Florists, now is the time to start preparing for Valentine's Day!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day.
Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day.
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What is SEO, why is it important, and why should florists care?
Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.
Working on SEO can sound like a headache, and there are a lot of myths about SEO
, but once you understand the basics you will be on your way to starting your own SEO strategy. […]
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.
January can be a slow month in the floral industry, but that doesn't […]
It's sometimes surprising how many florists sell only flowers in their shops!
This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.
Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.
In this blog, we'll discuss the products customers are gravitating […]
The world as we know it could never manage without florists.
With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind!
It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed.
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Running a flower shop is no small task - what can you do to cut corners and make life a bit easier? Here are a few indispensable iPhone and Android apps that will increase your flower business productivity, save you time, and help you grow your sales.
All of these apps are free and available on iOS and Android. Happy downloading!
Here is our list of some of the top apps to help your business get down to business. What other apps do you use - let us know!
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.
An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?
Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!