Posts tagged "florist computer"


Florist Website Domain Name – The Do’s and Don’ts

August 17th, 2016 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Resources, florist technology, Florist Websites, mobile website, Search Engine Optimization, seo 2 thoughts on “Florist Website Domain Name – The Do’s and Don’ts”


Florists let’s get into the nitty gritty on Florist Website Domain Names!

Before we do lets first explain what a domain name really is, a domain name is used to identify one or more IP addresses. Domains are also used in URLs to identify a particular web page.

For example in the URL the domain name is



image via

Creating A Florist Website Domain Name

Having a domain name that resonates and stands the test of time is key in maximizing your floral business.


1.Domain names are for life, it is important to invest some time in picking the right domain name.

2. If your florist website caters to customers world-wide or mostly United States, using the .com is most recommend. However we are super excited on the new industry specific extension (TLD) such as .Florist, slightly pricey however worth every penny.

If your floral website targets business by country, for example a Canada website that only does business in Canada, then your best bet is a (.ca ),same rule applies for all other countries .

3. Use proper keywords in your domain, if you are a flower business then without a doubt you must use a keyword specific to your business, for example flowers – floral – florist.

Tip: If you are targeting a specific area adding your keyword and area is a great for SEO .


  1. Don’t use Hyphens (-) or underscores (_).
  2. Don’t be too clever, clever domain names without the proper keywords are harder for search engines and customers to understand. Be simple and to the point with your domain name.
  3. Don’t use numbers to replace words, for example – florist4you, even though catchy, this is a major don’t with domain name’s.

Tip: Make sure your domain is spelled properly and avoid misspelling trends


image via

Registering  Your Florist Website Domain Name 

With an abundance of domain managing providers it can be a daunting task when registering your florist website domain name. Following the simple do’s and don’ts below will make it a seamless process.


  1.  You should be the owner of your floral business domain name, so register it!
  2. Remember to renew your domain name based on your agreement.
  3. Try the new industry specific TLD’s such as .Florist.


  1. Do not allow a web hosting provider to offer to purchase your domain or set up you with a domain name.
  2. Purchase unnecessary TLD’s (.net, .org, etc).
  3. Do not purchase anything beside your domain name, such as advertising or marketing.



image via & psd mockup

What to do if a Wire Service/Website Provider owns your domain

Obtaining your domain name from a website provider is crucial to the branding of your business. Regardless if you are staying with this website provider or leaving you MUST control your own domain name. There is valuable SEO with each domain name, the longer the business has been established the better the SEO.


  1. Request in writing to control your domain name.
  2. Be persistent,with calls and emails, remember this is your business and this domain name must be released into your control.
  3. Beware of cybersquatting –  cybersquatting is using your domain name with bad intentions by selling it back to you or using if for an order gather website. Unfortunately, once this happens there is nothing you can do, your customers will be ordering from an entirely different website thinking it is yours.


  1. Give up! Continue to pester your website provider for control of your domain.

Tip: please download our sample Domain Name request letters –

  FTDDomainTransferRequest.pdf (288 downloads) TelefloraDomainTransferRequest.pdf (291 downloads)



1.”I have had a Florist Website domain name for 20 years, however it’s not cool or trendy, should I change it?”

The answer to this is simply, NO – Regardless if your domain name is cool or trendy this not important. The most important thing is that your business is found on search engines and ranking high or on the first page. Changing your domain name will not make you visible on the first page of search engines, which means you will need to start over – it’s like opening a whole new business.

2.”Can I point other Florist Website domain names to my website?”

You absolutely can! – There are no positive or negative affects pointing multiple domain names. However, if  you have a shorter domain name, this could be easier to communicate to your customers. We would discourage pointing a .com to a .ca or country specific TLD however.

3.”What is a TLD?”

TLD stands for Top Level Domain name. TLD are part of the domain name to the right of the url – .com, .net or .org.

A ccTLD is a country code Top Level Domain name.

Florists, if you have any questions or tips regarding florist website domain names, please post below.



