Florist technology resources and information
5 Easy Ways To Drive Up Summer Flower Sales!
Tackling fresh, new and innovated techniques for your flower shop could actually keep flowers sales stable and increase revenue during the summer months. For some florists, the summer months can be dreadfully slow with decreased flower sales. Accepting the fact that customers just won’t buy flowers during these months is a big mistake! The floral industry does have […]
How To Run A Successful Retail Flower Shop
Owning and operating a floral retail business requires many different strategies. There are some basic principles that do apply to all retail businesses, however, in the floral industry, there are some retail factors that will take precedence. In this blog, we will discuss retail business basics that apply to the floral industry. Whether you are […]
8 Things Florists Should Do To Book Weddings
Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings […]
YouTube For Florists- Marketing Made Easy
YouTube gets over 30 million visitors per day! For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a […]
Top 6 Florists Short Stories Of Inspiration
Inspirational Stories From Real Florists We surveyed florists all over the world and gathered our Top 6 floral inspirational stories. It was not an easy task and we thank everyone who participated. So, with the busy Mother’s Day now over, why not grab yourself a cup of coffee, your favorite snack and take a moment to read […]
What Inspires You To Be A Florist?
Share A Story Of Inspiration! We will be choosing 5 submissions to feature in our weekly Floranext blog. Please take a minute to share a short story about how being a florist has had a positive impact on your life. We are open to stories about any florist related topic that had a direct affect […]
The World Can’t Survive Without Florists!
Florists, did you know you make a huge difference? The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it’s no wonder florists may be feeling frazzled and drained. It’s our job to remind you just how amazingly awesome you are and how your career choice […]
Top 6 Things Every Florist Should Sell In 2017!
It surprises us how many florists only sell flowers in their flower shops. This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits. Another point is that owning […]
Florist Marketing – Understanding The Basics
Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes. What are your customer’s needs and wants? What makes your customers satisfied? Marketing consists of […]
Opening A Flower Shop – Florist Tips
Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right? Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, […]
