Florist Blogby Floranext

Florist Checklist For Mother’s Day 2018

Posted on May 1st, 2018
Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day
mothers-day-flowers-supplies

Mother's Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother's Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother's Day holiday. Website-mother's-day-social-media Read more

Floranext Launches New Advanced Wedding/Event Proposals for Florists

Posted on April 4th, 2018
Blog, events, Florist Resources, Opening a Flower Shop, wedding/events, weddings
premium-proposals-floranext

Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

  Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.   Read more

Florist Marketing to Recently Engaged Couples

Posted on March 21st, 2018
Blog, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, Florist Websites, weddings
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Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.

Facebook

In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads. Click the Create Promotion button on the right sidebar in your Facebook feed. Choose a promotion type. We recommend any of the following:
  • Boost a post
  • Set up an ongoing promotion
  • Promote your business locally
  • […]

Florists, You Made It! 2018 Valentine’s Day Results

Posted on February 28th, 2018
Blog, Floral Holiday Tips, Florist Marketing, Survey, Valentine's Day

The Results Are In! Floranext Valentine's Day 2018 Survey Results

Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry's success and helping other florists as well as new and upcoming florists. We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.

Read more

Starting a Wedding/Event Floral Company

Posted on February 14th, 2018
Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings

You are a creative and passionate florist, but have you ever considered specializing?

More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year. Read more

Must-Dos When Your Flower Shop Gets a Bad Review

Posted on February 7th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Search Engine Optimization, seo

"Help, someone left me a bad review online!"

So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!

But even so, there are a few important steps you should take whenever you receive a poor review online. Read more

4 Reasons to Use a Vanity Email

Posted on February 1st, 2018
Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites

Vanity emails go a long way in branding your floral business.

But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.

What is a Vanity Email?

Simply put, a vanity […]

The History of Valentine’s Day

Posted on January 24th, 2018
Blog, florals for Valentines, Flower History, Valentine's Day

Ever wonder how we came to celebrate Valentine's Day with roses?

Valentine's Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1.

How Valentine's Day […]

Who Registered Your Floral Domain?

Posted on January 18th, 2018
Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization

You need control of all facets of your floral business—your domain name included!

In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand. A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]

Ready, Set, Order: A Valentine’s Day Cheat Sheet!

Posted on January 10th, 2018
design prepping, Floral Supplies, florals for Valentines, flower lists, Valentine's Day

With the holidays now behind us, most retailers will have a chance to relax—but not florists.

Valentine’s Day—or shall we say, Valentine’s week—is one of the busiest holidays for flower shops, with over 198 million roses sold. It’s a good idea to get a jump on your flower and supply ordering so that you can be organized and prepared […]