Posts tagged "floral websites"

florist-marketing-basics

Florist Marketing – Understanding The Basics

April 26th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 4 thoughts on “Florist Marketing – Understanding The Basics”

Florist-Marketing---Basics

Marketing is the key to successful growth and longevity for Floral Businesses.

However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied?

Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and make it easier to understand so that you may use marketing to grow your floral business.

 

Marketing-Goals

What Is Your Business Marketing Goal?

  1. Create brand visibility/recognition.
  2. Grab your customer’s attention/interest.
  3. Encourage purchasing.
  4. A simple call to action.
  5. Increase your business revenue.

 

Market-your-business

Ways to Market Your Business:

  • Inbound Marketing: This includes your floral website, social media platforms, video and emailing. Internet marketing also falls under Inbound marketing.
  • Outbound Marketing: Outbound Marketing can consist of mailers, flyers and/or face to face. The goal here is to generate customers. With outbound marketing you are seeking them out. Think of cold calling (which falls under outbound marketing as well).
  • Word Of Mouth Marketing: Solely relies on your existing customer referrals.  This is one of the best marketing approaches. Most (if not all) happy patrons will recommend your business to other patrons.
  • Promotions/Coupon Marketing: Typically done to motivate the customer to buy at a great deal/offer.
  • Giveaway Marketing: Is most effective in establishing a customer base. Offer free giveaways to customers or in your local businesses. Do this only for a short period of time – best when first opening up your flower shop.
  • Paid Marketing: This includes any paid advertising, tv, print and pay per click for Adwords. 
  • Cause Marketing: Marketing your product/brand for charity or to support a cause.
  • Buzz Marketing: This is marketing your product without people knowing they are being marketed. This is seen as more of a controversial way of marketing. Buzz or also known as Stealth marketing is most done via Video or TV applications.

Note: There are so many different ways to market your business not limited to the ones above. The general rule here is to be visible and do not rely on only one way to market. Use a combination of marketing practices!

Marketing-must-do's

Marketing Must Do’s:

  • Impeccable Customer Service: We do not want to market to customers without first achieving great customer service policies.  Employees should at all times be happy (sound happy) and pleasant while answering the phone or handling a customer. The old saying “The Customer Is Always Right” still holds true. Let’s listen and always be polite (even when we know they are wrong).
  • Connect Your Platforms: Make sure to connect your in-store Marketing with your Internet/Online Marketing.
  • Knowing Your Consumer: Having knowledge of your customers is key to successful marketing. Everyone needs flowers at some point, however, it is important to gather information on customers needs to market to each person correctly.
  • Understanding Your Competition: Marketing in your area is important so that you can grab a grasp on your local customers. Evaluate your competition and what they are offering and how you are different.
  • Keep Customers: Focusing on generating new customers is one of the essentials of marketing. However, so is keeping the ones you already have. Be courteous to and respect your current customers and offer some perks to all your patrons new or old.
  • Get Reviews: Remember marketing is also word of mouth. Encourage reviews and testimonials. These are little miracles for increasing traffic to your flower shop and website.
  • Get On Social Media: We understand that you most likely already have your floral business on social media. Being on social media and current on social media are two different things. Please devote at least a half hour a day to your social media communities.
  • Promote Your Work: We get it, not all florists use their own product images on their eCommerce. Images can be hard to take. You’re busy and the catalog images are selling great on your website.  The missing ingredient here is that you are promoting your work and your brand. Seen time and time again images of floral shops own work is priceless in achieving their own specific niche. Invest in a backdrop and use a great camera (some mobile phones do a great job and start building your portfolio). If using images not based on your work, be careful of Copyright trolls. It’s always best to use your own work.

 

Marketing-Tips

Marketing Tips:

  • Discount: Offer a discount for any customer that gives you an on the spot review at your store or while purchasing from your website. Put up a sign that says “$5.00 off total order for a review on Google and Yelp!”
  • Photo Shoot: During slower months have a photo shoot day! Remember marketing does cost a little money and think of this as the modern way of advertising. Make up some great floral arrangements and get to taking pictures. Does the budget allow you to hire a photographer or someone just starting out in photography? Another option is to have a camera ready and to take images as you design and make the camera accessible to your designers.
  • Social Media Platforms: There are platforms that can help you post on all your social media sites with just one posting. Check out Hootsuite.
  • Emails: Capture every customer’s email! Make it a point to get this information. Email marketing can have a great return of repeat business. Again, make sure to ask customers for their email, most if not all are willing to share this with you.
  • Blog: What? You’re not a writer! How can you blog? Everyone can blog. Write about what you know and use specific keywords that have to do with your floral business.  Make sure to squeeze in your location in the blog if you can.
  • Quality: Offer quality with your brand, focus on your customers and offer the best possible product you can. However (florists, listen up, as most of you are famous for doing this) Do Not Give Things Away. Charge for your creative work and give customers quality. Do not over give. It will always be expected.

These are some easy ways to understand and get started with your floral marketing. Florists, let’s hear your feedback! Do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

opening-a-flower-shop

Opening A Flower Shop – Florist Tips

April 19th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day, Opening a Flower Shop, Survey, Valentine's Day 12 thoughts on “Opening A Flower Shop – Florist Tips”

Opening-a-flower-shop-florist-tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?

Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!

We asked florist’s all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting a floral business this will help you get answers to some of your questions.

 

Question1-florist advice

Which is most important when opening a flower shop?

  1. Location (111%)
  2. Creativity (55%)
  3. Revenue (52%)
  4. I just like flowers (7%)
  5. All of the above (63%)
  6. Other (30%)

 With an overwhelming 111%, Florists have stated that location is key when opening a flower shop. So remember Location, Location, Location.

