Ever wonder how we came to celebrate Valentine's Day with roses? Valentine's Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1. How Valentine's Day […]

You need control of all facets of your floral business—your domain name included! In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand. A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]

With the holidays now behind us, most retailers will have a chance to relax—but not florists. Valentine’s Day—or shall we say, Valentine’s week—is one of the busiest holidays for flower shops, with over 198 million roses sold. It’s a good idea to get a jump on your flower and supply ordering so that you can be organized and prepared […]

Flowers are an alluring gift from nature, with their amazing aroma and natural in-depth beauty. Although flowers are commonly very affordable, there are some that can get pricey. Let’s review some of the world’s most expensive blooms. […]

If you work floral retail this holiday, you may already feel drained by all your duties at work and at home. It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days. Of course, this is the furthest […]

Wedding bloom trends for 2018 are certainly something to get excited about! Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences. […]

Yikes! My Google search results are different from device to device. Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]

 Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition. Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door. […]

If you don't understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell? HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]

Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop! Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market. On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]