Posts tagged "Flower Trends"

Add a Twist of Floral to Your Cocktail: Flower-Infused Drinks

March 20th, 2019 Posted by Josh D Blog, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, photos 0 thoughts on “Add a Twist of Floral to Your Cocktail: Flower-Infused Drinks”

flower-infused-drinks

Flower-infused drinks have been around for centuries, but they’re enjoying new popularity today!

Over the last couple years you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, social media and more. Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists?

With Spring just now arriving, why not learn how to floral infuse not only food but beverages as well!

Flower-Drink-Cellphone-1

 

Floral Drinks—Is it Possible?

Infusing floral notes into any beverage can be a simple process depending on the method you choose. Not only can you infuse flowers into drinks, but florals can use them as garnishes or rim dressing on glasses.

Oils that give flowers, herbs, and spices their aroma, flavor, and other beneficial properties, are soluble in alcoholic spirits, which makes them the perfect mix-ins for a cocktail that is functional and gives you that artistic feeling!

Elderflower-lime-drink

 

Flowers With Flavor

So what edible flowers give the best flavor, and which edible flowers pair with what? Think of it as an experiment! There are some tried-and-true floral infusers that work well, and a some that don’t pair well. You just have to try and taste. You may prefer some floral infusers over others.

(Make sure when selecting flowers that you choose flowers that have not had any chemicals or pesticides used, or were growing in a pet “potty” area!)

For a list of edible flowers and what parts won’t make you sick, please click here!

elder-flower-raspberry

 

How to Make a Floral Simple Syrup

Simple syrups are the best way to sweeten a drink. Use the basic 2-to-1 ratio of sugar to water, heated to a brief boil in order to dissolve the sugar. You can add any edible dried flower, herb or spice into the simmering syrup to extract flavor and aroma your cocktail.

An example of a floral simple syrup:

Violet Simple Syrup

  • 2 Cups of Sugar
  • 1 Cup of Water
  • 1 1/2 Cups of Violets

Dissolve sugar in water over medium heat, stirring occasionally, until it reaches a simmer.

Place flowers in a nonreactive bowl (glass, enamel, or stainless steel).

Pour hot syrup over top and let stand for at least 30 minutes.

Strain mixture and discard flowers.

Simple syrups can be stored in the fridge for 1 or 2 months. If it begins to crystallize, simply heat it again until smooth.

Floral-Tea

 

Out With the Water, In With Tea

Some drink recipes call for a water mixer. For water, mixer tries substituting the recipe with a tea-infused flower, herb or spice of your choosing and that best fits the drink you are making.

Want to stock up for a warm day—amaze your friends, family, co-workers and more by freezing some of your floral-infused drink in an ice cube tray.

Pansy-Drink

 

Flower It Up!

Many of you have seen the sugar or salt-based garnish on the rim of a cocktail glass at restaurants and parties. This garnish is called a “rimmer” and it provides a sweet or savory garnish to enhance the taste of the cocktail.

Add a bit of crumbled or powdered edible flowers, herbs and spices that work well with your cocktail to your glass to give your drink even more artistic appeal and additional flavor

An example of a floral rimmer:

Frozen Hibiscus Margaritas 

  • 1 cup water
  • 2 tsp dried hibiscus flowers
  • 1 vanilla bean, split
  • ½ cup sugar
  • Zest and juice of 3 limes
  • Juice of 1 orange
  • ½ cup tequila

Place hibiscus flowers and vanilla bean in a saucepan with the cup of water and bring to a boil. After water is boiling, remove from heat, cover, and let sit for 20 minutes.

Strain mixture to remove hibiscus flowers and vanilla bean. Add mixture back to pan and add sugar.

Simmer for about 5 minutes until sugar is dissolved. Remove from heat and add lime zest, lime juice, orange juice, and tequila. Chill the mixture until it has cooled completely.

Once the mixture is cool, pour over ice in a rimmed margarita glass (or freeze and eat as a sorbet)!

Use zest of lime, hibiscus flowers, and salt to rim the glass.

florist-involved-florist-drinks

 

How Can Florists Tap Into This?

So can florists really tap into this trend? It all depends on your source of flowers. Reach out to your wholesaler or flower market to see what flowers have not had chemicals or pesticides sprayed on them. These flowers can be used or sold for infusing with beverages, food, and decorating.

