As the holidays come and go, winter weddings are just getting underway as we wrap up this year and head into 2022. With a blanket of snow and a chill in the air, these weddings have their own unique aesthetic that demands flowers to match the occasion. As you begin preparations for your winter wedding clients, use the below arrangements and palettes as inspirations to bring every winter wonderland vision to life.
Deep Red Focal Point
Nothing quite says winter like a deep red hue. Pair varying shades of red flowers with greenery and white accents for a beautiful winter bouquet. This combination is uniquely winter and makes a bold statement.
Winter flowers can feature accents that are perfect for the season. From pinecones to stems with berries, these can be easily incorporated into wedding flowers to feel more seasonal and festive.
Cascading greenery incorporated into wedding bouquets and arrangements is a wonderful way to celebrate the season. Greens that are reminiscent of wreaths or even Christmas trees celebrate the season in a unique way. This can make a statement particularly with a bouquet. Consider pairing these greens with deep red flowers, crisp white blooms, or muted pink flowers. Or, a combination of all of these works well, too!
This chilly season is the perfect time for a couple to incorporate moody neutrals into their big day. This can be done in a simple way, using a classic flower like baby’s breath paired with black candles. Although the florals and accents used in this look aren’t complex, it makes a bold statement that pairs perfectly with the season.
Lights are a symbol of winter. Use an abundance of candles paired with clean white flowers and greenery to create a glowing aesthetic that will be simply unforgettable.
Flowers that play on the idea of a winter wonderland are always a hit during this time of year. Blooms in shades of blue, succulents and artful white flowers create a charming aesthetic that inspire thoughts of snow, fresh beginnings, and all things beautiful.
Winter weddings are beautiful in their own way. Flowers work to enhance the spirit of these events. If you have any unique ideas about winter wedding flowers or a favorite palette, share them below. We’d love to hear your feedback!
Finding partnerships that work for your business in attracting customers and helping raise visibility within your community may seem like a tall task. But there are some factors that you can examine to determine if a partnership will work for you. We dive into those tips and some different businesses you can consider partnering with below, helping you grow your business and become more ingrained in your community!
What’s A Community Partnership for Florists?
Let’s start with the basics! What’s a community partnership for a florist? This is when you partner with another local business in your community in some capacity. This partnership will be mutually beneficial for both you and the other business.
There are many different ways this partnership can exist. Some of these include:
Why Should a Florist Partner With Other Businesses?
You may be wondering why you should put time and energy into partnering with another business. There are so many reasons to do so that could benefit your floral shop.
It will bring further visibility to your business in the community. This is because the other business will promote yours, just as you will do for theirs. Once that happens, you’ll gain more customers and then, make more sales!
Relationships are worthwhile is because they’re cost free to you! While a partnership is a time commitment, it doesn’t have to cost a cent. Plus, working with other small business owners is a great way to network, find someone to bounce ideas off of, and learn best practices from.
These relationships can help you to better ingrain yourself in your community. Customers love supporting small businesses, as studies have shown that for every dollar spent at a small business, 67 cents goes back into the local community (source). Showing your customers and audience that not only are you a small business, but that you support other businesses in the community will better earn you credibility with your audience.
So now onto what makes for a good partnership for florists. Below are some factors you’ll want to see in the people, products, and services you partner with to set yourself – and them – up for maximum success!
A Product or Service that Fits with Floral: A florist probably isn’t going to be a great partner for a plumber and vice-versa. You want to find a business that has something to offer that complements flowers well.
Appeals to Your Target Audience: In addition to complementing flowers, you want the product or service that your partner offers to appeal to your target audience. That will draw them in and will help make sales!
Shared Priorities: Whoever you partner with, you want to be able to get in sync on your shared priorities. You always want to work with someone that you can easily work with to plan towards mutual goals and decide on plans to get you to that point in your relationship.
Someone You Can Learn From: Ideally, you’ll partner with someone you can learn from – and they will be able to learn from you, too! While you may be great on the back-end of your business with accounting, maybe they know more about social media that they can share for your benefit.
A Personality Fit: Make sure you’re working with someone you gel with to make it enjoyable and something that will work from start to finish!
