Posts tagged "florist facebook"

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Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 7 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

top-8-social-media-sites-for-florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists, Are You Marketing For Generation Z?

June 27th, 2018 Posted by Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Flower Trends 3 thoughts on “Florists, Are You Marketing For Generation Z?”

You’ve adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?

According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you’ll be ready when this generation starts entering the workforce and expanding their consuming habits.

Image via Shutterstock

Engaging Gen Z

Gen Zers are known for their ability to multitask with their devices. It is important to take this into account when doing your floral marketing—a simple social media ad or promotional Youtube video may not be impactful enough to grab their attention. Ironically, this means Gen Zers have a higher tolerance for social media ads than previous generations.

Image via Shutterstock

Getting To Know Gen Z

Knowing your consumers is the most important part of marketing to them.

As a generation, Gen Zers are diverse and culturally open-minded. They downplay traditional gender roles and want to make a difference. They also have goals—some call them “dreamers,” but often in a positive way—they will not let anyone stop them from following their passions.

So what can the floral industry do to grab their attention? You can start by brushing up on their preferred social media. Gen Z uses different social media platforms for different kinds of activity.

  • Facebook: Used mostly for information
  • Instagram: Displaying their ambitions—Instagram is the most popular platform for building a personal brand and for brand discovery
  • Snapchat:  Sharing snapshots of daily life
  • Twitter: News source
  • Youtube: Entertainment and instructional/tutorial videos
  • Pinterest: Inspiration

Instagram and Snapchat are sometimes called “intimacy builders,” making these platforms the best way to showcase your floral ads, with Facebook close behind.

Knowing the ways in which these social media platforms work for the Gen Zers is a way of tailoring your marketing to work for them. Remember to always be authentic as well!

Image via Shutterstock

An Open-Minded Generation

Gen Z is one of the most open-minded and diverse generations, with a famously nonjudgmental mindset and a spirit of tolerance. Floral professionals should take note and create captivating social media ads that are socially diverse.

Image via Shutterstock

Mobile-Friendly Floral Websites  

If your floral website is not responsive or otherwise mobile friendly, get it optimized as soon as possible. Gen Zers spend lots of time on their mobile devices, and other devices (including computers!) are secondary. Make sure your floral website is mobile responsive.

Image via Shutterstock

Gen Z Do-Gooders

Gen Z is all about making a difference, from helping the environment or buying for a cause. Gen Z likes doing good for the economy, the environment, and their community.

Image via Shutterstock

Let’s face it, branding flowers is not always easy. However, with social media sites like Instagram and Pinterest the floral industry is making huge waves, and in the last few years the growth has been tremendous.

Gen Zers are taking notice of the beautiful floral designs on tablescapes, events, and birthdays.  Gen Zers appreciate flowers and inspiring designs, it’s up to the floral professionals to update their marketing and flower shop for this tech-savvy generation. Lacking social media will certainly affect your floral business in years to come. Online floral branding is key for the survival of your flower business.

 

Florists, we would love to hear your feedback on Generation Z! Let us know in the comment section below!


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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Secrets Revealed – Facebook, Instagram & Twitter

July 7th, 2017 Posted by Blog, Florist Marketing, Florist Resources, Florist Websites, Search Engine Optimization, seo 0 thoughts on “Secrets Revealed – Facebook, Instagram & Twitter”

florist-social-media-secrets-revealed

Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong.

Floral business owners have taken advantage of the growth possibilities that social media has to offer.  Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is helping floral designers get the respect and credibility that has been long overdue.

If you are using Facebook, Instagram and Twitter for your floral business, this blog will help in maximizing your knowledge by revealing the best Facebook, Instagram and Twitter secrets.

 

florist-twitter-secrets

Twitter Secrets Revealed:

Twitter & Google Are Lovers – Or perhaps only friends with awesome marketing benefits. Twitter and Google work hand in hand. Meaning all your Twitter content does get indexed by Google, be it your tweets and even your bio. This will ultimately help people find you on Google which is a win, win for sales on your floral eCommerce.  Make sure to use relevant keywords in your bio and same for tweets, use hashtags that have to do with your floral business.

