Businesses around the world are now using this newest social media platform to market their products and services. The social media app TikTok has taken the world by a storm. Yet, it’s not just teens who love this app.  If you’re looking for marketing opportunities for your flower shop, then you’ll need the 101 on how to use TikTok for florists. Keep reading to learn more. What is TikTok? TikTok is the hottest new social media app with more than 1.5 billion downloads on the App Store and Google Play. It has more than 500 million active monthly users, which means you could reach a large…

Immediate resources to apply and compensate for lost revenue.  Flower shops need to get creative about and sell to customers. Here are a few ideas for how your flower business can compensate for lost revenue.  COVID-19 has been declared a global pandemic. This disease is having an unprecedented impact on our economy and way of living. Time is uncertain and we have…

Keep Your Online Floral Presence Strong With These Tips!   We understand the impact COVID-19 is having on some of our florists, and we're hopeful that our precautions to limit the spread of the virus will be successful in allowing all florists worldwide to return to building their businesses and spreading the simple joy of flowers! The health and safety of our customers, employees,…

Guide for checking up and reviewing your flower shop through COVID-19. COVID-19 is leaving us with a lot of time! Use this pause to get your floral business organized and improve some things you haven't looked at in a while.  Floranext created a list for doing a general check-up on your flower shop and florist website. Flower Shop Review   …

The floral ecommerce trend for 2020 is here - flower subscriptions! Flower shops are starting to turn single sales into multiple, ongoing orders.  First there was Birchbox and then Barkbox. Now even Amazon recently launched its own subscription box page - selling hundreds of monthly items like pet toys ("Pawstruck") and cured meats ("Carnivore Club"). Here's what you need to know to sell flower subscriptions on your own florist website.  What are Flower Subscriptions?  Flower subscriptions are an easy way for your customers to subscribe to flowers. Customers can…

As florists, a little competition can be a good thing—but what about televised competition? With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix. As a florist, would you compete in one of these shows? …

Let's cover some techniques to attract walk-in traffic to your flower shop! A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn't mean fall is a lost cause! Below are a few tips to keep your…

  Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software   BloomsBy supports floral designers every step of their floral event planning. You can create professional wedding/event proposals, increase profits, create floral contracts, stem counts, and collect payments all with BloomsBy’s floral wedding management software available on PC/Mac and iPad app.  …

A flower shop is a business—you need to make sure that it is profitable and sustainable. Luckily, there are many metrics to objectively measure your business's performance. Aside from helping make sure that your business is doing well, these metrics are also going to be measured when you’re trying to get a bank loan, for example. Having an idea about how your business is doing, supported by hard numbers on the table, can help you plan ahead and make adjustments to your current shop’s workflow.…

Florists' goal is to make money doing the thing they love most! Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on. What Makes a Floral Business Plan Important A business plan guides your helps you track your long-term objectives and the strategies…