Posts by Admin

Who Registered Your Floral Domain?

January 18th, 2018 Posted by Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization 0 thoughts on “Who Registered Your Floral Domain?”

You need control of all facets of your floral business—your domain name included!

florist domain name registration

In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand.

A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with nothing but a web hosting company’s advice, you may find yourself allowing a host to register your domain.

florist computer

Getting Started With a Floral Website

It’s important to note that you can have a domain name and a web host separately. Some web hosts will offer to register you with a domain, but you will be better off doing this independently and keeping your web hosting company from having any ties to your floral business domain name.

So what is a domain name? A domain is the common part of the internet address called a URL, but let’s not make this any more confusing than it has be: flowershop.com is a domain name, while https://www.flowershop.com is the URL. Domain names are your floral business name, or any other verbiage you choose.

Web hosting is like renting space, in this case, you are renting space on your web host’s server to house your website content.

Your website domain name is the address visitors will use to gain access to your website.

Any web host can point your domain name to their servers, so there is no need for them to purchase the domain for you.

Computer Flowers

Why Allowing Your Web Host to Register Your Domain is a Bad Idea

We all understand the feeling of being forced into a business decision, and we know that the best business practice is to allow yourself some flexibility wherever possible.

While setting up a floral website, having the web host also give you your dream domain seems convenient but in the long run, you may run into issues if you feel like switching web hosting providers. Remember, if they have access to that awesome domain name, so will you—there is no black market for web domains.

There are some web hosting companies that will actually own your domain outright, so even if requested back they hold the upper hand and can charge you exorbitant fees just to release it back to you.

So what’s the big deal—if they do not release it back then you can just find a new domain name, right? Unfortunately, once you have established your online branding through your domain name, walking away from your domain can be detrimental to your business.

Essentially, what you are doing is allowing a third party to have a stake in your website domain branding on SEO. You can request it back if and when you decide to leave your web host, but this can sometimes lead to more frustration and weeks or months of waiting. If you give up or choose not to request your domain back, the host may sell it to a competitor or order gatherer, now that the domain is listing ideally on search engines thanks to your hard work, while you’re left to start all over again with a new domain.

Another benefit to owning and registering your own domain name is that you can keep all your domains in one place. You may now only have one website and one domain, however you may choose to purchase more domains to forward to your current website, or perhaps you want to open another website for a second location. Regardless of the reasons or whether this is an option you expect to use, you’ll still want to hold the option.

Flowers Desk

How Do You Know if You or Your Web Host Owns Your Domain?

If you are unsure who owns and controls your domain name, check https://www.whois.com/ and type in your domain to see who indeed is the owner. If it is not you, contact your web host immediately to start the release process. Remember, you can own your domain and keep your current web host. Just let them know you just want to have control of your domain name and they won’t ask questions.

Floral Bouquet

Are There Any Cons to Owning Your Domain Name?

“Cons” may be too strong of a word, the only con is that you’ll need to pay your domain registrant.

If you miss your payments (try setting up auto-pay to renew annually!) your site may be taken down until your balance is paid. The cost is generally very affordable, ranging anywhere from $12.00 to $30.00 USD a year, depending on which domain registered provider you choose. You may choose to pay annually, biannually, or even on a schedule of five years or more. If you set up auto-pay, you will be charged annually and your domain will never expire.

florist computer

Where Do I Purchase My Domain Name?

If you are looking to purchase your domain name, congratulations! This just like purchasing a storefront, but on a smaller, more manageable scale.

There are so many providers, but we will provide a list of our top five. I genuinely like GoDaddy and find their customer service excellent. Their yearly domain fees are also super affordable.

  1. GoDaddy
  2. Namecheap
  3. Hover
  4. Name.com
  5. 1And1

Florists, do you have any important advice or feedback regarding walking away from a web host, or getting a web host to release your domain name? Please share your feedback, tips or any domain name related questions in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Ready, Set, Order: A Valentine’s Day Cheat Sheet!