Embed Tweets On Your Website or Blog – Embedding tweets on your website is a great way to show your tweets to your visitors who are not on Twitter. The best part is if they click the link and it will take them to your Twitter page.

Tip: To Embed your Tweet: Once you have tweeted something click on the drop-down arrow in the upright-handed corner located within the Tweet. Select Embed Tweet, copy and paste the code to your blog or website. 

Add More Images To Tweets – Did you know you can add more than one image to your tweets? A total of 4 to be exact, it is so simple to do after you add your image click on the photo icon and add another image.

Florist-Social-Media

Instagram Secrets Revealed:

See The Return Key – When adding a caption on Instagram you may find that you cannot use the return key. Using the return key allows having better-organized captions on Instagram. So how do you return on Instagram?

Tip:When typing in your caption look below to the left-hand side if you click on 123 the return key appears. 

The Art Of #Hashtagging – We get it, hashtags are not a secret, however, hashtags need to be mention as this is a priceless business marketing tool. When adding an image think about the hashtag you are using. The key here is to get them seen, picking ones that are too common may get your post lost. Be sure to be specific, relevant and look at other tags in the same genre.

Search Posts By Location – Why is this so great for marketing? You can view and follow posts in your specific area.

Tip: On the bottom of your home screen click the magnifying glass, click the search bar and “Places” appears.  Type in the search the place and you will see all top recent posts. 

Pin Your Instagram Post On Pinterest – Unfortunately, when adding posts to on Instagram there is not direct share to Pinterest. However, this can be done fairly easily and when posting on Instagram it is always best to share the images on Instagram as well.

Tip: Find the post you want to pin on Pinterest, tap on the 3 dot icon.  Select “Copy Link“, open your Pinterest and tap on person icon > then plus sign > click below “Copied Link” pick your Pinterest board and Valhalla,  you have now shared a post on Pinterest.

 

Florist-facebook-secrets

Facebook Secrets Revealed:

View Messages You May Not Know About –  You may have some messages in your inbox from people you are currently not friends with. These messages could get quite interesting.  

Tip: To view these click on the icon for messages, (circle with lighting bolt) click on “Message Requests” and if you see “See Filtered Requests” click that you have now discovered you hidden Facebook inbox. 

Facebook Mobile Phone Look Up –  There are many reasons why you may need to look someone up on Facebook by just using their mobile phone number. All you have to do is  type the mobile number in the search field  on Facebook be sure to add  country code or area code.

Upload Your Email List  – What a great way to reach your potential and existing  customers by uploading your email list to Facebook. This will allow you to market to all emails that are associated with Facebook.

Tip: Go to Audiences tab in Ads Manager. Click the “Create Audience button”, select Customer Audience and  then “Customer List”. Upload your CSV or TXT file or drag and drop the file

Florists do you have Facebook, Instagram & Twitter secret or tip you would like to share? Please share your feedback in the comment section below. If you have any questions please post below as well!____________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-weddings-bookings

8 Things Florists Should Do To Book Weddings

May 31st, 2017 Posted by Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings 1 thought on “8 Things Florists Should Do To Book Weddings”

 8-things-florist-book-weddings

Booking weddings are still one of the best ways to increase your overall flower shop profit.

Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.

In this blog, we will discuss 8 ways to obtain more wedding clients into your flower shop through marketing and simple in-house tactics.

 

Florist-Wedding-Atmosphere

8: Creating An Ambiance

Creating a beautiful atmosphere will help ensure a sense of security with your wedding clients.  Mostly all of us buy with our eyes and emotions, our goal here is to have your wedding clients feel comfortable and ensure that you are the best florist for the job.

  • Create a designated space designed for wedding consultations.
  • Have proper comfortable seating.
  • Have a computer/tablet available for quick image reference.
  • Be prepared, make sure you have your wedding software open and ready for note taking.
  • Offer your wedding clients something to drink.

