Creating beautifully designed pieces for your business doesn’t have to be costly. In fact, it doesn’t have to cost anything at all thanks to Canva. This platform is an innovative graphic design platform that is packed with templates that florists can use in a variety of ways to enhance their business. 

Making professional quality, beautiful collateral for your business has never been so easy, and we’re here with all the different ways you can put Canva to work. Keep reading to find inspiration surrounding how to best use this free platform.

Beautiful and Effortless Marketing

One of the great things about Canva is that it allows you to create beautiful marketing materials with a few simple clicks. It’s that easy! The software is loaded with free templates that you can search to help you create things like:

•  Logos
•  Promotional fliers
• Posters
• Business cards
• Stickers
• So much more! 

The use of these convenient templates also makes it easy to ensure one cohesive look for all of your marketing materials. Plus, once you’re ready to print these materials, Canva easily integrates with printing platforms to create all kinds of physical collateral – canvases, infographics, posters, t-shirts – the list goes on and on!

Easily Stay Organized

Owning a business is tough work, and staying organized makes life much easier. Canva can assist you in keeping all of your ducks in a row. From creating company calendars to weekly schedules and to-do lists, Canva’s pre-loaded templates make it easy to design and utilize these items for supreme organization. 

Canva also has a range of templates for items that can be used with clients, such as simple-to-use schedules. Use a schedule template to spell out staff schedules for the week or day by simply typing in names, hitting save, and distributing. Having tools like these that assist in keeping your floral business organized on the back end can make a big difference in your day-to-day operations.

Create Engaging Social Media Content

Creating and posting relevant and engaging social media content is a big part of building a business and increasing your reach within the community. Canva has plenty of templates to create things like:

• Instagram stories
• Instagram posts
• Facebook cover photos
• Pinterest content
• Tik Tok videos
• and much more. 

The platform has cutting-edge features within social media designs, allowing users to create content with animation and posts that feature videos. Having attention-grabbing social media content is important in increasing post engagement and creating a larger reach, so this is a highly beneficial feature of Canva. In a matter of a few clicks, you’ll have eye-catching, beautiful social media content that will have all of your followers enjoying your content and looking for more.

Have you dabbled in all that Canva has to offer to benefit your floral business? If so, let us know your favorite features of the platform below! If you haven’t tried it yet, share any questions you have about it so we can help you navigate all that it has to offer!

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

With roughly one billion monthly active users (source), Instagram is one of the most effective ways to reach customers and build a brand following.  Florists on Instagram can make a large mark on their followers when they use the tool correctly. But that may leave you wondering, what constitutes a strong Instagram post for florists?

There are several factors that can enhance floral Instagram posts to get the most bang for your buck out of the platform.  We delve into those factors below and take a look at real posts by fellow florists to showcase what they’re doing right. 

Planning the Picture Itself

When posting a floral photo on Instagram, you should first choose what picture you’re going to use. Believe it or not, there’s an art to choosing the right photo.

You’ll want to look at your Instagram grid overall to ensure that you’re creating variety on your page with your newest post. For instance, you don’t want to post five photos in a row of all hydrangeas. Mix it up a bit! You’ll also need to ensure that the photo you’re picking is aesthetically pleasing (which is not hard to do with flowers, of course!) and interesting to look at. Ensure you’re using a high-quality, clear image that works with the square layout of an Instagram post. 

As an example of a real-life Instagram that did this well, check out the below post by Sag Harbor Florist:

Image via Instagram @sagharborflorist

Creating Intrigue

Another way to create a winning floral Instagram post is to create intrigue. This entices followers to continue following your page and to continue checking back to see what’s new. This can be done by sharing exciting news or teasing something new on the horizon in the caption that accompanies the photo. 

Fellow florist The Flora Club did a great job enticing followers in her below post:

Image via Instagram @thefloraclub

Use the Tools

One of the great things about Instagram for florists is that it’s always evolving and the platform is constantly adding more tools to enhance the user experience. It’s important to take advantage of those tools when creating your Instagram posts in order to enhance your visibility and reach.

