Posts tagged "florist design"

OFA – Cultivate’19

July 13th, 2019 Posted by Josh D 0 thoughts on “OFA – Cultivate’19”

Information:

OAF Cultivate’19 will be held July 13-16, 2019 at the Greater Columbus Convention Center.

For more information about this year’s event, please visit OFA Website.

A Florist’s Guide to Edible Flowers

March 6th, 2019 Posted by Josh D Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos 3 thoughts on “A Florist’s Guide to Edible Flowers”

Flowers can be tasteful to the palate, not just the eyes!

Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.

Restaurant-quality food is more than the taste, the way it’s presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.

 

Chef-flowers-edible

Edible Flower Trend

Ripped from the pages of the Great British Bake Off recipe books—which once featured a botanicals week—and Michelin five-star chefs, edible flowers have gained a lot of traction because they still do what they do best even when paired with food: looking pretty and dainty.

Social media platforms, especially Instagram and Pinterest, have also bolstered the trend, spreading awareness to all food fanatics all over the world. Who can resist such beauty and delicacy served right in front of you?

 

edible-flowers-looks


Edible Flowers Not Just For Looks

Edible flowers are about more than just the looks, they actually add a subtle taste to the food, much like herbs. Each flower has its own taste too, and the variety of flavors rivals that of herbs. This characteristic also complements the current trend of people preferring subtler flavors. What makes this deal even better is that edible flowers go well with food and drink both.

These floral edibles are also healthy, organic, and sophisticated. Plus, just like any other plant or flower, you can also grow them right in your backyard or purchased as stems from a florist.

 

edible-flowers-salad

Types of Edible Flowers

For a quick start on the world of edible flowers, we’ll be listing five notable ones and their flavors, as well as other characteristics you might find interesting. Remember, it’s important to check whether chemical preservatives or pesticides have been used on your flowers before using them in cooking.

  1. Chamomile: A common tea flavor, you can eat this flower raw, or dry it to brew tea
  2. Japanese honeysuckle: The only edible part is the flower, not its toxic berries, and it has a sweet nectar-like flavor
  3. Marigold (calendula): Its peppery flavor goes well with almost anything, and it looks beautiful when garnished on salads
  4. Nasturtium: One of the more popular edible flowers, nasturtium have a sweet, floral flavor with a peppery finish, and its bright blooms would stand out well as garnishes
  5. Violets: Another garnish favorite, their sweet taste goes well with salads, desserts, and even drinks

For more of a complete listing of edible flowers, Click here!

 

cake-edible-flowers

Explore Your Floral Palate

At the end of the day, we need food for energy and to get the nutrients we need. However, that doesn’t mean we should just settle for the bare minimum—try out combinations of all things edible. Edible flowers add more variety to your choices and more. Beauty and delicacy come together to satisfy more than just your stomach and eyes, but the entirety of the experience.

Explore your palate and see where it takes you. You never know, the better-tasting ones might be lying right there at your garden or at your local florist, waiting to be garnished on your next meal!

 

Florists, have you tried edible flowers or seen the trend pick up around your area? Share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Dried-Flower-Bouquets

2019 Unexpected Floral Trend – Dried Flowers

February 6th, 2019 Posted by Josh D Blog, Floral Design, Floral Instagram, Florist Resources, Flower Fun, Flower History, Flower Trends, photos, Stunning Photo Galleries 3 thoughts on “2019 Unexpected Floral Trend – Dried Flowers”

2019-trends-dried-flowers

A 4,000-year-old trend is making its rounds again!

That’s right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.

From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.

This is a great opportunity to let customers know after receiving or purchasing a fresh arrangement, they can hang and dry their flowers to give them more time to appreciate the arrangement.

So where can we expect to see these dried florals in 2019?

Dried-Flower-Bouquets

2019 Dried Floral Trends

Stunning Dried Arrangements/Bouquets: This trend is becoming more popular in weddings. Arrangements and bouquets can be made completely out of dried flowers, or fresh flowers with dried incorporated into the arrangement. Dried seed pods and lavender are also a popular choice.
big-stem-dried-flowers

image via pexels.com

Preserved Stems and Greens: Preserving larger stems and greens like eucalyptus is a great way to add to a vase and make it a focal point in a room such as a living room or bathroom.

framed-pressed-flowers

Pressed Flowers and Greens: Beside floral arrangements, pressed flowers and greens are preserved in frames or shadow boxes. If you love the idea of having dried flowers a part of your decor but do not have space, this is a perfect solution for you.