 

Florist-wedding-courteous

7: Be Courteous 

Florists by nature are very courteous, friendly and giving people. However, there are times that wedding clients do request super outlandish things and even get their florist a little annoyed.  Nowadays your wedding clients will mostly do their homework and look at what appeals to them for their special day.

  • Respect their needs and wants.
  • Be excited and share in their enthusiasm for their special day.
  • Educate your wedding client on what is possible and what is not.

The main thing here is, to be honest, if there is something you simply cannot do for the price or there is just no way of obtaining specific flowers, let them know.  Most wedding clients will take their florists advice and seek alternatives in their choices.

 

florist-wedding-ads

6: Paid/Free Ads On Wedding Sites

Most floral professionals have heard of The Knot, Wedding Wire, and so many others out there. We do recommend signing up for at least one of these sites for more exposure to your flower shop.

  • You can increase your wedding bookings by 10 -40 more per year.
  • Free Ads may minimize your visibility by covering some key elements that wedding clients like to see such as reviews. However, if the budget does not allow, a free ad is better then no ad.
  • Set a budget and pay for some ads on wedding sites. After a year, review what profits were gained and decide if you would continue to advertise or lower or raise your budget.

 

Florist-wedding-website

5: Wedding Website

Nothing speaks more volumes than your own wedding website, it is perfectly OK to have wedding pages in your floral eCommerce website. If you are looking to expand your wedding bookings we recommended having a non-eCommerce website designed to showcase only your wedding services.

  • Show your work in category pages. example: bridal bouquets, reception flowers, arches and so on. 
  • Wedding websites that are loaded with galleries offer visitors many options to stay and browse which will increase your search engine optimization or SEO.
  • Have a specific page designed to recommend vendors with backlinks and have them do the same for you on their website if they return the favor.
  • Backlinks are considered SEO gold, so recommending vendors and have vendors recommend you is a win-win situation.

 

Florist-Wedding-Social-Media

4: Social Media

The benefits of social media sites such as Facebook, Pinterest, Instagram and Youtube are essential in building your brand. Although you may not be booking many wedding at first, patience and diligence is the key.

  • Post images on your social media platforms often, daily if possible.
  • Offer wedding booking incentives.
  • Be responsive to customers comments.
  • Make A YouTube Video

 

Wedding-Florist-partner-up

3: Partner Up

There are many flower shop owners that would love more floral wedding viability but do not have the resources or time to fully devote to wedding marketing or consultations. If you are in this situation do not give up on doing weddings, remember this is all about making your brand well rounded.

There are many independent wedding floral contractors that will work solely with you for building up your wedding bookings. Generally, these independent wedding floral contractors receive a commission on all weddings they book for you and are held to only promoting your floral business.

Wedding floral contractors offer many benefits if time is of the essence for you.

  • Book weddings and handle all consultations.
  • Handle day to day marketing for weddings.
  • Wedding floral arranging is done with your assistance and your designers in your flower shop.
  • Handle all of the wedding flower ordering.
  • Handle setup while the shop owner is responsible for providing delivery services, driver, and vehicle.
  • Receive commission paid on the cost of wedding minus all flower shop owners costs.

 

florist-wedding-word-of-mouth

2. Word Of Mouth

Sometimes, especially when you’re new to the floral profession, when doing weddings you need to give a lot to get a little and by little, this is financial gain or profit.  What you actually do get is a lot of future clients.

We do not by no means recommend doing wedding flowers for free. When starting out, show off what you can do and be reasonably priced, think of this a marketing tactic. Most wedding bookings and visits to your flower shop will come from guests at weddings you serviced and or recommendations from your wedding clients.

  • Word of mouth is by far the best way to market your flower wedding business.
  • Allows for long-term customer relationships.
  • Keeps your business stable and consistently profitable.

 

florist-wedding-trends

1: Know Whats “Hot” In Wedding Flowers

Once you have all you’re wedding leads  schedule a consultation, have diligently set up a great designed area for your clients and are super courteous and respectful, are you current with the latest wedding trends?