Additional Florist Expert Advice: 

  • “Is there a need in your community for “Your” idea of a flower shop?” – Wild By Nature
  • “Knowledge of business in general. KNOWING how to design already!” – Victorias Floral Design 
  • “Driven work ethic.” – Tilted Tulip Florist
  • “Social media, marketing and internet presence” – anonymous
  • “A working knowledge of flower care and preparation methods and reliable suppliers.” –  The Enchanted Florist

 Question2-florist-advice

What would you say surprised you when you opened your flower shop?

Long hours was the #1 answer by most florist’s for this question, however, there were many great responses that we believe are important to keep in mind when opening a floral business.

Additional Florist Expert Advice: 

  • “How much yelp reviews really grew my business. After the first year, people calling the shop always mentioned: “I found you on Yelp”. I had more business from that then the local community that soon followed.” – Ace of Vase
  • “All the prep work” – anonymous
  • “The overwhelming bookkeeping if you are no prepared or don’t have enough financial experience.” – Flower Bomb
  • “That many of the people who buy flowers know a lot of things about them.” – anonymous
  • “How much you worry about it all and never get a true break from it. Even when on holiday, you don’t ever stop! ” – Beco Flowers
  • “It’s hard work.” –  anonymous
  • “How quickly the local people embraced us.” – Maureen’s Designs
  • “How much of a percent wire service take for orders.” –  anonymous
  • “How complicated the process was from start to finish- all the different ways something could go wrong from the weather to the shipping issues, flower care, and handling, order taking, design and delivery.” – The Flower Bar
  • “How much fun it is!” – anonymous
  • “The physical aspect – from collecting and packing flowers at the market to the lifting, cleaning and moving of heavy buckets.”  – Petals

 

question3-florist-advice

 How much money do you say is needed to start your own brick and mortar flower business?

  1. $1,000 to $5,000 (10%)
  2. $5,001 – $10,000 (22%)
  3. $10,001 – $15,000 (60%)
  4. Other (102%)

Other was the #1 answer for this question with the winning budget amount $25,000.

Additional Florist Expert Advice: 

  • “Depends on style location. Could be as little as $300. or as much as $250,000.” – Kelly Mayo
  • “$40,000 ” – anonymous
  • “Up to $50,000. You need refrigeration, insurance, vehicles. You also need to buy flowers and supplies c o d for at least 6 months before people trust you. Salaries and advertising are big unexpected hits in the first 6 months.” – Gloria’s Florist
  • “I began with 15k. I would have been wiser to double that.”  – anonymous
  • “The worst thing is to be undercapitalized” – anonymous
  • “Purchase a shop already in operation if possible, would be what I recommend. “-  anonymous

 question4-florist-advice

 If you could open your flower shop today, what is the one thing you would do differently?

Do not join a wire service was the #1 answer if florists could do one thing differently. Trailing behind and almost taking over the number one sport was “Choose a better location,” with having an eCommerce website in third.

Additional Florist Expert Advice: 

  • “The decor and the location to be more accessible.”-  anonymous
  • “Design myself and eliminate payroll” – anonymous
  • “Not take wire orders, EVER.” – anonymous
  • “Web strategy and online marketing”  – Menifee Florist
  • “I would go to flower school first and then open my flower shop.” – anonymous
  • “I would have done more advertising to let people know I was there. Put decals on my van sooner. ” –  Mugfords Flower Shoppe
  • “Coolers flush to the floor and better processing area.” – The University Florist
  • “MORE WEB EXPOSURE.” – anonymous
  • “Change business name” – anonymous

 

question5-florist-advice

 What is the best part of opening a flower shop?

  1. Customer Interaction (50%)
  2. Money, Money, Money (3%)
  3. Being Creative (45%)
  4. Being Your Own Boss (62%)
  5. Flowers Galore (9%)
  6. Other (22%)

Florists have chosen Being Your Own Boss as the best part of opening a flower shop. Though percentages were very close, coming in at 2nd place is Customer Interaction.

Additional Florist Expert Advice: 

  • “Creating something bigger than myself.” – Studio Vincca
  • “Being my own boss and being able to bring my children to work with me.” – anonymous
  • “Satisfying a deep desire to own my own business, and put my big business and academic knowledge to work.” – anonymous
  • “Bringing smiles to people’s faces thru my creativity.” – anonymous
  • “Being able to go to a job you love every single day of your life! ” – anonymous
  • “Rewarding to know you could do it, pleasing customers with your products.” – anonymous

 

question6-florist-advice

What would be your most valuable tip to someone who wants to open a flower shop?

Working in a flower shop was the most valuable tip given to someone who wants to open a flower shop. This gives new prospects the understanding and functionality of how a flower shop is operated.

Additional Florist Expert Advice: 

  • “Go for it! You must always try! Do not cut yourself short with the funds when borrowing $$.” – anonymous
  • “You have to be passionate about flowers and ready for hard working for many hours to open a flower shop!!!”-  anonymous
  • “Service from the heart.” – Yousef
  • “Control labor and cost of goods sold.”-  anonymous
  • “Keep your focus on quality and customer service.” – anonymous
  • “Forget the idea there is no money to be made anymore and stay way from wire services.”-  anonymous
  • “Be creative, make a difference.” – Floral Factory

 

Question7-Florist-Advice

What is the worst part of owning a flower shop?

  1. Customer Interaction (4%)
  2. Long Hours (64%)
  3. Demanding Work Load (49%)
  4. Having To Be Creative All The Time (2%)
  5. Nothing (13%)
  6. Other (54%)

Long hours took the top with florists on the worst part of owning a flower shop. The long hours and the demanding workload is something each florist will experience when opening and running a flower shop.

Additional Florist Expert Advice: 

  • “All of it. Long hours, Staff, Customers, Physical Demand.” – Musgrove Florist
  • “Having to make all the decisions and be the boss.” – anonymous
  • “You pretty much need to eat, drink & sleep it unless you have a well paid very skilled staff.” – Flower Bomb

 

question8-florist advice

Would you recommend someone join a floral wire service when opening a flower shop? Tell us yes or no and why.