Businesses for Florists to Consider Partnering With
Here are some types of businesses in your community that may lend themselves nicely to your floral shop:
Coffee Shops or Bakeries
Calligrapher
Local Candle or Soap Makers
Art Experience Studios
Businesses in the Wedding Industry (Planners, photographers, etc.)
Local Charities to Raise Awareness
Have you had any successful community partnerships? We want to hear about what made them great or what partnership you’ve been dreaming of! Comment below with all the details!
The flower shortage of 2021 is an unprecedented event in our industry. There’s a lot to know about the shortage and we’re sure that you, like many, have questions. We’re here to break it down and explain what’s going on, the contributing factors, and how you can combat this within your own business. Keep reading to learn more!
What Caused this Flower Shortage?
You’re likely wondering how we even got in this position in the first place. There are a few factors at play that led to this unprecedented flower shortage.
The Wedding Boom – Causing Increased Demand for Flowers
First, there’s a wedding boom going on right now. The U.S. Wedding Report reported that a predicted 1.93 million weddings would occur in 2021 while an astounding 2.47 million would happen in 2022. That’s up from 1.3 weddings in 2020. In part, this is the case because a large number of weddings were rescheduled from 2020.
Since there are so many weddings happening this year and next, it creates a huge demand for flowers. Demand for flowers is so high that buyers aren’t even able to ask for specific flowers or flowers in colors of their choosing. Instead, florists can request merely a general color palette. White flowers are particularly hard to come by.
Shipping Issues – Causing Flower Shortages
The trucking issues facing other retail items is a big factor for flowers as well. There is a shortage of truck drivers and competition for these drivers from high margin industries.
Flying flowers into the country has also been an issue. “Flowers are not a lucrative commodity and therefore the cargo planes normally flying flowers are flying goods from Asia. And there are fewer passenger flights that typically carry flowers [using their extra cargo space],” says Williee Armellini, Editor of Flowers & Cents.
Global Pandemic Impacted Flower Farms
First, one of the contributing factors to the flower shortage is that fewer plantings occurred in 2020 due to the pandemic. Flower farms destroyed tons of flowers due to the pandemic, since many of them shut down for quarantine. A lot of other farms laid off workers or shut down completely.
As of December 2020, the U.S. floral industry employment number was at 5.64 million, which is its lowest level in the past seven years according to the National Association of Wholesale Distributors. That means that 247,717 jobs in the floral industry were lost between 2019 and December 2020.
Since there were fewer flower farms open and many were operating at a diminished capacity, fewer flowers were planted and harvested for upcoming seasons. That, plus the increased demand, is what’s resulting in this severe shortage.
As demand began to surge once people began planning events again, many flower farms even had trouble finding workers. They struggled to have the appropriate staff to bundle flowers and load them into trucks properly, which meant they were left to die in the heat.
Poor Growing Conditions Globally
Less than ideal weather has hurt the floral industry. Growing conditions in South America, where most U.S. flowers are sourced from, have been difficult. Colder nights and an influx of rain negatively affected the harvest of healthy flowers.
U.S. flower farms also had weather issues that affected supply. For instance, California is responsible for three-quarters of U.S. cut flower sales. This state has struggled with historic droughts, unpredictable rain, and wildfires. This has caused flower farm owners in the area to have to both have diminished crops and have to shift focus in the types of flowers they were growing to accommodate the altered conditions.
This perfect storm of conditions has led to the historic flower shortage that we’re currently experiencing.
As florists, this flower shortage causes quite a challenge. Thankfully, there are a range of different ways to work around this shortage to ensure happy clients and shop success.
Set Customer Expectations Correctly
The first way to work around this challenge is to set customer expectations correctly. When you’re working with clients on their wedding flowers, educate them on the shortage. If they don’t know what’s going on, they don’t have the chance to be understanding about it!
Let them know that there will need to be flexibility in their flower choices and just be honest from the start so that they are completely clear on what to expect. You may even want to add into your contracts that there is no guarantee that you will be able to provide particular flower types or colors to your client so that they’re one hundred percent clear on this fact.
Encourage Early Bookings
Another way to work around the current flower shortage is to encourage clients to book services with you early, especially for weddings. Even further than that, have a clear idea of what they want their wedding flowers to be early in the process. This will help you to ensure you have adequate time to either source the flowers you need to make their vision come to life or to work with them on changing things out as needed.