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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.


Mother’s Day 2016 – Survey Results!

May 24th, 2016 Posted by Idalina Bertone Blog, Florist Profits, Florist Resources, Survey 3 thoughts on “Mother’s Day 2016 – Survey Results!”


 Floranext Mother’s Day 2016 Survey Results

Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.


Mother's Day Florist Survey


Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day. 

Areas Surveyed


US & Canada-Florist-Locations

U.S. & Canada-Florist-Locations


Compared to Mother’s Day 2015, were your sales higher or lower?

All Shops,59%,17%,24%[/table]

What category of Mother’s Day 2016 orders was most successful for you?

All Shops,47%,22%,29%[/table]

Which category of Mother’s Day 2016 orders was the least successful

All Shops,49%,34%,17%[/table]

Did you rent/use extra vehicles this Mother’s Day?

All Shops,55%,45%[/table]

How many unsatisfied customers did you have this Mother’s Day (if any)?

All Shops,52%,39%,6%,2%[/table]

How many extra employees did you hire for this Mother’s Day?

All Shops,52%,17%,16%,15%[/table]

Were you open on Mother’s Day Sunday?

All Shops,62%,38%[/table]

What were your main advertising methods for Mother’s Day?

,Online,Email,None,Other,Local News,Coupons
All Shops,29%,22%,21%,17%,13%,1%[/table]

Was the weather a factor in Sales this Mother’s Day?

,No ,Yes - it Helped,Yes - it Hurt
All Shops,63%,26%,9%[/table]

If you could give ONE Mother’s Day tip to another florist what would it be?

(Write in choice – Top 7)

1. “Plan ahead work ahead.”

2. “Narrow selections- make it easier for customers to choose.”

3. “Make sure you have enough staff to handle all the orders & deliveries.”

4. “Create Mother’s Day Specials add-ons.”

5. “Be friendly.”

6. “Advertise and promote for Mother’s Day.”

7. “Train your staff – everyone should know their job.”


We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.


Valentine's Day - Florist Tips

Florist Valentine’s Day Survival Guide

January 6th, 2016 Posted by Jessica Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Valentine's Day 19 thoughts on “Florist Valentine’s Day Survival Guide”


Valentine’s Day is the busiest and potentially most profitable day for any flower shop. So what can you do to make your life a little easier (and make more money!). Here are some tips from Floranext. Let us know your suggestions in the comments section below!

Valentine's Day - Florist Tips

image via

Two Weeks Before Valentine’s Day

  1. Email marketing – Send out a $5 off coupon to customers. Make sure you pull all the email addresses from your florist POS system
  2. Codified Arrangements – Make codified or flower specific orders before designer’s choice orders to ensure you can fill orders properly.
  3. Pre-buy flowers – order roses early from trusted sources. Pre order 1/2 of what you think you need and get the rest as you need it from wholesalers

The Week of Valentine’s Day

  1. Website Update – update your website prices!
  2. Pre-Arranging – Hand tie greens for vase drop in, store in waxed boxes and spray with anti desiccant
  3. Pricing – If possible have a lower price point with 30 or 40 cm roses for cash and cary
  4. Single Roses – Have many single roses wrapped
  5. Big sellers – a single wrapped roses with box of candy attached display these in a basket at counter
  6. Save Money! – Colored roses are always cheaper than red so do something to promote them
  7. Promote! – Enclose an offer for March in every delivery (offer should be an inexpensive in-store pickup)
  8. Delivery Manager – nominate one employee as the delivery manager
  9. Prearrange delivery – route out deliveries you know already.
  10. Refer to last year – if you sold 800 stems of red roses you will probably need that and few more
  11. Keep impeccable records – Day of week, weather, staffing, what was ordered, what was not sold, hours open.

The Day Before/On

  1. Buy lunch – to keep everyone in the shop.
  2. Roses – when you pre-make roses in a vase before they go out, be sure to change water and also rinse the stems that have been in water.