Overwhelmingly the #1 answer to this question was no, there was a tremendous response to this question with many great florist advice.

  • “No! They undersell the florist and steal their business.” – anonymous
  • “You don’t have to belong to a wire service at first. Many shops are moving to a direct call system where they call other shops and offer reciprocating discounts for the shop to shop orders. A wire service is helpful when you have the high volume out of town orders or if you have inexperienced employees.” – Beco Flowers
  • “No. But I’m trying to get away from them. You have to buy their software/equipment and it is over priced. In the end you really only get around 70% of the order amount. Once you take out your costs & labor there’s not much profit there.” – Tilted Tulip Florist
  • “Depends on the area- But I say no in this day and age.” – anonymous
  • “Nope, No longer can make money with them.” – anonymous
  • “Maybe for the first year to get your name out, but negotiate the terms. Otherwise no” – anonymous
  • “Yes and No. They steal your hard earn income but it is more difficult to get orders and new clients without them. They have completely cornered the floral market.” – Amazing Occasion
  • “Maybe but be selective and shop around.” – anonymous

 

Question9-florist-advice

According to design, what makes the most revenue?

  1. Everyday Arrangements (40%)
  2. Parties & Events (17%)
  3. Sympathy (84%)
  4. Weddings (35%)
  5. Other (16%)

Sympathy is the biggest revenue generator for florists with everyday arrangements coming in second.

 

question10-florist-advice

What are the standard flowers, filler, and greens you order on a weekly basis for your flower shop?

  • “Baby breath, wax flowers and leather leaf.” – anonymous
  • “Roses! Carnations, Mums, Alstromeria Lilies & Pomps/Daisies because they last… I like when people tell me and others how long their flowers lasted. Filler flowers – Baby’s Breath for sure and one or two others. Then some feature flowers for interest…Stock, Iris, Tulips etc. depending on the season.” – anonymous
  • “Salal, Leather Leaf, Ruscus, Pitt, Tree Fern, Bear Grass, Aspidistra. – 1/4 box poms, 100 carns, 10 mini green hydrangeas, 10 select hydrangea, 20 alstroemeria, seasonal filler box, 200 red roses, 250 mixed color roses, and a dutch seasonal novelty box”  – Musgrove Florist
  • “White, blue and green hydrangea, green anastia mums, green trick, gerbera daisies, roses lilies, lisianthus, pincushion protea, stock, and snaps. Alstroemeria every other week. Greens are variegated Aspidistra, salal tips, and variegated Pitt.” –  Wild by Nature
  • ” We stay away from the typical standards (carnations/mums) and buy the more unique blooms. Weekly purchases include mini cymbidium sprays (so many ways to use them!), hydrangeas and seasonal flowers such as tulips in spring, sunflowers in late summer, etc.” – anonymous

 

question11-florist-advice

What popular florist holiday makes your business the most revenue?

  1. Valentine’s Day (66%)
  2. Easter (0%)
  3. Mother’s Day (86%)
  4. Memorial Day (1%)
  5. Halloween (0%)
  6. Thanksgiving (1%)
  7. Christmas (20%)
  8. None (4%)
  9. Other (14%)

Step back Valentine’s Day, With a whopping 86% Mother’s Day won the top spot with the most revenue made for a flower shop.

 

question12-florist-advice

What are the must have florist tools when opening a flower shop?

A knife was #1 tool recommended as a must have when opening a flower shop, with Secateurs taking 2nd place. For those of you who are not familiar with Secateurs, they are pruning clippers. Good scissors were also very close to 2nd place.

“Floral tape, wet foam, containers, knives, wrap paper, cellophane, deferent wires gauge, scissors, ribbon, bows, moist and shine spray”  – anonymous

“FloraNext! A cooler is also an important investment.” – Petals Flower Company

“Knife, wire nips, pruning shears…great accounting system, telephone, the internet….and the list goes on!!!” – anonymous

“A cooler, buckets, cutting tools, containers.” – anonymous

“Computer, phones, functional front of store, good size fridge” – Carls Flower Company

“A good POS system and Website.” – anonymous

“Knives, Scissors. Clippers” – anonymous


Florist’s we are very appreciative of your participation in our surveys. We had an overwhelming response to “tips on opening a flower shop survey”. We plan to continue surveys as your expert tips and advice is so helpful to our readers and for new and upcoming florists who are considering or opening a flower shop.

Please share any feedback you may have on Opening A Flower Shop in our comment section below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Mother's-Day-Florist-Checklist-flowers

Mother’s Day-Florist Checklist

April 11th, 2017 Posted by Idalina Bertone Blog, design prepping, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day 5 thoughts on “Mother’s Day-Florist Checklist”

Mother's-Day-Florist-Checklist

Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner.

Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother’s Day and make sure you dot your i’s and cross your t’s.

Florist-yearly-planning

image via pexels.com

#1 Employee Scheduling & Duties:

  • Gather your employees and provide what is expected of them for Mother’s Day week.
  • Make sure everyone knows their set times and days to work.
  • Hire extra help and offer them a day to come in. (This should be done before Mother’s Day week to go over their job descriptions.)
  • Make sure to reiterate how important it is that everyone show up to work during Mother’s Day week.
  • If you are hiring extra drivers, discuss with them whether you require them to use their own vehicle.
Florist-supplies-mothers-day

image via pexels.com

#2 Flowers & Supplies:

  • Start looking around for supplies, containers, baskets, vases and so on. Visit your local flower shop supplier. However, do not forget to also visit discount home stores and dollar stores. You can find some great unique items there!
  • Order you Mother’s Day Flowers early from your supplier to get the best value. Keep in mind, if you are new to the floral industry, Mother’s Day spans for a week – not a day. So order enough flowers!
  • If you are comfortable, get your flowers through a floral auction. These offer great discounts when purchased in large quantities.
  • Make sure to order flowering plants, orchids and dish gardens. These are great sellers and require very little work.

