Posts tagged "pinterest"

top-8-social-media-sites-that-matter-to-florists

Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 8 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

Infographic-Top-8-Social-Media-Sites-For-Florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-weddings-bookings

8 Things Florists Should Do To Book Weddings

May 31st, 2017 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings 1 thought on “8 Things Florists Should Do To Book Weddings”

 8-things-florist-book-weddings

Booking weddings are still one of the best ways to increase your overall flower shop profit.

Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.

In this blog, we will discuss 8 ways to obtain more wedding clients into your flower shop through marketing and simple in-house tactics.

 

Florist-Wedding-Atmosphere

8: Creating An Ambiance

Creating a beautiful atmosphere will help ensure a sense of security with your wedding clients.  Mostly all of us buy with our eyes and emotions, our goal here is to have your wedding clients feel comfortable and ensure that you are the best florist for the job.

  • Create a designated space designed for wedding consultations.
  • Have proper comfortable seating.
  • Have a computer/tablet available for quick image reference.
  • Be prepared, make sure you have your wedding software open and ready for note taking.
  • Offer your wedding clients something to drink.

 

Florist-wedding-courteous

7: Be Courteous 

Florists by nature are very courteous, friendly and giving people. However, there are times that wedding clients do request super outlandish things and even get their florist a little annoyed.  Nowadays your wedding clients will mostly do their homework and look at what appeals to them for their special day.

  • Respect their needs and wants.
  • Be excited and share in their enthusiasm for their special day.
  • Educate your wedding client on what is possible and what is not.

The main thing here is, to be honest, if there is something you simply cannot do for the price or there is just no way of obtaining specific flowers, let them know.  Most wedding clients will take their florists advice and seek alternatives in their choices.

 

florist-wedding-ads

6: Paid/Free Ads On Wedding Sites

Most floral professionals have heard of The Knot, Wedding Wire, and so many others out there. We do recommend signing up for at least one of these sites for more exposure to your flower shop.

  • You can increase your wedding bookings by 10 -40 more per year.
  • Free Ads may minimize your visibility by covering some key elements that wedding clients like to see such as reviews. However, if the budget does not allow, a free ad is better then no ad.
  • Set a budget and pay for some ads on wedding sites. After a year, review what profits were gained and decide if you would continue to advertise or lower or raise your budget.

 

Florist-wedding-website

5: Wedding Website

Nothing speaks more volumes than your own wedding website, it is perfectly OK to have wedding pages in your floral eCommerce website. If you are looking to expand your wedding bookings we recommended having a non-eCommerce website designed to showcase only your wedding services.

  • Show your work in category pages. example: bridal bouquets, reception flowers, arches and so on. 
  • Wedding websites that are loaded with galleries offer visitors many options to stay and browse which will increase your search engine optimization or SEO.
  • Have a specific page designed to recommend vendors with backlinks and have them do the same for you on their website if they return the favor.
  • Backlinks are considered SEO gold, so recommending vendors and have vendors recommend you is a win-win situation.

 

Florist-Wedding-Social-Media

4: Social Media

The benefits of social media sites such as Facebook, Pinterest, Instagram and Youtube are essential in building your brand. Although you may not be booking many wedding at first, patience and diligence is the key.

  • Post images on your social media platforms often, daily if possible.
  • Offer wedding booking incentives.
  • Be responsive to customers comments.
  • Make A YouTube Video

 

Wedding-Florist-partner-up

3: Partner Up

There are many flower shop owners that would love more floral wedding viability but do not have the resources or time to fully devote to wedding marketing or consultations. If you are in this situation do not give up on doing weddings, remember this is all about making your brand well rounded.

There are many independent wedding floral contractors that will work solely with you for building up your wedding bookings. Generally, these independent wedding floral contractors receive a commission on all weddings they book for you and are held to only promoting your floral business.

Wedding floral contractors offer many benefits if time is of the essence for you.

  • Book weddings and handle all consultations.
  • Handle day to day marketing for weddings.
  • Wedding floral arranging is done with your assistance and your designers in your flower shop.
  • Handle all of the wedding flower ordering.
  • Handle setup while the shop owner is responsible for providing delivery services, driver, and vehicle.
  • Receive commission paid on the cost of wedding minus all flower shop owners costs.