Also, remember the 2019 unexpected trend of dried flowers we discussed last month? Well, this is another way to incorporate edible dried flowers in your business.

So why not tap into this additional revenue source? If the resources are there, this could be a great tactic is working with local restaurants, bakeries, bars, and more to offer edible flowers whether it be drinks or food. This is a great marketing tactic and gives those businesses a source to come to your business to purchase flowers and increasing your business sales.

 

Florists, are you working with local companies in regards to edible flowers or seeing a trend in edible flowers? If so, share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

San Francisco Flower & Garden Show

March 20th, 2019 Posted by Josh D 0 thoughts on “San Francisco Flower & Garden Show”

Information:

San Francisco Flower and Garden Show March 20, 21, 22, 23, & 24, 2019

At the Cow Place in Daly City, CA.

For more information about this event please visit the San Diego County Flower & Plant website.

Illinois Florist Association – Remembering Our History

March 15th, 2019 Posted by Josh D 0 thoughts on “Illinois Florist Association – Remembering Our History”

Information:

Is it time to continue your education to upgrade your skills and expand your knowledge?

Have you registered for the classes that will enhance your design ability and profitability?

If not then you should do it today!

We have amazing talent again this year excited to share their knowledge with all of you!  

Please act now and register as prices will soon go up. Don’t forget to register for the grant, competitions.

We look forward to seeing you very soon! 

For more information on this event, please visit the Illinois Florist Association website.

South Dakota Florist Association – 2019 Spring Convention

March 10th, 2019 Posted by Josh D 0 thoughts on “South Dakota Florist Association – 2019 Spring Convention”

Information:

Save The Date!

Spring Convention

Sunday, March 10, 2019

Cedar Shore Resort | Chamberlain, South Dakota

For more information, please visit the South Dakota Florist Association website.

A Florist’s Guide to Edible Flowers

March 6th, 2019 Posted by Josh D Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos 4 thoughts on “A Florist’s Guide to Edible Flowers”

Flowers can be tasteful to the palate, not just the eyes!

Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.

Restaurant-quality food is more than the taste, the way it’s presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.

 

Chef-flowers-edible

Edible Flower Trend

Ripped from the pages of the Great British Bake Off recipe books—which once featured a botanicals week—and Michelin five-star chefs, edible flowers have gained a lot of traction because they still do what they do best even when paired with food: looking pretty and dainty.

Social media platforms, especially Instagram and Pinterest, have also bolstered the trend, spreading awareness to all food fanatics all over the world. Who can resist such beauty and delicacy served right in front of you?

 

edible-flowers-looks


Edible Flowers Not Just For Looks

Edible flowers are about more than just the looks, they actually add a subtle taste to the food, much like herbs. Each flower has its own taste too, and the variety of flavors rivals that of herbs. This characteristic also complements the current trend of people preferring subtler flavors. What makes this deal even better is that edible flowers go well with food and drink both.

These floral edibles are also healthy, organic, and sophisticated. Plus, just like any other plant or flower, you can also grow them right in your backyard or purchased as stems from a florist.

 

edible-flowers-salad

Types of Edible Flowers

For a quick start on the world of edible flowers, we’ll be listing five notable ones and their flavors, as well as other characteristics you might find interesting. Remember, it’s important to check whether chemical preservatives or pesticides have been used on your flowers before using them in cooking.

  1. Chamomile: A common tea flavor, you can eat this flower raw, or dry it to brew tea
  2. Japanese honeysuckle: The only edible part is the flower, not its toxic berries, and it has a sweet nectar-like flavor
  3. Marigold (calendula): Its peppery flavor goes well with almost anything, and it looks beautiful when garnished on salads
  4. Nasturtium: One of the more popular edible flowers, nasturtium have a sweet, floral flavor with a peppery finish, and its bright blooms would stand out well as garnishes
  5. Violets: Another garnish favorite, their sweet taste goes well with salads, desserts, and even drinks

For more of a complete listing of edible flowers, Click here!

 

cake-edible-flowers

Explore Your Floral Palate

At the end of the day, we need food for energy and to get the nutrients we need. However, that doesn’t mean we should just settle for the bare minimum—try out combinations of all things edible. Edible flowers add more variety to your choices and more. Beauty and delicacy come together to satisfy more than just your stomach and eyes, but the entirety of the experience.

