For florists Valentine’s Day is more than a single day! Between online orders, deliveries, walk-ins and more the whole experience can become overwhelming. However, with a little preparation, you can set yourself up for success.  3 Weeks Prior  Three weeks before Valentine’s…

As florists, we understand that floral trends can change year to year and some may stick around for a while. With 2021 just around the corner,  just three weeks away, let's take a look at a few florist trends expected during 2021. Accessories For true flower lovers, it takes more than just nice flowers, the container should be great as…

  Holiday Season Checklist for Florists! Attention all flower shop owners! The holidays are fast approaching and we created a Holiday Season Florist Checklist just for you. As you know, the days between Thanksgiving and Christmas are some of the busiest of the entire year. Without the proper preparations, you can’t hope to send out all of the floral bouquets and arrangements ordered. In this blog, we’ll walk you through how you can plan for the upcoming holiday season at your brick & mortar and online floral store. 1.…

Businesses around the world are now using this newest social media platform to market their products and services. The social media app TikTok has taken the world by a storm. Yet, it’s not just teens who love this app.  If you’re looking for marketing opportunities for your flower shop, then you’ll need the 101 on how to use TikTok for florists. Keep reading to learn more. What is TikTok? TikTok is the hottest new social media app with more than 1.5 billion downloads on the App Store and Google Play. It has more than 500 million active monthly users, which means you could reach a large…

Immediate resources to apply and compensate for lost revenue.  Flower shops need to get creative about and sell to customers. Here are a few ideas for how your flower business can compensate for lost revenue.  COVID-19 has been declared a global pandemic. This disease is having an unprecedented impact on our economy and way of living. Time is uncertain and we have…

Keep Your Online Floral Presence Strong With These Tips!   We understand the impact COVID-19 is having on some of our florists, and we're hopeful that our precautions to limit the spread of the virus will be successful in allowing all florists worldwide to return to building their businesses and spreading the simple joy of flowers! The health and safety of our customers, employees,…

Guide for checking up and reviewing your flower shop through COVID-19. COVID-19 is leaving us with a lot of time! Use this pause to get your floral business organized and improve some things you haven't looked at in a while.  Floranext created a list for doing a general check-up on your flower shop and florist website. Flower Shop Review   …

The floral ecommerce trend for 2020 is here - flower subscriptions! Flower shops are starting to turn single sales into multiple, ongoing orders.  First there was Birchbox and then Barkbox. Now even Amazon recently launched its own subscription box page - selling hundreds of monthly items like pet toys ("Pawstruck") and cured meats ("Carnivore Club"). Here's what you need to know to sell flower subscriptions on your own florist website.  What are Flower Subscriptions?  Flower subscriptions are an easy way for your customers to subscribe to flowers. Customers can…

As florists, a little competition can be a good thing—but what about televised competition? With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix. As a florist, would you compete in one of these shows? …

Let's cover some techniques to attract walk-in traffic to your flower shop! A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn't mean fall is a lost cause! Below are a few tips to keep your…