Eco-friendly, sustainable, and going green seem to be just buzz words but they are also ideas that seem to have some staying power. With Millennials and Gen-Z concerns over the environment, there is a lot of selling power in “going green”. So how can you be a more conscious floral shop that not only increases sales but also helps the environment? …

We are all aware that add-on sales boost our sales at the end of the day. This is especially the case when it comes to holidays and celebrations like Valentine’s Day. While Valentine’s Day may just be a single day it sure doesn’t feel like it. Valentine’s sales can come early and late so remember your add-ons to boost your profit even if it's not the day of! …

SEO stands for Search Engine Optimization, it is the way websites like Google, Bing, and others find your website when someone searches content. This is important to you as a florist because your website can only produce sales if people can find it! SEO can seem daunting but if you follow these simple suggestions you can improve your SEO in no time. …

For florists Valentine’s Day is more than a single day! Between online orders, deliveries, walk-ins and more the whole experience can become overwhelming. However, with a little preparation, you can set yourself up for success.  3 Weeks Prior  Three weeks before Valentine’s…

As florists, we understand that floral trends can change year to year and some may stick around for a while. With 2021 just around the corner,  just three weeks away, let's take a look at a few florist trends expected during 2021. Accessories For true flower lovers, it takes more than just nice flowers, the container should be great as…

  Holiday Season Checklist for Florists! Attention all flower shop owners! The holidays are fast approaching and we created a Holiday Season Florist Checklist just for you. As you know, the days between Thanksgiving and Christmas are some of the busiest of the entire year. Without the proper preparations, you can’t hope to send out all of the floral bouquets and arrangements ordered. In this blog, we’ll walk you through how you can plan for the upcoming holiday season at your brick & mortar and online floral store. 1.…

Businesses around the world are now using this newest social media platform to market their products and services. The social media app TikTok has taken the world by a storm. Yet, it’s not just teens who love this app.  If you’re looking for marketing opportunities for your flower shop, then you’ll need the 101 on how to use TikTok for florists. Keep reading to learn more. What is TikTok? TikTok is the hottest new social media app with more than 1.5 billion downloads on the App Store and Google Play. It has more than 500 million active monthly users, which means you could reach a large…

Immediate resources to apply and compensate for lost revenue.  Flower shops need to get creative about and sell to customers. Here are a few ideas for how your flower business can compensate for lost revenue.  COVID-19 has been declared a global pandemic. This disease is having an unprecedented impact on our economy and way of living. Time is uncertain and we have…

Keep Your Online Floral Presence Strong With These Tips!   We understand the impact COVID-19 is having on some of our florists, and we're hopeful that our precautions to limit the spread of the virus will be successful in allowing all florists worldwide to return to building their businesses and spreading the simple joy of flowers! The health and safety of our customers, employees,…

Guide for checking up and reviewing your flower shop through COVID-19. COVID-19 is leaving us with a lot of time! Use this pause to get your floral business organized and improve some things you haven't looked at in a while.  Floranext created a list for doing a general check-up on your flower shop and florist website. Flower Shop Review   …