 

florist-wedding-word-of-mouth

2. Word Of Mouth

Sometimes, especially when you’re new to the floral profession, when doing weddings you need to give a lot to get a little and by little, this is financial gain or profit.  What you actually do get is a lot of future clients.

We do not by no means recommend doing wedding flowers for free. When starting out, show off what you can do and be reasonably priced, think of this a marketing tactic. Most wedding bookings and visits to your flower shop will come from guests at weddings you serviced and or recommendations from your wedding clients.

  • Word of mouth is by far the best way to market your flower wedding business.
  • Allows for long-term customer relationships.
  • Keeps your business stable and consistently profitable.

 

florist-wedding-trends

1: Know Whats “Hot” In Wedding Flowers

Once you have all you’re wedding leads  schedule a consultation, have diligently set up a great designed area for your clients and are super courteous and respectful, are you current with the latest wedding trends?

It can certainly be a deal breaker for your clients if you are not aware of specific “Hot” trending wedding floral designs.

It is your job, as the floral professional, to stay ahead of trends and offer exciting options for your customers to show that you are “With It,” “Current,” and “Up to speed on floral wedding trends”.

  • Take a wedding floral class on what is trending.
  • Spend time searching social media sites for what wedding floral trends gets the most saves and likes.
  • Practice specific wedding trends. If time and budget allow, set aside a day to practice various wedding trends. After completing the designs, you can post on your floral websites and social media platforms.

 

Florists, we would love your feedback! What tips can you share about booking more weddings that has brought profitable success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

florist-marketing-basics

Florist Marketing – Understanding The Basics

April 26th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 4 thoughts on “Florist Marketing – Understanding The Basics”

Florist-Marketing---Basics

Marketing is the key to successful growth and longevity for Floral Businesses.

However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied?

Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and make it easier to understand so that you may use marketing to grow your floral business.

 

Marketing-Goals

What Is Your Business Marketing Goal?

  1. Create brand visibility/recognition.
  2. Grab your customer’s attention/interest.
  3. Encourage purchasing.
  4. A simple call to action.
  5. Increase your business revenue.

 

Market-your-business

Ways to Market Your Business:

  • Inbound Marketing: This includes your floral website, social media platforms, video and emailing. Internet marketing also falls under Inbound marketing.
  • Outbound Marketing: Outbound Marketing can consist of mailers, flyers and/or face to face. The goal here is to generate customers. With outbound marketing you are seeking them out. Think of cold calling (which falls under outbound marketing as well).
  • Word Of Mouth Marketing: Solely relies on your existing customer referrals.  This is one of the best marketing approaches. Most (if not all) happy patrons will recommend your business to other patrons.
  • Promotions/Coupon Marketing: Typically done to motivate the customer to buy at a great deal/offer.
  • Giveaway Marketing: Is most effective in establishing a customer base. Offer free giveaways to customers or in your local businesses. Do this only for a short period of time – best when first opening up your flower shop.
  • Paid Marketing: This includes any paid advertising, tv, print and pay per click for Adwords. 
  • Cause Marketing: Marketing your product/brand for charity or to support a cause.
  • Buzz Marketing: This is marketing your product without people knowing they are being marketed. This is seen as more of a controversial way of marketing. Buzz or also known as Stealth marketing is most done via Video or TV applications.

Note: There are so many different ways to market your business not limited to the ones above. The general rule here is to be visible and do not rely on only one way to market. Use a combination of marketing practices!

Marketing-must-do's

Marketing Must Do’s:

  • Impeccable Customer Service: We do not want to market to customers without first achieving great customer service policies.  Employees should at all times be happy (sound happy) and pleasant while answering the phone or handling a customer. The old saying “The Customer Is Always Right” still holds true. Let’s listen and always be polite (even when we know they are wrong).
  • Connect Your Platforms: Make sure to connect your in-store Marketing with your Internet/Online Marketing.
  • Knowing Your Consumer: Having knowledge of your customers is key to successful marketing. Everyone needs flowers at some point, however, it is important to gather information on customers needs to market to each person correctly.
  • Understanding Your Competition: Marketing in your area is important so that you can grab a grasp on your local customers. Evaluate your competition and what they are offering and how you are different.
  • Keep Customers: Focusing on generating new customers is one of the essentials of marketing. However, so is keeping the ones you already have. Be courteous to and respect your current customers and offer some perks to all your patrons new or old.
  • Get Reviews: Remember marketing is also word of mouth. Encourage reviews and testimonials. These are little miracles for increasing traffic to your flower shop and website.
  • Get On Social Media: We understand that you most likely already have your floral business on social media. Being on social media and current on social media are two different things. Please devote at least a half hour a day to your social media communities.
  • Promote Your Work: We get it, not all florists use their own product images on their eCommerce. Images can be hard to take. You’re busy and the catalog images are selling great on your website.  The missing ingredient here is that you are promoting your work and your brand. Seen time and time again images of floral shops own work is priceless in achieving their own specific niche. Invest in a backdrop and use a great camera (some mobile phones do a great job and start building your portfolio). If using images not based on your work, be careful of Copyright trolls. It’s always best to use your own work.

 

Marketing-Tips

Marketing Tips:

  • Discount: Offer a discount for any customer that gives you an on the spot review at your store or while purchasing from your website. Put up a sign that says “$5.00 off total order for a review on Google and Yelp!”
  • Photo Shoot: During slower months have a photo shoot day! Remember marketing does cost a little money and think of this as the modern way of advertising. Make up some great floral arrangements and get to taking pictures. Does the budget allow you to hire a photographer or someone just starting out in photography? Another option is to have a camera ready and to take images as you design and make the camera accessible to your designers.
  • Social Media Platforms: There are platforms that can help you post on all your social media sites with just one posting. Check out Hootsuite.
  • Emails: Capture every customer’s email! Make it a point to get this information. Email marketing can have a great return of repeat business. Again, make sure to ask customers for their email, most if not all are willing to share this with you.
  • Blog: What? You’re not a writer! How can you blog? Everyone can blog. Write about what you know and use specific keywords that have to do with your floral business.  Make sure to squeeze in your location in the blog if you can.
  • Quality: Offer quality with your brand, focus on your customers and offer the best possible product you can. However (florists, listen up, as most of you are famous for doing this) Do Not Give Things Away. Charge for your creative work and give customers quality. Do not over give. It will always be expected.

These are some easy ways to understand and get started with your floral marketing. Florists, let’s hear your feedback! Do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

pinterest-do's-florists

Top 5 Florist Must Do’s – Pinterest

March 22nd, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, florist technology, Florist Websites, photos 1 thought on “Top 5 Florist Must Do’s – Pinterest”

Top-5-Florist-Must-Do's - Pinterest

We all understand how Pinterest can be a big impact on Florists Business.

With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.

Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.

In this blog, we will list the Top 5 Florist Must Do’s for Pinterest to help you market for your floral business.

Pinterest - Social Media for Florists

5. Link Your Pins

Make sure all your pins include a link to your floral website or your blog.

This will drive people to your floral website. We actually advise you to write a blog so you can pin on Pinterest and link back to your blog. This is great for your flower shop brand recognition.

Tip: Consider adding a watermark to your images – ones you have designed and posted. The watermark can be your logo or your shop name. This will keep your floral business/website visible and promote your brand. This helps keep others from using your image without your consent, as mentioned in last weeks blog.

Pinterst for Florists

4. Vital Pin Captions

Think about your Pin captions and make sure they are specific with searched keywords. Most Pinterest users use the search with specific keywords (example “bridal bouquet” “mother’s day flowers” ). Make sure to add captions to all your pins and think about the content you are writing, making sure it is relevant to your floral business.

 

Florist-Pinterest-Boards

image via Floranext / Pinterest.com

3. Pin On Many Subjects

Keep the interest going for Pinterest followers. Pin on many different subjects to appeal to a wide range of users. Consider making a few boards and sharing these. Besides flowers, this could be any gift or home decor items you may sell.