January 10th, 2018 Posted by design prepping, Floral Supplys, florals for Valentines, flower lists, Valentine's Day 2 thoughts on “Ready, Set, Order: A Valentine’s Day Cheat Sheet!”

With the holidays now behind us, most retailers will have a chance to relax—but not florists.

Valentine’s Day—or shall we say, Valentine’s week—is one of the busiest holidays for flower shops, with over 198 million roses sold. It’s a good idea to get a jump on your flower and supply ordering so that you can be organized and prepared for what is being predicted to be one the busiest and most profitable successful Valentine’s weeks of all time for the floral industry.

If you haven’t ordered your Valentine’s Day week florals and supplies yet, then today is the day to start. Ordering early keeps you ahead of the game and saves you money.

Image via Shutterstock

Floral Supplies

Many flower shops are already loaded with supplies, however, do not count on having something for the week of Valentine’s day without checking. If budget allows, it’s best to have extra as Valentine’s day can be very unpredictable. If you operate on a razor’s edge, any spike in sales can leave you making costly adjustments.

Consider stocking up on the following supplies:

  • Aquapic/water picks
  • Arrangement carrier (for pickups)
  • Cellophane
  • Tissue paper
  • Clear Crowning Glory
  • Door hanger tags
  • Leaf shine
  • Oasis
  • Floral stem tape
  • Floral waterproof tape
  • Floralife Fower Food (give away packets)
  • Wired or unwired pics (your preference)
  • Floral wire (the higher the gauge the thinner and pliable the wire)
  • Greening pins (may or may not be a must-have, but good to have a few on hand) 
  • Pins
  • Ribbon
  • Wire cutters (check for quality and wear) 
  • Rose thorn stripper
  • Pliers
  • Floral knives

Image via Shutterstock

Vases

  • Clear glass bubble bowl 6″
  • Clear glass bubble bowl 10″
  • Gathering glass vase 8″ and 9 3/4 ” (most popular)
  • Garden rose glass vase 9 3/4″
  • Classic glass urn vase 10.5″
  • Mary glass vase 12″
  • Oval tapered glass vase 9 3/4″
  • Glass cylinder vases (4×5) (5×5) (6×6) (10×4) (20×6)
  • Square glass vases (3×3) ( 4×4) (5×5) (7×7) (12×4)
  • Rectangular glass vases (5.5x3x4)

Image via Shutterstock

Flowers

Without question, it is important to have an ample supply of red roses on hand for Valentine’s day. Equally as important is a signature rare or unique bloom that you can offer customers who are not looking for the traditional red rose Valentine’s Day arrangement. Think of some pretty bloom or blooms you can order early to entice your customers looking for that special something.

In addition, its good to get a grasp on what customers order—just red roses, or maybe pink roses in mixed arrangements. See below for a list of popular flowers for this holiday to create beautifully mixed arrangements.

  • Red roses (Freedom variety, 20-100 cm, 60 cm most popular)
  • Red roses (short stem, 40 cm for low vase arrangements)
  • Pink roses (Senorita Blush, light and dark)
  • Lavender roses
  • Cream/white roses
  • Yellow roses
  • Sweetheart roses (pink and lavender)
  • Garden rose (David Austin, any color you can get—however, blush pink is most popular)
  • Asiatic lilies
  • Pink oriental lilies
  • Stock
  • Carnations (purple, pink, white)
  • Matsumoto asters
  • Gerberas
  • Iris
  • Lisianthus
  • Tulips
  • Green buttons
  • Hydrangea

Tip: Flowers sales this Valentine’s are predicted to be more than last year, so we suggest that you up your order by 10% on roses in particular. Take a look at last years Valentine’s sales and up the order 10%.

Image via Shutterstock

Filler Flowers

Floral designers tend to have their signature rose arrangement look and feel. All these filler flowers below will work to create a stunning rose arrangement and work for all of your mixed bouquets.