Flower Must-Haves For Mother’s Day:

  1. Alstroemeria
  2. Carnations
  3. Daisies and Poms
  4. Dahlias (if possible)
  5. Freesia
  6. Roses
  7. Garden Roses
  8. Sunflowers
  9. Gerbera Daisies
  10. Tulips
  11. Lilies
  12. Orchids
  13. Hydrangeas
  14. Delphinium
  15. Calla Lilly
  16. Lisianthus (if possible)
  17. Stock

Filler Flower Must-Have For Mother’s Day:

  1. Baby’s Breath
  2. Limonium
  3. Queen Anne’s Lace (if possible)
  4. Statice
  5. Thistle
  6. Wax Flower
  7. Lilac
  8. Buttons/ Pom
  9. Matsumoto
  10. Monte Casino – Aster
  11. Trachelium

 

mothers-day-florist-website

image via pexels.com

3# Floral Website:

Much like any flower industry holiday, it is important to have your floral website ready and reflecting Mother’s Day in early April. If you have great Easter sales, it is OK to do this right after Easter.

  • Make sure you have a clear Mother’s Day Policy and shop hours on your floral website. Clear return and substitution policy is also a must!
  • Mother’s Day products should be displayed throughout your website. Add these wherever possible.
  • Have an easy way for customers to order Mother’s Day products. Use a “Call To Action” (example: a “Shop Now” Button) or clear image/banner/button that says Mother’s Day Flowers.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Make sure you update your product pricing to compensate for your costs.
florist preperation

Images via pixabay.com

#4 Prepping & Showcasing

Prepping in a flower shop can be fun! Okay, not so much. However, prepping is most important in ensuring long lasting arrangements so please be vigilant about prepping your flowers correctly.

  • Prep your flowers when they arrive. How to Prep Flowers 
  • Get ahead of the crowd and cut any ribbon needed. Gather up your gifts and display them neatly.
  • Green any vases, baskets or containers you can ahead of time.
  • Make sure your flower shop is clean and displays an inviting atmosphere with beautiful decor and lots of great impulse gifts to add on to flower arrangements.
mothers-day-florist-week

image via pexels.com

#5 Week Of Mother’s Day:

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are many last minute orders.
  • Make sections for Delivery drivers by areas and add finished flower arrangements to this area with the date of delivery that is bold and clear.
  • No wastefulness! We do say this a lot. With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. This is a “No No.” Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.
  • Check you sales totals daily not at the end of the week.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
florist-mothers-day

image via pexels.com

Mother’s Day Checklist Tips:

  1. If you can, keep a standby driver at the shop to handle new orders for delivery.
  2. Wear comfortable clothes and shoes. It’s best not to wear open toe shoes. This can also be an insurance liability in some areas.
  3. Make sure you eat breakfast, lunch and dinner. Do not skip meals.
  4. Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business.
  5. Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

We would like to wish all florist a very lucrative and successful Mother’s Day holiday!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

pinterest-do's-florists

Top 5 Florist Must Do’s – Pinterest

March 22nd, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, florist technology, Florist Websites, photos 1 thought on “Top 5 Florist Must Do’s – Pinterest”

Top-5-Florist-Must-Do's - Pinterest

We all understand how Pinterest can be a big impact on Florists Business.

With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.

Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.

In this blog, we will list the Top 5 Florist Must Do’s for Pinterest to help you market for your floral business.

Pinterest - Social Media for Florists

5. Link Your Pins

Make sure all your pins include a link to your floral website or your blog.

This will drive people to your floral website. We actually advise you to write a blog so you can pin on Pinterest and link back to your blog. This is great for your flower shop brand recognition.

Tip: Consider adding a watermark to your images – ones you have designed and posted. The watermark can be your logo or your shop name. This will keep your floral business/website visible and promote your brand. This helps keep others from using your image without your consent, as mentioned in last weeks blog.

Pinterst for Florists

4. Vital Pin Captions

Think about your Pin captions and make sure they are specific with searched keywords. Most Pinterest users use the search with specific keywords (example “bridal bouquet” “mother’s day flowers” ). Make sure to add captions to all your pins and think about the content you are writing, making sure it is relevant to your floral business.

 

Florist-Pinterest-Boards

image via Floranext / Pinterest.com

3. Pin On Many Subjects

Keep the interest going for Pinterest followers. Pin on many different subjects to appeal to a wide range of users. Consider making a few boards and sharing these. Besides flowers, this could be any gift or home decor items you may sell.

Tip: Follow users and personal boards that appeal to you. Following is a great way of engaging with Pinterest users to build your own dedicated followers.

florist-pinterest-social-media

image via pexels.com

2. Share Pinterest Buttons

Share Pinterest buttons on your other social media platforms, Google +, Facebook, Twitter or any social media platform you are a member of. Consider adding a call to action so that they can follow you on Pinterest. A call to action is a piece of content intended for the viewer or reader to take action to see or read something.

 

florist-pinterest-save

image via pexels.com

1. Add a Pin It/Save Button

By far the Pin It/ Save button is the best way to get recognized on Pinterest. Make sure to add the Pin It/ Save button on your floral website to make easy for visitors to pin your images and content to Pinterest. Contact your eCommerce website provider if you need assistance with adding a Pin It / Save Button.

Tip: Time your pins! 2 – 4 PM, evening hours and weekends are popular and get the most views.

Florists, we would love your feedback! How has Pinterest brought success to your floral business? Please add your feedback and questions in our comment section below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-images-copyright-free-use

Florists Beware – Copyright Trolls!

March 15th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, photos 5 thoughts on “Florists Beware – Copyright Trolls!”

florists-beware-copyright-trolls

 

 Every business owner with a website (florists included) should be aware of Copyright Trolls!​

Understanding how Copyright Trolls work can save you hundreds if not thousands of dollars. If you have never heard of Copyright Trolls then you must read this blog. Many businesses/florists learn too late and are charged steep fees. In this blog, we will get down to the nitty-gritty on Copyright Trolls.

