Wedding eCommerce collections are crushing it with wedding customers online!
So what does this mean for the classic wedding consultation, where florists meet with a client and go over every detail of the special day. It's not likely wedding consultations will go extinct, however, its good to point out that there is a new type of wedding client that prefers online shopping to taking their time with a meet and greet.
If you are a floral professional then I'm sure you've seen websites offering premade wedding collections, "just add water." Regardless, if you love the idea or not, the fact remains that wedding collections websites are making money, they are also trending on social media with tons of non-floral visitors following and engaging with wedding floral show…
The floral business is fast evolving, leave behind your preconceptions about the way it's run.
Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."
We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business means to treat it as such, and not cross wires with your personal life. Here's how.
Friendships and the Floral Business
It's no wonder many florists really like their custo…
From conception to creation, the Floranext 2018 web floral catalog was a profound experience for all involved.
Floranext 2018 Product Catalog - web collection is finally here!
Since January, the Floranext team has been working hard behind the scenes to develop our first Floranext floral product catalog. With multiple requests from our customers, a vision has become a reality and out catalog was launched in late July.
The process of developing a product catalog from conception to creation was a profound experience for all involved. We thought our readers might be interested in a behind-the-scenes look at the creation of our floral catalog.
Where to Begin?
A lot of factors go into developing a product catalog, as we …
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.
With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.
September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.
1. Sell a New Floral Product!
Nothing motivates new customers more than new offerings. The same goes for the flower shop staff: excitement, intrigue, and passion will help you sell. Place your orders now so you are all …
In order to grow your business and flourish as a wedding florist, you need leads that can be converted into sales
While floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online.
According to The Wedding Report, 50% of brides use the internet to research bridal bouquets. Considering the fact that nearly everyone is connected these days, that should be no surprise. The problem is, your competitors are connected too. So how do you get your wedding bouquets noticed when the web is bloated with competing businesses? Here are a few tips...
Have a Website With Fully-Optimized SEO
Business cards an…
Promoting on Instagram is a great way to gain new customers and grow your floral brand!
So why aren't more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don't know how to utilize Instagram to its fullest advantage.
With Instagram reaching 1 billion active monthly users this past month, it's important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.
Create an Instagram Floral Business Account
If you haven't already done so, create a business Instagram account. Having a business account allows you to link to your floral website, connect your bus…
Have you dreamed of starting your own floral business, but can't quit your day job?
To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?
The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you and allows for a creative outlet regardless if you still need to work your part-time job to make ends meet?
How Is Your Flower Designing?
The most important job crit…
You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?
According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits.
Engaging Gen Z
Gen Zers are known for their ability to multitask with their devices. It is important to take this into account when doing your floral marketing—a simple social media ad or promotional Youtube video may not be impactful enough to grab their attention. Ironically, this means Gen Zers have a higher tolerance for social media ads than previous generations.
Getting To Know Gen …
Would you consider floral designing with marijuana?
It's very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.
Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering mariflorals. Yes, that is correct, Marijuana in floral arrangements.
Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.
For those who have dabbled in designing with cannabis/…
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.
What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Online reputation is critical - Stay on top of Yelp, Google Places, and other review websites. Customers are turning to online outlets to express their praise/frustration - stay in control.
Low cost/No cost marketing - is often the best - community activity gets free marketing.
Email marketing - send out coupons and discounts at least every month. Make sure your florist website supports this.
Florist Wire Services
Avoid Wire Service Lock-In - Don't get stuck with long-te…