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Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, Design Prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey

The 2019 Florist Mother’s Day Survey Results Are In!

 

2019 Florist Survey Results for MDAY - final

A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.

Were 2019 Mother’s Day Sales Better Than Last Year?

  • Lower – 18.1%
  • Same – 20.5%
  • Higher – 61.4%

Were Mother’s Day In-Store Retail sales greater than last year?

  • Yes – 59%
  • No – 41%

Aside From Red Roses, What Was Your Top-Selling Products This Mother’s Day?

  • Arranged Flowers – 79.5%
  • Hand-Tied Bouquets – 11.7%
  • Other Roses – 7%
  • Other – 1.8%

What Was The Most Popular Gift Item This Mother’s Day?

  • Candy/Chocolates – 41.8%
  • Stuffed Animals – 2.4%
  • Balloons – 14.7%
  • Other – 41.2%

What Did you Charge For  Dozen Long Stem Roses Arranged

  • $75.00 (average total from participants)

How Many Extra Temporary Drivers Did You Hire This Mother’s Day?

  • 0 – 18%
  • 1 – 22.1%
  • 2 – 20.3%
  • 3 – 18.6%
  • 4 or more – 20.9%

How Many Extra Temporary Shop Staff Did You Hire This Mother’s Day?

  • 0 – 30.8%
  • 1 – 26.7%
  • 2 – 18%
  • 3 – 15.7%
  • 4 or more – 8.7%

Did You Use/Rent Delivery Vehicles / Trucks This Mother’s Day?

  • 0 – 69.2%
  • 1 – 14%
  • 2 – 9.9%
  • 3 – 1.1%
  • 4 or more – 5.8%

When Did Your Floral Business Start Receiving Mother’s Day Orders?

  • First Half Of April – 3%
  • Second Half Of April – 3%
  • First Week Of May – 59.3%
  • Mother’s Day Week – 34.8%

What, If Anything, Would You Do Differently Next Mother’s Day?

List of a few randomly selected comments:

  • “Order More Flowers.”
  • “Get Flowers In Earlier.”
  • “Bigger Online Presence, Online Advertising.”
  • “More Prepping of Vases.”
  • “Make up more flower arrangements ahead of time.”
  •  “Promote earlier and use Social Media More!.”
  • “Limit The Options.”
  • “Order more plants as another option.”
  • “Pray for nicer weather.”

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Florists, was this Mother’s Day successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Mother’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

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2 thoughts on “Mother’s Day 2019 Survey Results!”

  1. Val Voigt says:

    It is great to read about other florists’ experience for Mother’s Day. We are always looking to improve and streamline our business especially at a holiday such as Mother’s Day. Learning what other florists are doing right or what they would change helps our industry become stronger. Thank you for sharing.

  2. Thank you for sharing the details, it is very detailed study of the mother’s day survey results, including the statistics and the data.

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