Florist Techology

  1. Delivery routing – is standard with florist POS systems now (including Floranext). Try out yours to make sure you know how it works.
  2. Delivery notification – head off those phone calls from customers by sending out delivery confirmation emails. Your floral POS should have this built in.

After Valentine’s Day 

  1. Appreciation – Give your staff a token of appreciation for their commitment to making Valentine’s Day a success – free flowers to bring home!


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!


Should You Upgrade Your Flower Shop to Windows 10?

July 23rd, 2015 Posted by Admin Florist Point of Sale, Florist POS, florist technology, florist-software 0 thoughts on “Should You Upgrade Your Flower Shop to Windows 10?”

On July 29th,2015 Microsoft will be releasing Windows 10, their newest operating system – should you upgrade your flower shop?


image via windows

Those users who remember the last, disastrous Windows 8 version – with a confusing tile interface that was built for touch screens – may be questioning whether Windows 10 is more of the same.

Should you upgrade your flower business or wait? We took the new Windows OS for a spin and while there’s no big rush to update your system, we generally like what we see.

Reasons to Upgrade Your Flower Shop to Windows 10

    • The start menu is back! The start menu from Windows 7 that was missing in 8 is back with an expanded look. You can now find the power button, the Setting command as well as most used apps and the ability to scroll down through all your apps in alphabetical order. The expanded look also includes the tiles from Windows 8. There you can pin your favorite apps and view live tiles for News, Weather and other apps that show you up-to-the-minute information. It’s a good blend of Windows 7 & 8.1.
windows 10 start menu

image via windows

  • Microsoft Edge – Their all-new browser is “built to give you a better web experience”, says Microsoft. “With this browser, you can use Write2 or type notes directly on webpages and share them with others, read online articles free of distraction, and save your favorite reads for later access.” Think how great this would be to find a wedding post and add your own ideas and comments to it and send it along to a bride. That would definitely impress!
Edge Browser

image via windows

    • Cortana, their personal assistant will help keep track of your important florist wedding appointments, help with traffic analysis, set reminders and give personalized suggestions. “Cortana3 works across your day and your devices to help you get things done. By learning more over time, Cortana becomes more personal and useful to you. Cortana’s also best at reminders, delivering them at the right time and place so you forget less and can do more.” explains Microsoft.
  • Well Tested Microsoft has been beta testing the software since October 2014 with over 5 million people in their Windows Insider Program. This is a global community of fans who tested and commented on the new Windows to make it ready for release!

Reasons for Your Flower Shop to Wait on Windows 10


  1. Is your equipment ready? If you are running the latest version of either Windows 7 SP1 or Windows 8.1, you should fine. If not, go here for more detailed information on what is required.
  2. Do you love your Windows 7? If you loved these on your Windows 7, you might want to hold off on updating but you have till January 14th, 2020 before Microsoft ends Windows 7 support.
  3. Older Printer Scanner – Your printer and scanner are older and you are not sure if they will work with Windows 10. Wait and check with manufacturers to make sure they are compatible before upgrading. You don’t want to upgrade and then need to purchase a new printer or scanner to get the work done at your shop.

Most Florists Will Like Windows 10

Overall we like where Microsoft is going with Windows 10 and we think most florists will too – better look, smart, dynamic, personalized operating system. That said, the first few months of a new OS can be bumpy so there’s no big rush to upgrade right away.

Good luck with the decision and let us know how it goes for your flower shop!


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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

florist webmaster tools

Want more web orders? Work smarter, not harder!

October 15th, 2014 Posted by Jessica Blog, Florist Marketing, florist technology, Florist Websites, Search Engine Optimization, seo 1 thought on “Want more web orders? Work smarter, not harder!”

Want more florist web orders? There are a few things you can do to get more visibility for your florist website.

Your florist website’s visibility can make or break your sales. Unfortunately, the full time job of running your small business can often make it hard to improve your website and its rankings. This is why you need a plan. By pinpointing what improvements will have the biggest effects on your online flower shop, you can use your time most efficiently to boost website sales as well as your online reputation.

florist webmaster tools

Your Roadmap for Online Florist Success – Google Webmaster Tools

Google Webmaster tools is a free application that lets you see your website’s ranking for key search terms.