  • Baby’s breath
  • Lavender limonium
  • Wax Flower (White, pink, purple)
  • Monte (White, purple)
  • Statice
  • Queens Anne’s lace

Image via Shutterstock

Greens

  • Gunnii eucalyptus
  • Silver dollar eucalyptus
  • Seeded eucalyptus
  • Cordyline green leaf
  • Bear grass
  • Tree fern
  • Italian ruscus
  • Salal lemon leaf
  • Leather leaf

Image via Shutterstock

Add-On Gifts

If you sell giftware in your flower shop, keep stock up for cross-selling. Cross-selling is the easiest way to take your Valentine’s profits from great to unbelievably incredible. There is no excuse! Everyone at the flower shop should be offering their customers other products in addition to florals: “Would you like me to add a box of chocolates with that for only $X?”

This can make a huge difference.

  • Candies or chocolates
  • Greeting cards
  • Gift baskets
  • Balloons
  • Candles
  • Plush

Florists, do you have any must-have floral/supply item at flower shops during Valentine’s Day week? Please share your feedback, tips or any Valentine’s Day-related questions in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

The Priciest Flowers in the World

January 2nd, 2018 Posted by Blog, Expensive Flowers, Flower Fun, Flower History, Uncategorized 0 thoughts on “The Priciest Flowers in the World”

Flowers are an alluring gift from nature, with their amazing aroma and natural in-depth beauty.

Although flowers are commonly very affordable, there are some that can get pricey. Let’s review some of the world’s most expensive blooms.

Image via Google

Lily of the Valley

We all love lilies of the valley. The flower itself is highly poisonous, but poisonous or not, lily of the valley is a very meaningful flower that symbolizes humility, chastity, sweetness, purity, luck in love, and the return of happiness—no wonder it’s one used most in weddings. Kate Middleton chose these flowers for her bridal bouquet. The beauty and meaning of the lily of the valley does come with a price tag, however—this flower can run about $50 per bundle.

Image via Google

Gloriosa

Native to Asia and South Africa, the Gloriosa flower creates a melody of colors on its tendrils. This flower and plant is also poisonous if eaten and can cause skin rashes, however there is still many that admire this bloom for its uniqueness and medicinal benefits. Gloriosa flowers can be found for $10 or more per flower.

Image via Google

Saffron Crocus

You’re probably familiar with saffron, the valuable spice that has been used as currency in the past. The saffron crocus flower does not grow in the nature, it is cultivated and one of the most expensive flowers in the world at $12,000 per flower. The spice of this plant can cost up to $5,000 per pound.

Image via Shutterstock

Juliet Rose

The Juliet rose has such beauty and keeps with today’s woodsy bespoke style. The Juliet rose took David Austin 15 years to create, with its bewitching fragrance and fascinating appeal. It cost $5 million to develop this rose and ten stems of this rose can go for about $85.

Image via Google

Kadupul Flower

The Kadupul flower comes from Sir Lanka, and the flower its self is priceless. It is most desirable due to its aroma and blossoming. The Kadupul flower blooms at midnight and withers by morning. The Kadupul flower cannot be purchased commercially and is virtually impossible to grow, making its retail value priceless.

 

Florists, are there any pricey blooms you carry, and any risks associated with them? Please share your priciest blooms sold or any feedback and questions below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

How to Care for Yourself this Floral Holiday Season

December 20th, 2017 Posted by Blog, Christmas, Floral Holiday Tips, Florist Marketing, Flower Fun, Uncategorized 0 thoughts on “How to Care for Yourself this Floral Holiday Season”

If you work floral retail this holiday, you may already feel drained by all your duties at work and at home.

It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days.

Of course, this is the furthest thing from the truth: flower shop owners are reporting this as their busiest holiday season ever, although perhaps not comparable to Valentine’s Day and Mother’s Day week, the fact remains that floral professionals feel an enormous amount of pressure to sell on top of also working through their holiday checklist at home.