Some of these tools include using the shopping link to direct followers to products, tagging people and other vendors, adding a location tag (geotag) to help reach more people in your area, creating a video reel that lives on your grid, and using hashtags to help increase reach for florists on Instagram. 

Central Square Florist did a great job using some of these tools to enhance their post, as you can see below:

Image via Instagram @centralsquareflorist

Spark Engagement

The more engaged your followers are on your floral Instagram posts, the better visibility you’ll have on the platform and the more you’ll reach new potential clients. To create the chance for more engagement on your page, ask a question to your followers in the caption so they’re motivated to leave a comment. When they do comment, make sure you respond to and like their comments to encourage further interaction.

Another way to drive engagement is to ensure you’re tagging applicable individuals or vendors in your posts so that they may reshare your post. Finally, make sure that you are following others in the industry and adjacent industries, liking their posts, and commenting on their posts to drive traffic back to your own page.

Your London Florist does a great job sparking engagement and interacting with followers on her page, as showcased below:

Image via Instagram @yourlondonflorist

Florists, what are your best tips for a successful floral Instagram post? Share your best tips and tricks for driving engagement and enhancing your grid in the comment section below and include your Instagram handle so we can follow you!

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Now with weddings starting to resume, is the wedding floral industry changing? Floranext surveyed 216 florists to get a sense of changes in wedding floral and how they may be affecting business. Here are the top 4 things you need to know!

• Florists are passionate about weddings! – 77% of florists love working in wedding floral services.

• With industry price increases, florists are raising their prices. – Over 82% of florists are reporting that they have increased their prices for wedding floral services.

• Even with the price increases, customers are still spending money on wedding foral services.– 41% of florists have stated that customers are spending about the same, with 21% of customers are spending more.

• Micro-Weddings are a huge trend! – Over half of the florists surveyed are providing wedding floral services for Micro-Weddings.

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Do you provide wedding floral services?

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Do you enjoy working on wedding floral?

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Are customers spending more or less on wedding floral?

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Have you had to increase your pricing on your wedding floral services this year?

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What wedding floral trend are you currently experiencing?

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What are STILL the most popular themes & color choices for weddings?

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What are some NEW themes & color choices for weddings?

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Are you able to order specific flowers or order only by color choice?

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Any other comments you would like to share about the Wedding Industry?

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Any comments on why you do not or have stopped providing wedding floral services?

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Survey based on data from 216 florists (74% in the United States, 7% in Canada, 19% International). 

Thank you for reading the Floranext wedding floral Insight for 2021. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

What are pop-up flower shops? They are typically temporary outdoor setups for traditional brick and mortar florists, to gain visibility and sell more fresh flowers, bouquets, arrangements, and more.

This trend offers so many opportunities to increase revenue, brand recognition, expanded business opportunities, and reach a new group of customers. No wonder pop-up florists are blossoming.

Growing your flower business can be a big commitment. Florists are also setting up pop-up shops to test the waters in a new location before committing to a permanent presence.

Image via Instagram @katysflowerwagon

Location, Location Location

As you can guess, location is Key! Whether you set up in front of your business or at a local event, keep in mind four important factors when deciding to have a pop-up location:

1. How Much Foot Traffic – how many people will be in that location?
2. Foot Traffic Time – What times during the day are the highest with foot traffic?
3. The location – Is there space for you to setup and is it visible enough to the foot traffic?
4. Permission – Does your business permit allow for off-site activity? With the growth of mobile vendors, you may need to check with local government to make sure you are covered to display outside your business or in certain locations

Note: Some businesses may need to check their insurance policy to see if your coverage also allows for off-site.

Choosing to start up a pop-up shop can be a great way to collaborate with other local businesses and vendors in a particular area. Getting to know your community helps you to determine which area you’ll get the best business for your flower shop.

Image via Instagram @longlanefarmflowers

Pop-up Shop – Floral & Supplies

Whether you have decided to be in front of your shop or in another location, it’s always best to prepare what type of flowers and supplies you will need.

Display – Keep in mind the space you have. Will, you just set up a table, custom display, or flower cart? the choices are endless. Your display should represent your personality and business, this helps with brand recognition with new and current customers.

