Could two small changes really make your flower shop more profitable? We wanted to highlight a great article from the Florists Review by Ken Royer about two critical, but easy-to-implement changes that will make your flower shop more profitable. The full text is below but here are the highlights.
1. Lower Your Prices
2. Sell Un-Arranged Flowers - it will enable you to sell lower priced flowers profitably
At Floranext we have seen this in action. We have florists that have done over 1,000 web orders in six months, while others other florists that have done just a handful. These florists follow a simple formula: sell affordable flowers, barely arranged. And promote them like hell. This approach has translated to a hugely profitable online, walk-in, and phone business.
We just designed some great new website banners for our florist customers -- amazing, luscious banners. Just a taste of some of the great new designs we will be launching for our customers in the next few weeks!
We think that in the flower industry, design is instrumental- and that your florist websites should reflect your design sensibilities. We're helping florists break the mold with some truly stand-out designs. Here are a few:
Stay tuned for the next update about the Florists for Change movement! Even more great things are coming soon :)
At Floranext, we think great design can set your business apart! Interested in using Floranext for your Florist website & florist POS needs? Get in touch with us!…
The Florist for Change afternoon breakout session was productive - the group separated into four groups to discuss some key topics, including the cause of inertia, where the industry will be in 5 years, and how a florist to florist technology network would work.
What causes inertia?
- Fear of the unknow
- Fragmented industry - hard to organize for change
- Old Dogs - too much trouble to change
- Lack of Time
- Lack of Leadership
Where will the industry be in 5 years?
- Decline in retail shops
- Decline in profits
- Price matters more- Flowers as gift category declines due to dissatisfaction
- Additional Drop-ships
Where are florists' interests aligned with wire services?
- Want flowers to be the gifts of choice for consumers
- We both need a clearing house …
The morning discussion focused on some key principles and positive solutions to help the floral industry:
Action 1: Strive to focus on the consumer
- Build value convenience, lyoatly
- Offer and promote an unconditional 100% satisfaciton guarantee
- Legistlate DOGs (deceptive order gatherer) out
Action 2: Create a "Buy local flowers" national campaign
- "Got Milk", "Happy Cows California Cheese"
Action 3: Consider non-profit, F2F direct order mechanism
- Sell your products at your prices and dedlivery fee
- You pay me a commission baed on my cost+ profit
- Don't fill unprofitable incoming orders
"When the consumer loses, we lose. When the consumer wins we win." - Mike Fiannaca…
The morning session kicked off with Mike Fiannaca detailing the mission statement. "The status quo is not sustainable."
Flowers for Change kicked off with a drinks reception and some inspiring talks by organizers Dirk Lorenz (emcee), Betsy Hall, Mike Fiannaca, and Keith Hill. The total number of attendees: an impressive 150 florists. The setting for the event, luxurious Cosmopolitan Hotel, which opened just recently in December. Here are some photos from the event:
The Florists for Change Facebook group, created less than a month ago, already has over 900 "likes" from florists across the US. The stated mission is to devise innovative ways to help support local florists and reconsider the traditional paradigm for sending/receiving orders.
Over the next few days we will be live-blogging the Florists for Change event, straight from Las Vegas.
At Floranext, we are optimists - we believe that change in the industry is possible. We think that social media (Facebook, Twitter, Linked In) are the tools we need to turn a fragmented floral industry into one with a cohesive voice.
We think that florists have relied for too long on other companies to do marketing on their behalf. We need to put tools and technologies back in the hands of the brick an…
We wanted to profile two free sites that will help you get more traffic and orders on your florist website. We use these for our own shop and they have been hugely helpful.
Want to see how your site is seen online by thousands of people? Yext lets you survey free listing sites like Citysearch and Mapquest to see if your florist website is listed there. If your site isn't listed on one of these sites, they are almost all free, so go get a listing! You can also check out how your website appears. NOTE - ignore the link to "fix it all" (they will try to charge you for this) - you can do this all yourself by going to individual sites and adding your listing (most are free).
Need to make sure you florist website is listed on search engines? You don't need to sit idly by …
So you want to get your florist website on the front page of Google's search results.
You're considering paying a Search Engine Optimization (SEO) company. There are some things that are within your control and you can do for free! There are other things that internal to your website and there are things that are internal. Here are two things that are external to your site you can do to promote your site for zilch, zero, nada:
1. Backlinks - Make sure you have plenty of links to your website.
Google ranks your website by the number and quality of sites linking back to yours. One way to help your ranking is to create links to your site from well know sites like Mapquest and Superpages.
Here's a partial list of sites that you should be listed on. You can add your business f…
Not sure whether creating a Facebook Page or Twitter account for your business is worth it? Think again. Here are some great statistics for florists to consider:
How are you incorporating social media into your business? If you're needing a florist website service that has built in SEO as well as links to your Facebook & Twitter Pages (and more!), feel free to contact us.…