So what are Copyright Trolls? To explain this, let’s first explain what a copyright is.

images-copyright-florists

image via pixabay.com

What Is A Copyright?

You may have seen the c with the circle around it (like this – ©). This is known as a copyright.  A copyright is a legal right to the owner of the original work. The original work copyright protects the artist in the following publications:

  • Print
  • Publish
  • Perform
  • Film
  • Record
  • Import & Export

Good to know: Some works may not have a copyright but a license. A license grants other people to use the artists work by strict agreements and a fee.

 

florist-copyright-trolls

image via pexels.com & clipart

So what is a Copyright Troll?

Here it is – a Copyright Trolls owns © copyrights or licenses. But here is the catch, they have no intent to use the work they own.

  • They search the web and find their copyright/licensed material.
  • Threaten any user (such as a business) with fees for using their images without approval.
  • They do not give up until they get some compensation as this is their main objective and how they make their money.

 

flower-shop-images

image via pixabay.com

How does this affect your Flower Shop?

Copyright Trolls are internet based so let’s focus on the pictures you are currently displaying on your floral website.

  • Did you take these pictures yourself and post? If so, no need to worry about Copyright Trolls.
  • Were the pictures provided by your website hosting company? If so, you are again clear of Copyright Trolls.
  • Did you copy these pictures off an internet website, search engine or social media site? If YES, remove immediately, regardless of what kind of picture it is. This is exactly what Copyright Trolls are looking for.

We do understand that when pictures are saved and copied by owners to their websites it is not with malicious intent. Most people just do not understand that Copyright Trolls exist. However, for those who have been hassled by Copyright Trolls, this is a very costly and serious issue.

 

florist-images-copyright-free-use

image via pixabay.com

What Images Should You Use? 

Before you copy a picture you like on to your website, make sure that it is not copyrighted and you are able to use it freely without repercussions.

  • Use websites that offer free images or Creative Commons licenses.
  • Pay for images using stock photos from a stock photo company.
  •  If you are using the image for selling a product on your website make sure the license allows for that use.
  • If you don’t know if an image is copyrighted, just ask! Many artists/companies would be happy to talk to you about the work in question.
  • Best Option – take your own pictures of your work. With cameras everywhere now it is not so hard to take a quality picture.

Tip: We like to point out that some images you like may cost a bit but it is certainly worth to pay the small price tag to have the look and feel you are going for and save yourself the hassle of dealing with Copyright Trolls.

florist-images-what-to-use

image via pexels.com

How To Fight Copyright Trolls

Once a Copyright Troll locates a picture on a website that is © (they have websites that locate these pictures on anyone’s website across the world), they will bombard you with threatening letters to pay a lump sum or else suffer litigation. If letters are not responded to, they will file claims for damages. This is such a hassle! Remember this is their daily job, they have nothing else to do but send you letters and make you pay.

The Online Copyright Infringement Liability Limitation Act – known as OCILLA – has some great advice to follow:

Let’s say you post © images on your website, you can protect yourself from claims under   Digital Millennium Copyright Act ( DMCA).

  • No actual knowledge of copyrighted content on your website.
  • No money is received by posting the copyrighted image.
  • Removing the copyrighted image quickly once notified.

 

Florists lets us know any feedback on Copyright Trolls you may have. Share in the comment section below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

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Florist Blogging – Made Easy

February 1st, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 10 thoughts on “Florist Blogging – Made Easy”

florist-blogging-made-easy

 Are you one of many florists who does not understand the concept of blogging? Don’t worry, you are not alone!

The word “blog” actually was constructed of two words ” web and log” and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog.

Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them or their industry.

florist-blog

image via pixabay.com

 Why is florist industry specific blogging so important?

Because it is the most cost effective marketing tool for your floral business.

  • Helps drive traffic to your floral websites.
  • Increase the value of your floral website.
  • Helps your flower shop create a following.
  • Helps your flower shop become a leader in the floral industry.
  • Increases your SEO (search engine optimization).

Tip: Google loves blogs, especially with specific industry keywords. Use florist, flower shop, floral, wedding bouquets, and birthday arrangements, you get the idea.

 

florist-blog-writing

image via pexels.com

What Florists Should Blog About

Florists, you may actually blog about anything and everything. The most important thing here is that you’re blogging about the floral business or anything related to increase your brand value.

Think about blogs you have read lately, and what lured you to click on them. If you are still experiencing writer’s block, below are a few proven captivating titles to grabs readers attention.

“How To  Guides or A Way To Master…” – Any blog offering instructions or “how to” are very well received. These blogs offer readers a solution to what they are looking to accomplish.

“Tip And Tricks” – Another way to title a “how to guide “.

“Secrets Revealed ” – We all love secrets and these blogs get some of the most clicks.

“Trend Blog”-  Write about upcoming trends or wedding trends. These are also well received, make  sure to add captivating images to this one.

 

blog-florist-subject

image via pexels.com

How To Write A Florist Blog

  1. Your current florist website provider should have a platform for you to add a blog. We want to keep the blog on your actual floral website so that you can turn visits into potential sales.
  2. Think of a topic (floral specific) that you are passionate or knowledgeable about.
  3. Pick a gravitating title, remember this is what entice’s readers to click on your blog.
  4. Make it personal if you can use “I” or “my” which is read well on social media sites.
  5. Start your florist blog with an introduction.
  6. List out the main key functions of your florist blog with readable titles and outlines.
  7. Add a closing and do not forget to ask for readers participation and allowing for comments to be added to your blog.
  8. Add images to your blog, images make blogs more user-friendly and interesting.
  9. Link your blog on all social media platforms. Do not forget to pin to your board on Pinterest!
  10. If you can, write a 1000 word blog at least, which gives you a better chance of improving your rankings on search engines.

