Florists, have you ever been taken aback by a floral card message?
With the overwhelming response to our Most Ridiculous Things Said in our "Florists' Thoughts" blog series, we thought it would be fun to launch another survey to ask florists about the most bizarre and hilarious messages they have ever had to write on floral arrangements.With a tremendous response from our readers, we will list our top 10 […]
Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete.
Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a time when this was the norm: a local flower shop stayed in the family, resulting in a local staple, while the whole family was able to live comfortably from running the family-owned flower shop. There was […]
Flowers are impactful, beautiful and full of awesome fun facts.
Some of you may already know and others you may just learn about today, either way, you can never know enough fun flower facts. Not only do flowers offer us visual and emotional well-being they have amazing appeal and history. Let's dive right into these mind-blowing flower facts.
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]
You have a creative passion and love for flowers, you dream of owning and operating a flower shop.
Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop? How many times have we heard people say, "I wish I owned a flower shop."There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty […]
Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore.
This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media.
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.
Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.
Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]
These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results.
Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you in your flower shop business success.
10. Flowers Take A Deep Dive
Submerge the whole flower/flowers into water, water enters through all parts of the flower which […]