Make Substitutions – Get Creative
Sometimes, the flowers you or your customers want simply won’t be readily available thanks to this shortage. When that occurs, be creative in making substitutions. You know flowers and your craft well, so you’ll have a good idea of what you can do in order to make adjustments without losing the entirety of your client’s vision. Who knows – your creativity may even result in something your customer likes MORE than what they were originally envisioning.
Finding flowers that are readily available that make great “filler” to account for stems that are unavailable is a good way to substitute well. For example, use uniquely colored carnations that fit into the color palette of an arrangement to make it fuller with a flower that is usually easy to come by.
Use Flowers Strategically
Finally, using flowers strategically is key in keeping your customers happy throughout this flower shortage. For instance, learn to flex flowers so that they can take on a new life and imitate the flowers your customers are specifically seeking. A rose, for instance, can be flexed to look almost identical to a peony. Another idea is to flex a tulip to look like a gardenia. This skill might take some practice, but it’s well worth it in order to help ensure clients are receiving the aesthetic they’re looking for.
Have you been affected by the flower shortage? Are there any other questions you have that we can help answer? We’re here to help you navigate these uncharted waters, so let us know how we can help!
Podcasts are a great tool that are not only fun to listen to, but they could be helpful from a floral business perspective as well. We’ve gathered a list of all the best florist podcasts to listen to. Each of them will either help you be more business-minded, expand your floral knowledge, or give you a much needed break from the day-to-day!
The Best Florist Podcasts
There are several great floral-centric podcasts that are worth checking out. The first that we want to highlight is The Hotel Florist. This florist podcast focuses on ensuring consistent income and landing partnerships with hotels. The Host, Francessca, shares her experience working with virtually every major hotel in the world. Her focus on the impact of flowers in these spaces and the strategy you can use to work with hotels in a sustainable way is inspiring.
Our favorite episode: Setting Your Sales Goal (aired 7/7/2021)
Next up is Botanical Brouhaha. This florist podcast helps bring guidance and education to florists, and assists in connecting florists with other people in the industry around the world. Founder and Creative Director Amy McGee is a former florist who runs the podcast, sharing her passion for the business and using it as a platform to support good causes.
Our favorite episode: Natalie Gill on Finding Your Mojo (aired 6/24/2020)
We also love Flower Clique. Run by Vonda LaFever and Lori Wilson, the two hosts share advice, insider knowledge, and fun tips on anything and everything floral related. With a focus on sharing industry trends and where the modern floral shop is headed, this florist podcast is full of knowledge that will help take your business to the next level.
Our favorite episode: Hiring and Training Solutions for the Modern Florist (aired 8/3/2021)
Looking for more, here are a couple of other great florist centered podcasts:
It’s also useful to listen to small business focused podcasts to learn how you can better run your floral business and meet your goals. The podcast My Small Business & Me is one that’s sure to pique your interest! Rona Wheeldon hosts this podcast. While she started her career in the corporate sector, she left it and pursued a passion for flowers when she started her own floral-centric blog. As a small business owner, her podcast revolves around her desire to help individuals become successful and happy entrepreneurs.
Our favorite episode: Creating a Distinctive Brand for Your Small Business (aired 5/18/2021)
A couple of other great florist business podcasts are:
Social media is so important for any business, and floral businesses are no exception to that rule. The Savvy Social Podcast is a show dedicated to helping passionate entrepreneurs and business owners learn to use social media as a tool to grow their business. Hosted by Andréa Jones, she conveys her commitment to helping business owners understand the how and the why of social media marketing. From there, you’ll be equipped with the tools to create connections, build community, and make a difference in your industry.
Our favorite episode: How to Grow & Manage Your Social Media Community (aired 7/6/2021)
There is a whole wide world of florist podcasts out there, and each one serves a different purpose. Whether you’re just looking to casually listen or if you want to really learn about your industry, there’s a podcast for that! Do you have any podcasts you’d recommend? Share them with us below – we’d love to tune in!
Dia De Los Muertos – also known as Day of the Dead – begins on November first. While this holiday may not strike florists as the most marketable day for business, there is much opportunity to be had in making sales surrounding this holiday.
