In Lieu of Flowers is perhaps the most detrimental 4 words in floral business
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased. The terminology of "In Lieu Of Flowers" has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.
Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.
An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?
Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!
Instagram is a great source of inspiration for some frightening floral arrangements that can generate some interest with customers while helping you stay true to your brand and style.
Add some Tricks and Treats to your flower sales with these spell-binding tips!
Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.
It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween? In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting patrons.
Make A Ghoulish Flower Arrangement
Make a few creative, spine - chilling, Halloween flower arrangements and donate them to your local busy eateries, pubs, hair salons, and so on.
Think large crowds and make sure your business card is displayed and visibl…
See Our Beautiful New "Belle" Theme
Floranext is excited to give you a sneak peek at a 100% new floral website theme we will be launching in the coming weeks. The "Belle" theme has full-page banners and front page content "widgets."
Full Page Banners - make a striking, impactful first impression with your floral website? Full page banners let you display a huge full page floral image on your front page.
Front Page Widgets - Want to design your website front page? Use front page widgets to easily add your products, galleries, testimonials, a location map, delivery area, and more to your front page in just a few clicks!
Perfect for Ecommerce or Wedding-Focused Florists - works well for retail florists that w…
Florists, were you surprised by the results? How do you get your floral shop ready for the holidays? Please share your recommendations, feedback, or questions below in the comment section.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.…
The iconic cash register was the dependable POS system of its time when the proverbial 'ka-ching' sound was heard every time it mechanically served both retailers and customers alike during its heyday. But just like all the enduring devices we have today such as the television, telephone and computer, it has gone through a major transformation. This rudimentary machine is now old news and replaced by a series of more advanced systems to serve the buying public.
The POS system has evolved over the years and with the introduction of credit cards, it now featured a cashless method of payment to make purchases easier for consumers. With technology paving the way for more advanced upgrades, even this is fast becoming outdated and being replaced with the cloud POS system. Among the businesses…
Have you heard of "random acts of kindness," "what goes around comes around," and "pay it forward"?
These sayings are probably nothing new to you, however involving flowers may be. There has been an evolution of floral professionals paying it forward with random acts of kindness in their communities through the most beautiful thing in the world: flowers.
Florists are now using a clever marketing tactic to also benefit their neighbors and other community members. There are so many hows on executing pay it forward with flowers—we list a few in this article and encourage you to pay it forward with flowers.
The Lost-and-Found Bouquet
This marketing tactic has been blowing up on social media. Not only does it benefit the finder, it also benefits the flower shop participat…
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.
Florists, were you surprised by the results? What would you recommend to customers or other florists?
Please share your recommendations, feedback, or questions below in the comment section.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.
Are you thinking of adding another floral website?
If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites?
Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down below.
NAP and SEO
With more than one website, your search engine ranking can suffer. NAP Consistency refers to the accuracy of your brick and mortar floral business's name, address and phone number ac…
Top 8 Social Media Sites For Florists
In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.
Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!
#8 - LinkedIn
It’s the leading social networking site for professionals, with about 467 million members, it's a solid venue for connecting with other local businesses.
Why LinkedIn Matters to Florists
Easy to stay in touch with other local businesses
Provides a valuable backlink for your SEO
Customers can recommend your services on Linkedin
How to get started
Connect with local businesses in your ar…