The floral business is fast evolving, leave behind your preconceptions about the way it's run.
Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."
We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business […]
From conception to creation, the Floranext 2018 web floral catalog was a profound experience for all involved.
Floranext 2018 Product Catalog - web collection is finally here!
Since January, the Floranext team has been working hard behind the scenes to develop our first Floranext floral product catalog. With multiple requests from our customers, a vision has become a reality and out catalog was launched in late July.
The process of developing a product catalog from conception to creation was a profound experience for all involved. We […]
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.
With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.
September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.
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It surprises us how many florists only sell flowers in their flower shops.
This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.
Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in […]
In order to grow your business and flourish as a wedding florist, you need leads that can be converted into sales
While floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online.
According to The Wedding Report, 50% of brides use the internet to research bridal bouquets. […]
Promoting on Instagram is a great way to gain new customers and grow your floral brand!
So why aren't more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don't know how to utilize Instagram to its fullest advantage.
With Instagram reaching 1 billion active monthly users this past month, it's important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.
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Have you dreamed of starting your own floral business, but can't quit your day job?
To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?
The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you […]
You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?
According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits.
Would you consider floral designing with marijuana?
It's very rare that the floral industry makes […]
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.
What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Online reputation is critical - Stay on top of Yelp, Google Places, […]