Explore your palate and see where it takes you. You never know, the better-tasting ones might be lying right there at your garden or at your local florist, waiting to be garnished on your next meal!

 

Florists, have you tried edible flowers or seen the trend pick up around your area? Share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

2019 Great lakes Floral & Events Expo

March 1st, 2019 Posted by Josh D 0 thoughts on “2019 Great lakes Floral & Events Expo”

Information:

99 Years of Floral Mastery…Educating, Inspiring, Collaborating

For more information, please visit the Michigan Floral Association website.

 

Valentine’s Day 2019 Survey Results!

February 26th, 2019 Posted by Andrew Blog, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Websites, infographic, Survey, Valentine's Day 2 thoughts on “Valentine’s Day 2019 Survey Results!”

The 2019 Florist Valentine’s Day Survey Results Are In!

2019 Florist Survey Results for VDAY - complete(1) (1)

A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.

 

Were 2019 Valentine’s Day Sales Better Than Last Year?

  • Lower – 20.8%
  • Same – 17.9%
  • Higher – 61.3%

 

Were Valentine’s Day In-Store Retail sales greater than last year?

  • Yes – $65%
  • No – 35%

 

Aside From Red Roses, What Were Your Top-Selling Products This Valentine’s Day?

  • Arranged Flowers – 71.4%
  • Hand-Tied Bouquets – 11.4%
  • Other Roses – 16.6%
  • Other – 0.6%

 

What Did you Charge For  Dozen Long Stem Roses Arranged

  • $88.00 (average total from participants)

 

Did You Sell Short Stemmed Roses?

  • Yes – 42.2%
  • No – 57.8%

 

How Many Extra Temporary Drivers Did You Hire This Valentine’s Season?

  • 0 – 9.7%
  • 1 – 14.3%
  • 2 – 25.1%
  • 3 – 21.1%
  • 4 or more – 29.7%

 

How Many Extra Temporary Shop Staff Did You Hire This Valentine’s Season?

  • 0 – 16.7%
  • 1 – 23%
  • 2 – 25.3%
  • 3 – 14.9%
  • 4 or more – 20.1%

 

Did You Use/Rent Delivery Vehicles / Trucks This Valentine’s Holiday?

  • 0 – 61.3%
  • 1 – 6.1%
  • 2 – 16%
  • 3 – 5.5%
  • 4 or more – 11%

When Did Your Floral Business Start Receiving Valentine’s Day Orders?

  • First Half Of January – 6.9%
  • Second Half Of January – 32.6%
  • First Week Of February – 45.7%
  • Valentine’s Day Week – 14.9%

 

What, If Anything, Would You Do Differently Next Valentine’s Day?

List of a few randomly selected comments:

  • “More budget friendly walk-in options.”
  • “Have more staff and grab & go items ready.”
  • “Order less colored roses. Make even more premade arrangements.”
  • “Pre-make more arrangements.”
  • “Get more drivers to deliver early.”
  •  “Keep marketing as much as possible, locally & with technology.”
  • “Order less being that it will be a Friday next year.”
  • “Hire an Additional Designer.”
  • “Not panic that you did not receive very many pre-orders. This year I wrote it down when the guys started to order.”

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Florists, was this Valentine’s season successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Valentine’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Dried-Flower-Bouquets

2019 Unexpected Floral Trend – Dried Flowers

February 6th, 2019 Posted by Josh D Blog, Floral Design, Floral Instagram, Florist Resources, Flower Fun, Flower History, Flower Trends, photos, Stunning Photo Galleries 4 thoughts on “2019 Unexpected Floral Trend – Dried Flowers”

2019-trends-dried-flowers

A 4,000-year-old trend is making its rounds again!

That’s right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.

From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.

This is a great opportunity to let customers know after receiving or purchasing a fresh arrangement, they can hang and dry their flowers to give them more time to appreciate the arrangement.

So where can we expect to see these dried florals in 2019?

Dried-Flower-Bouquets

2019 Dried Floral Trends

Stunning Dried Arrangements/Bouquets: This trend is becoming more popular in weddings. Arrangements and bouquets can be made completely out of dried flowers, or fresh flowers with dried incorporated into the arrangement. Dried seed pods and lavender are also a popular choice.
big-stem-dried-flowers

image via pexels.com

Preserved Stems and Greens: Preserving larger stems and greens like eucalyptus is a great way to add to a vase and make it a focal point in a room such as a living room or bathroom.

framed-pressed-flowers

Pressed Flowers and Greens: Beside floral arrangements, pressed flowers and greens are preserved in frames or shadow boxes. If you love the idea of having dried flowers a part of your decor but do not have space, this is a perfect solution for you.