In this example, we’ll be looking at the search results for Mom and Pop Flowers in Pasadena, MD for the month of September. Webmaster Tools shows a search query and how your site fared against the term.


  • Impressions – Every time your store shows as a search result it makes an “impression.” The first row shows that 39 people searched Mom and Pop Flowers and found this florist’s website.
  • Clicks – It also shows that of those 39 impressions, 13 customers clicked on the Mom and Pop Flowers link, for a click through rate (CTR) of 33%.
  • Average Position – On average, this store’s link was the third result on the page. All in all, it looks like this shop is doing well when customers are searching for the name of the store.

Here’s where webmasters starts to shine, however. The second row in our example above shows that while 39 people had a chance to see our florist by shopping the name of the store, 219 people chose to search “Pasadena flower delivery” instead. Zero of these customers clicked on our shop’s link, and their website is 35th on the list of results – not even on the first page!

How to use Google Webmaster Tools to Build Traffic

This shop is missing is the chance to be seen by the 219 people searching for “Pasadena flower delivery”. They could focus on becoming a top search result for “Pasadena flower delivery” and any other query that has a higher number of impressions and lower number of clicks or lower page ranking. Here are some ideas!

  • About Us – Mom and Pop might want to include these phrase “Pasadena flower delivery” in the About Us section of their site
  • Front Page – Put the phrase in their front page of the site, preferably in the H1 tag, the closer to the top of the site, the better
  • Blog – Start a blog and be sure to include the high-impression search phrases. The more these words are on your site, up to a point, the better the chances your website will show up in these search results.
  • New Content Page – Create a page on your website with the title Pasadena Flower Delivery with a description of your services – momandpopflorist/pasadena-flower-delivery

Google Webmaster Tools – Advanced Features

More advanced users will quickly be able to find more uses for Google Webmaster Tools. It can show what products people are looking at most, what pages they’re staying on the longest, what people ignore altogether, and a host of other useful facts.

The point is not to become overwhelmed with online data, but to find what areas could do the most to boost your shop’s digital presence. In the example above, Mom and Pop could spend lots of time and resources trying to capture the number one spot for their shop’s name in order to get a few more clicks per month. Or, they could focus on other queries like Pasadena flower delivery that offer room for huge improvements and hundreds of new visitors to your site.

florist webmaster tools

Google Webmaster Tools is free and easy to set up. How are people finding your flower shop online? What can you work on to make sure your site is making impressions and being clicked on? Using Webmaster Tools, you may be able to come up with your own road map to success and make major strides with surprisingly little effort.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Florist Social Media

2 Ways To Manage Your Florist Social Networks!

May 22nd, 2014 Posted by bill Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, mobile website 1 thought on “2 Ways To Manage Your Florist Social Networks!”

A solid social media strategy is crucial to your flower shop business plan. You know you need to post frequently but it just takes sooooooo long to post and to find out what your floral competitors are posting that often it just doesn’t get done.

Here are two different platforms that we think will help you increase productivity as well as decrease your time spent on social media.

Let the Owl help you streamline your flower shop social media… 

HootSuite for Your Flower Shop Social MediaIf you’re looking to streamline your plan, HootSuite is a free tool that you will want to check out. HootSuite lets you easily manage and post your shop’s news to multiple social network accounts from one unified dashboard. It will also provide comprehensive reporting options so that you can track the value and effectiveness of your social efforts. For example, in the analysis, you can find out how many followers clicked your recent tweet, helping you decide which tweets are the most popular with your twitter followers. HootSuite also gives you the option of scheduling tweets and post ahead of time so that your shop can stay active online. Try creating posts at the start of your day and scheduling them to go live throughout. This will help you stay consistent online without pulling you away from running your flower business. HootSuite does have a pro edition which gives you more features but the free edition should work great for your shop needs.