Not only can you keep pressed flowers in a frame or shadow box, there are now clear phone cases that can display pressed flowers, putting a modern spin on the trend. This is becoming especially popular among Millennials.

Dried-Wreath

Image via @tarrnationflowers at photoramium.com

Wreaths: Ideally these wreaths are for indoors, as the flowers need to be stored or kept in dry place. Try adding simple dried flowers that have a fragrance, like lavender or oregano.

hanging-dried-flowers

Types of Preservation of Flowers

Drying and Hanging: This is one of the earliest-known methods of preserving flowers. The simplest way to dry most flowers is to remove all leaves, tie them in small bundles and hang them upside down, out of direct sunlight and in a warm and well-ventilated place.

Each bunch should only contain one type of flower with larger bloomed flowers are to be dried individually by the stem. Stems may need to be re-tied during the process as they tend to shrink. The drying process can take anywhere from one week to several weeks depending on the flower, humidity, and where the flower is being store.

Silica Gel Drying: Ever wonder what those little packets are that come in shoe boxes? That’s a small amount of silica gel, a substance that helps remove moisture in the box so the shoes’ leather and foam stay in crisp good condition. It is white, but some types contain blue crystals that act as an indicator of the amount of moisture that has been absorbed.

Silica gel dries florals very quickly. To dry flowers using silica gel, spread on open pans a layer ½ to ¾ inch thick, place the flowers on top and bake in the oven. Once crystals show moisture removed, flowers must be placed in airtight containers.

pressed-dried-flowers

image via @wildlinggirl via Instagram

Pressed: This floral preservation method started in the Victorian era. Pressing flowers involves using one of many different types of presses, depending on the flower type. The art is then framed in a flat frame, to hang on the wall.

Other Methods: Of course, there are other methods of preserving methods like freeze drying, but we recommend choosing the best and cost-effective method for you and your floral business.

Dried-Flowers-Twine

Image via Pexels.com

With most customers viewing social media and online for inspiration and references, We can guarantee customers will start asking about dried florals in your flower shop.

Florists, do you sell or use dried florals in your business? If so what are other ways you incorporate dried florals? Please share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists and Millennials: Marketing to New Generations

January 30th, 2019 Posted by Josh D Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florists and Millennials: Marketing to New Generations”

Florists, are you marketing to the younger generations?

These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.

Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. 

The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly adapt their products and marketing strategies. If you haven’t, it’s time to begin thinking of ways for your business to reach young people.

Image via Shutterstock

Keep an Online Presence

The touchstone of the Millennial generation is the Internet, enabling people to be connected wherever they may be in the world. This makes the Internet one of the best tools of communication, and of course, marketing. Knowing how to fully utilize the Internet to make an impact with your brand is fundamental to letting yourself be known to your target audience.

graphic-design-diy-florist

Image via Shutterstock

Engage With Social Media

Social media platforms are by far the most visited websites and tools in today’s society, and florists should take advantage of that traffic to bring attention to their brand. Although it is good to have an account with all the large social media platforms, the most critical are Instagram and Facebook. Their impressive support for images (which you should rely heavily on) and extensive ad programs make them the go-to for almost any business.

Your shop’s Facebook page is going to be the face of your business, so take your time tailoring the page’s picture and cover photo. For any other day, you can use a default design, but you can also utilize these photos when running campaigns or promos. Usually, the profile photo can be your logo.

The content of these profiles will be the most important. Whether it be on Facebook or Instagram, your posts should endeavor to tell a story. Millennials are loyal to brands they trust, and they trust brands that tell their stories.

staffing-mothers-day

Image via Shutterstock

Share Your Floral Knowledge

Millennials are DIYers and reliant on gathering information on the Internet, thus you should take this opportunity to consider putting up a blog, where you can teach people how to take care of flowers, content about which flowers can be useful for specific occasions, how-to/DIY guides, and much more. Putting up content is both a service to your customers and a boost to their loyalty to your brand (besides being good for your search engine ranking!). Once they find your content helpful and useful, they can learn to trust you over time.

A trend that you can also ride on nowadays is the do-it-yourself trend. People believe that when they can do it themselves, not only can they have potential savings, but they can also have the satisfaction of having done it themselves. In order for you to fully utilize this trend, you should have good DIY content, where you teach people how to set up flowers and maybe even teach them a few tricks in floral arrangements. For people who might be apprehensive in the DIY approach, give them a flexible option that lets you do it but still gives them control over the flowers. The key here is customization: give people a way to express themselves through the flowers, and try to give them more options to give more customization!

