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Valentine’s Day 2019 Survey Results!

Posted on February 26th, 2019
Blog, Floral Holiday Tips, Floral Supplies, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Florists' Thoughts, Flower Trends, infographic, Survey, Valentine's Day

The 2019 Florist Valentine’s Day Survey Results Are In! 

2019 Florist Survey Results for VDAY - complete(1) (1)


 

A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th. 

 

Were 2019 Valentine’s Day Sales Better Than Last Year? 

  • Lower – 20.8%
  • Same – 17.9%
  • Higher – 61.3%

 

Were Valentine’s Day In-Store Retail sales greater than last year?

  • Yes – $65%
  • No – 35%

 

Aside From Red Roses, What Were Your Top-Selling Products This Valentine’s Day?

  • Arranged Flowers – 71.4%
  • Hand-Tied Bouquets – 11.4%
  • Other Roses – 16.6%
  • Other – 0.6%

 

What Did you Charge For  Dozen Long Stem Roses Arranged

  • $88.00 (average total from participants)

 

Did You Sell Short Stemmed Roses? 

  • Yes – 42.2%
  • No – 57.8%

 

How Many Extra Temporary Drivers Did You Hire This Valentine’s Season?

  • 0 – 9.7%
  • 1 – 14.3%
  • 2 – 25.1%
  • 3 – 21.1%
  • 4 or more – 29.7%

 

How Many Extra Temporary Shop Staff Did You Hire This Valentine’s Season?

  • 0 – 16.7%
  • 1 – 23%
  • 2 – 25.3%
  • 3 – 14.9%
  • 4 or more – 20.1% 

 

Did You Use/Rent Delivery Vehicles / Trucks This Valentine’s Holiday?

  • 0 – 61.3%
  • 1 – 6.1%
  • 2 – 16%
  • 3 – 5.5%
  • 4 or more – 11%

When Did Your Floral Business Start Receiving Valentine’s Day Orders?

  • First Half Of January – 6.9%
  • Second Half Of January – 32.6%
  • First Week Of February – 45.7%
  • Valentine’s Day Week – 14.9%

 

What, If Anything, Would You Do Differently Next Valentine’s Day? 

List of a few randomly selected comments:

  • “More budget friendly walk-in options.”
  • “Have more staff and grab & go items ready.”
  • “Order less colored roses. Make even more premade arrangements.”
  • “Pre-make more arrangements.”
  • “Get more drivers to deliver early.”
  •  “Keep marketing as much as possible, locally & with technology.”
  • “Order less being that it will be a Friday next year.”
  • “Hire an Additional Designer.”
  • “Not panic that you did not receive very many pre-orders. This year I wrote it down when the guys started to order.”

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Florists, was this Valentine’s season successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Valentine’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

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2 thoughts on “Valentine’s Day 2019 Survey Results!”

  1. MaryLou says:

    Great survey. Short, but concise. It hit most every important area.
    Thanks

  2. Pam McNeill says:

    Great information. Curious if the weather affected other florists.

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