This is because it’s a day where those celebrating traditionally place flowers on the graves of loved ones. This ritual is believed to lure souls back from the dead to the land of the living using the vibrant colors of the flowers and their powerful scents.
We’re exploring what different floral meanings are significant for this holiday and how you can allow it to make an impact on your business this fall.
Meaningful Dia De Los Muertos Flowers
There are a range of flowers that are meaningful to Dia De Los Muertos that you’ll want to use in arrangements to celebrate this holiday.
Marigolds
A popular choice in symbolizing the Day of the Dead. The fragrance of these flowers is claimed to attract souls to the altar. Plus, their cheery color is supposed to celebrate life.
Cockscomb
Commonly used to celebrate Dia De Los Muertos, especially when combined with marigolds. The Mexican Folk Art Guide denotes that cockscomb flowers symbolize the blood of Christ with their deep red hue.
Chrysanthemums
Their white color is said to symbolize peace, beauty, and sympathy. These flowers are said to originate from Spain, making them an even better choice for this holiday.
Gladiolas
Representing remembrance and faithfulness. These can be used on their own or as part of a bouquet or arrangement, commonly paired with baby’s breath. The long stalks of this flower make it a perfect choice as the focal point of an arrangement.
White hoary stock
They’re particularly used for remembering deceased children. This is fitting, as they symbolize beauty and simplicity. Although these flowers come in several colors, white is the best choice here as they’re meant to symbolize innocence.
Dia De Los Muertos Inspiration for Florists
Arrangements for Dia De Los Muertos should incorporate certain symbols and components to harness the essence of the holiday.
For instance skulls are a huge part of representing the day. There is a long history of art in Mexico depicting skulls, and these symbols are particularly special on Dia De Los Muertos. On this special day, Mexicans paint their faces to depict beautiful skulls in celebration of the holiday. These skull faces are meant to represent their ancestors who have passed and they’re known to celebrate the beauty and necessity of death.
There are other aspects to incorporate into your Dia De Los Muertos arrangements.
First, vibrant colors are best known to represent this holiday, as you can tell by some of the flowers mentioned above that hold special meaning to Dia De Los Muertos. Additionally, flower headpieces are commonly worn by La Catrinas who are celebrating this special day. The term La Catrinas refers to the women who paint skulls on their faces to mark the holiday and to honor their late ancestors.
Finally, altar arrangements are very popular for this holiday, frequently set up to honor loved ones who have passed on. Crosses are a popular symbol to make out of flowers in meaningful flowers to memorialize the day.
This is a holiday with a lot of opportunities to attract new business for florists.
To do so, consider sending out an email campaign to your contact list to let your customers know you’re making arrangements for the occasion or to encourage orders. You can also use tools like Canva to create fliers or social media imagery to let people know that you’re taking orders for the holiday. The more you can get word out about the arrangements, the better!
Do you take special measures to market for Dia De Los Muertos? What tactics have brought you the most success in making floral sales for this holiday? We’re interested to know what’s worked for you, so please share your experience below!
Fall is known as one of the most beautiful times of year. Mild temperatures, changing leaves, and festivities really set it apart. With fall comes a whole world of color, inspired by the beautiful landscape of the season. To make the most of the fall, explore different color palettes that you can use in your floral arrangements to really harness the magic of the season!
Floral Ideas for These Fall Palettes
The below palettes are perfect for the season, and there are so many things you can do with them to create something beautiful. Mini and large bouquets are great options to start. Vase arrangements are always a hit, too. Finally, wreaths and table centerpieces can round out your offerings to provide something for everyone that visits your shop or site.
This palette is filled with beautiful fall colors. The bold yellow color makes it really stand out, whereas it’s nicely complemented by moody earth tones to bring it all together. If you’re looking to create an arrangement in this palette, consider using elements like cinnamon sticks for delicious fragrance and an added touch of fall. For flowers, consider using mums, viola, and bearded iris.
This fall palette is unique and versatile. The deep maroon is well balanced with the soft tones of gray, with tan shades in the middle. To create an arrangement in this palette, combine silver brunia and snapdragon. Use velvet ribbon and berries as special elements for added intrigue and to complete the color scheme.