Build Florist-Customer Relationships

After gathering a following, you should engage with them! You should excel in customer support: dealing with errors in orders and delivering, helping provide information on the flowers, and even helping them out pick the right flowers for specific events. Going over and beyond, you should also learn to engage with your customers in the social media platforms. People appreciate replies to questions they ask about your service or product. 

Part of relating to them is talking with them when they share their own experiences. By encouraging people to share their own stories, then commending them and appreciating their effort, they are more likely to interact with your brand more, earning yourself a potential customer. Don’t force people to do so, though; let them come to you naturally so you can ensure that they will stay.

Through these interactions, you can also get feedback as to how to improve your products further. Letting them voice their opinions and recognizing them can be great in knowing how to make your service better for them.

Emphasize Convenience

Convenience is one of the millennials main focus when choosing or purchasing a product. Anything that could cause any brief delay will detour this generation in finding a competitor.

Just like in other industries, you might be also interested in setting up subscriptions and or loyalty programs. Subscriptions are perfect for the floral industry and can entice newcomers since they will be bound to be changed every so often. You can feature flowers every month and have them sent to everyone who subscribed, with complimentary brochures on how to take care of them, information on the flowers or advertisement of your upcoming events or classes.

Loyalty programs can be less effective than subscription, but they can help add more incentives to customers who frequent your place, which will keep them returning.

 

Marketing to Millennials and the younger generation may seem too much work, a pain, or even frustrating. However, simply following some of the recommended marketing tactics above can help increase a younger clientele and will help increase profits and allow your business to bloom in the future!

Florists, what are you doing to reach young people? Please share your comments below!

The Power of Flowers in Art: Artist Spotlight

January 23rd, 2019 Posted by Josh D Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries 0 thoughts on “The Power of Flowers in Art: Artist Spotlight”

 

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

Have you considered using flowers not just in design, but as an art medium?

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

As florists, we use flowers for designing arrangements for customers’ everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork?

One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Meet the Floral Artist

Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it’s essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows us, viewers, to focus more on the art piece rather than the artist, a technique used by other artists like Banksy and Daft Punk, going all the way back to Homer.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Flowers as a Visual Art Medium

All of the flowers used in Mr. Flower Fantastic’s art pieces are real flowers found locally, nationally or internationally. All the flowers used in each art piece are natural pigment.

When it comes to flowers as an art medium, Mr. Fantastic has an idea of what flowers he wants to use for his designs before heading to the local flower market. However, depending on the season some flowers may not be available and he has to rework is original plan on what is available at the market or another flower may stand out more compared to his original vision.

In an interview with Solecollector, Mr. Flower Fantastic has stated “I have a spiritual connection with florals—I can’t make flowers, only God can make flowers. All I have done is taken what he has already made and position them differently. I’m not really the real artist here, I’m just kind of messing with his work. I kind of always want the focus to be on that. It’s not about me. It’s not about what I look like, or what I don’t look like. It’s about the florals.”

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Floral Art Pieces

Mr. Flower Fantastic made waves a few years back when he turned Serena Williams’ Air Max 97 into a floral showstopper during the  U.S. Open. Since then he has been creating shoe masterpieces out of flowers.  Not only does he do designer shoes but also floral art of our favorite logos, and icons working out of his New York Space.

Mr. Flower Fantastic flower arrangements are rare, however, keep an eye out on his Instagram page and prints of the art masterpieces he has created can be purchased online at mrflowerfantastic.art

Not only does Mr. Fantastic share his beautiful work online, he sometimes leaves his arrangements in random locations in New York and other cities by creating kind of a treasure hunt for his Instagram fans, offering clues through his Instagram stories.

 

Florists, what fresh and innovative ways are you taking on with the classic flower arrangement? Leave us a comment below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist-Graphic-Design-Options

Graphic Design Resources for Florists

November 29th, 2018 Posted by Josh D Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo 1 thought on “Graphic Design Resources for Florists”

Graphic-design-resources-for-florists

In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.

As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.

The next step is to achieve awareness of your floral brand. You need to look different, striking, and eye-catching to rake in these customers just like your floral arrangements. The question now is, how?

There are many options for graphic design out there, and fortunately he great thing about them is that you can go about it in many different ways, from DIY (Doing It Yourself) to hiring professionals to design your shop’s look. Here is a guide – a set of design resources for florists.

florist-branding-sketch-logo

image via pexels

DIY Design Options for Florists

You should understand that doing the design yourself means more than just thinking of the design. You also need to know the technical skills required in using the tools and software needed to make the design. Luckily, these tools are getting easier to learn and use. 