Flowers still beat all other gift options as the perfect gift, and florists deserve recognition for doing an amazing job creating memories for recipients of your floral masterpieces, which is why during this festive season, we thought it would be fun to list some easy ways to relax and relieve tension in your flower shop.

Image via Shutterstock

Indulge In Some Scrumptious Treats

Arrange to have some tasty goodies, coffee, or mocha to enjoy with your coworkers. Chocolate is well known as a stress reliever, but this gesture also promotes unity and employees’ well-being. If budget allows, extend the offer of tasty sweets and beverages to your patrons to create a soothing environment for all.

Image via Shutterstock

Be Jolly With Care

With a hectic schedule, time for beautification is in short supply, but there’s no better confidence booster. We encourage you to put your duties aside for a few extra minutes to primp yourself before starting the work day. This is especially important for all receiving customers in the flower shop.

Image via Shutterstock

Pamper Your Feet

We want you to take time to groom and pamper yourself, but you can leave those high trendy shoes in the closet. The recommendation here is comfortable shoes. Many floral workers spend all day on their feet, and the wrong shoes will drain your festive enthusiasm and make work nothing short of miserable. Wearing comfortable, no-skid shoes will help you feel energetic and alleviate foot, back and neck pain.

Image via Shutterstock

Stay Hydrated

We all know how important water is for flowers—well, it is equally important for us as well. Take time to drink plenty of water. Do not wait until you feel thirsty, by then you have already started to dehydrate. Keep a water bottle at hand, especially during this holiday season.

The benefits of water-

  • Flushes toxins out of your system
  • Improves cognition and brain function
  • Gives you increased energy
  • Helps stave off fatigue
  • Keeps your skin gleaming
  • Perks up your immune system
  • Fights headaches
  • Enhances mood
  • Helps you lose weight (especially after indulging in those scrumptious treats!)

Image via Shutterstock

Take A Break

Even when things are at their most hectic in the coming days, allow yourself to take a break. Besides your lunch break, taking a few short, five-minute breaks a day to regroup is very healthy. Take time to eat your three meals and never skimp on your breaks.

 

Florists, do you have a tip on keeping a healthy balance during the busy holiday season for floral professionals? Please share your feedback in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

The 6 Ultimate 2018 Floral Wedding Trends

December 13th, 2017 Posted by Blog, Floral Design, Florist Operations, Flower Trends, wedding trends, weddings 1 thought on “The 6 Ultimate 2018 Floral Wedding Trends”

Wedding bloom trends for 2018 are certainly something to get excited about!

Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences.

Image via Shutterstock

1. Be Green With Greenery

Ah, greens! We have loved the burgeoning use of greens for several years. Greens complement florals, and are so much more than simple filler in a bouquet. Just wait and see what role greens play in 2018, when they take the lead in wedding floral bouquets, with a variety of texture and woodsy design.

The greens you use make a difference. Try some of these trending greens:

  • Sage
  • Boston Fern
  • Hops
  • Dieffenbachia
  • Lambs Ear
  • Eucalyptus
  • Seeded Eucalyptus
  • Lemonleaf
  • Lether Fern
  • Philodendron
  • Italian Ruscus

Image via Shutterstock

2. Hanging Florals & Swings

2018 will be all about the “wow” factor and a fairytale romantic atmosphere. Flower walls are on their way out, and lavish hanging floral displays above table settings and blooming hanging swings will make for the perfect photo backdrop.

Image via Shutterstock

3. Navy Is The New Black

Forget all you know about the classic formality of the traditional black and white wedding. In the upcoming year, navy will make a name for itself as it edges out black in wedding decor and florals. Although we understand there are really not many navy florals, think of incorporating deep blue and navy ribbons, jewelry, and accent pieces.

