Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]
You have a creative passion and love for flowers, you dream of owning and operating a flower shop.
Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop? How many times have we heard people say, "I wish I owned a flower shop."There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty […]
Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore.
This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media.
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.
Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.
Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]
These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results.
Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you in your flower shop business success.
10. Flowers Take A Deep Dive
Submerge the whole flower/flowers into water, water enters through all parts of the flower which […]
Flower crowns are the biggest trend right now and at this point, it's safe to say they are not going away!
Although flower crowns are hugely sought after for weddings and special events now, they are actually a floral trend of the past starting in Ancient Greece where they were worn to pay tribute to gods and then much later to represent peace, love and harmony.
We welcome the flower crown today which represents celebration, some say fertility, besides that there is no doubt about it, everyone just […]
Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong.
Floral business owners have taken advantage of the growth possibilities that social media has to offer. Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is helping floral designers get the respect and credibility that has been long overdue.If you are using Facebook, Instagram and Twitter for your floral […]
Floral stem trends have hit all time high with the use of social media platforms such as Pinterest and Instagram.
Surprisingly people have taken an interest in the actual floral and greenery stems of the arrangement rather than the overall look and feel. Of course, the look and feel is just as important but picking the blooms and greens is equally as important.Florists, we understand how this can be a catch 22, as some florals and greens may not be […]