Florist Blogby Floranext

4 Reasons to Use a Vanity Email

Posted on February 1st, 2018
Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites
Vanity emails go a long way in branding your floral business. But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact. What is a Vanity Email? Simply put, a vanity email is an email that includes your floral business/domain name. Generally, if you have a website domain name, you want to use your domain name in your vanity email, for example sales@flowershop.com instead of flowershop@yahoo.com. The typical structure is name@businessname.com. You can set up a vanity email through your domain registrar. Why Vanity Emails are a Crucial Addition to Your Flower Business All your shop's public personality feeds int…

The History of Valentine’s Day

Posted on January 24th, 2018
Blog, florals for Valentines, Flower History, Valentine's Day
Ever wonder how we came to celebrate Valentine's Day with roses? Valentine's Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1. How Valentine's Day Began Saint Valentine's Day is celebrated on February 14, but why? The story goes that in Rome around 269 AD, Saint Valentine was performing weddings for soldiers. Saint Valentine was arrested and imprisoned. While imprisoned he fell in love with a jailer's daughter. Before his execution on February 14, 269 AD, he wrote her a letter signed "Your Valentine" as a final farewell, and the saying has stuck ever since. Although a grim story, the associ…

Who Registered Your Floral Domain?

Posted on January 18th, 2018
Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization
You need control of all facets of your floral business—your domain name included! In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand. A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with nothing but a web hosting company's advice, you may find yourself allowing a host to register your domain. Getting Started With a Floral Website It's important to note that you can have a domain …

Ready, Set, Order: A Valentine’s Day Cheat Sheet!

Posted on January 10th, 2018
Design Prepping, Floral Supplies, florals for Valentines, flower lists, Valentine's Day
With the holidays now behind us, most retailers will have a chance to relax—but not florists. Valentine’s Day—or shall we say, Valentine’s week—is one of the busiest holidays for flower shops, with over 198 million roses sold. It’s a good idea to get a jump on your flower and supply ordering so that you can be organized and prepared for what is being predicted to be one the busiest and most profitable successful Valentine’s weeks of all time for the floral industry. If you haven’t ordered your Valentine’s Day week florals and supplies yet, then today is the day to start. Ordering early keeps you ahead of the game and saves you money. Image via Shutterstock Floral Supplies Many flower shops are already loaded with supplies, however, do not count o…

The Priciest Flowers in the World

Posted on January 2nd, 2018
Blog, Expensive Flowers, Flower Fun, Flower History, Uncategorized
Flowers are an alluring gift from nature, with their amazing aroma and natural in-depth beauty. Although flowers are commonly very affordable, there are some that can get pricey. Let’s review some of the world’s most expensive blooms. Image via Google Lily of the Valley We all love lilies of the valley. The flower itself is highly poisonous, but poisonous or not, lily of the valley is a very meaningful flower that symbolizes humility, chastity, sweetness, purity, luck in love, and the return of happiness—no wonder it’s one used most in weddings. Kate Middleton chose these flowers for her bridal bouquet. The beauty and meaning of the lily of the valley does come with a price tag, however—this flower can run about $50 per bundle. Image via Google …

How to Care for Yourself this Floral Holiday Season

Posted on December 20th, 2017
Blog, Christmas, Floral Holiday Tips, Florist Marketing, Flower Fun, Uncategorized
If you work floral retail this holiday, you may already feel drained by all your duties at work and at home. It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days. Of course, this is the furthest thing from the truth: flower shop owners are reporting this as their busiest holiday season ever, although perhaps not comparable to Valentine’s Day and Mother’s Day week, the fact remains that floral professionals feel an enormous amount of pressure to sell on top of also working through their holiday checklist at home. Flowers still beat all other gift options as the perfect gift, and florists deserve recognition for doing an amaz…

The 6 Ultimate 2018 Floral Wedding Trends

Posted on December 13th, 2017
Blog, Floral Design, Florist Operations, Flower Trends, wedding trends, weddings
Wedding bloom trends for 2018 are certainly something to get excited about! Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences. Image via Shutterstock 1. Be Green With Greenery Ah, greens! We have loved the burgeoning use of greens for several years. Greens complement florals, and are so much more than simple filler in a bouquet. Just wait and see what role greens play in 2018, when they take the lead in wedding floral bouquets, with a variety of texture and woodsy design. The greens you use make a difference. Try some of these trending greens: Sage …

Why Google Search Results May Vary – Florist SEO

Posted on December 6th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, florist technology, Florist Websites, seo, Uncategorized
Yikes! My Google search results are different from device to device. Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs (search engine results pages) were very consistent throughout different browsers and computers, but now there are many components that can fluctuate from one user to the next. Floral website administrators puzzled by the effects of Google search results may attribute this to a bug or glitch, but the truth is it's by design. In this blog we'll examine why you or some users may see your floral website search algorithms differently. Google Random Testing Google is continually tweaking their search algorithms, which means th…

How to Jingle Rock Your Holiday Floral Sales

Posted on November 22nd, 2017
Christmas, Design Prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Websites, Uncategorized
 Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition. Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door. Jolly Promotions Promotions are not just for your big chain department stores. Flower shop owners have jumped on the holiday offers bandwagon and are expanding their profits with major bargain flower deals. Make sure to advertise your floral deals on your…

Is Your Floral Website Secure?

Posted on November 16th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized
If you don't understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell? HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once that information arrives at its destination—the other computer—it will unscramble itself and be readable again. The coded encryption is what keeps hackers from stealing sensitive information. How Can You Tell if Your Floral Website is HTTPS? When browsing the internet pay close a…