Florist Graphic Design Tools

Design and photo editing software Adobe Photoshop is powerful but the user interface of the program can be overwhelming to first-time or inexperienced users. Thankfully, the Internet is bustling with easy graphic design software:

  • Canva
  • Piktochart
  • Snappa
florist-logo-design-graphics

Image via Shutterstock

The upside of these sites is that they provide templates from which you can start building upon. There’s a huge array of choices available from their catalog, each designed for specific purposes and with modifiable text and/or images. These websites also provide extra graphics assets readily at your disposal. With a theme as flowers, you are sure to have a template or two ready to be edited!

The downside of these is that you have limited control over the assets; most of these websites do not have the full breadth and robust tools that something like Photoshop has. With a badly done design, this can be a disaster. However, you can do most of the work that you want to be done on these sites. Also, free members and guests might need to attribute the design to the website, with some watermark that you don’t want to have. These websites are great for simple work that can be done with a template, and they do it really well.

These websites usually offer these services in memberships, likely in two tiers, a free one and a premium one. Needless to say, free members get limited access to templates and assets, while premium members can access their entire library and even ask for professional help in the website.

girl-boy-flower-graphic-design

image via pexels

Graphic Design Templates for Florists

If you are confident with your editing skills, you probably wouldn’t be here. However, if you are willing to expand your skill set, you can take a swing at learning Photoshop or Illustrator (a similar program, used to open most assets from design sites). You can actually get decent work done after a few YouTube tutorials or so.

Of course, Starting from scratch is a monumental task. You can take a look at several graphic design sites like Freepik and Creative Market and see some templates that you can modify. Graphical assets like icons are also readily available in these sites. You can download these files and modify them in the program, making it into the design you want.

This can be the most taxing option available, because of the nature of these programs that are aimed at professionals. Plus, just like the maker websites, you will need a premium membership to access all their assets. This option is certainly not for quick jobs, but if you want to really do it yourself, then you can just make it yourself.

graphic-designers-for-florists

Image via Shutterstock

Hiring Design Professionals for Your Floral Design Needs

In all honesty, we don’t have the luxury of time to actually do the design ourselves. Plus, the design can easily go horribly wrong in the hands of inexperienced users. Hiring professionals for graphic design services can be quite the number in your financial account, but for the sake of exposure and gaining customers, this can be a worthy exchange.

free-lance-graphic-designer

image via Shutterstock

Contracting a Graphic Designer for your Flower Shop

The easiest way to hire professionals is to go to a freelance website and scroll from the long list of freelancers willing to do your bidding in a heartbeat’s notice.

Consider using a freelance platform like:

  • Upwork
  • Fiverr
  • Behance
  • Dribbble

Upwork and Fiverr have a healthy population of freelance graphic designers that would jump at your job posting. Behance and Dribbble also have designer portfolios, though are harder to navigate. The positive thing about hiring freelance graphic designers is that the price can be relatively cheap, and you can state that they do not hold any rights to the work done.

However, revisions with freelancers are usually also paid, unless stated otherwise beforehand. You need to talk with your freelancer before getting the job done.

The first thing to look for in a freelancer is their portfolio. Freelancers usually have them posted in their profile, and you can also ask for samples during the interview phase. This helps you identify the right freelance graphic designer whose style that you prefer, although most professional designers should be able to do what you want to be done.

Because freelancers work in contracts, hiring them is great for designing quick things like posters for an upcoming promo. Turnaround times are also good because the competition in the market is rather tight. 

Graphic-designer-flowers

Image via Shutterstock

Hiring an Graphic Design Agency or Team for your Flower Shop

This is as professional as professional design can get. These teams offer packaged deals in graphic design, like getting a logo, poster templates, and business cards done for one payment. These deals are also usually very flexible, like letting you order just a logo, or letterheads and business cards. They also allow revisions of the design, in case you didn’t like the first designs.

Out of all the options presented, this one is the one that you can get the most professional designs from. With design teams, one person may be doing the design, but then passed on to another for quality checking in order to maintain a standard set by the team internally.

Well-established teams also have great customer support, in order to create a positive reputation around themselves. Having a design team make your creative works also makes any design to be done, with little to no effort at your side. Of course, this convenience may come at a high price. 

