Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.
What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Online reputation is critical - Stay on top of Yelp, Google Places, and other review websites. Customers are turning to online outlets to express their praise/frustration - stay in control.
Low cost/No cost marketing - is often the best - community activity gets free marketing.
Email marketing - send out coupons and discounts at least every month. Make sure your florist website supports this.
Florist Wire Services
Avoid Wire Service Lock-In - Don't get stuck with long-te…
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.
Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.
Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat negative online reviews is with positive reviews.
With some florists now entering their slower months of the year, now is a great time to start building a strategy for garnerin…
Florists, You Have Spoken!
A big thank you to everyone who participated in our annual Mother's Day survey. Once again we got a very strong showing from our readers and members, and your feedback is extremely helpful.
Of the florists surveyed, approximately 82% have shops located in the United States, 15% in Canada, and 3% elsewhere.
Q1. When did you start receiving orders for Mother's Day 2018?
April 30 - May 6
#1 Answer with 40.9%
#2 Answer, Mother's Day Week, May 7 - 13 (24.2%)
#3 Answer, April 23 - 29 (12.1%)
As expected the week before Mother's Day Week took the lead spot, but it's good to know that most orders were received at least a week before the holiday!
Q2. What was your top-selling product this Mother's Day?
Mixed Arrangements in a Vase
#1 Answer with 81…
We're asking all our members and readers to offer their feedback on this year's Mother's Day activity compared to last year.
We appreciate your participation in this survey, as gauging the success of the Mother's Day holiday is invaluable to the success of the floral industry.
Click here to begin.…
Mother's Day is just around the corner, is your business ready for this busy floral holiday?
Having a decent plan in place to make the most revenue during Mother's Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother's Day holiday.
1. Promote Your Floral Business!
Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.
Images & Products
Post high-quality photos of your work or any specials you are offering during Mother's Day on your website or Social Media platforms.
Don't forget to link your social media posts to your website!
Mother's Day products should be prominently displayed a…
Create Beautiful and Professional Floral Proposals with Floranext New Advanced Proposals
Floranext has the new florist proposals solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.
Features of Floranext's New Advanced Floral Wedding/Event Proposals
Make Your Job Easier
With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.
Easy to Use
With the new Floranext Proposal user interface, Floranext Advanced Pro…
Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.
In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads.
Click the Create Promotion button on the right sidebar in your Facebook feed.
Choose a promotion type. We recommend any of the following:
Boost a post
Set up an ongoing promotion
Promote your business locally
Promote your page
Under the Audience section of the promotion, you can target the ad toward Facebook users by the following criteria:
Other pages liked
Most Americans get engaged between the ages of 2…
The Results Are In!
Floranext Valentine's Day 2018 Survey Results
Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry's success and helping other florists as well as new and upcoming florists.
We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.
Image via Shutterstock
Q1. When did you start receiving orders for Valentine's Day?
Week of Jan 28-Feb 3
#1 Answer with 40.5%
#2 Answer, Week of Feb 4 - Feb 10 (28.4%)
#3 Answers (virtual tie), Week of Jan 7- Jan 13 and Week of Feb 11- Feb 14 (8.1%)
Q2. What was your top-selling product this Valentine's holiday?
Red Roses (dozen)
#1 Answer with …
You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.
Image via Shutterstock
Know How to Design Blooms
If you are reading this blog, then chances are you are already know how to arrange flowers. If becoming an event florist is something ne…
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.
Bad Reviews Can Be Helpful!
Let's touch on this briefly—unless all your business reviews are bad, a couple bad reviews can actually make your good reviews stand out and look better. It also shows customers that your reviews are real and creates a sense of authenticity.
And of course, a few poor reviews next to many positive ones are not going to det…