Florist Blogby Floranext

Could Your Flower Shop Get Hacked?

Posted on May 29th, 2019
Blog, Floral Supplies, floral system, floral systems, Florist Operations, Florist Resources, florist technology
Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next? Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services. We have collected some helpful tips so that your flower business won't be the next victim of similar kinds of hack attempts! How Can Hacking Affect My Floral Shop? Without having the most recent PC operating systems, like Windows 8.1 or 10, or up to date security patches, your floral business is at a high risk to be hacked. Many businesses who do not have up-to-date operating systems or security patches can experience the following: Frozen or locked out of your PC …

Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey
Mothers-day-survey-main-imageThe 2019 Florist Mother’s Day Survey Results Are In!   A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail sales greater than last year? Yes – 59% No – 41% Aside From Red Roses, What Was Your Top-Selling Products This Mother’s Day? Arranged Flowers – 79.5% Hand-Tied Bouquets – 11.7% Other Roses – 7% Other – 1.8% What Was The Most Popular Gift Item This Mother's Day? Candy/Chocola…

Florist Mother’s Day 2019 Survey!

Posted on May 15th, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florists' Thoughts, Flower Fun, Mother's Day, Survey
Hello florists, we are asking all our members and readers for feedback on the success of their Mother's Day holiday relative to last year. Your participation in this survey is invaluable—gauging the success of the Mother's Day holiday is so meaningful for the overall success of the floral industry. Click here to begin!…

Florist Guide to Pet-Friendly Flowers and Plants

Posted on May 1st, 2019
Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists for Change, Flower Fun, flower lists
pet-friendly-plants-flowers Did you know May is National Pet Month in the United States? May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends! As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals? Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous to our furry companions. Pets are members of the family, so the last thing we want is for them to get sick from flowers or plants that are toxic to them. Of course, as florists, you don’t want customers who have pets to stay entirely away from all flower arrangemen…

Have May Day Flowers Wilted Away?

Posted on April 24th, 2019
Blog, events, Floral Design, Floral Holiday Tips, Florist Profits, Florist Resources, Flower Fun, Flower History
The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back? Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day. When Did May Day Start? The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival was typically held on April 27th. The Floralia opened with theatrical performances, including a ritual called the Florifertum that was performed on either the 27th or May 3rd, where a bundle of wheat was carried into a shrine for the devotion of Flora. In the 18th century many Catholics observed May Day with various devotions…

Florists, Are You Charging Enough For Deliveries?

Posted on April 17th, 2019
Blog, Florist Deliveries, Florist Delivery, Florist Delivery Manager, Florist Operations, Florist Profits, Florist Resources
In today's society, all products are judged by their convenience, and the smallest inconvenience can make or break any business. One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking? To truly know if you are charging enough for delivery, there should be a few things that we should keep in mind. In the flower industry, which is highly local in nature, there is no one true “industry standard” for costs; your area is different from the others, and there may be considerations you have to make that other competitor and or businesses do not.  H…

Florist Checklist for Mother’s Day 2019

Posted on April 9th, 2019
Blog, design prepping, Floral Design, Floral Holiday Tips, Floral Supplies, floral systems, Mother's Day
mothers-day-flowers-supplies Mother's Day is just around the corner! Is your business ready for this busy floral holiday? Having a plan in place to make the most revenue during Mother's Day is critical to earning the rewards of this bustling, blossoming occasion. Read on for an agenda to help you plan and organize your shop for the upcoming Mother's Day holiday. 1. Promote Your Floral Business! Begin by using your floral website and social media profiles to start marketing your floral arrangements and your business. It's not too late! Images & Products Post high-quality photos of your work or any specials you are offering during Mother's Day on your website or social media platforms. Don't forget to link your social media posts to your website! You want to make it as easy as possible for cu…

Floranext’s New Floral Delivery Manager For Florists

Posted on April 5th, 2019
Blog, floral system, floral systems, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, florist-software
Delivery.Manager.Launch.2019  Delivering Flowers Faster. Easier. Floranext's New Florist Delivery Manager is the new solution to let your floral delivery blossom!  Try Floranext's New Delivery Manager Today!     Route With Map - Speed up Florist Route Creation  Easily re-route delivery stops by choosing which stops should come first before any others. Click here to learn more >>   Delivery Driver App - For Faster Floral Deliveries Your flower shop's delivery drivers can use a smartphone to use the benefits of the delivery routing features like live status updates, turn by turn directions, and more.  Click here to learn more >>     Instant-Address Search - Faster Floral Order Taking Enter in the business/home address and the f…

On FTD’s Recent News

Posted on March 28th, 2019
Florist Ecommerce, Florist Resources
censoredFTD lawyers contacted Floranext on March 26th 2019 asking us to remove our blog post about FTD's most recent news.  We offered to FTD as a compromise to instead post a direct quote from their own recent communications. They suggested this would still result in legal action. We have removed all commentary about FTD's recent news from our blog. It saddens us that in America in 2019, the power of lawsuits are such that it can stop truthful dialogue about issues that matter to people.  We at Floranext are fans of this quote by Senator and Supreme Court Justice Hugo Black - "The Framers of the Constitution knew that free speech is the friend of change and revolution." We hope that all florists are getting truthful information about their business.  - William O'S…

How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-feature Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.     Signing Up for Google for Business If you are just starting your floral business, whether or not you have a floral website set up or not, start your application here. Click Manage Now and enter your Business Name.   Next, you will be asked if you want to add a location that customers can visit, such as a store or an office. …