It can certainly be a deal breaker for your clients if you are not aware of specific “Hot” trending wedding floral designs.

It is your job, as the floral professional, to stay ahead of trends and offer exciting options for your customers to show that you are “With It,” “Current,” and “Up to speed on floral wedding trends”.

  • Take a wedding floral class on what is trending.
  • Spend time searching social media sites for what wedding floral trends gets the most saves and likes.
  • Practice specific wedding trends. If time and budget allow, set aside a day to practice various wedding trends. After completing the designs, you can post on your floral websites and social media platforms.

 

Florists, we would love your feedback! What tips can you share about booking more weddings that has brought profitable success to your floral business? Please add your feedback and questions in our comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

florist-marketing-basics

Florist Marketing – Understanding The Basics

April 26th, 2017 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 4 thoughts on “Florist Marketing – Understanding The Basics”

Florist-Marketing---Basics

Marketing is the key to successful growth and longevity for Floral Businesses.

However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied?

Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and make it easier to understand so that you may use marketing to grow your floral business.

 

Marketing-Goals

What Is Your Business Marketing Goal?

  1. Create brand visibility/recognition.
  2. Grab your customer’s attention/interest.
  3. Encourage purchasing.
  4. A simple call to action.
  5. Increase your business revenue.

 

Market-your-business

Ways to Market Your Business:

  • Inbound Marketing: This includes your floral website, social media platforms, video and emailing. Internet marketing also falls under Inbound marketing.
  • Outbound Marketing: Outbound Marketing can consist of mailers, flyers and/or face to face. The goal here is to generate customers. With outbound marketing you are seeking them out. Think of cold calling (which falls under outbound marketing as well).
  • Word Of Mouth Marketing: Solely relies on your existing customer referrals.  This is one of the best marketing approaches. Most (if not all) happy patrons will recommend your business to other patrons.
  • Promotions/Coupon Marketing: Typically done to motivate the customer to buy at a great deal/offer.
  • Giveaway Marketing: Is most effective in establishing a customer base. Offer free giveaways to customers or in your local businesses. Do this only for a short period of time – best when first opening up your flower shop.
  • Paid Marketing: This includes any paid advertising, tv, print and pay per click for Adwords. 
  • Cause Marketing: Marketing your product/brand for charity or to support a cause.
  • Buzz Marketing: This is marketing your product without people knowing they are being marketed. This is seen as more of a controversial way of marketing. Buzz or also known as Stealth marketing is most done via Video or TV applications.

Note: There are so many different ways to market your business not limited to the ones above. The general rule here is to be visible and do not rely on only one way to market. Use a combination of marketing practices!

Marketing-must-do's

Marketing Must Do’s:

  • Impeccable Customer Service: We do not want to market to customers without first achieving great customer service policies.  Employees should at all times be happy (sound happy) and pleasant while answering the phone or handling a customer. The old saying “The Customer Is Always Right” still holds true. Let’s listen and always be polite (even when we know they are wrong).
  • Connect Your Platforms: Make sure to connect your in-store Marketing with your Internet/Online Marketing.
  • Knowing Your Consumer: Having knowledge of your customers is key to successful marketing. Everyone needs flowers at some point, however, it is important to gather information on customers needs to market to each person correctly.
  • Understanding Your Competition: Marketing in your area is important so that you can grab a grasp on your local customers. Evaluate your competition and what they are offering and how you are different.
  • Keep Customers: Focusing on generating new customers is one of the essentials of marketing. However, so is keeping the ones you already have. Be courteous to and respect your current customers and offer some perks to all your patrons new or old.
  • Get Reviews: Remember marketing is also word of mouth. Encourage reviews and testimonials. These are little miracles for increasing traffic to your flower shop and website.
  • Get On Social Media: We understand that you most likely already have your floral business on social media. Being on social media and current on social media are two different things. Please devote at least a half hour a day to your social media communities.
  • Promote Your Work: We get it, not all florists use their own product images on their eCommerce. Images can be hard to take. You’re busy and the catalog images are selling great on your website.  The missing ingredient here is that you are promoting your work and your brand. Seen time and time again images of floral shops own work is priceless in achieving their own specific niche. Invest in a backdrop and use a great camera (some mobile phones do a great job and start building your portfolio). If using images not based on your work, be careful of Copyright trolls. It’s always best to use your own work.