Bright and bold with shades of deep maroon and yellow, this palette is reminiscent of the smell of a freshly brewed cup of java! You can really bring this color scheme to life in your floral pieces with gyp, feverfew, burgundy dahlia, and yarrow. Another fun addition to pieces in this palette are dried or silk leaves to really make it have that fall feel.
The cool tones of blue in this palette are a fun twist that will make these arrangements stand out from the crowd while maintaining the feel of fall. Flowers like blue hydrangea, red upright amaranthus, and chrysanthemum can really bring this palette to life. Add succulents in various hues for a more earthy feel.
It wouldn’t be a complete list of fall floral palettes without one that calls on the color of fall’s most recognizable symbol: pumpkins. Use small pumpkins or gourds in arrangements to catch everyone’s eyes. Primrose, red roses, and sunflowers are all great options for completing this festive palette.
What are your favorite ways to harness the colors of fall in your floral work? Which fall flowers do you gravitate towards most? We’d love to know what your favorite hues of the season are, so make sure to comment below!
Wreaths are a classic front door decor piece that has far extended themselves beyond the holiday season. Nowadays, they come in all different forms! Today, we’re exploring some of the different kinds of wreaths. Having a handle on what type of wreaths you can offer will give you a better idea of which types you may want to sell. Corner the market on these pieces in your area by learning all about them below!
Dried flower wreaths are a popular choice and a great offering to have in your arsenal. That’s because they are a sustainable choice that allows buyers to use this wreath for a long time to come. They also provide a popular boho look that fits the style of many, making them the perfect “evergreen” wreath for customers to display in their home no matter what the season.
Some of the best flowers to use for dried wreaths are baby’s breath, hydrangeas, eucalyptus, lavender, dahlias, poppies, and strawflowers. Really, when it comes to using dried flowers, try mixing and matching to find different combinations that are aesthetically pleasing.
Another wonderful type of wreath to offer customers is those made out of succulents. These wreaths are another sustainable option. They also last a long time and are low maintenance. They only need to be misted once a week, making them attractive to people who want something long-lasting that they don’t need to pay much attention to. These wreaths have an earthy look that is great all year round.
Silk wreaths are made to look like they’re made of real flowers, but they’re actually made of faux silk blooms. These wreaths are everlasting and can be a staple decor piece. Silk wreaths are fit for all seasons, making them a great item to sell to your customers.
Since they’re meant to last much longer than wreaths with natural flowers, quality silk wreaths can typically sell at a higher price point. These wreaths also leave a lot of room for creativity. Other materials besides silk flowers can be included in these decor pieces, too. This can be something festive like a pinecone or other adornments, such as ribbon. Silk wreaths are definitely a versatile decor piece that will always be attractive to customers, so that’s something to keep in mind.
Crescent moon wreaths are a recent trend that is worth considering in your own shop. These can be made with a base material of wicker, wire, and moss, or even foam. They can also be created in so many different styles, making them versatile. Crescent moon wreaths definitely follow a boho trend, and you can play on this by adding elements like crystals or seashells, allowing them to hang artfully off the wreath.
Crescent moon wreaths can further be customized for different holidays or seasons. They’re particularly perfect for fall, playing on the whole “moon” trend that fits nicely with the autumn season. This variety of wreaths provides another great chance for creativity and to offer something fresh and new to your customers.
Evergreen Wreaths
These classic holiday wreaths are a must for any floral shop. Evergreen wreaths can be as simple or as intricate as you like. Keep in mind that customers have different tastes, so you may want to have a variety of styles and shapes for the holidays. Adorning wreaths with elements like pinecones, holiday garland, wire ribbon, and other festive pieces is a great way to make these attractive to customers.
Juniper, white pine, and Douglas fir are all great choices to make evergreen wreaths with. This is because these varieties of evergreens hold their needles for a long time without shattering.
Cemetery wreaths are an important offering to have in order to help customers commemorate the loss of a loved one. These are made-to-order items that are usually a more large-scale arrangement. Featuring their own stand, ribbon, and an abundance of fresh flowers, these are typically ordered for funeral services. Cemetery wreaths can also be ordered in different shapes – such as a heart. Wreaths of this variety typically sit on a stand.