Tip: Follow users and personal boards that appeal to you. Following is a great way of engaging with Pinterest users to build your own dedicated followers.

florist-pinterest-social-media

image via pexels.com

2. Share Pinterest Buttons

Share Pinterest buttons on your other social media platforms, Google +, Facebook, Twitter or any social media platform you are a member of. Consider adding a call to action so that they can follow you on Pinterest. A call to action is a piece of content intended for the viewer or reader to take action to see or read something.

 

florist-pinterest-save

image via pexels.com

1. Add a Pin It/Save Button

By far the Pin It/ Save button is the best way to get recognized on Pinterest. Make sure to add the Pin It/ Save button on your floral website to make easy for visitors to pin your images and content to Pinterest. Contact your eCommerce website provider if you need assistance with adding a Pin It / Save Button.

Tip: Time your pins! 2 – 4 PM, evening hours and weekends are popular and get the most views.

Florists, we would love your feedback! How has Pinterest brought success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-spring-trends-2017

2017 Spring Floral Trends

March 8th, 2017 Posted by Idalina Bertone Blog, Floral Design, Flower Trends 4 thoughts on “2017 Spring Floral Trends”

2017-spring-floral-trends

Bold floral blooms fill this 2017 spring season for florists!

Flowers are certainly trending in all aspects this spring. We are not just talking flower arrangements, think fashion, home decor, artwork and much more!  This week’s blog, we will focus on the “Must Do” floral trends for spring 2017.

spring wedding trends 2017

Floral trends have now reached an ultimate high with florals in every aspect of life. Wedding trends for this year’s spring are so much more relaxed and less rigid, with an array of different techniques and some fun ways to showcase your floral designs and tricks.

Matching Floral Arrangements: 

Try matching your floral designs to the bridesmaid dresses. What? Yes, one of the most desired trends is matching flowers and patterns of the wedding dress wedding party attire to their actual floral bouquet.

This makes for a great social media post. With customers up with their social media and hashtags, they are making an impact with visually appealing images. This, of course, works in your favor for increasing your SEO, with great backlinks as well as a gallery of trending floral work for new customers.

Spring - Wedding - Cascade-bouquet

image via pixabay.com

Cascading Floral Wedding Bouquet:

Cascading wedding bouquets are trending this season due to its lush and romantic feel.  You may opt for a smaller cascade.

Fact: Brides are gravitating to the classic elegance of these cascading floral bouquets.

Once trending was an overly large hand picked bouquet look. Now a slightly more tailored look and not so large, with an organic feel is making its way to the head of the line. The updated cascading bouquet design complements the bride in every way without steering the attention from the bride.

 Dainty Wedding  Floral Garlands:

Not just used as centerpieces, these little dainty floral garlands are used to adorn place settings.

 

image via Idalina Bertone

Blooming  Floral Plants:

Incorporating blooming plants is so hot right now! These are used mainly as centerpieces with added touches of nature, such as twigs and moss.

Note: Floral plants are an added touch with other florals throughout the wedding.

Click here to see spring 2017 wedding trends!

 

Springtrendingfloraldesigns

Modern floral arrangements are in the lead of the mainstream of floral design. Using beautiful textures and containers with a less is more approach.

spring-trends-blue-vase

image via pixabay.com

Blues & Copper Florals:

Two of the biggest colors for this season are shades of blues and coppers. Purchasing containers in these color hues and adding simple floral arrangements is a big hit.

What’s Old Is New:

Think baby breath, mums and carnations, we know, not usually a customer favorite. These reasonably priced classics are making a huge come back when incorporated with higher end flowers or beautiful greens.

Queens Annes Lace is also taking the floral market by storm, try Queen Annes Lace in brown hues.

Think of the super fashion floral trend, where they use mainly daisies, mums and roses to adorn prints. Stock these in your cooler in various colors.

 

2017-spring-wedding-trends

image via pixabay.com

Floral Colors:

We can almost say that color is trending this up and coming warm season, however, it’s all about combinations. Trending now is bold and brights, muted color combinations, burgundies and reds and of course whites and grays.

  • Go Bold – Go for the gusto with bright bold hues (bright pinks, oranges, and lime greens)
  • Muted Colors –  Hues in a muted tones all in the same color family (rose, peach, soft browns )
  • Bright Burgundy and Reds – These hues offer super visual impact. Do not forget to incorporate with dainty flowers in the pink tones.
  • White & Gray – Always a classic is the white floral arrangement. This time try incorporating the ever so popular shade of gray with lush greens that come in this hue.