Perch yourself on your floral competitor’s window…

Free App for Florist's PERCHWon’t it be great to know what your floral competitors are saying on social media?  But trolling all the sites can be such a time drain! To check on what your florist competitors are saying, let Perch do it! Perch is an award-winning free mobile app that tracks Facebook, Twitter, Instagram, Google+, Foursquare, Groupon and Living Social and gives you what your competitors have posted plus reviews from sites like Yelp and Google.

Perch easily spots companies like yours with location-aware technology, and lets you decide which floral shops you would like to see more of their postings and reviews.

You can receive an email report daily or weekly or just go to your Perch app and see what your floral rivals are up to. It’s a very handy tool.

Give these two social media platforms a try, they can help make it easier in your day-to-day flower shop business management.



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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Floranext New Florist Website Theme

Floranext’s New Florist Website Themes

May 14th, 2014 Posted by bill Florist Ecommerce, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization 2 thoughts on “Floranext’s New Florist Website Themes”

Floranext Floral Websites now feature enhanced SEO, gorgeous new theme options and a streamlined checkout.

1. Enhanced SEO

The heading tags of Floranext websites are now easily customized. Your florist website headers are much more than a cosmetic change. Search engines, like Google and Bing, scan a website’s heading tags to assess the subject of the website to determine if it’s a good match for the terms searched. These new header fields will help make your floral website come up in search results when potential customers are searching.

2. New Narcissus, Peony, and Orchid Themes

Floranext New Florist Website Theme

Give your florist website a fresh new look with a click of a button! Floranext’s three new elegant and stunning themes offer an easy update to your website when you’re ready for something new and different.

3. Improved Checkout

Website checkout is now faster and easier than ever for your customers. In our new two-column format, the shopping cart summary with product photos will appear on the right as customers fill in the order details in the center column- making a clean, simple and efficient floral website checkout experience. Also, including an option to place an order for Pickup!

Be sure to take advantage of these changes and keep an eye out for more to come as we continually develop new products and features based on your feedback.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Mother's Day Flowers

Mother’s Day Last Minute Marketing Plan

April 29th, 2014 Posted by bill Blog, Florist Marketing, Florist Point of Sale, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Uncategorized 0 thoughts on “Mother’s Day Last Minute Marketing Plan”

It is less than two weeks until Mother’s Day and you might be thinking; did I do enough to market the holiday for better sales? Take a breath and read…there is still time to do some Mother’s Day marketing!

Last Minute Mother's Day

Everyone Procrastinates!

Many don’t even know that Mother’s Day is Sunday, May 11th. You have to get these procrastinators moving. Here are some ways to do it:

Make up a sample of the signature arrangements you are offering.

Which designs are you promoting for the holiday? Make up a sample now of each and take their photos for use in your marketing plan.

Once the photos are taken be sure to put the finished designs up by your cash register. Add signs telling people the price and flowers included.  Remember, an educated customer will order now.

It is always good to have a few signature designs to highlight. Try different styles.  Make a few larger designs for those people who want to spend BIG for the holiday.  Don’t limit yourself to only fresh flowers. Container gardens with bedding plants for outdoors and succulent gardens are both very popular now and give consumers something different to give.

Lots of people are intimidated to call a flower shop to order flowers; they don’t want to sound stupid so they go to another outlet and just grab something. Give them options to choose from without too much trouble and they will order.

Email, email and email again.

Take the photos of the arrangements and use them to design your email campaigns. Your emails should answer these questions for your customers:

  1. When is Mother’s Day? You might want to do a countdown, something to get customers to pick up the phone and order now!
  2.  How can they order? Have your phone number, address, email and website all prominently displayed.
  3.  What do you have to offer? This is where your design photos come in. Place the photos on the email and add description and pricing. Be sure to add the pricing. Remember many people do not want to call unless they know the price. Their perception is that florists are “too expensive”.
  4. What’s unique or different? Using the pictures is to help those who are intimidated or not sure what to order. However, you don’t want to miss out on the others who want to do something different! Be sure to let them know you are a flower artist!