Supplies – It’s important to travel with ample supplies to prepare for custom work as well as transaction processes when on the go. Again with space, you may not have a lot of storage room. Keep it to the essentials, florist tape, florist wire, clippers, knife, a few containers, mobile POS system, and till.

Flowers – Some pop-up shops sell loose flowers, pre-made bouquets, and or arrangements. Before setting up your pop-up shop, decide what you want to offer. Remember, you may not have a lot of space, so only bring and display what you know you can sell.

Note: Give customers an experience by designing a few arrangements in front of them. Another great way to increase sales and additional foot traffic to your pop-up.

Image via Instagram @thecoastalflowercompany

Market your Pop-Up Flower Shop

There are a variety of ways you can market and provide information about your pop-up flower shop. In the digital age we live in, your social media accounts should definitely include posts providing information about the location/time of your pop-up shop, as well as a sneak peek into what you will be selling.

A great way to increase your social media traffic is to post hashtags and include your location! Look to other influencers for help with choosing what keywords to use. In addition to using hashtags, putting location tags on images show customers exactly where you are. This makes it easy to find and shop at your pop-up shop.

Image via Instagram @something.foraged

Florists, have you done a pop-up shop? What are some ideas, tips, and tricks that you can share with other florists to make their pop-up flowers shops successful?

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Have prices increased for floral business? Floranext surveyed 311 florists to get a sense if industry prices are increasing and affecting business. Here are the top 4 things things you need to know!

• Florists have seen flower prices increase over the past 6 months – Over 98% of florists are reporting flower price have increased.

• With flower supply chain hiccups, florists have seen hardgood Prices increase over the past 6 months – Over 94% of florists are reporting that hardrgood prices have increased.

• Even with the price increases, Some florists are still unable to get flowers and supplies from their wholesaler – 51% of florists surveyed stated they are unable to get certain flowers and supplies.

• The increase of demand of flowers, some florists are having a harder time hiring staff – 52% or little over half the florists reporting are having some difficulty in hiring new staff members.

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For more detailed answers to each question on our survey, see the charts below:

Have day-to-day (non-holiday) costs for FLOWERS changed this year?

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Have day-to-day (non-holiday) costs for HARDGOODS changed this year?

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Have day-to-day (non-holiday) costs for GASOLINE changed this year?

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Have day-to-day (non-holiday) costs for SALARIES changed this year ?

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Have you been able to hire?

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Are you able to get the flowers/supplies you need from your wholesaler?

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Have you had to find a new wholesaler for flowers/supplies?

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Additonal Comments From Florists

Survey based on data from 311 florists (83% in the United States, 8% in Canada, 9% International). 

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Thank you for reading the Floranext Floral Industry Insight for 2021. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

Day in and day out, the life of a florist can become repetitious and a bit stressful. To break up the cycle, sometimes we like to run to humor for a bit of relief. 

Image via Instagram @missfowerhunter

Image via Instagram @weddingplannerprobs

Image via picloco

Flowers Can Fix Everything… Most of the Time

No matter what goes on around us, florists are always looking for ways to make a sale for any occasion. The one thing that normally never fails to put a smile on someone’s face is flowers. Whether it’s a funeral, birthday, anniversary, wedding, or just because, florists are happy to help! Remember to stay on top of marketing strategies and always continue to look for new business! 

Image via Facebook – @bellaflora

Image via Reddit – oktob3r

Image via pinterest-@dumpaday.com

 

Floristry Memes- Designer’s Choice All Day

Hallelujah, I think we can all relate to this one. Designers’ choice is hands down, the greatest opportunity for florists to showcase their creativity. On delivery days, with hundreds of items to choose from, one can only imagine the excitement to start arranging. We love customers who are easygoing with orders and trust us with the process. After all, it is what we do for a living.

Image via Instagram – @floristrymemes

Image via Instagram – @weddingplannerprobs

 

 When Florists Become Mind Readers 

Sometimes with customers, we don’t know what to make out of their requests. It is up to us to determine what we think they want and talk through the process to ensure we will make our customers happy! Learning how to find solutions to the unknowns is an essential characteristic one must portray to be a successful florist. 