Tip: Take a good look at this blog and notice how often the keywords florist, floral and flowers are used, this is not a coincidence but rather added strategically for SEO. 

 

Florists have you posted a blog that has had huge success or do you have a question on blogging? Post your comments and questions below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

valentines-florist-checklist-feature

Valentine’s Day – Florist Checklist

January 18th, 2017 Posted by Idalina Bertone Blog, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Valentine's Day 6 thoughts on “Valentine’s Day – Florist Checklist”

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Florists now is the time to gear up and prepare – Valentine’s Day is approaching at lightning speed!

 It is important to be ahead of the Valentine’s Day flower rush! Valentine’s Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother’s Day.

 In this blog, we will create a step by step checklist to make it easier for you to maintain organization and increase profits in your flowers shop for a smooth, successful Valentine’s Day.

valentines-day-florist-display

image via pexels.com

Flower Shop Appearance

(Best implemented early to mid-January)

Valentine’s Day Decor: Take a look around and make your flower shop ooze love! Customers respond to seasonal and holiday decor, so go ahead and add your special touches. Create a beautiful window display if feasible. The key here is to create an inviting atmosphere, all while reminding customers Valentine’s Day is approaching.

 

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Image via pexels.com

 Flowers & Supplies

(Best implemented before mid-January)

Order Flowers: We encourage you to order your flowers early from your suppliers, ask for price breaks and be sure to order all you need but do not over order. Remember, Be Smart, Buy Smart!

Try A Flower Auction: Due to large quantities, you must buy in order to get a great deal, this may not be a good option for all year long but great for Valentine’s Day. Look into getting roses for a super value and again ordering early is key.

Order Supplies: Make sure you have good tools, and all the prep supplies you need (wire, tape, oasis, flower food, etc). Besides your tools and prep supplies, you will need vases and containers. Order your standard vases and shop around home decor stores for unique finds for great deals.

Order Add-Ons: Do not forget to order updated plush, candies, chocolate, balloons and candles. Anything is really up for grabs and can be an add-on. Cross-selling creates huge profits and these items generally last from year to year. If you can, invest in quality products and watch them sell.

 

valentine-day-flower-checklist

Image via pexels.com

Floral Website Checklist

(Best implemented before February, 1)

Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before the first of February.  However, it is never too late to do a few website renovations that will attract customers. Remember to implement some Valentine’s Day keywords for your SEO.

Website Products: Start with your Valentine’s Day product images, these should be displayed throughout the website in various pages. You may certainly add Valentine’s Day products to your Best Sellers, Birthday and any other pages you like. The key here is to add a few products sporadically on different pages, all while keeping your Valentine’s Day page.

Call To Action: Great practice is to have a call to action on your floral eCommerce.  Add a “Shop Now – Valentine’s Day Flowers” which will direct customers where they need to go. Make sure  Valentine’s Day is clearly shown on your menu nav bar so customers have easy access to the page.

Clear Valentine’s Day Policy: If your policy is somewhat hidden on your website, now is the time to post it more clearly. It is a great idea to post a delivery policy as well as it is impossible to deliver everyone’s arrangement at a set time. Picking a time range is always best (Valentine’s Day Delivery – Guaranteeing between 9:00 am – 5:00 pm). This is also something that can be posted on your website top bar.

Promotions: We encourage adding an early bird special. Unlike other holidays, Valentine’s Day is one day which can get very busy. Having customers select a different delivery day spreads the holiday throughout the week. Offer a free delivery or percentage off for anyone who opts for delivery before February 14.

Pricing: If you are charging more for Valentine’s Day flowers, make sure your floral eCommerce has holiday pricing set.

 

flowers-prep-valentines

Image via pexels.com

Valentine’s Day Employee Checklist

(Best implemented before February, 1)

Employee Scheduling: Discuss what is required from your employees as far as their scheduling goes. Most flower shop employees understand the importance of this holiday, have a clear understanding of days and times they must work.

Cross-Selling & UpGrades: Valentine’s Day is a such a busy holiday in a flower shop that sometimes cross-selling or upgrading is not even thought of. We encourage you to make upgrading and cross-selling mandatory in your flower shop. The difference is astronomical in profits, every employee should offer a customer more with every sale.

Extra Help: Hire any extra help you need this week, front counter help, designers, and delivery drivers. Make sure to go over all that is required including scheduling.

 

florist-valentines-prep

image via pexels.com

Valentine’s Day Prep Checklist

(Best implemented after February, 5)

Prep Your Flowers: When your flower supply arrives, be sure to quickly prep all your flowers, do not cut corners. Prepping is the key in selling beautiful long lasting flowers. How to flower prep.

Supplies: Cut your ribbon ahead time for quick access. Line up all your codified containers and make sure you have enough, same goes for pics, pins, plush, candies and so on.

Get To Greening: Practiced by many florists, green vases before the holiday. Greens are very long lasting, doing this ahead of time will save you some valuable time (be sure to keep in cooler all pre-greened containers and vases).

 

florist-valentines-day-checklist

image via pexels.com

Valentine’s Day Week Checklist

Get Your Display On: Create bundle deals and display them throughout the shop. Add special offers for roses purchased with plush, candies, or any combination. Make sure these are visible for easy purchase for walk-in customers.

Single Roses: A big seller from many florists has been the single wrapped rose. Pre-make tons of these and place them at your front counter. These sell quickly and most customers will almost always purchase an add -on to go along with the single wrapped rose. Be sure to display them close together.

Tip: Wrap single colored roses as well. Customers love these, with the color pink trailing right behind red. 

Delivery Route: Look over the orders you currently have and make a set plan with your drivers on what areas they are delivering to. Remember more orders trickle in the day before Valentine’s Day and day of, so be as organized as possible, with the delivery routing for each driver.

