When a customer in your town searches “Florist near me” or “Same-day flower delivery in [city]”, do you want your shop to pop up at the top of the page—or your competitor’s?
For florists, Google Business Profile (GBP) is one of the most powerful free marketing tools available. It’s your storefront on Google Search and Google Maps, giving potential customers a preview of your flower shop before they ever visit your website. An optimized profile can mean the difference between being overlooked—or getting that next big flower order.
Here’s how to make GBP work for your floral…
In the ever-accelerating digital landscape of 2025, convenience is no longer a luxury — it’s the expectation. For florists, the ability to offer same-day flower delivery isn’t just a value-add. It’s a sales-boosting, brand-differentiating, SEO-enhancing necessity. If your floral business isn't already leveraging this powerful service, you're missing out on massive local traffic, repeat customers, and impulse-driven orders.
In this blog, we’ll break down why same-day flower delivery matters more than ever in 2025 and how you — the local florist — can optimize and promote it to rank higher on Google, build trust with customers, and drive more sales.
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Running a successful floral business takes more than just creating beautiful bouquets. Today’s top-performing florists are finding new ways to engage their community, boost brand awareness, and increase revenue—by hosting flower-centric events like florist open houses, pop-up flower shops, and DIY floral design workshops.If you’re a florist looking to grow your business and connect with more customers, this guide will help you plan unforgettable in-person experiences that set your shop apart.…
Flowers are nature’s way of painting the world in vibrant hues, each shade evoking emotions and meaning.
Whether you’re drawn to bold reds, calming blues, or cheerful yellows, your favorite flower color might reveal more about your personality than you think!
Let’s dive into the fascinating meanings behind popular flower colors and what they say about you.
Red – The Passionate Romantic
Red flowers symbolize love, passion, and energy. If you’re drawn to red blooms like roses or tulips, you are likely a passionate soul who loves deeply and embraces life with enthusiasm.
You’re confident, bold,…
In today’s experience-driven market, customers are looking for more than just pretty petals—they’re seeking memories.
Enter the “Flower Bar” trend: a hands-on floral design experience that combines the joy of creating with the beauty of flowers. For modern florists, flower bars are more than just fun—they’re a powerful way to build brand loyalty, increase visibility, and boost profits.
Below, we break down exactly how your flower shop can turn flower bar events into blooming success.
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In today’s competitive floral industry, diversifying your customer base is not just smart—it’s essential for long-term growth. One of the most underutilized yet highly profitable segments is the corporate flower market. Whether it’s fresh arrangements for office lobbies, employee appreciation gifts, or large-scale event décor, selling flowers to corporate clients can bring in consistent, high-value orders. Here’s your guide to tapping into this lucrative opportunity.
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The way customers shop has changed dramatically in the past few years—and it’s not slowing down anytime soon. From a growing preference for online shopping to an increased demand for transparency and personalization, today’s consumers expect more from the businesses they support.
As a florist, adapting to these shifts is not just a good idea—it’s essential to stay relevant and thriving in a competitive market.
Let’s explore what’s changing, and how you can evolve your floral business to meet your customers where they are.
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The floral wedding industry thrives on real connections, genuine emotions, and client trust—but what happens when those inquiries flooding your inbox aren’t what they seem?
A recent New Yorker exposé raises serious questions about the legitimacy of wedding leads florists and other vendors are paying to receive.
In this blog, we’ll break down the details of the article, Does The Knot Have a “Fake…
Global trade shifts are beginning to touch the floral industry, with new tariffs on items like fresh flowers, vases, and packaging supplies leading to rising costs. While some of these changes are beyond our control, the way you adapt can help your business stay strong and thrive through it all.
How Are Florists Responding to Tariffs?
To better understand how florists are navigating these changes, we surveyed a group of retail flower shop owners across the U.S. Here's what they had to say:
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In the world of floristry, a gorgeous bouquet might not be the only thing that catches your customer’s attention—your email marketing strategy might just be the secret ingredient to turning casual shoppers into loyal clients!
Email marketing is one of the most powerful tools florists can use to keep their businesses blooming year-round. Here's why your floral business should be sending out emails and how you can make sure your strategy is on point.
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