We all understand how Pinterest can be a big impact on Florists Business.
With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.
Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.
In this blog, we will list the Top 5 Florist Must Do’s for Pinterest to help you market for your floral business.
5. Link Your Pins
Make sure all your pins include a link to your floral website or your blog.
This will drive people to your floral website. We actually advise you to write a blog so you can pin on Pinterest and link back to your blog. This is great for your flower shop brand recognition.
Tip: Consider adding a watermark to your images – ones you have designed and posted. The watermark can be your logo or your shop name. This will keep your floral business/website visible and promote your brand. This helps keep others from using your image without your consent, as mentioned in last weeks blog.
4. Vital Pin Captions
Think about your Pin captions and make sure they are specific with searched keywords. Most Pinterest users use the search with specific keywords (example “bridal bouquet” “mother’s day flowers” ). Make sure to add captions to all your pins and think about the content you are writing, making sure it is relevant to your floral business.
3. Pin On Many Subjects
Keep the interest going for Pinterest followers. Pin on many different subjects to appeal to a wide range of users. Consider making a few boards and sharing these. Besides flowers, this could be any gift or home decor items you may sell.
Tip: Follow users and personal boards that appeal to you. Following is a great way of engaging with Pinterest users to build your own dedicated followers.
2. Share Pinterest Buttons
Share Pinterest buttons on your other social media platforms, Google +, Facebook, Twitter or any social media platform you are a member of. Consider adding a call to action so that they can follow you on Pinterest. A call to action is a piece of content intended for the viewer or reader to take action to see or read something.
1. Add a Pin It/Save Button
By far the Pin It/ Save button is the best way to get recognized on Pinterest. Make sure to add the Pin It/ Save button on your floral website to make easy for visitors to pin your images and content to Pinterest. Contact your eCommerce website provider if you need assistance with adding a Pin It / Save Button.
Tip: Time your pins! 2 – 4 PM, evening hours and weekends are popular and get the most views.
Florists, we would love your feedback! How has Pinterest brought success to your floral business? Please add your feedback and questions in our comment section below.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.