Image via Shutterstock

4. Floral Wreaths

Think of floral hoop wreaths—2018 is coming on strong with this trend and we love it. An asymmetric wreathe can help create that oh-so-amazing look. Another big hit is using smaller hoop wreaths which are taking the place of bridal bouquets with this spin on the bridal/flower girl bouquet.

Image via Shutterstock

5. Be One With Woodsy

Although you may think there is not much difference between Rustic and Woodsy, and rustic weddings are now becoming a thing of the past. The focus is woodsy wedding themes for 2018. The term woodsy is more starry-eyed, lovey-dovey and enchanting. With the use of natural accents of wood, beautiful greens and branches, wedding guests can reminisce of a forest with beautiful textures that create a desirable look and feel.

Image via Shutterstock

6. Blooms In Mauve Is All

The perfect complement to the deep rich blues of 2018 wedding trend is flowers in mauve. Although 2018 predicts bolder colors and soft pinks staying on trend, the color to keep an eye out for in the year to come is mauve. Mauve is the perfect backdrop to the woodsy theme, and we recommend stocking up on mauve roses not just for weddings but for every day arrangements as well.

 

 

Florists, are there any wedding blooms that you see trending already for 2018? Please share any essential wedding flower trend for 2018 that you feel every florist should utilize.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

New Christmas and Winter Florist Website Banners!

December 8th, 2016 Posted by Christmas 0 thoughts on “New Christmas and Winter Florist Website Banners!”

Every season Floranext releases some new florist website designs. Take a look at our new Christmas and Winter florist website banner designs – just in time for the holidays!

Floranext e-commerce website customers can access these (without the watermark!) in their admin by going to Website > Design > Banners

 

 

 

 

 

 

Make sure to update your website today! 

Good luck with your flower shop ecommerce sales! Happy Holidays from the Floranext team to you and your families! 

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

Florist Websites - Theme

New Florist Website Features and Themes!

September 12th, 2016 Posted by Florist Ecommerce, Florist Websites 1 thought on “New Florist Website Features and Themes!”

Floranext is excited to introduce some great new florist website themes with great new features. Improved design tools, image galleries, designer’s choice products, and local search engine optimization.

For Floranext customers you can get instructions on our new themes here

Boundless Theme

Elegant, modern, responsive florist website design.

Perfect for everyday flower shops, boutiques, or wedding/event focused.

Florist Website - Theme

Easily add or remove header items like address, search, social medial

Florist Website Theme Design

Venture Theme

Dynamic left nav – allows you to highlight most important florist website categories or timely special occasions.

Florist Website Theme - Venture

 

Boundless Noir Theme

Stylish black background gives contrast to colorful floral photos.

Florist Website Theme Design

Front Page Blocks

Add florist website image blocks below your banner for links to pages like weddings, holidays, and important categories.

Florist Website Blocks

 

Upload your own design blocks or use our designs.

Florist Website - Blocks

Wedding/Event Floral Image Galleries

Create beautiful galleries of your wedding/event floral work in seconds.

florist website wedding gallery

Users easily scroll through your beautiful designs

Florist Website - Wedding Gallery

 

Full-screen scrolling for enhanced image detail.

Florist Website - Wedding Gallery

Create Gallery – of your wedding/events, upload high-quality images

Full Screen Gallery – showcase images at full screen for maximum impact

Request a Consultation button – easily turn browsers into clients

Designer’s Choice

Let customers tell you the basics, you get the freedom to do the creative work.

Designer's Choice

Multi-Language for Your Florist Website

Use Google Translate to convert your floral website over 100 languages!

Multi-Language Florist Website

 

Accent Colors

Easily change your florist website accent colors.

Changes nav bar, rollover, and button colors.

Florist Website - Choose Colors

 

Accent colors show on your florist website.

Florist Website - Accent Colors

 

Look forward to some great improvements to our Point of Sale and Proposal Manager in the coming weeks as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

New Florist Website Themes and Local Florist SEO Secrets!

