

Cultivating Success: Building a Strong Brand Identity for Florists

Posted on February 28th, 2024
Blog, Florist Marketing, Florist Operations, Florist Resources, Opening a Flower Shop
In the lush world of floristry, where beauty blossoms with every petal, standing out amidst the vibrant array of competitors requires more than just skillful arrangements and a keen eye for design.As a florist, your brand identity serves as the essence of your business, reflecting your values, aesthetics, and unique story. In today's digital age, where competition is fierce and consumer choices are abundant, establishing a robust brand identity is not just important; it's essential for long-term success and growth.florist-brand-buildingWhy Brand Identity Matters For FloristsYour brand identity is the cornerstone upon which your business…

Valentine’s Day 2024 Survey Results!

Posted on February 23rd, 2024
Floral Holiday Tips, florals for Valentines, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Stories, Florists' Thoughts, Flower Fun, Flower Trends, infographic, Survey, Valentine's Day
The 2024 Florist Valentine’s Day Survey Results Are In! 2024-florists' valentines-infographic

Blooms & Brews: Floral Infused Drinks

Posted on January 31st, 2024
Blog, Florist Resources, Flower Fun, Flower Trends
Over the last couple of years, you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, and social media. Dubbed "Blooms & Brews," this movement seamlessly combines the aromatic allure of flowers with the comforting embrace of various brews, spanning from beer, cocktails, tea, and even coffee.  Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists? With Spring just around the corner, why not learn how to floral infuse not only food but brews as well! …

Meaningful Blooms: The Language of Flowers for Valentine’s Day

Posted on January 18th, 2024
Blog, Floral Design, Floral Holiday Tips, Florist Resources, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, Opening a Flower Shop, Valentine's Day
Valentine's Day is the day of love, a day to express deepest emotions to that special someone. Florists play a crucial role in helping people convey their feelings through the language of flowers. Each bloom carries a unique message, and choosing the right flowers can make a significant impact on the emotions customers want to express. In this guide, we'll explore the best flowers to convey different emotions on Valentine's Day. red-roses-valentines Passionate Love: Red Roses When it comes to expressing passionate and romantic love, nothing beats the classic red rose. Symbolizing deep love and desire, red roses are timeless and convey a powerful message…

Florist Guide – Planning For The Year

Posted on January 3rd, 2024
Blog, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings
 The floral industry is a dynamic business, always a step ahead, aligning with seasons and holidays. For florists, strategic planning throughout the year is essential for success. While seasoned florists might be adept at yearly planning, having a structured guide can streamline organizational efforts. In this comprehensive blog, we present an easy-to-follow roadmap for effective floral yearly planning. …

Florist Partnerships: Strengthening Community Bonds

Posted on December 6th, 2023
Blog, Florist Marketing, Florist Operations, Florist Resources, Opening a Flower Shop
In local communities, florists play an integral role, not just in adorning spaces with their breathtaking creations but also in fostering connections and collaborations. Partnering with other small and local businesses goes beyond mere networking; it's a symbiotic relationship that nurtures growth, enriches experiences, and fortifies the local economy.florist-community-partnershipsCultivating Connections: Ways Florists Can Partner with Small BusinessesBridal Boutiques and Wedding PlannersFlorists and wedding professionals share a harmonious synergy. Collaborating with bridal boutiques and wedding planners…

Elevate Your Holiday Sales: Upselling Strategies for Florists

Posted on November 17th, 2023
Blog, Christmas, Floral Holiday Tips, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
The holiday season offers a bouquet of opportunities for florists to not only spread cheer but also maximize sales. While creating stunning floral arrangements remains a cornerstone of your business, integrating upselling strategies and combining products can significantly enhance revenue during this festive period. Check out our checklist for florists looking to upsell and create compelling combo products during the holidays 1. Floral Bundle Packages: Craft curated bundles that…

Holiday Season Florist Checklist

Posted on November 9th, 2023
Blog, Christmas, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Resources
The holiday season is the most wonderful time of the year for florists, as it brings an abundance of opportunities to showcase your creativity and bring joy to your customers. Whether it's Christmas, New Year's, Valentine's Day, or any other holiday, florists have a unique chance to make a lasting impression on their clients. In this blog, we will explore the essential steps for florists to get their business ready for the holidays, ensuring that you can provide beautiful arrangements and exceptional service to your customers during this festive time. Decorate Your Shop for the Holidays  Before you start creating festive…

Apple Maps vs. Google Maps: Which is Best for Florists?

Posted on October 31st, 2023
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
In the ever-evolving world of online marketing, florists and small businesses are constantly seeking innovative ways to stand out in the digital maps landscape. In this blog post, we'll explore an additional player in the field of online business listings - Apple Maps/Apple Business Connect. florist-engaging-on-social-media Apple Business Connect - A Must-have For Florists Apple Business Connect is Apple's answer to local business listings. Similar to Google My Business, it is designed to help small businesses, including florists, manage their online presence. It allows you to provide essential information about your flower shop, such as…

Florist Tips: Small Business Saturday

Posted on October 19th, 2023
Blog, events, Floral Holiday Tips, Floral Instagram, Florist Marketing, Florist Operations, Florist Resources, Opening a Flower Shop
small-business-florist Small Business Saturday is a fantastic opportunity for local florists to showcase their unique offerings and connect with their community. This annual shopping event, which falls on the Saturday after Thanksgiving, Saturday, November 24th this year, encourages consumers to support small, local businesses. For florists, it's a chance to draw in new customers, boost sales, and build lasting relationships. To help you make the most of this day, we've compiled five valuable tips and resources specifically tailored for florists.   …