Tip: If you can, we advise having a standby driver at the shop, this driver will handle all new orders that come in on Valentine’s Day.

Attire: Why a section on attire? We want you to be comfortable! Please wear proper shoes. Do Not allow employees to wear open toe shoes, this can be an insurance liability.  Be comfortable and wear closed toe shoes.

Do Not Be Wasteful: With the orders piling up it is so easy to be wasteful, make sure to use what you need. Amazing how many flowers and supplies are simply thrown on the floor and then thrown out. Discuss the importance with your employees on not wasting products, this all cuts into your bottom line profits.

Watch Your Finances: You are exhausted we get it, however, please be sure to check your daily sales for each day leading up to Valentine’s Day. Keep clear reports on all accounts payable and accounts receivable.

 

florist-valentines-day

image via pexels.com

Valentine’s Day Checklist

All the preparations have paid off! Valentine’s Day is here!

Everything Will Be Great: Florists by nature tend to be perfectionists. Our advice is everything will come together. The day will fly by so enjoy it, focus on your task at hand rather than feel like you have to be doing everything.

Keep Up The Sense Of Humor: Do not sweat the small stuff. Things can happen and they are all part of the Valentine’s Day flower shop process.

Treat Employees To Lunch: This is great for the fellowship in the flower shop and also keeps employees from venturing out for lunch.

Delivery Confirmations: If you participate with a floral wire service, be sure to confirm all your delivered orders. Doing so will keep you from being charged high non-delivery confirmation fees. Most floral wire services have a time that they need to be confirmed by, so please do this accordingly.

 

Florists, have any great Valentine’s Day tip to share with our readers? Please post your feedback below, as it is so important to us! We would like to wish all florists a very lucrative and successful Valentine’s Day!

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

florist-guide-website-blog

Florist Website Design Guide 2019

January 11th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo 2 thoughts on “Florist Website Design Guide 2019”

florist-website-design-guide-2019

 An easy way to get the most out of your eCommerce sales.

No question that in this day and age every florist who offers everyday retail must have an eCommerce (commercial transactions conducted electronically on the Internet) website.

In this blog, let’s talk about floral websites best practices, ways of improving SEO (search engine optimization), content, user friendliness, and some other vital information on maximizing your eCommerce website.

 

Domain-name-florist-guide

image via pexels.com

Domain Name 

If you already have a domain name that has been on the internet or continues to be, please DO NOT change it! Domain names carry valuable SEO, so changing your domain name will have you starting from scratch in building up your SEO.

For those of you who do not yet have a domain name here are important tips on selecting the right domain.

  • Use proper keywords in your domain, if you are a flower business, then without a doubt, you must use a keyword specific to your business. For example, flowers, floral, and florist.
  • Once you have picked your domain name (flowershop.com) please make sure this is a vital domain name which was never linked to any unpromising business practices in the past. You may check this on domainhistory.net.
  •  

Floral Website Appearance

We understand the sensitivity of this topic, however, it is a very important to go over your florist website appearance.  Regardless if your SEO is top ranking, if your floral website is not appealing to a multitude of customers you will lose valuable sales.

  • Design: Be very careful when selecting colors and backgrounds, especially trendy backgrounds with patterns. These can turn off potential customers from shopping on your eCommerce.
  • Products: Pay special attention to your product images, they should all look consistent, not overly large, or mismatched.
  • Logo: Your logo should be big enough to read but not so big it takes half your home page. A clean simple logo always works best than a specific style that may not be appealing to a large demographic of visitors.

Best Practices for Floral Website Appearance

  • Neutral background –  (white or black) Check out some other eCommerce websites and you will see a trend in white backgrounds with some black. These companies can spend millions on the appearance of their eCommerce websites and still choose to keep it simple with a neutral background.
  • Fonts – All fonts should all be consistent and not overly mismatched. Fonts should also be large enough to read and understand.
  • Mobile Friendly website –  A responsive website will allow customers who are on any other devices (tablet, iPad or mobile) a better shopping experience.  Besides this very important reason, Google search engines as of April 2015, is using websites who are mobile friendly as a ranking signal.
  • Specific florist content – Having lots of specific content on your website allows for more keywords.  Keywords are high for indexing and ranking your florist website by increasing your SEO. Write a hefty “About Us” and wording for each page.
  • Contact information – Your address should be clear and visible on the homepage, we like to see it listed on top (header) of the home page and also below (footer). You should still have a “Contact Us ” page with your address, business phone number, map, and email options.
  • No rotating images or videos on your homepage – Reframe from using quick rotating banners, images or videos on your home page. This can be really confusing to your shopper and actually altogether make them click out of your floral website. While researching floral eCommerce, we found out that the websites who had no moving images, banners or videos on the home page had a tremendously better bounce rate and higher sales.
  •  

Floral Website Content, SEO & Tags

If you are working with a floral website hosting company then most of these important functions should be already implemented on your eCommerce website.  In the chance that they are not, we want you to be super informed on these floral websites must haves for SEO.

  • Add-Ons & Upgrades: All products should offer customers upgrading options and add-ons. Adding these two simple elements to your floral website can have a huge impact on your profits.
  • Header Tags: Headers tags (H1 ) highest level of tags are valuable in SEO, as it sums up what your website is about. Writing a correct H1 tag is essential and should be done by your website provider.  H1 tags greatly improve your search engine rankings.
  • Wedding /Event Gallery: If you do wedding and event flowers, it is a great idea to showcase your beautiful work in an image gallery on your website. These are very successful with customers, spending loads of time admiring your selections, which also increases your SEO.
    • Make sure customers can clearly see an option to contact you for a consolation.
    • Write a short bio on your Wedding/Event flowers page. It is perfectly OK to be conceded.(be sure to include specific keywords such as wedding, event, locations and so on)
  • Website Footer: Your floral website footer is very important! The footer contains loads of information and valuable keywords which rank really well for your overall SEO. Make sure your floral eCommerce has a footer with a clear title descriptions and locations where services are provided.  Below are footer website must haves.
    • Terms of Service, Privacy Policy
    • Site Map
    • Contact Us
    • Business Address
    • Local Pages
  • Local Pages: Offering great placement for SEO, local pages allows you to add multiple locations and businesses you provide services to on a designated page on your website. Rather than just placing high for your location, you may add various locations to also rank for those areas. You can also add hospitals, funeral homes, venues, schools, and many more to rank for these business keywords.
  •  

Floral Website Marketing

There are countless ways of marketing for your florist website, below we will explore some options that have proven successful getting customers to purchase on your eCommerce site.