Email often. As long as you change the email up a bit to keep the interest up for your customer, you should email often. If you send the same email, you will get less and less opening rate and less and less interest.

Go Social!

This is where you can really have fun. Show pictures of the selected designs, the Mother’s Day flowers as they arrive at your shop, your team and the inside of your shop as you get ready. You want to involve the audience and get them excited about sending your flowers to their mother! Designate a certain member of your team if possible that can take these photos and post them on your social media. You don’t want to be responsible for this important part as you get busier and busier.

Add coupons, information and photos to local listings.

Make sure your information is up to date in local listings like Yelp, YP and Google so that you are ready for Mother’s Day searches. Add new design photos and information on Mother’s Day to these listing as well as check and make sure all the information on the sites are correct. There is still time to add a coupon to these sites if you would like. Contact their business support for more information.

Give Online Advertising a Try.

You can still place ads on Google adwords up through Mother’s Day. Google Ads are great for getting customers just as they are about to spend money. If you’re new to Google Ads, call their toll free number – they will help you target ads at local buyers. Include a coupon or mention of a special in the ad.

Give your website one last look.

Make sure when users click on your website that it answers all these questions in less than 5 seconds – your location, phone number, guarantee policy, years in business – and products with prices.

The Mother’s Day countdown has begun. Give these quick tips a try and get ready for increased sales!


Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Bill O'Shea's Florist

Going Mobile with your Florist Website

March 19th, 2014 Posted by bill Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, mobile website 2 thoughts on “Going Mobile with your Florist Website”

When you are looking for information on the web, what do you use to search on?

If you are like 58% of American Adults, chances are you are checking the information out on your smartphone. Or you could be part of the 42% who find information from their tablet.



Smartphones and tablets have become a big part of our lives. Many people cannot go anywhere without their mobile devices. According to Pew Institute Research, 34% of cell internet users go online mostly using their phones, and do not use some other device such as a desktop or laptop computer.

A recent report of the % of cell phone owners who use their cell phone find …

Cell Phone Activities

With the trend going to more and more mobile usage, having a website that works on these devices is critical.

What can you do for your Florist Website?

Take a good look at your present site on a smartphone and see how it does when answering these questions…

  • Does it load fast? If the site takes too long to download, people will move on. 74% of consumers expect a web page to load in 5 seconds or less.
  • Is the content easy to read? Lots of photos and writing can look great on a desktop but look jumbled and messy on a small 4” screen.  Keep It Simple & Clean!
  • Is the content worthwhile? Content needs to be simple, short, focused, and fit within the screen width. Place important content toward the top of the page.
  • Can people find what they want in a few clicks?  Customers will not hunt long for the information they are looking for. O'Shea's Florist bottom website sectionThe above photo shows the bottom half of the home page of Bill O’Shea’s Florist & Gifts mobile website. Here you can see a clear path to possible selections the customer might be looking for.   When you click on the occasions button, you get to that page in just one-click.  Easy and Quick!
  • Is it easy to find your call-to-action buttons? When people look for your site on a smartphone they are usually looking for one of two things – how to call you or how to find directions to you. Make these buttons easy to find on every web page.   Bill O’Shea’s Florist has two large call-to-action buttons on every page and make it easy for their customers to call or find directions to the store.

O'Shea's Florist Call To Action Buttons

  • Is it easy to find you with your directions? Make it easy for your customers to find your store on their smart phone with good directions. O'Shea's Florist Directions
  • Is there plenty of space between links? Large fingers, small screen with lots of links together makes for a frustrating experience.
  • Does your site fit into the screen size? Only vertical scrolling, please. Too wide with horizontal scrolling can be so aggravating!
  • Can you check out fast on your site? If it takes a long time to check out and includes lot of typing and filling out forms, forget about it!

The Most Important Question you will have to ask about your Florist Website is…

  • Is it a site you would visit? Okay, be honest or ask others who will be honest, would you visit your site on a smart phone or tablet? If not, you have some work to do.

