We're asking all our members and readers to offer their feedback on this year's Mother's Day activity compared to last year.
We appreciate your participation in this survey, as gauging the success of the Mother's Day holiday is invaluable to the success of the floral industry.
Click here to begin.…
Mother's Day is just around the corner, is your business ready for this busy floral holiday?
Having a decent plan in place to make the most revenue during Mother's Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother's Day holiday.
1. Promote Your Floral Business!
Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.
Images & Products
Post high-quality photos of your work or any specials you are offering during Mother's Day on your website or Social Media platforms.
Don't forget to link your social media posts to your website!
Mother's Day products should be prominently displayed a…
Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals
Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.
Features of Floranext's New Advanced Wedding/Event Proposals
Make Your Job Easier
With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.
Easy to Use
With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organi…
Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.
In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads.
Click the Create Promotion button on the right sidebar in your Facebook feed.
Choose a promotion type. We recommend any of the following:
Boost a post
Set up an ongoing promotion
Promote your business locally
Promote your page
Under the Audience section of the promotion, you can target the ad toward Facebook users by the following criteria:
Other pages liked
Most Americans get engaged between the ages of 2…
The Results Are In!
Floranext Valentine's Day 2018 Survey Results
Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry's success and helping other florists as well as new and upcoming florists.
We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.
Image via Shutterstock
Q1. When did you start receiving orders for Valentine's Day?
Week of Jan 28-Feb 3
#1 Answer with 40.5%
#2 Answer, Week of Feb 4 - Feb 10 (28.4%)
#3 Answers (virtual tie), Week of Jan 7- Jan 13 and Week of Feb 11- Feb 14 (8.1%)
Q2. What was your top-selling product this Valentine's holiday?
Red Roses (dozen)
#1 Answer with …
You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.
Image via Shutterstock
Know How to Design Blooms
If you are reading this blog, then chances are you are already know how to arrange flowers. If becoming an event florist is something ne…
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.
Bad Reviews Can Be Helpful!
Let's touch on this briefly—unless all your business reviews are bad, a couple bad reviews can actually make your good reviews stand out and look better. It also shows customers that your reviews are real and creates a sense of authenticity.
And of course, a few poor reviews next to many positive ones are not going to det…
Vanity emails go a long way in branding your floral business.
But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.
What is a Vanity Email?
Simply put, a vanity email is an email that includes your floral business/domain name. Generally, if you have a website domain name, you want to use your domain name in your vanity email, for example firstname.lastname@example.org instead of email@example.com. The typical structure is firstname.lastname@example.org.
You can set up a vanity email through your domain registrar.
Why Vanity Emails are a Crucial Addition to Your Flower Business
All your shop's public personality feeds int…
Ever wonder how we came to celebrate Valentine's Day with roses?
Valentine's Day is observed all across the world, and many consider this one of their favorite holidays. Celebrating romantic love, friendship, kindness and sweetness with flowers as the #2 most gifted, candy-chocolate #3 and greeting cards being #1.
How Valentine's Day Began
Saint Valentine's Day is celebrated on February 14, but why? The story goes that in Rome around 269 AD, Saint Valentine was performing weddings for soldiers. Saint Valentine was arrested and imprisoned. While imprisoned he fell in love with a jailer's daughter. Before his execution on February 14, 269 AD, he wrote her a letter signed "Your Valentine" as a final farewell, and the saying has stuck ever since.
Although a grim story, the associ…
You need control of all facets of your floral business—your domain name included!
In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand.
A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with nothing but a web hosting company's advice, you may find yourself allowing a host to register your domain.
Getting Started With a Floral Website
It's important to note that you can have a domain …