Image via Instagram – @floristrymemes

 

Image via Instagram – @floristrymemes

 

The Most Expensive, Low-Budget Floral Requests

Tempering a customer’s expectations may be part of our daily routine depending on how ambitious our customer’s requests are. Flower prices are expensive. No, we are not grocery stores, we cannot price match, and that bouquet can not be achieved with $40. Although letting customers down easily is not the greatest feeling, we do our best to create a positive turnaround and leave our customers with a smile. 

Image via Instagram – @sweetheartflorist

Image via Instagram – @lily.vrgs

Image via Reddit

Here comes the bride…

Finally, as florists one of our largest revenue makers for our business is weddings. However, from consultations, requests, budgets, expectations vs. reality, weddings can become quite stressful. Yet we make it through time and time again to produce amazing florals for the picture-perfect wedding. 

Image via Instagram- @weddingplannerprobs

Image via Instagram- @weddingplannerprobs

Image via Instagram- @weddingplannerprobs

Image via Instagram- @weddingplannerprobs

 

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

 

Flower shops across the country have started using floral murals and flower graffiti to bring attention to their business. They can offer a great tool to grab attention, show off a shop’s unique identity, and engage your community. 

 

Image via @hustonmuralspot – Instagram

Floral Murals – Floral Marketing That Pays for Itself

Firstly, paying for advertising can add up quickly in such a competitive industry. To stay ahead of the curve, many florists are adding murals to brighten up their businesses. Indoor or outdoor, these marketing tactics generate a lot of attention. This type of advertising is a one-time fee that will in return pay for itself. 

 

Image via @jessicalaurantattoo – Instagram

 

 

Instagram is one of the largest leading social media platforms that companies use every day to promote their flower shops. Murals have a way of creating a community around floral brands. Both customers and non-customers will gather around posting photos in front of floral murals.

As a result, the photos end up on social media, therefore, flower shops receive more traffic and business. With a tag and association to your flower shop, you’re golden. Keep the attention high and customers happy by adding a floral mural.

 

Image via @theflowercartbaltimore – Instagram

What’s Important to your Floral Business? 

Flower shops that choose to use a mural spend lots of time planning exactly what they want as their design. Although the goal of a mural is to grab attention, creating a visual that is unique to your business is vital. One should place a strong emphasis on the elements of design for a floral mural. In other words, use your brand message as the focal point to your mural!

Successful florists are using murals as a marketing tool to leverage their business. They are promoting what’s important to them in a colorful way. What is important to your flower shop? What are your values as a business? With a blank canvas, the sky is the limit.  

 

 

Floral Murals- The Reasons People are Flocking to Flower Shops  

Murals generate tons of attention. The best part about them, you can’t turn off this type of advertising. They’re colorful, vibrant, and eye-catching. Therefore, customers will see this as an excellent opportunity to take photos or stop on in! For an everyday commute or someone going for a walk, a mural is a great way to make your floral brand a memorable destination.

 

Image via @jenspeter-Unsplash

Creating Connections in Your Community with Floral Murals

Not only does a mural bring attraction to floral shops, but it can also create business-to-business connections. That is to say, if other businesses look to you as inspiration, you’ll build up a good reputation in the end. Florists may contact your shop in hopes to get a mural done by the same artist for their business! Establishing positive relationships with other businesses and assisting them to build their brand will make you stand out.

Neighborhoods also benefit from a floral mural, here’s why! With the traffic that they receive, more and more people will make a point to stop at your destination out of curiosity. At the same time, it will generate a creative environment for your community to enjoy.

 

Image via @blytheflowersottawa – Facebook

Reinforce Your Floral Brand 

The list goes on and on when it comes to the benefits of adding a floral mural to a business. In addition to making connections in a community, murals leave behind a statement. Above all, this statement reminds people how much you care about your business and the legacy you want to carry on. Florists find this to be an excellent opportunity to reinforce their floral brand in a bold way. 

 

Image via @beckyexploring – Instagram

Want to Find an Artist for Your Floral Mural? 

