Florists' Thoughtsby Floranext

Stand Up to Internet Floral Order Gatherers

Posted on October 31st, 2017
Blog, Floral Order Gatherer, Florist Ecommerce, Florist Resources, Florist Websites, Florists' Thoughts
Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer? It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off as local florists. There are many different kinds of floral order gathers, from the larger, well-known wire services to ones that take over search engines. We will focus on the floral order gatherers who run search engine ads that knowingly deceive their consumers, and offer you ways to maximize your […]

Captivating Florists to Follow on Instagram

Posted on October 25th, 2017
Blog, Floral Design, Florists for Change, Florists' Thoughts, Flower Trends, photos, Uncategorized
With beautiful imagination and bountiful skills, these designers create hypnotizing works of art. Today we'd like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers. Meta Flora (@metafloranyc) […]

Florists’ Thoughts: Hilarious Messages Written on Floral Arrangements

Posted on October 4th, 2017
Blog, Florist Operations, Florists' Thoughts, Flower Fun, Survey, Uncategorized
Hilarious-Messages-Floral-Arrangements Florists, have you ever been taken aback by a floral card message? With the overwhelming response to our Most Ridiculous Things Said in our "Florists' Thoughts" blog series, we thought it would be fun to launch another survey to ask florists about the most bizarre and hilarious messages they have ever had to write on floral arrangements. With a tremendous response from our readers, we will list our top 10 […]

Florists’ Thoughts: Three Generations of Flowers

Posted on September 27th, 2017
Blog, Florists for Change, Florists' Thoughts, Flower History, Opening a Flower Shop, weddings
florist-generations Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete. Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a time when this was the norm: a local flower shop stayed in the family, resulting in a local staple, while the whole family was able to live comfortably from running the family-owned flower shop. There was […]