FTD will start offering flower sites to funeral homes -- how bad is this news for the retail florist?
FTD's partnership with the largest provider of funeral home websites will allow them to immediately gain thousands of new customers. That means more sympathy buyers going to FTD, fewer going to local florists. And FTD can easily drop-shop sympathy products, cutting out the retail florist entirely.
FTD Florists to Benefit from New Online Sympathy Program for Funeral Homes
A Partnership with Funeral Homes Located in the U.S. and Canada Will
Drive More Orders to FTD Florists.
FTD has entered into an exclusive agreement with Batesville Casket
Company, the leading provider of caskets, cremation products and funeral
home websites, to provide customized…
Facebook announced today a new offering for retailers - "Facebook Deals". Make no mistake, this will change the way people buy. And it should change the way the retail florist industry advertises.
Facebook's social network allows people to friend one another, creating online versions of real-world social networks. The site is quickly changing the ease and speed with which friends can share with their contacts photos, personal updates, and likes/dislikes - particularly about companies and brands.
How does Facebook Deals work? Facebook users with mobile phones can "check in" when they go to a store. In exchange for this "check in" (which announces to all their hundreds of friends which store they are shopping at) they get a coupon from that store. So it'…
We surveyed a cross-section of florists from across the country about their advertising, online and offline. The results are in -- and there are some surprises, particularly in the realm of online advertising. Why is this important? We think in lean times, it's more important than ever for florists to be smart about attracting customers. Spend - but spend smarter -- that's our motto when it comes to advertising.
Our caveat with this online survey, our florist respondents are probably a bit more technically savvy than the average florist -- most of our respondents have a Facebook page and a website. That said, the survey gives a good representation of how flower shop owners are approaching marketing.
Should you be cutting, increasing or holding your spending steady? Interestingly 44% …
Floranext's founders have been in the flower business for over 40 years, running one of the most successful florist retail enterprises in the country. We think you should be saving money on your florist website and getting more for your money!
We put up with wire service technology for too long before deciding we needed to build our own florist ecommerce tools.
Things that ticked us off about the wire service websites:
Cost - Sky-high costs for poor service.
Inflexible - Hard to change your site products, prices, look and feel
Boring (!) - Have you noticed that every florist's wire service site looks exactly the same?!
We didn't want to be buying florist ecommerce from two companies acting like monopolies. So we built our own ecommerce tools. And after mulli…