Not only can you keep pressed flowers in a frame or shadow box, there are now clear phone cases that can display pressed flowers, putting a modern spin on the trend. This is becoming especially popular among Millennials.

Dried-Wreath

Image via @tarrnationflowers at photoramium.com

Wreaths: Ideally these wreaths are for indoors, as the flowers need to be stored or kept in dry place. Try adding simple dried flowers that have a fragrance, like lavender or oregano.

hanging-dried-flowers

Types of Preservation of Flowers

Drying and Hanging: This is one of the earliest-known methods of preserving flowers. The simplest way to dry most flowers is to remove all leaves, tie them in small bundles and hang them upside down, out of direct sunlight and in a warm and well-ventilated place.

Each bunch should only contain one type of flower with larger bloomed flowers are to be dried individually by the stem. Stems may need to be re-tied during the process as they tend to shrink. The drying process can take anywhere from one week to several weeks depending on the flower, humidity, and where the flower is being store.

Silica Gel Drying: Ever wonder what those little packets are that come in shoe boxes? That’s a small amount of silica gel, a substance that helps remove moisture in the box so the shoes’ leather and foam stay in crisp good condition. It is white, but some types contain blue crystals that act as an indicator of the amount of moisture that has been absorbed.

Silica gel dries florals very quickly. To dry flowers using silica gel, spread on open pans a layer ½ to ¾ inch thick, place the flowers on top and bake in the oven. Once crystals show moisture removed, flowers must be placed in airtight containers.

pressed-dried-flowers

image via @wildlinggirl via Instagram

Pressed: This floral preservation method started in the Victorian era. Pressing flowers involves using one of many different types of presses, depending on the flower type. The art is then framed in a flat frame, to hang on the wall.

Other Methods: Of course, there are other methods of preserving methods like freeze drying, but we recommend choosing the best and cost-effective method for you and your floral business.

Dried-Flowers-Twine

Image via Pexels.com

With most customers viewing social media and online for inspiration and references, We can guarantee customers will start asking about dried florals in your flower shop.

Florists, do you sell or use dried florals in your business? If so what are other ways you incorporate dried florals? Please share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists and Millennials: Marketing to New Generations

January 30th, 2019 Posted by Josh D Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florists and Millennials: Marketing to New Generations”

Florists, are you marketing to the younger generations?

These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.

Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. 

The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly adapt their products and marketing strategies. If you haven’t, it’s time to begin thinking of ways for your business to reach young people.

Image via Shutterstock

Keep an Online Presence

The touchstone of the Millennial generation is the Internet, enabling people to be connected wherever they may be in the world. This makes the Internet one of the best tools of communication, and of course, marketing. Knowing how to fully utilize the Internet to make an impact with your brand is fundamental to letting yourself be known to your target audience.

graphic-design-diy-florist

Image via Shutterstock

Engage With Social Media

Social media platforms are by far the most visited websites and tools in today’s society, and florists should take advantage of that traffic to bring attention to their brand. Although it is good to have an account with all the large social media platforms, the most critical are Instagram and Facebook. Their impressive support for images (which you should rely heavily on) and extensive ad programs make them the go-to for almost any business.

Your shop’s Facebook page is going to be the face of your business, so take your time tailoring the page’s picture and cover photo. For any other day, you can use a default design, but you can also utilize these photos when running campaigns or promos. Usually, the profile photo can be your logo.

The content of these profiles will be the most important. Whether it be on Facebook or Instagram, your posts should endeavor to tell a story. Millennials are loyal to brands they trust, and they trust brands that tell their stories.

staffing-mothers-day

Image via Shutterstock

Share Your Floral Knowledge

Millennials are DIYers and reliant on gathering information on the Internet, thus you should take this opportunity to consider putting up a blog, where you can teach people how to take care of flowers, content about which flowers can be useful for specific occasions, how-to/DIY guides, and much more. Putting up content is both a service to your customers and a boost to their loyalty to your brand (besides being good for your search engine ranking!). Once they find your content helpful and useful, they can learn to trust you over time.

