Posts tagged "design"

Flower Workshops: More Engagement, and More Marketing

August 7th, 2019 Posted by Josh D Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources 1 thought on “Flower Workshops: More Engagement, and More Marketing”

As a present-day florist, you need to diversify the services you offer to stay above your competition.

We all know that simply selling flowers doesn’t cut it in the floral industry and economy of today. That’s why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we’d like to spotlight today that helps draw in potential customers and serves as a way to give back to the community.

A floral workshop is a space you can personally engage with your customers. You can do many kinds of workshops, from general flower arranging, caring for various houseplants, to arranging for different occasions and flowers.

Preparing the space and materials for the workshops can be hard work, but another part of the preparation that many florists forget is getting the word out about your workshops. What use are your workshops if only a few people attend it? The good news is thanks to the proliferation of social media, spreading the word about something has never been easier.

Florist Marketing Materials

First off, you should have marketing materials ready at your disposal. To be able to reach as much audience as you can, you should reach out to as many media outlets as possible and have appropriate materials for each medium. One important marketing material is the poster, one that you can physically print out to be posted in your immediate vicinity like your shop, community boards, and other places in your area that allows you to post such materials. 

You also need to have a virtual copy of that poster for a variety of purposes online, mainly for your newsletters (if you have one) and your social media networks. For newsletters, you can just reuse that same poster and maybe add more information, as well as an invite link to online registration if available.

Image via Shutterstock

Social Media Marketing

In social media, you’ll have to put in a bit more effort. To effectively let your marketing material catch attention, your poster must be designed so that it contains all the pertinent information in one go. You will need to take advantage of the thumbnail sizes of each social media platform so that when people scroll through your post on their timeline, they don’t need to click on the image to see the information they need and you can avoid cropping out important details. Here are some thumbnail sizes of some social media sites:

Facebook: Facebook automatically generates a thumbnail for images with a maximum aspect ratio of 2:3 (vertical). A good poster to post in Facebook would then have the same aspect ratio , or a shorter aspect ratio (up to 1:1 or a square) to avoid having any part of your poster cropped out. If you opt for a landscape poster, take note that Facebook will simply scale down your image to 500 px wide, retaining the aspect ratio. Make sure the details are still clear once viewed.

Twitter: Like Facebook, Twitter also generates thumbnails for images. Tweets with single images display their photos to an aspect ratio of 2:1 (landscape), so horizontal posters work best there. Posters that are 1024 px wide and 512 px tall are good enough for Twitter.

Instagram: Once renowned for square photos, Instagram has since then supported non-square photos, but this aspect ratio is still the popular choice among users, thus it’s the safest go-to aspect ratio for the site. For horizontal posters, you can go up to an aspect ratio of 16:9, while portrait photos go up to 4:5 before anything gets cropped out. Letting any dimension reach 1080 px is good enough for Instagram (for example, 1080 x 1080 square photo).

Facebook, Instagram Stories and Snapchat (and all similar platforms): Stories are all portrait pictures, and generally have an aspect ratio of 16:9. However, you don’t have to focus on this; posting the same image that you did to the main platform will work.

Image via Shutterstock

Be Excited About Your Event!

After the visual materials, you need to show enthusiasm about your own event, and let that positive energy spread. Facebook, especially, helps you do so with Events, which works like a normal Page, but for specific events with a date and time. Putting up posts works like normal, so you can pretty much easily pick it up the first time.

Keep the customers excited by slowly giving a sneak peek at the materials, venue, and things to learn. Dropping tidbits of your preparations let them be part of the event way before it even started, and it might even spark interest for those who weren’t interested beforehand. Engage with the people who comment on those posts by replying, always reminding them to attend the event and let them you are excited they’re coming. To encourage people to interact with your posts, incentivize engagements by giving discount coupons or something similar.

You also have to manage the frequency of the posts. Posting too much can intimidate customers or give them a blind spot for the event, while posting too little can allow them to forget about the event entirely. Posting once per day until the day of the event should be your goal.

Workshops can be tiring to execute, but at the end of the day, if done well they will contribute positively to your business and help your business grow.

 

Florists, what are some ways you promote or market your workshops? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Flower Art: Leis and Flower Crowns!

June 5th, 2019 Posted by Andrew Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries 5 thoughts on “Flower Art: Leis and Flower Crowns!”

It’s beginning to feel a lot like summer!

Let’s celebrate the season with the lei and flower crown, a Hawaiian tradition with thousands of years of history. Flower artist and lei maker Ocean Dreamer (ocean_dreamerr on Instagram) has a feed full of gorgeous lei and flower crown designs for weddings and all occasions we’d like to spotlight today.

The Origins of Leis

Leis have been constructed of various materials including flowers, shells, leaves, nuts, feathers, and bone, but a braid of green Maile vine has been at the center of the lei all along.

The lei was introduced to Hawaii by the ancient Polynesian voyagers who first settled the islands. For centuries leis have been worn as garments to beautify the wearer, exchanged by leaders to seal peace agreements, and served a ceremonial purpose in religious rites and celebrations.

