Wedding floral consultations can be a mix of emotions: fun, exciting, and somewhat overwhelming. This is especially true if you’re having a lot of them during the busy wedding season! According to Forbes, 2022 is projected to be the busiest wedding year since 1984 with an estimated 2.6 million weddings occurring over these 12 months. Wow! With that being said, it’s a good time to think about how you’re going to organize your wedding floral consultations. You want them to be informative, useful to your client, but also efficient…

As the year continues to progress, we’re getting closer and closer to spring. With that new season comes an abundance of business for florists. With that being said, there’s no better time than now to start preparing for the spring and the busyness that it brings along with it. After all, this season is known for budding flowers - so that is a sign in itself that you will be brimming with business very soon. Go into that time prepared!    …

  Reading is a great way to pass the time, and it can also be a very educational experience. For florists, you may be struggling to squeeze in the time to sneak a few pages in here and there, but it could be well worth your while to indulge in a few key books.  Take a look at our curated Top 10 list below of books for florists!      …

Floranext would like to say thank you for the overwhelming responses to those who participated in our annual florist Valentine's Day survey, which shows some definite changes for 2022. Based on florist feedback, It looks like 2022 was a very busy holiday for the retail floral industry.      Key Floral Trends - Valentine's Day 2022 Valentine's Day sales were very strong:…

Using Google Business is one of the best ways to improve your floral business website’s visibility. As small business owners, we know that florists are always on the lookout for simple and direct ways to stay in touch with customers along with ways to reach new customers with ease. Google Business Profiles - formerly known as Google My Business - is a great way to reach people in a direct and efficient manner. This platform…

  Valentine’s Day is coming up quickly and there’s no better time than now to get your website ready for the Holiday! Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before February 1st. However, it is never too late to make a few tweaks to your website to attract customers.…

  Each year, select colors make the forefront and are named color trends of the year. These color trends can be seen across the spectrum from fashion, home decor, and floral. We have been waiting in anticipation and finally Pantone and Coloro have announced with only a couple weeks left in 2021.  The color trends for 2022 are: Orchid Flower Olive Oil Butter Mango Sorbet Atlantic Blue Pantone's Very Peri In this blog we will go over each individual color, their meaning, and…

    As the holidays come and go, winter weddings are just getting underway as we wrap up this year and head into 2022. With a blanket of snow and a chill  in the air, these weddings have their own unique aesthetic that demands flowers to match the occasion. As you begin preparations for your winter wedding clients, use the below arrangements and palettes as inspirations to bring every winter wonderland vision to life. Deep Red Focal Point Nothing quite says winter like a deep red hue. Pair varying shades…

image by the flowerboy project Finding partnerships that work for your business in attracting customers and helping raise visibility within your community may seem like a tall task. But there are some factors that you can examine to determine if a partnership will work for you. We dive into those tips and some different businesses you can consider partnering with below, helping you grow your business and become more ingrained in your community!   What’s A Community Partnership for Florists? …

Small Business Saturday has become a holiday season tradition, falling on the Saturday after Thanksgiving. This year, the event occurs on Saturday, November 27th. This special day is meant to encourage people to shop at local, community stores amidst the big-box store push that comes with Black Friday and Cyber Monday. Communities are encouraging shoppers to support small businesses, like florists, within their community in order to help…