Design teams usually have a dedicated website, and you can easily scroll their portfolio to see if they are a great fit to your job. They are great for having work done about your brand, and they can produce design materials like templates that you can use for the future. Plus, you hold all rights of the designs, so you need not to worry about copyright. 

How to Work with a Designer? Florist Design Requirements

What do you need to be designed? For a field as varied and subjectively beautiful as design, you need to clearly delineate your requirements and express what you want to see in your design.

If you have a particular design in mind, clearly communicate this with your graphic designer:

  • Write down a design brief explaining your business and what look and feel you are aiming for
  • Find inspiration from the design work of other places.
  • You can also do a rough sketch and present it to them.

The idea here is that you explicitly told them of what you expect from them; this helps build a clear understanding of your end-goals.

Graphic-design-florist-logo

image via pexels

Floral Design Resources Summary

We hope our how-to guide on floral design resources was useful – there are lots of tools now to design it yourself or hire a professional. But more than ever, for the floral industry branding and design are at the heart of a businesses’ success!

Florists, what are some ways you use graphic design in your business and what options do you use? Please post your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

In-Lieu-Of-Flowers-Florist-Unite

In Lieu of Flowers – Florists Unite

November 7th, 2018 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy 24 thoughts on “In Lieu of Flowers – Florists Unite”

Florist-Unite-In-Lea-Of-Flowers

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally. We understand it does say “In Lieu Of Flowers,” however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

funeral-sympathy-flowers

The Future of In Lieu Of Flowers

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry with working with funeral businesses to boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

funeral-flowers-lilies

Educate Customers

So how can you educate customers? First is take the steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well. Don’t be afraid to also post on social media as well!

florist-funeral-flowers-sympathy

Write A Letter To Your Local Funeral Homes

This may or may not work, however, all it takes is one funeral home director to understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

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Why Flowers Are Important At Funeral Services

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

florist-funeral-flowers

What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers works hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them, then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far-fetched, there are ways to accomplish this by directly participating with well-known cause affected charities


Florists, Has “In Lieu Flowers” hurt or has had a very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

halloween-flowers-main-image

Spellbinding Floral Arrangements for Halloween

October 31st, 2018 Posted by Josh D Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries 1 thought on “Spellbinding Floral Arrangements for Halloween”

halloween-flowers-main-image

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.

An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn’t florists take advantage of Halloween?

Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white…or purple and orange!

Instagram is a great source of inspiration for some frightening floral arrangements that can generate some interest with customers while helping you stay true to your brand and style.

Halloween-centerpiece-houselarsbuilt

Arrangement and Image by @houselarsbuilt

 

Pumpkin-halloween-arrangement

Arrangement and Image by @myglendaleflorist

 

Halloween-wedding

Arrangement and image by @bernsflowersandgifts

 

Halloween-arrangement-white

Arrangement and image by @violetrosefloral

 

Skull-arrangement-halloween

Arrangement and image by @itsallarranged

 

Black-white-halloween-arrangement

Arrangement and image by @sallyrosestudio

 

Halloween-table-runner-flowers

Arrangement and image by @bloomandwild_de

 

pumpkin-succulents

arrangement and image by @kendallsflorist

 

Skull-arrangement

Arrangement and Image by @houselarsbuilt

 

halloween-wedding-flowers-reception

Arrangement and image by @nwaifdchapter

Florists, are you selling Halloween arrangements at your flower shop? Are you seeing an influx in sales during this holiday? Share your comments below!

 


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Florist-halloween

Florist Halloween – Tricks Of The Trade

October 31st, 2018 Posted by Idalina Bertone Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo 0 thoughts on “Florist Halloween – Tricks Of The Trade”

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Add some Tricks and Treats to your flower sales with these spell-binding tips!

Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.

It is said that Halloween sales surpass every holiday except Christmas. So why aren’t Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons.

 

Fall-Florist-Arrnagement

image via wikipedia.com

Make A Ghoulish Flower Arrangement

Make a few creative, spine – chilling, Halloween flower arrangements and donate them to your local busy eateries, pubs, hair salons, and so on.

Think large crowds and make sure your business card is displayed and visible.

Many florists have participated in donating arrangements and it has paid off big time. The purpose here is to bring recognition to your flower shop business.

Tip: Donate an arrangement to the main office of your high school. Kids love these and will remember your flower shop when prom comes around. 

 

halloween-florist-merchandise-sales

image via pixabay.com

Spooktacular Window Display

First impressions count! Be sure to make your window display or front entrance stand out and ooze with creativity. Getting patrons into your flower shop is key in increasing your profits.