In the colonial era and later on as tourism to the islands expanded, lei vendors sold their wares to British and American visitors, and the lei took on another meaning as a form of greeting. It became tradition to throw one’s lei into the waters if departing Hawaii by ship.

Today there are few hard rules about when and where to don a lei—it is an all-occasion garment, but because of their great beauty and use of fresh flowers, leis are most often worn during celebrations.

Ocean Dreamer’s Leis and Flower Crowns

Ocean Dreamer herself is a designer in Hawaii with a strong social media presence. That alone is something to admire these days, but her designs are all spectacular and if you check out her feed you can find them adorning wedding chuppahs and arches as well as being worn for everyday use and celebrations. She even includes some process pictures as she works to get just the right look.

 

Florists, have you received any requests for leis or Hawaiian style flower crowns? Let us know what you think in the comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Starting a Wedding/Event Floral Company

February 14th, 2018 Posted by Idalina Bertone Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings 7 thoughts on “Starting a Wedding/Event Floral Company”

You are a creative and passionate florist, but have you ever considered specializing?

More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.

Image via Shutterstock

Know How to Design Blooms

If you are reading this blog, then chances are you are already know how to arrange flowers. If becoming an event florist is something new you’d like to explore, the most important thing to do before jumping into floral arranging for events is to learn your craft. Although an exciting career, floral event design can be very demanding. We recommend finding a mentor or working with a local florist or wedding/event floral professional. As easy as floral designing can look, there are principles and techniques that are necessary to follow. Know your basics, know your flowers and develop your skills.

  • Find your special design style
  • Know your flowers and how to prep them
  • Get comfortable with floral tools, knives, wire, tape, etc.

Image via Shutterstock

Establish Your Floral Brand

Marketing is the #1 criteria for your success, so think long and hard about your floral event company name, domain name, and logo. You will need a website—remember, websites are not for just selling products, they build your brand and make your wedding/event company relevant on search engines. Opt for a non-eCommerce floral website to use as a portfolio.

Must-Haves

  • Company name
  • Logo
  • Domain name (be sure to purchase your own domain name) 
  • Website
  • Blog
  • Social media accounts such as Facebook, Pinterest, Instagram, Twitter
  • Sign up for Google business
  • Business cards/marketing materials (t-shirts, totes, pamphlets)
  • Clearly consider what type of events you are going to cater to and emphasize all individually on your floral portfolio website (weddings, showers, anniversaries, birthdays, sweet 16, quinceañera, corporate events, weekly hotel or business floral arrangements)

Image via Shutterstock

Keep Your Floral Event Company Organized

Whether working out of a studio or storefront it is important to have organization! Your floral event company starts with supplies, you will not need flowers until the day you are ready to design your booked events, however, you will need basic flower tools, flower cutters, tape, glue, wire, and a floral wedding/event management software to help keep you professionally organized and allow you to estimate and understand your profits.

Make sure your wedding/event proposals include the following:

  • Date
  • Location(s)
  • Color scheme
  • Descriptive flower information
  • Payment terms
  • Cancellation policy
  • “Act of God” policy
  • Customer signature(s)

Image via Shutterstock

Create an Event Network of Professionals

There is no marketing campaign that compares to word of month, but in order to acquire word of mouth you do need to book some floral events. You can start by creating a network which will recommend your services, perhaps for a discount. Professionals working in conjunction is very convenient for potential customers, and profitable for you with establishing a new floral event company it is a must do. Grab your pamphlets, you professional sassiness and go out and get your self a network of professional business owners which will recommend your services and vice versa.

Consider these Businesses as Network Partners

  • Photographers
  • DJs/musicians
  • Bridal and tuxedo shops
  • Hair, makeup, nail salons
  • Venues
  • Hotels

Image via Shutterstock

Invest in Affordable Paid Marketing

The cost of starting a floral event company is minimal compared to other businesses, however, do set aside some cash for paid marketing. Unless you have potential customers waiting for you to open so they can flood you with bookings, you must invest in some paid marketing campaigns to keep your brand visible and profitable. Results may be immediate depending on location and competition, or may take some time.

The process of marketing is about connecting the dots. No one marketing tool is going to maximize your floral business, however multiple marketing strategies such as social media, word of mouth, brand awareness, professional networking, your personal website, and blogging and paid marketing is sure to result in a successful floral event business (or any business, for that matter).

Consider these low-cost paid options:

  • Google AdWords (consider running these during peak times, and keep a budget)
  • Join The Knot or Wedding Wire
  • If you cant write a blog, hire someone who can (prices range from $100 to $250 per blog, but these are your blogs which can be posted on your website to generate potential customers)
  • Facebook ads (Facebook allows you to target a specific demographic)
  • Participate in Wedding/Bridal shows
  • Post an online video

Image via Shutterstock

Did You Know…

  • Most weddings take place in June, with May, September, and October trailing close behind
  • Holiday parties take the #1 spot for corporate events
  • There are more birthdays in September than any other month
  • Most popular wedding flower is the rose

 

Florists, do you have any important advice or feedback on starting a floral event design company? Please share your feedback, tips or any floral event related questions in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.