To sum up, floral murals are a wonderful way to turn your mission statement into a captivating visual. Florists are using social media to find local floral muralists near them. For example, Instagram is a great platform to use in order to find floral graffiti artists based on your location. If you search #murals you will find links to other artists who have shared their work. To clarify, this search will show a variety of artwork displayed with different tags attributing back to particular artists.

If you need additional help finding the perfect muralist to illustrate a floral mural for your business, check out https://www.thumbtack.com.

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

For a florist, your logo is the essence of your brand. Perfecting a floral logo that communicates all of the important parts of your floral business can seem like a daunting task. Here are some logo designs for inspiration and tips to keep in mind when designing a company logo.

5 Floral Logo Design Types

The first place to start when making a floral logo is the design. There are a plethora of different design types to choose from. The main design styles of floral logos are Abstract Mark, Emblem Mark, Lettermark, Wordmark, and Combination Mark. Each type comes with its unique advantage that can help you to differentiate your brand from competitors.

1. Combination Floral Logo

Combination logo via Floranext

 

Combination logo via Floranext

 

Combination logo via Third Bloom

Space

A Combination mark is a perfect solution to tie together a brand name and image. This type of logo creates a clear message to the consumer as to the name of your brand as well as a graphic to associate it to.  This type of logo is perhaps the most popular among floral businesses and allows you to showcase your brand and personality. 

2. Wordmark Floral Logo

 

Wordmark Logo via Flowers on Broad Street

Wordmark Logo via The Flower Stand

Floral Logo – WordmarkSpace

Wordmark logos are also known as logotypes. Wordmark logos are font style-based and focus only on the business name itself. Wordmark logos are used when a business has a distinct or specific name, for instance, Google. When choosing a wordmark floral logo, choose a font that best represents your business and personality.  This type of logo is popular among new businesses and easily to be printed and used on various marketing materials. 

 

3. Emblem Floral Logo

Emblem Logo via Magnolia Farms Florist

 

Emblem floral logos contain font and or imagery inside a symbol or an icon. Emblem logos are more traditional looking for those who want to portray a traditional brand. Emblem logos can become very ornate, remember to keep it simple as you want to use your logo on different materials for marketing. 

4. Lettermark floral Logo

Lettermark Logo via Main Street Florist

 

A lettermark floral logo is all about being simple. Lettermark logos are typically are an abbreviation of a brand’s name or its initials to allow customers to easily remember the brand.  Lettermark logos are very popular with company brands that have long names. 

6. Abstract Floral Logo

 

Abstract Logo via Fine Flowers of Round Rock

Space

Abstract logos incorporate an abstract/geometric shape instead of an actual image. Abstract floral logos are easily scalable and a great way to be creative in your branding. Abstract logos are typically designed by a graphic designer who uses color, shape, and design to create a meaningful logo for your business. 

Let Your Floral Logo Reveal Your Brand Personality

 

 

Font and color alone can convey your brand’s personality. If your brand is fun and playful or serious and sophisticated, choosing the appropriate typography and colors to reflect that is necessary. 

Did you know that different colors can portray a different mood or feeling to a consumer? Here are some color palettes to help with designing your logo. Keep in mind the feeling you want to portray is important to best represent your brand’s personality. 

Monochromatic

Monochromatic uses various shades of the same color to showcase a polished and minimalist look for your brand. Using Monochromatic can be a bit difficult as there is no other contrasting color to make your logo and brand pop. 

Corresponding

Corresponding colors that appear next to each other on the color wheel are used in a corresponding color palette.  

Complementary

Colors that appear opposite from each other on the color wheel are considered complementary. These colors are great for giving your logo a more dramatic look and feel. Complementary colors are more visually stimulating to consumers compares to the others. 

Triadic

Good things come in three right? With Triadic the colors that are spaced evenly around the color wheel are the triadic colors. This color palette can be a bit difficult as you may need to use different tones and shades. Always let one color be the main color and the other two as accents. 

 

However you choose to use color, it can be a very effective tool to convey the personality of your brand. An ineffective color scheme can ruin even the greatest of logo designs, so ensure as much thought goes into the color as the design to stand out from your competition.