 

Marketing-Tips

Marketing Tips:

  • Discount: Offer a discount for any customer that gives you an on the spot review at your store or while purchasing from your website. Put up a sign that says “$5.00 off total order for a review on Google and Yelp!”
  • Photo Shoot: During slower months have a photo shoot day! Remember marketing does cost a little money and think of this as the modern way of advertising. Make up some great floral arrangements and get to taking pictures. Does the budget allow you to hire a photographer or someone just starting out in photography? Another option is to have a camera ready and to take images as you design and make the camera accessible to your designers.
  • Social Media Platforms: There are platforms that can help you post on all your social media sites with just one posting. Check out Hootsuite.
  • Emails: Capture every customer’s email! Make it a point to get this information. Email marketing can have a great return of repeat business. Again, make sure to ask customers for their email, most if not all are willing to share this with you.
  • Blog: What? You’re not a writer! How can you blog? Everyone can blog. Write about what you know and use specific keywords that have to do with your floral business.  Make sure to squeeze in your location in the blog if you can.
  • Quality: Offer quality with your brand, focus on your customers and offer the best possible product you can. However (florists, listen up, as most of you are famous for doing this) Do Not Give Things Away. Charge for your creative work and give customers quality. Do not over give. It will always be expected.

These are some easy ways to understand and get started with your floral marketing. Florists, let’s hear your feedback! Do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist-Customers-Random-Thoughts

Florist Thoughts – Most Ridiculous Things Said

April 5th, 2017 Posted by Blog, Florist Operations, Florist Resources, Survey 29 thoughts on “Florist Thoughts – Most Ridiculous Things Said”

Florist-Thoughts-Ridiculous-Things-Customers-Say

Florists, ever been at lost for words by what a customer has said to you?

Floranext has launched a new series in our blogs called “Florist Thoughts”.  With the help of our readers, we are emailing surveys to florists all around the world for some fun and helpful tips on the floral industry’s day to day adventures.

In this blog, we will share “Most Ridiculous Things Said To Florists”. We could have actually written several blogs with just this one topic! Thank you to all who participated and submitted in feedback – we received a tremendous amount of responses.

Florist-customers-common-sense

 Most Ridiculous Things Said To Florists:

 

16. “You’ll make it nice… won’t you? “

– anonymous

15. Day of wedding – “Can we change the flower colors to this, we are paying for what we want.”

– anonymous

14. “Is there going to be someone who will stay at the wedding to watch the flowers?”

anonymous

13. “I love the look of these flowers, but can we remove the scent, it makes my eyes water?”

– anonymous

12. “Is this all you have?”

– anonymous

11. As I handed a man a bouquet of beautiful flowers he asked, “So when this gets old I can eat it right?” I have since gotten this question so often that I have had to make a notice under my wedding contract that the flowers are not for consumption.

– anonymous

10. Upon entering the shop, before even coming close to the flower box, the comment is shouted out “Those flowers look tired”. It happened a few times in my 35 years and it’s coming from a one time customer.  You will never see them again. it’s a trick used to get a few bucks off the price. Don’t fall for it, stick to your price.

–  Jeanne- Floral Expressions, Sparkill, New York

9. “I can get cheaper flowers at a grocery store.”

– anonymous

8. “Flowers are a waste of money, they’re just going to die anyway.”

– anonymous

7. “Why should I pay for green leaves? Don’t you get them from the fields outside?”

– Brigitte- Brigitte Designs , Montreal, Canada

6. “Can I have your dead flowers for our church?”

– Erica –North Dakota

5. “The flowers that I would like in my bridal bouquet are peonies, ranunculus, several garden roses and large white hydrangeas. The most I want to spend on this is about $50.00.”