Tip: Adding an enticing sign to your entrance will help bring traffic into your store, remember, everyone loves bargains incorporate these signs in the Halloween decor.

 

Florist-Halloween-Pumpkins-Mums

image via pixabay.com

Sell Halloween Hair – Raising Items

Think of carrying a few Halloween specific items in your store. Patrons flock for candles, Halloween baskets, soaps, lotions, and jewelry. Make a small display, preferably at the front counter near cash drawer. Create designer pumpkins with ribbon, wheat, and other fall items to create a centerpiece that will last through the fall season.

Tip: It’s great to include mums, hay, and pumpkins for sale, at your shop.  These items will allow your patrons to buy all they need from one location. 

 

telephone-florist-sales

image via pixabay.com

Be A Sales Warlock

Cold calling still works, if you are located near hotels, corporate businesses, and busy restaurants, pick up the phone and give them a ring.  Ask them if they would like a jaw-dropping Halloween arrangement for their lobby or front entrance, you will be surprised how great this works.

 

florist-workshops-halloween

image via pixabay.com

Host a Spellbinding Flower Workshop

These are all the rage and create fun exciting pass times for your patrons. Remember the theme is Halloween. You can teach anything from a fun Halloween arrangement, like adding flowers to a pumpkin or even decorating a Halloween wreath.

These are buzz worthy, don’t forget to post on social media!

 

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Thrill Customers On Your Website 

Make sure to update your floral website. Do not skip over Halloween, make sure to add some beautiful Halloween arrangements and items for sale.

How about also writing a Halloween blog? Offering your readers some creative tips for this festive holiday. This will help increase your SEO and make your eCommerce store recognizable across the internet. Be sure to add enough content and images. Remember,  Dia De Los Muertos is November 1st.

 

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Flowers Mystify The Media

Involving the media is a sure way to get you and your flower shop recognized. There are many things you can offer on Halloween to get you recognized in the media.

If you are close to your local news channel, send them a beautiful creative flower arrangement.  Make sure to offer the arrangement to all the anchors and thank them for a job well done.  You are sure to get your flower shop and creative arrangements on the news.

Another way is get your schools involved, offer free arrangements for students who write the best essays, these can include why Halloween is their favorite holiday, someone they admire and so on.

 

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Image purchased with license through dreamstime.com

Enchanted Costumes = Flower Sales 

If you are open on Halloween have everyone dress up. This may sound far-fetched, however, you will see an increase traffic into your store if everyone is participating. Have one of your  best -dressed employees stand out front your store throughout the  day preferably holding an enticing  sign.

Offer special discounts on single stem or bunched flowers for costumes or accessories for customer Halloween costumes.

 

These are just a few suggestions on how florists can tie Halloween into marketing and sales.  We would love to hear about your Halloween marketing and sales tips, please share with our readers below.

 

 

 

 

 

SAF One Day Profit Blast – Portland

October 7th, 2018 Posted by Josh D 0 thoughts on “SAF One Day Profit Blast – Portland”

Information:

SAF’s 1-Day Profit Blast Was launched in 2016 and since then has been presented in many cities across the U.S.

The Profit Blast is to provide florists with great educational content from aspects of design, business, tech and more.

The one-day event is perfect for florists that can’t be away from their flower shops for more than one day at a time.

Florists can also enjoy the supplier expo. 

 

Schedule:

7:30 – 8:30 a.m. – Registration, Breakfast & Supplier Showcase

8:30– 9 a.m. – Opening Comments

9:00 – 10:30 a.m. – M: Money Making Mechanics – Speaker: Derek C. Woodruff, AIFD, CFD, CF, PFCI, Floral Underground, Traverse City, Michigan

10:30 – 11:00 a.m. – Vendor Spotlight/Refreshment Break/Supplier Showcase

11:00 a.m.– 12:30 p.m. – Treasure Hunt: Finding Your Hidden Profits – Speaker: Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc.

12:30 – 1:30 p.m. – Supplier Showcase, Networking Breaks & Lunch

1:30 – 3:00 p.m. – Smart Selling – Speaker: Tim Huckabee, president of FloralStrategies, LLC

3:00 – 3:30 p.m. – Vendor Spotlight/Refreshment Break/Supplier Showcase

3:30 – 5:00 p.m. – What’s Up (and Coming) with Social Media – Speaker: Crystal Vilkaitis, owner, Social Edge

5:00 – 6:00 p.m. – Supplier Showcase, Networking Breaks & Lunch

For more information and registration – please visit SAF website.