 

Your Floral Logo vs Your Competition

What makes your business different from your competitors? Find a way to incorporate this in your logo in a unique and meaningful way. Anything too busy or distracting will not create a lasting image in your customer’s mind, so keep in mind that less is more. Standing out from your competitors is important for everyone. In business, anything that keeps you ahead of your competitors is vital, so don’t neglect your logo as a marketing tool.

Every business has unique elements to it, whether it’s your people, culture, unique products, prices, quality, etc. Find out what it is that sets you apart from the rest and incorporate this into your logo.  No matter what design you land on, it is important to keep your logo clean and well-thought-out, as a sloppy-looking logo could plant doubt into a customer’s mind about the reliability of your floral brand. 

Communicating Customer Loyalty and Trust

Some of the biggest brands in the world have excelled at building a loyal customer base.

Having an easily recognizable logo is very important for any business. Your business logo will be seen anywhere from internet searches to social media to business cards and signs. The goal is to have a logo easily recognizable so that a consumer can instantly relate it back to your brand. 

A logo that has a strong relationship with representing what a brand has to offer will cling to a consumer’s mind. Repeat and loyal customers are an aim for any business and should be for yours as well in the competitive floral industry.

Your Logo Should Leave a Lasting Impression 

Leaving a lasting impression should be your goal when designing a brand logo for your floral business. When somebody hears the name of your business, the goal is to allow them to visualize something in their head about your business.

To illustrate, the logo is the jelly to the business while the name’s the peanut butter. The two go hand in hand and work together to push your brand’s reach to the world. 

Take the time to create a floral logo that will get you recognized, build a loyal brand, and separate yourself from everybody else! 

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Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale. 

 

 

 

Are you active on Instagram and using it to promote your flower business and florist website? If so, you have taken a step in the right direction! According to WYZOwl, 84% of people are willing to buy a product or service after watching a video. 

Instagram has five (!) different ways to use videos as a tool to leverage your brand and establish relationships with your consumers. Learning how and when to use the different types of videos will be the key to marketing a successful floral business.

1. Instagram Videos for Florists

When scrolling through Instagram, too many static images can bore a customer, which is why videos are so important. Take note that these videos will stay on your profile feed.

Instagram videos are commonly watched without sound, making captions a powerful way to portray your content. There are several apps and services that you can use to upload your videos to add text, music, and stickers!

Great Example: Tulipina

2. Use IGTV to Teach your Floral Customers

IGTV is both a stand-alone app and a service found within Instagram. IGTV can be located on your companies Instagram profile, also known as your channel. With the feature allowing videos anywhere from 15 seconds to 10 minutes long, this offers a lot of room for the opportunity to create a tutorial or begin a course. 

Great Example: Floret

3. Going Live!

What you see is what you get! On Instagram Live, you should show who you are, what you stand for, and what you do! Instagram Live videos are in the moment and very authentic because there is no retake or pre-recorded option. This feature is a great way to advertise new flower order arrivals and demonstrate how to assemble arrangements! Show your customers that you care about the work you do by showcasing your creative environment. When using Instagram Live consistently, traffic will increase, and your customers will trust your brand!

Great Example: Mayesh

4. Tell a story with an Instagram Story!

Instagram stories act as mini commercials. These stories delete after 24 hours unless highlighted on your profile. These are an effective way to express quick and direct messages to your audience. Using videos on your Instagram story to showcase a promotion, new product, or sale will generate excitement before a grand reveal. With the additional feature of polls, questionnaires, and votes being available, the opportunity for customer interaction is also higher. 

Great Example: The Unlikely Florist 

5. Keepin’ it Reel 

Reels are a fun way to share 15-seconds of unscripted, natural content. They are comparable to Tik Tok, which features shortened entertaining videos. Being candid and spontaneous will keep customers engaged in the material. To achieve a successful 15-second video, consider separating it into 5, 3-second clips. For any public account, this feature can increase your customer reach. 

It is never too late to try out all of the different ways to incorporate videos into your business marketing strategy. Taking advantage of the marketing tools at your fingertips and following marketing trends will keep you connected with your customers. 

Great Example: Foxglove and Grace, Kristen Griffith

 

Thank you for reading the Floranext florist blog. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale.