Florist Blogby Floranext

3 Ideas to Promote Your Florist Website for Valentine’s Day

Posted on January 31st, 2011
Blog, Florist Ecommerce, Florist Marketing, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, Florist Websites, Valentine's Day

All business owners know the best kind of recommendation is a personal one.

A friend recommending a product or service beats a TV or radio ad any day. So how can you generate word-of-mouth advertising for your florist website for Valentine's Day?In the era of social media, getting people talking about your business isn't too hard. Here's what we have done for our own flower shop. It's three simple rules that add up to: "Love Your Customers And They Will Love You Back."

1. Collect Emails From Customers

You should be…

Florist Event Business H.Bloom Raises $2.2 Million to Steal Floral Corporate Business

Posted on January 20th, 2011
Blog, Florist Resources, florist technology

The already too competitive flower business just got a bit more competitive.

Alongside supermarkets, wire services, and order gatherers, the retail florist can now add event flower providers.The online-only corporate florist event company H.Bloom has raised more than $2 million to steal your corporate customers. The money, which comes from ventur capital firm Battery Ventures (which has raised $3 billion in its lifetime) will most likely be used to bring the company's New York and Washington D.C.-based business across the country.So how does it work? H.Bloom doesn't…

5 SEO Secrets For Your Florist Website

Posted on January 12th, 2011
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, Florist Websites, Search Engine Optimization, seo

The biggest mis-understanding about search engine optimization is that it is something you either have or you don't.

Some sites are better organized for Google crawlers and that is an essential part of getting traffic to your site. But more than that, SEO is an ongoing process of site marketing. Here are 5 key tips for Search Engine Optimization for your florist website:

1. Know Your Ranking

Download the Google Toolbar -- once installed, just roll your cursor over…

10 Free Online Services for Your Flower Business

Posted on January 5th, 2011
Blog, Florist Resources, florist technology

It isn't your birthday or Christmas -- but here are some free gifts for your flower business.

These 10 Free Services are surprisingly good and useful, in some cases even better than the paid versions.Free Marketing Tools for FloristsStill spending hundreds or thousands of dollars on Yellow Pages? If marketing is important to your business, social media offer free, powerful ways to communicate with your customers. It isn't just Facebook anymore -- every business be managing their social media. Twitter is a great way to communicate with your customers without being intrusive.…

How Teleflora(TM) Stole $13.6 Million From Florists Overnight

Posted on December 2nd, 2010
Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, Florists for Change

Teleflora™ just updated its product catalog.

Great you think? Fantastic new seasonal photos for my florist website, great new products for my customers? Well think again.Teleflora™ updated its product catalog and is now charging its member $399 each plus $14.99 per month for ongoing updates -- total $580 next year for new cost.In addition, florists need to buy new containers, adding additional cost! If we assume conservatively that florists stock half of the 11 new containers, that they need to buy them by the dozen, and that the vases cost $3 above a plain vanilla container -- that's an additional $180 in container cost per florist over the next year, bringing the grand total to $760 Teleflora will charge the average member…

A Square Deal for Retailers – Point of Sale’s Next Generation

Posted on November 12th, 2010
Blog, Florist Ecommerce, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, florist-software

FTD Funeral Home Websites – A Funeral for the Retail Florist?

Posted on November 4th, 2010
Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Florists for Change

FTD will start offering flower sites to funeral homes -- how bad is this news for the retail florist?

FTD's partnership with the largest provider of funeral home websites will allow them to immediately gain thousands of new customers. That means more sympathy buyers going to FTD, fewer going to local florists. And FTD can easily drop-shop sympathy products, cutting out the retail florist entirely.

FTD Florists to Benefit from New Online Sympathy Program for Funeral Homes

A Partnership with Funeral Homes Located in the U.S. and Canada WillDrive More Orders to FTD Florists.FTD has entered into an exclusive agreement with Batesville CasketCompany,…

How Facebook is changing the world (and your flower business)

Posted on November 3rd, 2010
Blog, Florist Marketing, Florist Resources, florist technology
 Facebook announced today a new offering for retailers - "Facebook Deals". Make no mistake, this will change the way people buy. And it should change the way the retail florist industry advertises. Facebook's social network allows people to friend one another, creating online versions of real-world social networks. The site is quickly changing the ease and speed with which friends can share with their contacts photos, personal updates, and likes/dislikes - particularly about companies and brands.How does Facebook Deals work? Facebook users with mobile phones can "check in" when they go to a store. In exchange for this "check in" (which announces to all their hundreds of friends which store they are shopping at) they get a coupon from that store.…

Florist advertising survey. The results are in!

Posted on October 13th, 2010
Blog, Florist Marketing, Opening a Flower Shop, Search Engine Optimization, seo
We surveyed a cross-section of florists from across the country about their advertising, online and offline. The results are in -- and there are some surprises, particularly in the realm of online advertising. Why is this important? We think in lean times, it's more important than ever for florists to be smart about attracting customers. Spend - but spend smarter -- that's our motto when it comes to advertising.Our caveat with this online survey, our florist respondents are probably a bit more technically savvy than the average florist -- most of our respondents have a Facebook page and a website. That said, the survey gives a good representation of how flower shop owners are approaching marketing.Should you be cutting, increasing or holding your spending steady? Interestingly 44% of…

Fed up with FTD? Tired of Telflora? Save Money with Floranext!

Posted on October 11th, 2010
 Floranext's founders have been in the flower business for over 40 years, running one of the most successful florist retail enterprises in the country. We think you should be saving money on your florist website and getting more for your money!We put up with wire service technology for too long before deciding we needed to build our own florist ecommerce tools.Things that ticked us off about the wire service websites:Cost - Sky-high costs for poor service.Inflexible - Hard to change your site products, prices, look and feelBoring (!) - Have you noticed that every florist's wire service site looks exactly the same?!We…