Snapchat is trending as one of the leading mobile apps for video and picture messaging.

So why aren’t florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop?

The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can use it to benefit your floral business.

image mockup via Barin Doru Cristian “this looks great”

How Snapchat Works

Although the name indicates that Snapchat is a chat app for chatting, in actuality it is not a chat app, but rather a video and picture messaging app.

Snapchat gives you 10 seconds to sell your brand. Videos, pictures, and texts sent disappear after 1 to 10 seconds and the user can select the length of the message.

Snapchat has whats called “Snapchat Stories”, a story is when you post your video or picture to your own feed (or Story) this will be seen by you and all your friends within the Snapchat.

Within the Snapchat stories, you will have three main categories:

• Discover-  Media Companies 
• Live-  Administered by Snapchat
• Recent Updates-  Photos and videos and any brands published will list in recent updates

image via mockups & pixabay.com

Market Your Flower Shop With Snapchat

Business is gravitating to Snapchat as a valuable social media marketing tool. Why?  Snapchat is connected to your mobile device address book.  After creating an account it will be linked to your device, you can now find friends based on their phone numbers.

Remember Snapchat is geared towards increasing your brand with real-time marketing.  Anything you post will give your customers a sense of security and trust in your brand.

Snapchat posts to market your floral business:

• Events
• First Look at Exclusive products
• Give a behind-the-scenes look of your flower shop
• Offer promotional codes for your eCommerce
• Offer Contests- such as scavenger hunts

Geotag filtering is a great way to increase your floral brand, use these for an event or promotion. These geotags will be for a specific geographic region. There is a charge for this filter but well worth it, as your floral brand will be a part of someone else’s story. Great investment!

Snapchat Language Explained 

Snapchatter – Means Snapchat users. 

Snaps –Pictures or videos taken with Snapchat. Send these to another Snapchatter. Remember this can only be viewed by the Snapchatter up to 10 seconds then it disappears. 

Snapstreak – You and your friend have snapped each other for more than one day.

Snapback – Replying to a snap

Scores – A combination of Snaps you have sent, received and stories you posted.

Chat – Allows you to message other Snapchatters in a private chat box.

Filters – Makes your snaps stand out with fun overly filters.

Lenses – Add special effects and sounds to your snaps.

Florists, are you currently using Snapchat to market your floral business? If so please share your tips in the comment section with our readers.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.