April 19th, 2016 Posted by Florist Marketing, Florist Resources, florist technology, Florist Websites, mobile website, Search Engine Optimization 0 thoughts on “New Florist Website Themes and Local Florist SEO Secrets!”

Floranext is excited to launch two new florist website themes and some innovative florist Search Engine Optimization (SEO) tools!

These tips are most helpful for Floranext customers BUT non-Floranext customers can take advantage of the SEO tips if their website providers support! 

New Florist Website Designs

Florist website theme

 

  • Accent Colors – choose colors for theme, switch up accent colors for holidays, seasons
  • Header and Footer Chooser – choose what information to include in header, footer
  • Testimonial Page Builder – easily add testimonials from customers
  • Partner Page Builder – create links to local partners for mutual SEO benefit

Local Florist SEO Tools

Local Florist SEO

Our flower delivery location pages allow you to create specific pages for the places you deliver to frequently, giving a boost to your local florist SEO.

  • City/Town Pages – highlight cities and towns you deliver to
  • Funeral Home Pages – showcase funeral homes where you deliver funeral flowers
  • Hospital Pages – create hospital pages where you deliver get well, new baby flowers
  • Event Location Pages – showcase your floral event portfolio for specific wedding/event locations

Find these new options in Admin > Website > Content > Local Pages

Florist SEO – Content Pages

Florist Website - Partner Pages

  • Testimonial Pages – create pages with customer testimonials
  • Partner Pages – link to your local partners (wedding photographers, bakeries, etc.) – have them link back for SEO benefit

Find these new options under Admin > Website > Content > Pages

Florist Websites – Photo Galleries

Florist Website - Image Gallery

Create beautiful image galleries to showcase your wedding, event, and everyday floral designs.

Find this on any content page under Website > Content > Pages – Add Photo Gallery 

Florist Themes – More Screenshots

Florist Websites - Theme

 

Change accent colors – these update header, footer and some on page elements.

Florist Websites - Colors

 

We hope you like our new florist website improvements. At Floranext we are innovating to help flower shops succeed online and offline. Have good ideas for us – let us know!

 

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Prom Flowers - Florist Hacks

6 Hacks to Sell More Prom Flowers

April 13th, 2016 Posted by Florist Marketing, Florist Profits, Florist Resources 1 thought on “6 Hacks to Sell More Prom Flowers”

With Prom season just around the corner it is important to use all techniques to increase traffic into your Flower Shop for Prom.

Prom Flowers - Florist Hacks

1. Promote Prom Services in your Local areas – discounts and flyers)

Here are some fantastic places to help bring in those dancing shoes to your shop.

  • High school office
  • Public Library
  • Fast Food
  • Local Hangouts
  • 
Dress/Tux Shops
  • Local hair, nail, and tanning salons

Tip: Offer a few enticing offers like free boutonniere with corsage purchase or free upgrade or add on.

2. Are You Invested?

A prom is a huge milestone for students and parents alike. So be invested in your customer.

Do you know their dress color, style, theme of prom, what they are doing before/after prom. Be excited as they are, teens love social media and do chat with each other. Creating a fun and pleasant experience will bring in more orders for your shop.

3. Offer More (Jewelry and Upgrades):

It surprises us that shops do not offer jewelry and upgrades when selling for prom.

Sell Jewelry, go for the bling, matching look and feel. What about the add on? Rhinestones, Feathers, Pearls, be creative!

Tip: These little extras will create a profit and makes a personalized corsage or boutonniere.

Wrist_corsages- Prom-Flowers

image via google.com

4. Are You Following the Trend?

This years trend is flowers to wear. Why not be creative and offer a flower headpiece or ring matching the corsage purchase.

5. Train Your Staff!

Your staff should be creative, think outside the box, there is an art to selling prom flowers. Do not be robotic. Have a training staff day for prom.