Many individuals like to purchase cemetery wreaths around the holidays to leave at the graves of their deceased loved ones. Having evergreen wreaths on small stands for this time of year is a smart offering for this reason.
Minimalist style has become more and more popular in recent years. With that being said, it makes sense that wreaths would follow suit in this trend. These wreaths are typically a hoop that features an adornment only on one side rather than all the way around.
These wreaths can feature faux or real greenery, dried flowers, or fresh flowers. Eucalyptus is a great touch on minimalist wreaths. Faux berries or fruit paired with this greenery is also a great way to do something different. An interesting element of these decor pieces is that the adornments can be more cascading or overflowing off the hoop, giving it a more interesting look overall.
Wreaths are a great item to include in your floral business! Have you had success selling wreaths? Let us know which kinds have been your top sellers or any questions we can answer about these decor pieces below!
We’re always on the lookout for resources for florists that can be used to elevate their business.Back To Bizis a program that is not only free to users, but that can really help florists get their business on track and set them up for success.
Small businesses need all the help they can get now more than ever, and this program can assist in accelerating success and can assist in meeting goals. Learn more about this floral business tool and how it can benefit your business below.
A Free Florist Resource
You’re probably wondering what Back To Biz is. Posed to help small business owners like yourself get on track to meet your goals, this program is hosted by Creative Live. The best part? It’s completely free!
While Back To Biz is specifically curated and developed to help small business owners recover from the pandemic, it’s also the perfect resource for florists to enhance their day-to-day business. Back To Biz offers a host of classes on useful topics, which we delve further into below.
Video Classes for Florists
This free resource consists of many different class options, which span different topics from:
Business Basics
Marketing & Sales
Money & Finance
Online Business
Wellness
These classes cover subjects as simple as effective shipping practices to larger-scale topics, like how to reinvigorate your sales.
The program also features what they call “learning paths.” These are curated collections of resources that follow one overarching theme.
For instance, there is a learning path surrounding how to reach new customers. The content in this path features video classes on how to build your brand, social media marketing tactics, and more. Furthermore, the path has a collection of articles that serve to teach on this topic.
Finally, the path shares inspirational stories from real business owners that fit with the theme. These custom collections are a great starting point within the wealth of information that Back To Biz has to offer.
Instructors That Know Small Business
Another great feature of this platform is its different instructors. Creative Live takes pride in featuring instructors that don’t just love to teach but have also been in the shoes of a small business owner.
This diverse group of teachers includes many successful entrepreneurs. Most of them have helped other businesses to grow and learn.
Florists Learning On The Go!
The ability to learn on the go is something that makes Back To Biz useful. It’s no secret that life as a floral shop owner leaves little time for learning, but this resource makes it easy to squeeze it in.
Take classes on your own time and schedule with Back To Biz. No matter how much or little time you have, there’s an asset on this site that can fit your schedule. This is certainly a nice aspect to consider.
What Makes Back To Biz Worth It for Florists
Back To Biz has a few things that are special about it. First off, it’s always a plus when a useful tool doesn’t have any cost associated with it. This makes using Back To Biz completely risk-free for you and your business, allowing you to learn on your own schedule without the pressure of a monthly membership fee.
Another thing that sets it apart from other tools is that it is specifically designed to help business owners succeed in any environment. No matter what the economic climate or what’s going on in the world, this platform has advice that helps get your business where you want it to be. The behavior of consumers is constantly changing, and this resource not only takes that into account but also helps business owners understand how they need to adjust accordingly to these alterations.
The proof is in the pudding – a wide range of world-known companies have benefited from the programs hosted by Creative Live. Just to name a few – Starbucks, Shopify, Microsoft, and Chase have all learned from the platform. If these big-name businesses were able to learn from this resource, chances are that your floral business can grow from it, too!
This free tool is definitely one to consider in aiding your floral business. Are you considering trying Back To Biz? Share your thoughts on the resource below or let us know any other useful tools you’ve found similar to this one!
It’s always fun to draw inspiration for our own business from others, and today, we’re doing exactly that! Across every corner of the world, no matter what language is spoken, what type of cuisine is eaten, or what the way of living is like, flowers are universally beloved.