– anonymous

4. “I ordered flowers a month ago and they are already dead, can I get a refund?”

– anonymous

3. “Can I get an arrangement of Blue/Black flowers?”

– anonymous

2.”Do these take water?”

– anonymous

1. “I always wanted to be a florist. You just play with flowers all day. What an easy job! You are so Lucky!”

anonymous


Note: Florists, we encourage you to fill out our surveys and add your name/flower shop name so that we can give you credit in our Floranext blogs. (Psst! This is great for your SEO!)

Florists, share your most ridiculous things that have been said to you with our readers in the comment section below.

________________________

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 
Florist-yearly-planning

Florist Guide – Planning For The Year

January 5th, 2017 Posted by Blog, design prepping, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings 1 thought on “Florist Guide – Planning For The Year”

Florist-Guide-Yearly-planning

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

january-florist-flowers-schedule

image via pexels.com

January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

  • Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.
  • Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.
  • Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.
  • Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.
  • Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.
  • Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.
february-florist-flowers-schedule

image via pexels.com

Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

  • Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.
  • Tip: Good time to also rent extra delivery vans if needed.
  • Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.
  • Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.
  • Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

march-florist-flowers-schedule

image via pexels.com

March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

  • Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.
  • Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.
  • March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.
  • Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

April-florist-flowers-schedule

image via pexels.com

Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

  • Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.
  • Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.
  • Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.
  • Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.
  • Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

may-florist-flowers-schedule

image via pixabay.com

May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

  • Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!
  • Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.
  • Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.
  • Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

june-florist-flowers-schedule

image via pixabay.com

Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

  • Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.
  • Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.
  • Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

july-florist-flowers-schedule

image via pexels.com

We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

  • Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.
  • Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.
  • Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!
  • Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

august-florist-flowers-schedule

image via pexels.com

August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

  • Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.
  • Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.
  • Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

September-florist-flowers-schedule

image via pexels.com

Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

  • Order fall flowers and Plants: Stock up on your seasonal flowers & plants.
  • Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.
  • Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com
  • Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.
  • Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

october-florist-flowers-schedule

image via pexels.com

October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

  • Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.
  • Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.
  • Open House: Host a holiday open house showing off your latest products and floral designs.
  • Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.
  • Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

november-florist-flowers-schedule

image via pexels.com

Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

  • Market the holidays! Add promotions to your floral website and do not forget about your social media!
  • Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.
  • Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.
  • Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.
  • Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

December-florist-flowers-schedule

image via pexels.com

Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

  • Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.
  • Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.
  • Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.
  • Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

keep-it-fun-florist -

Keep It Fun – Top 10 For Florists

November 16th, 2016 Posted by Blog, Christmas, events, Florist Operations, Florist Resources, Mother's Day 0 thoughts on “Keep It Fun – Top 10 For Florists”

keep-it-fun-top-10-florist

Increasing and boosting fun/ humor in your floral business has many key benefits.

As the holiday’s approach and flower shops get busier it is also a good time to focus on your flower shop business morale. Humor in the workplace has shown to lead to increased productivity and longevity.

Humor helps Increase your floral business by:

  • Connection
  • Production
  • Boosts brain power
  • Engagement
  • Reduces stress
  • Relaxes muscles
  • Burns calories (we like this one!)

Top 10 Ways To Increase Your  Flower Shop Fun

 

flowers-thank-you

image via pixabay.com

1.Wall Of Fame Game

Have a designated wall of fame, decorate it with thank you notes or reviews from customers. Every time you get a thank you note or review from a customer, donate money to the employee outing fund for fun activities or trips.

 

flower-dress-up-costume

image via pixabay.com

2. National Dress Up Day 

Partake in a flower shop dress up day, many shops now have an ugly Christmas sweater day and there are many versions of workplace dress up, from Hawaiian shirts, funny t-shirt day, and more. Pick your own national dress up day. Create a little competition between employees and make your customers smile.