6. Is Your Website and Social Media Updated?

Keep your website and social media updated with beautiful and creative prom flowers. Pictures should be crisp, clear and trendy offer some specials. Don’t forget your short bio on prom flowers this increases your SEO and brings foot traffic into your shop.

Post on social media! Remember there is Facebook, Twitter, LinkedIn, Instagram, Pinterest. A great way to promote and offer discounts.

Tip:  Offer a discount for any student who is willing to post on their social media account your shop’s name and image of prom flowers provided. Discount on Google reviews for your shop as well.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

florist wedding guide

Book More Weddings! 6 Tips For Flower Shop Owners

March 16th, 2016 Posted by Florist Ecommerce, Florist Marketing, Florist Resources, Florist Websites, weddings 0 thoughts on “Book More Weddings! 6 Tips For Flower Shop Owners”

Want to sell more wedding flowers? Does your flower shop do enough wedding business? Here are 6 ideas!

Florists - Book More Weddings

 

1. Stay Current with Wedding Trends

Florist Wedding Trends

Make sure you are up-to-date on the latest trends for modern brides!

Keep Your Website Up-To-Date With Seasonal Trends: Your website should reflect the popular wedding themes, colors, and flowers that potential wedding clients are looking for.

Offer A Wide Variety Of Arrangements: Provide different styles for different types of weddings. A bride with a fairytale theme will need different floral arrangements than a bride who wants a rustic or vintage wedding, and your flower shop should have options for all of them.

2. Share Wedding Flowers Photos on Social Media

facebook-wedding-photos

Modern brides are using websites like Facebook, Pinterest, Twitter, and Instagram to get inspired and find wedding florists. Use social media to promote your wedding business and gain more clients!

Let Your Bridal Customers Share Your Photos: Post photos of your work for a recent wedding on Facebook or Instagram, and have your client like their pictures and share them on their timeline. If their friends are looking for a wedding florist, your arrangements will be the first thing on their minds!

3. Create Flawless Wedding Proposals

Wedding Software for Florists

A well-rounded flower proposal is the final step in securing a client!

Be Specific: Describe the flowers, design, and price of your arrangements in detail. Give brides enough information in your proposal to decide what services they want to pay for.

Use Wedding Proposal Software: Florist technology, like Floranext’s wedding/event manager, can help you create and share beautiful proposals in minutes.

4. Get A Wedding-Ready Florist Website

Florist Wedding Website

Your online portfolio is the most important part of your website. These tips will help prospective clients see your work and sign up for a consultation!

Set Up Vendor Pages: Most wedding websites have vendor sections where brides can find local wedding services. Set up a vendor page with your portfolio, contact information, and a link to your florist website to get more organic traffic.

Consider Starting A Separate Wedding Website: Although a wedding website may divert traffic and SEO from your main florist website, it will also have greater impact and a portfolio that is tailored to brides and wedding planners.

If you do this, all your links off of Google for Business, Yelp, etc. should link to your main website while links off of bridal websites should link to your wedding-specific site.

5. Innovative Bridal Show Presentations

bridal show for florists

image via google.com

By becoming an exhibitor, you will instantly have access to hundreds of potential wedding clients!

Bring Your A Game: Create an amazing display, attractive marketing materials, and a digital portfolio on an iPad to share with prospective clients.

Pick The Best Spot: Choose a location near the main aisles to take advantage of high traffic.

Gather Leads: Create a contact list, and follow up with each prospect after the show to schedule a consultation.

6. Smarter Online Marketing

More and more couples are using the internet to find local wedding florists. Online marketing can help your flower shop stand out from the competition!

Advertise On Wedding Websites: Bridal websites like The Knot and Wedding Wire offer free and/or paid adverting space for wedding vendors. Add your flower shop to their website, and make sure to include your portfolio.

Use Local Florist SEO: The content on your florist website determines your ranking in popular search engines. Make sure your florist website features pages devoted to popular wedding venues in your local area and relevant keywords that are important to your local audience.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!