Click here to see spring 2017 floral trends!

Trends certainly come and go, however interesting enough, floral design allows for all trends to come together. The thing to remember with specific trends is that there are patrons that still like what they like, regardless of what is trending.

We are curious to see what, if any, trends leave your flower shop. What are your customers gravitating to a far as floral design? Please share in the comment section below your feedback and questions.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

How to Use Pinterest for Your Florist Website

Creating a Florist Pinterest Page – 3 Steps to Increase Sales!

December 11th, 2013 Posted by bill Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, photos, Search Engine Optimization, weddings 3 thoughts on “Creating a Florist Pinterest Page – 3 Steps to Increase Sales!”

Looking to drive sales on your florist website? Pinterest continues to be the darling of the social media websites and with good reason – study after study shows that if you are looking for the social media avenue that will increase sales,  Look to Pinterest.

Wedding Boards from Pinterest

According to a recent blog post Pinterest Pins Drive 25% More Sales Than a Year Ago; “One pin brings in $0.78 in sales on average — and that figure is growing. Compared to data pulled a year ago, the value of a pin has grown nearly 25%.” It also noted that “Pins are evergreen — even months after they’ve been pinned, they’re driving traffic and sales. Half of sites visits happen after 3.5 months of the original pin date, and half of the sales happen after 2.5 months of the original pin date.”

Looking for new ways to get more traffic into your flower shop? Look to Pinterest. 21% of the Pinterest users surveyed by Harvard Business Review said that went to the store and bought the item after pinning, repinning, or liking it, and 36% of users under 35 said they had done so.

Looking to showcase your florist wedding work? Look to Pinterest. 86% of all brides create their dream wedding with Pinterest boards.  They design their wedding from the photos they pin and they look to Pinterest for the current trends and designs, including great florist photos.

Florist Pinterest Board

 

Now that you have seen the worth of using Pinterest, lets get your business ready…

First Step – Create a Florist Pinterest Account

Even if you have a personal Pinterest page, similar to Facebook, you need a business page. This is another place to optimize search engines.   While crawling, search engines will pick up your username (your flower shop) and information from your About section.

The About section is the place to shine and describe who you are and what you do.  Optimize this 200-character space with keywords that are relevant to your city and the work you do to boost your visibility in search results. For example if you are a florist in Brooklyn, make sure the term “Brooklyn Florist” is in your About section.

It’s very important to utilize the same description and keywords across all your other social media profiles for consistency.  All should contain your florist website, where you are located and your flower specialties.

Second Step – Create a Florist Pinboard

Pinboards are just sub-pages on your florist Pinterest page – for flower shops these are typically collections of your work. You might create a Pinboard for your wedding work, one on Christmas flowers, and another for your everyday flower photos.

When you create a board make sure to use the About section and include keywords relevant to the board. Also make sure to use the maps function to locate your photos (and your business) on a map. This will help Google and other search engines to recognize your business as a leading local flower shop in your area.

 

Flower Shop Pinterest Board

Third Step – Link Your Florist Photos and Florist Website

If you are using Google Chrome, Internet Explorer, Safari or Firefox browsers, there are Pin It buttons you can add to your browser to easily pin your florist website photos. Add this button to your browser and you can “pin” a photo to any one of your Pinboards with a few clicks.

 

pin-it-button for your florist website

Pinterest is a great spot for backlinks – links that lead people back to your flower shop’s website. They are invaluable for SEO because search engines take them into account when measuring relevancy of your business and how they will rank you when someone uses a search engine. Each time a pin is pinned and repinned on Pinterest, it creates a backlink to the source page – which is like an additional “vote” for your florist website.

The more a florist pin gets shared, the more backlinks are created.  That is why you must continually pin new content from your own florist website.  Yes, repinning and liking others’ photos is important from the social aspect but making sure you add your photos from your florist website is most important.

With over 70 million people on Pinterest, starting with these four simple steps, you will be able to Look To Pinterest for increased sales on your florist website.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!