Florist Blogby Floranext

Florists for Change Meeting in Las Vegas – LiveBlogging the Event

Posted on August 16th, 2011
The Florists for Change Facebook group, created less than a month ago, already has over 900 "likes" from florists across the US. The stated mission is to devise innovative ways to help support local florists and reconsider the traditional paradigm for sending/receiving orders. Over the next few days we will be live-blogging the Florists for Change event, straight from Las Vegas. At Floranext, we are optimists - we believe that change in the industry is possible. We think that social media (Facebook, Twitter, Linked In) are the tools we need to turn a fragmented floral industry into one with a cohesive voice. We think that florists have relied for too long on other companies to do marketing on their behalf. We need to put tools and technologies back in the hands of the brick an…

Free Web Marketing For Florists

Posted on June 23rd, 2011
  We wanted to profile two free sites that will help you get more traffic and orders on your florist website. We use these for our own shop and they have been hugely helpful. Want to see how your site is seen online by thousands of people? Yext lets you survey free listing sites like Citysearch and Mapquest to see if your florist website is listed there. If your site isn't listed on one of these sites, they are almost all free, so go get a listing! You can also check out how your website appears. NOTE - ignore the link to "fix it all" (they will try to charge you for this) - you can do this all yourself by going to individual sites and adding your listing (most are free). Need to make sure you florist website is listed on search engines? You don't need to sit idly by …

Three Florist SEO Tips

Posted on June 2nd, 2011
Blog, Florist Resources, florist technology, Florist Websites, florist-software
So you want to get your florist website on the front page of Google's search results. You're considering paying a Search Engine Optimization (SEO) company. There are some things that are within your control and you can do for free! There are other things that internal to your website and there are things that are internal. Here are two things that are external to your site you can do to promote your site for zilch, zero, nada: 1. Backlinks - Make sure you have plenty of links to your website. Google ranks your website by the number and quality of sites linking back to yours. One way to help your ranking is to create links to your site from well know sites like Mapquest and Superpages. Here's a partial list of sites that you should be listed on. You can add your business f…

Facebook For Florists Just a Fad?

Posted on May 12th, 2011
Blog, Florist Marketing, Florist Resources, Search Engine Optimization, seo
Not sure whether creating a Facebook Page or Twitter account for your business is worth it? Think again. Here are some great statistics for florists to consider: How are you incorporating social media into your business? If you're needing a florist website service that has built in SEO as well as links to your Facebook & Twitter Pages (and more!), feel free to contact us.…

Mother’s Day Facebook Wrap-Up

Posted on May 9th, 2011
Blog, Florist Marketing, Mother's Day
Congratulations to the local florists for taking care of Mom this Mother's Day. Hard work and happy customers! We're not sure the wire services fared as well this holiday season. Here are some Facebook highlights of customers comments for the big florist wire services for Mother's Day: …

Easter 2.0 for Your Flower Shop?

Posted on April 8th, 2011
Blog, Florist Marketing, photos
Easter is around the corner, and there's got to be something special for a flower shop to do that hasn't been done before, right? Shouldn't there be something out there that can help florists bring something new and fresh to holiday we've all experienced a million times? Introducing...EggBot. (Seriously!) It's a gadget that can draw beautiful, normally impossible-to-execute-designs on eggs. Just plug it in to your computer, create a design, and presto-eggo! Instant customer satisfaction! "Would you like to add those custom eggs to your Easter arrangement for your mother?"  Yes, I believe they would. Short of getting kids to visit your store and sit on the Easter Bunny's lap a la Christmas -- the EggBot could also be a magic tool to get more customers walking into yo…

Flower Photo of the Week: Serbian Moonflower!

Posted on March 29th, 2011
Blog, Flower Trends, photos
These lovely Moonflowers were captured by Serbian photographer Dragan Todorovic! Click the photo to see more of his amazing floral photography.…

What can your flower shop learn from a tween heartthrob?

Posted on March 18th, 2011
Blog, Florist Marketing, Florist Profits, Florist Resources
Whether you’re familiar with teen heartthrob and pop singer Justin Bieber or not, you are probably wondering what he could possibly have to do with your floral business. Beiber made floral news when he made a promotional partnership with 1-800-Flowers, selling a bouquet named after his new hit single “One Less Lonely Girl.” The 1-800-Beiber bouquet includes 12-24 variegated red roses and also comes with a “One Less Lonely Girl Scarf,” a membership to his fan club, and a Justin Bieber CD. In addition, a portion of the bouquets’ proceeds go to his charity, which focuses on building schools in developing nations. When you recover from gazing into his dreamy tween eyes, you might wonder: why all the add-ons? In the latest consumer tracking study by the American Floral …

Dirty Little Secrets of Search – What They Mean for Your Florist Website

Posted on February 15th, 2011
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Search Engine Optimization, seo
One week ago if you searched for "dresses" on Google what do you think would have come up? What if you did the same for "bedding" or "area rugs" or "skinny jeans"? It could be hundreds of companies. But it was just one retailer: JC Penny. The New York Times chronicles JC Penny's unscrupulous Search Engine Optimization (SEO) tactics and what they did to get to the top of search. And it follows them as, just as quickly, they get knocked off of their search pedestal. Is anyone doing this in the flower business? Is this something you need to be concerned about for your florist website? Almost certainly someone is doing it -- read on to find out what you can do about it. First, understand how Google ranks sites. It comes mainly down to one factor: links. The more links (and the mor…

Flower-Eating Giraffe – Floranext Flower Photo of the Week

Posted on February 8th, 2011
Blog, photos, Stunning Photo Galleries
Flower-eating giraffe photographed on a safari in Savute, Botswana. …