The flower shops shown below inspire florists worldwide to create their own beautiful spaces, bursting with blooms. Achieving a swoon-worthy floral space in your own shop may seem intimidating, but it’s actually not that hard to do when you put your mind to it. Let’s take a look at some of the defining characteristics of the inspiration photos and learn what makes them so inspirational.
There are so many things to love about this space! From the hanging flowers that provide an interesting and beautiful statement piece to the contrasting black and white floors, it’s a shop that immediately catches your eye.
Next up we have this bold and bright look as posted by The Farm Chicks. Between the beautiful, bright flowers arranged in different-sized bouquets and the beautifully done chalkboard menu, this space is most definitely swoon-worthy.
This space, as shared by La Menagare, is a little bit rustic and very beautiful. The wooden apothecary cabinet and wire light fixture are juxtapositioned with the plants and flowers. We love the use of greenery in this shop to provide more depth and the beautifully styled shelves behind the main piece to add some more to the aesthetic.
Photo via Ashley Sharma
The above image shared by Ashley Sharma is moody and different, but that doesn’t make it any less swoon-worthy! The hanging dried flowers create a unique aesthetic and act as the perfect statement piece for this minimalist shop, which proves that making something aspirational doesn’t necessarily mean you have to go over the top.
Photo via Swallows & Damsons
Swallows & Damsons did such a beautiful job creating a dreamy space, as showcased. The gallery wall of art that plays on the floral theme has a vintage feel to it and it definitely catches your eye as soon as you enter the space.
Photo via Instagram – @_s00__
The space shared by @_s00__ on Instagram is similar to the one we showcased by La Menagere, but it includes more bursting blooms from the apothecary cabinet as well as the use of baskets around the piece. This photo has a moody feel and does a good job incorporating a range of materials to make one cohesive look – wicker, metal, wood, glass, and ceramics.
The aesthetic is something along the lines of organized chaos. The apothecary cabinet with flowers bursting out of some of the drawers, light fixtures resting on top, and bags and containers framing the area is a busy area but a beautifully designed one. It’s likely that the shop owner had to perform some trial and error in order to get that perfectly styled “organized chaos”, but the end result looks absolutely amazing.
Finally, another example of a swoon-worthy shop that is bound to inspire. The different layers of flower arrangements in textured vases make quite the statement. It’s also fun to see how the flowers are organized by color to create a rainbow of blooms.
What Makes a Swoon-Worthy Floral Space?
One of the things that makes these spaces so swoon-worthy is the shop owner’s obvious commitment to their aesthetic. In general, some shops have a more bright and airy aesthetic while others include bright and bold colors. Other shops have a more moody aesthetic that features earth tones. The intended aesthetic is immediately understood the moment you see the space, which shows the owner’s commitment to that overall look.
Another way to create a swoon-worthy space is to use statement pieces. In the photos we featured, several of them have statement pieces that immediately draw your attention when you enter the space. Items like these set your shop apart and are impressive to shoppers, too.
Photo via Pinterest
This is the outside of a beautiful space, and wow does it make a statement! This flower arch over the door is so inviting in an ombre pink design. The wicker baskets with plants and overflowing vines and big planted arrangements in the middle are like the punctuation on either end of the arch, making this an absolutely beautiful display of flowers and plants.
How to Draw Inspiration from these Shops and Photos
Sure, these shops are inspirational and these photos are fun to look at, but how can you draw on this inspiration to make your own space even better?
One way to do so is to recognize the elements of the inspirational photos that speak most to you and your brand. While you don’t want to completely emulate the setup that another shop has, you can definitely recognize what makes a particular photo stand out to you. Finding different elements you love from multiple photos can help you piece together different aspects of your shop to bring the entire thing together into a space you love and that customers adore.
Finally, question how each of these elements could fit into your own space. Perhaps you’d be able to add a statement piece chalkboard to your shop or maybe hanging art that plays on the floral theme is more your style. Whatever it is, recognize the elements you can easily add to your shop and find a way to make them your own!
Which of these inspirational corner shops do you love the most? Do you follow any “dream” flower shops that have heavily inspired your space? We always look for inspiration that florists love, so feel free to share below.
Great Small Business Podcasts for Florists 