  • Offer Promotions & Coupons:  Shoppers love deals, offer coupon codes periodically on your floral website for percentages off a total shopping cart. Set an amount that customers must spend in order to get the percentage off, free delivery is also a great selling option. Promotions are great to offer on specific items, for instances a percentage off on roses.
  • Give It For Free: If you are new to the eCommerce website a great way to have customers buzzing about your floral website is to offer something for Free. We understand you cannot give it all for free, how about a raffle or the first customers who email you from your website can get a free arrangement.
    • This keeps customers clicking on your website, building your SEO.
    • You can post the winner on your social media, which creates conversations and likes, which also increases your visibility.

 

These are some easy ways to get the most out of your eCommerce site. Florists,  let’s hear your feedback! Do you have any important website design functions that have been successful? Please share all your feedback, tips or any floral website related questions you would like addressed below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

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Florist Guide – Planning For The Year

January 5th, 2017 Posted by Idalina Bertone Blog, design prepping, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings 1 thought on “Florist Guide – Planning For The Year”

Florist-Guide-Yearly-planning

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

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image via pexels.com

January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

  • Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.
  • Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.
  • Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.
  • Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.
  • Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.
  • Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.
february-florist-flowers-schedule

image via pexels.com

Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

  • Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.
  • Tip: Good time to also rent extra delivery vans if needed.
  • Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.
  • Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.
  • Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

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image via pexels.com

March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

  • Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.
  • Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.
  • March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.
  • Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

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image via pexels.com

Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

  • Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.
  • Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.
  • Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.
  • Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.
  • Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

may-florist-flowers-schedule

image via pixabay.com

May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

  • Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!
  • Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.
  • Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.
  • Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

june-florist-flowers-schedule

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Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

  • Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.
  • Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.
  • Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

july-florist-flowers-schedule

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We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

  • Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.
  • Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.
  • Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!
  • Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

august-florist-flowers-schedule

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August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

  • Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.
  • Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.
  • Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

September-florist-flowers-schedule

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Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

  • Order fall flowers and Plants: Stock up on your seasonal flowers & plants.
  • Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.
  • Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com
  • Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.
  • Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

october-florist-flowers-schedule

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October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

  • Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.
  • Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.
  • Open House: Host a holiday open house showing off your latest products and floral designs.
  • Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.
  • Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

november-florist-flowers-schedule

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Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

  • Market the holidays! Add promotions to your floral website and do not forget about your social media!
  • Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.
  • Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.
  • Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.
  • Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

December-florist-flowers-schedule

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Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

  • Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.
  • Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.
  • Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.
  • Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Florist-Christmas-Sales

May Your Flower Sales Be Merry & Bright!

December 7th, 2016 Posted by Idalina Bertone Blog, Christmas, Florist Ecommerce, Florist Marketing, Florist Operations, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Flower Trends 0 thoughts on “May Your Flower Sales Be Merry & Bright!”

merrybright-florist-sales

 

Raise Your Holiday Spirits by Increasing your Flower Sales!

“Christmas flower sales is not what it used to be!”  and this is proving to be true for many florists whether you been in the florist industry for years or just opening a flower shop. With an array of gift giving options for consumers it’s no wonder that flowers may not be forefront on their mind, however, florists times are a changing.

We would like to focus on ways of improving floral sales during the Christmas holiday for all flower shop owners to boost those sales and increase profit in your flower shop this Christmas.

 

Florist-Holiday-Customer-Service

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Be Jolly, By Golly – Customer Service

Staff should be in the holiday spirit and overly helpful with all shoppers, of course, this goes without saying for all seasons in the floral retail business. However often during this time it is important to focus on being more courteous. Consumers tend to be more on edge and are spending more money than usual, even if they spent little at your flower shop or eCommerce, good to make them feel at ease and well attended.

 

florist-holiday-display

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Festive Store Front & eCommerce

Look around your flower shop, does it look festive, appealing, would you shop here? The same goes for your eCommerce store is ready for Christmas? Do you have Christmas products, gift baskets, and other items to offer?

Besides not being offered great customer service, customers biggest pet peeves and reasons why they do not shop somewhere is appearance. Be sure add something enticing to your storefront or window display and also update your eCommerce Website to reflect the season.

 

florist-elf-arrangement

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Get Consumers In The Christmas Spirt

Get you shoppers to interact with each floral purchase.  Think “ELF on a Shelf ” include an elf in your  flower arrangements or hide the elf at your shop and have customers find the elf for a discount. There are a vast of options to entice customers to shop at your flower shop.

Tip: Make sure to market on your social media and eCommerce website.

 

Florist-Holiday-Presentation

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The Perfect Presentation

Consider purchasing extra gift bags and beautiful packaging this holiday season. The way your flower arrangements or gift items presentation by either taken or delivered makes a huge lasting  impression. Offer to gift wrap, if you can, any gift item and please be sure to add a pretty bow. Add some holiday flare and do not forget your special tag with your shop’s name.

 

Florist-Holiday-Giving

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The Season Of Giving

Give free flower holiday arrangements to your local eatery, hair salons, jewelry stores, banks, etc.  Any place where there is a vast amount of shoppers, this works unbelievably well for gaining new customers at your flower shop, especially for shoppers who often do not consider flowers as a gift giving option.

 

Florists, Do you have some Christmas sales tips for our readers?  Please share them below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.