The Results Are In! Floranext Valentine's Day 2018 Survey Results Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry's success and helping other florists as well as new and upcoming florists. We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada. […]

You are a creative and passionate florist, but have you ever considered specializing? More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year. […]

"Help, someone left me a bad review online!" So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business! But even so, there are a few important steps you should take whenever you receive a poor review online. […]

Vanity emails go a long way in branding your floral business. But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact. What is a Vanity Email? Simply put, a vanity […]

Ever wonder how we came to celebrate Valentine's Day with roses? Valentine's Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1. How Valentine's Day […]

You need control of all facets of your floral business—your domain name included! In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand. A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]

With the holidays now behind us, most retailers will have a chance to relax—but not florists. Valentine’s Day—or shall we say, Valentine’s week—is one of the busiest holidays for flower shops, with over 198 million roses sold. It’s a good idea to get a jump on your flower and supply ordering so that you can be organized and prepared […]

Flowers are an alluring gift from nature, with their amazing aroma and natural in-depth beauty. Although flowers are commonly very affordable, there are some that can get pricey. Let’s review some of the world’s most expensive blooms. […]

If you work floral retail this holiday, you may already feel drained by all your duties at work and at home. It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days. Of course, this is the furthest […]

Wedding bloom trends for 2018 are certainly something to get excited about! Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences. […]