Looking to Go Mobile?

Our Floranext website packages include a ‘Mobile Theme’ to optimize the floral website when viewed on a mobile device – no extra setup needed!


Who’s Visiting Your Florist Website?

March 5th, 2014 Posted by bill Blog, Florist Ecommerce, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization 1 thought on “Who’s Visiting Your Florist Website?”

Your florist website is a big part of your flower business. WHERE are people coming from, HOW did they find you and WHAT they are looking at.  It’s easy to see when you use Google’s free tool, Google Analytics.


Google Analytics is the free resource from Google that lets you analyze who, what and where potential customers are coming from to your florist website and how you can better market to them by using this information.

Google Analytics for Florists

WHERE are the people coming from to your florist website?

Acquisition is the section to find out WHERE are the people coming from and HOW they found your florist website.

Here are the different sections under that tab…

Acquisition Tab

The Overview section is a great place to get a birds-eye view of where the potential customer is finding your floral website.  You will find different sections that will let you see how you are being found.

  • Organic search is how many potential customers type in a search word in one of the search engines like Google, Bing or Yahoo and find you.
  • Direct is when the customer types in your website directly.
  • Referral is how many times a different site referred you to the customer.  This is why building links with other sites like other businesses are important.
  • Social is how many people arrive via social media.
  • Email is a direct link from your email campaigns so you can see how many click-thru to your site

Next go under Acquisition to the Channel tab. Here is where you can see a bit more information into each of the groupings in the Overview. You will be able to see the percentage of new visits to the site and how many pages were visited for each of the different sections. You will also be able to see the bounce rate which is the percentage of people who only looked at the page they landed on and didn’t click further.  Which section is higher for any of these columns?  Which one needs works?  If you get a large bounce rate, do you need a better landing page so viewers want to look further?  How many pages did visitors look at?  Which section looked at the most or the least?

An example of your Channel report might look like this…

acquistion channel tab for florist websites

As you click on more of the tabs under Acquisition you will be able to find out which social media avenues worked the best under the Social Media tab. Have you been promoting on Facebook heavily? It should show. How is the new Pinterest page doing for click-thru to your florist website?  They will all show.

Check under the keywords tab to see what keywords your visitors are finding you by.  Are those what you thought  your potential customers are using to search with.  Also where is your traffic originating…is it with Google? Bing? Facebook?  If you are advertising on Google or Facebook, are you getting your money’s worth in traffic?  Are these people staying on your site and clicking on more than one page or are they leaving quickly?

The Acquisition tab is an excellent resource for pinpointing where and how your customers have gotten to your floral website.  It will help you see where your marketing is working in bringing in visitors and where you need additional help.

WHAT pages are your customers looking at on your flower shop’s website?

The Behavior tab or WHAT did your flower customers look at is next.  Here is where you get the low-down on what pages were viewed the most, which pages were the landing page – or the first page the visitor came to from their search.  It is an excellent section to see which of your florist website pages are working and which ones aren’t.

Here is a list of what sections are under the tab…

Behavior Tab from Google Analytics for Florist Websites from Floranext.comOne tab that I just love is the In-Page Analytics. This shows you how your visitors interact with the content on your florist website. With Google In-Page Analytics, Google will add the percentage to each link on your page and display how many visitors are clicking through. It will help answer the questions…Is one menu item more popular than others? Does anyone actually scroll down and read below the fold? Which designs do more people click on? Are they interested in my wedding tab or seasonal designs? You will be able to find out a lot of pertinent information here and it is really interesting to see what potential customers are clicking on.

Florist Websites from and In_Page Analytics

After looking at the Acquisition and Behavior tabs, if you do not have Google Analytics, you know you have to sign up now!  It is the best, free informative way to find out the WHO, WHAT, WHERE  and HOW of the relationship of your visitors and your florist website. And THIS is just the tip of the iceberg on what you can find on Google Analytics!

Get started today, start earning more from your flower shop website!

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