Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition. Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door. […]

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art. Today we'd like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers. Meta Flora (@metafloranyc) […]

So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor. Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It's a no-brainer, if you love floral design, then become a florist! Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us […]

 Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore. This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media. Take […]

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business. Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral […]

 These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results. Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you in your flower shop business success. 10. Flowers Take A Deep Dive  Submerge the whole flower/flowers into water, water enters through all parts of the flower which […]

Flower crowns are the biggest trend right now and at this point, it's safe to say they are not going away! Although flower crowns are hugely sought after for weddings and special events now, they are actually a floral trend of the past starting in Ancient Greece where they were worn to pay tribute to gods and then much later to represent peace, love and harmony. We welcome the flower crown today which represents celebration, some say fertility, besides that there is no doubt about it, everyone just […]

Floral stem trends have hit all time high with the use of social media platforms such as Pinterest and Instagram. Surprisingly people have taken an interest in the actual floral and greenery stems of the arrangement rather than the overall look and feel. Of course, the look and feel is just as important but picking the blooms and greens is equally as important. Florists, we understand how this can be a catch 22, as some florals and greens may not be […]

 floral designing is three-dimensional art which expresses creativity and imagination. Florists you surely already know that you are an artist, though following these basic elements: Balance, Proportion and Rhythm, some flower designers and flower enthusiasts have put their talent to work and are being recognized for their amazing works in the floristry industry. Flowers, as we know, are nature's miracle and provide the perfect art medium, with beautiful colors and textures to create the most […]

  Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits. In this […]