Stand Up to Internet Floral Order Gatherers

Stand Up to Internet Floral Order Gatherers

Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer? It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off […]

Captivating Florists to Follow on Instagram

Captivating Florists to Follow on Instagram

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art. Today we’d like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers. Meta […]

Florists’ Thoughts: Hilarious Messages Written on Floral Arrangements

Florists’ Thoughts: Hilarious Messages Written on Floral Arrangements

Florists, have you ever been taken aback by a floral card message? With the overwhelming response to our Most Ridiculous Things Said in our “Florists’ Thoughts” blog series, we thought it would be fun to launch another survey to ask florists about the most bizarre and hilarious messages they have ever had to write on floral arrangements. With […]

Florists’ Thoughts: Three Generations of Flowers

Florists’ Thoughts: Three Generations of Flowers

Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete. Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a […]