A trend that you can also ride on nowadays is the do-it-yourself trend. People believe that when they can do it themselves, not only can they have potential savings, but they can also have the satisfaction of having done it themselves. In order for you to fully utilize this trend, you should have good DIY content, where you teach people how to set up flowers and maybe even teach them a few tricks in floral arrangements. For people who might be apprehensive in the DIY approach, give them a flexible option that lets you do it but still gives them control over the flowers. The key here is customization: give people a way to express themselves through the flowers, and try to give them more options to give more customization!

Build Florist-Customer Relationships

After gathering a following, you should engage with them! You should excel in customer support: dealing with errors in orders and delivering, helping provide information on the flowers, and even helping them out pick the right flowers for specific events. Going over and beyond, you should also learn to engage with your customers in the social media platforms. People appreciate replies to questions they ask about your service or product. 

Part of relating to them is talking with them when they share their own experiences. By encouraging people to share their own stories, then commending them and appreciating their effort, they are more likely to interact with your brand more, earning yourself a potential customer. Don’t force people to do so, though; let them come to you naturally so you can ensure that they will stay.

Through these interactions, you can also get feedback as to how to improve your products further. Letting them voice their opinions and recognizing them can be great in knowing how to make your service better for them.

Emphasize Convenience

Convenience is one of the millennials main focus when choosing or purchasing a product. Anything that could cause any brief delay will detour this generation in finding a competitor.

Just like in other industries, you might be also interested in setting up subscriptions and or loyalty programs. Subscriptions are perfect for the floral industry and can entice newcomers since they will be bound to be changed every so often. You can feature flowers every month and have them sent to everyone who subscribed, with complimentary brochures on how to take care of them, information on the flowers or advertisement of your upcoming events or classes.

Loyalty programs can be less effective than subscription, but they can help add more incentives to customers who frequent your place, which will keep them returning.

 

Marketing to Millennials and the younger generation may seem too much work, a pain, or even frustrating. However, simply following some of the recommended marketing tactics above can help increase a younger clientele and will help increase profits and allow your business to bloom in the future!

Florists, what are you doing to reach young people? Please share your comments below!

The Power of Flowers in Art: Artist Spotlight

January 23rd, 2019 Posted by Josh D Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries 0 thoughts on “The Power of Flowers in Art: Artist Spotlight”

 

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

Have you considered using flowers not just in design, but as an art medium?

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

As florists, we use flowers for designing arrangements for customers’ everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork?

One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Meet the Floral Artist

Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it’s essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows us, viewers, to focus more on the art piece rather than the artist, a technique used by other artists like Banksy and Daft Punk, going all the way back to Homer.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Flowers as a Visual Art Medium

All of the flowers used in Mr. Flower Fantastic’s art pieces are real flowers found locally, nationally or internationally. All the flowers used in each art piece are natural pigment.

When it comes to flowers as an art medium, Mr. Fantastic has an idea of what flowers he wants to use for his designs before heading to the local flower market. However, depending on the season some flowers may not be available and he has to rework is original plan on what is available at the market or another flower may stand out more compared to his original vision.

In an interview with Solecollector, Mr. Flower Fantastic has stated “I have a spiritual connection with florals—I can’t make flowers, only God can make flowers. All I have done is taken what he has already made and position them differently. I’m not really the real artist here, I’m just kind of messing with his work. I kind of always want the focus to be on that. It’s not about me. It’s not about what I look like, or what I don’t look like. It’s about the florals.”

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Floral Art Pieces

Mr. Flower Fantastic made waves a few years back when he turned Serena Williams’ Air Max 97 into a floral showstopper during the  U.S. Open. Since then he has been creating shoe masterpieces out of flowers.  Not only does he do designer shoes but also floral art of our favorite logos, and icons working out of his New York Space.

Mr. Flower Fantastic flower arrangements are rare, however, keep an eye out on his Instagram page and prints of the art masterpieces he has created can be purchased online at mrflowerfantastic.art

Not only does Mr. Fantastic share his beautiful work online, he sometimes leaves his arrangements in random locations in New York and other cities by creating kind of a treasure hunt for his Instagram fans, offering clues through his Instagram stories.

 

Florists, what fresh and innovative ways are you taking on with the classic flower arrangement? Leave us a comment below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.