 

flower-music

image via pixabay.com

3. Flower Music Playlist

Implement a flower music playlist, have employees participate in selecting their favorite songs. All should have something to do with  flowers (Kiss from a rose, Every rose has a thorn, Build me up buttercup, Lilac wine, etc), play these at the shop for your staff and customers. Print out the songs or write a flower song blog and post on your florist website or social media.

 

pets-flowers

image via pixabay.com

4. Bring Your Pet To Work Day 

This allows your employees to experience the joy of having their pet or pets at the workplace. Some shops have even adopted a pet as their flower shop mascot.

 

tulips-florist-joke

image via pixabay.com

5. Tell A Joke 

Have an intercom? Try telling a joke or have a tell a joke day. Announce these over the intercom and get all employees involved.

 

gag-gifts-florist

image via pixabay.com

6. Exchange Gag Gifts 

There are many gifts that lighten up the mood and bring out the fun in the floral workplace. Pick a time of the year to exchange gag gifts with all coworkers and watch the laughter roll in.

Trivia-Florist

Image via google.com

7. Flower Trivia 

How about some flower trivia, print  these on some card stock and get the customers involved while shopping at your shop. Offer customers a 5% off for all correct answers.  This is a great way to get fans on your social media involved as well, don’t forget to post on Facebook.

 

Lip-Sync-Flowers

Image via pixabay.com

8. Lip Sync Contest

Divide your flower shop up into teams, have employees select songs a day in advance and let the show begin . This is super fun and silly and sure to make for a memorable day.

 

trophy-award-florist

image via pixabay.com

9. Surprise Award

Reward your employees with random surprise awards for their hard work, make them funny.  This can be any kind of award from candy to lunch. Take pictures and announce on your social media.

 

image via pixabay.com

image via pixabay.com

10. Birthday Party

Acknowledge all employees birthdays with a birthday bash, have cake and gifts. You may even try a surprise party for them. This is a great way to bring all together in your flower shop.

 

These are just a few fun tips to implement in your floral workplace. We all know florists by nature are fun, witty and have a great sense of humor, I’m sure some of these fun tips are already practiced in your flower shop. If you have a fun tip we missed please share it below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Pokemon Go & Florist

“Pokémon Go” & Florists

July 19th, 2016 Posted by Blog, Florist Marketing, florist technology 3 thoughts on ““Pokémon Go” & Florists”

Pokemon-Go-&-Flowers

Get customers in your flower shop with”Pokémon Go”!

If you are not playing “Pokemon Go,”more than likely you know someone who is. Players use their mobile phones to capture Pokemon animals in different real-world locations – parks, fire stations, and even your flower shop.

For florists, there are ways you can use this to your advantaged — you can actually get players to go to your flower shop location and potentially convert these players into patrons. Customers will love it and local media will too!

pokemongo-screenshot

image via http://www.eventmanagerblog.com/

How does Pokemon Go work?

Users with the Pokemon Go app installed can search different physical locations around their towns and cities for “points of interest” which are places you can capture Pokemon animals.

When users arrive in game locations they hold up their phone app, which uses their phone camera’s to see and capture animals hiding in that spot.

 

flowers-Pokemon-go-stop

Pokémon Go Stop – Image Via Pokémon

 

Lure In Users to Your Flower Shop

Sometimes Pokemon game locations may not be where your flower shop is located. So to join in the fun, here are some ways your can use “Pokémon Go” to gain income for your flower business.

Lures are what attract wild Pokémon and players to that specific location.  Lures can be purchased in the Pokémon Go game.

  • Lures increase the number of players around the PokéStop in that area.
  • 30 minutes is how long a lure will last.
  • Businesses have benefited using lures to attract potential customers.
  • Lures can only be used if your location is already a PokéStop.

Luring is an affordable marketing for your flower business. With just a $100.00, you can increase traffic to your shop within a total of 84 hours.

 

pokemon-Go-Teams

Pokémon team symbol via Pokémon, background by pixabay.com

Get Florist Customers by Hosting a Pokemon Tournament

Pokémon Gym Tournaments are where users can battle their Pokémon against other user’s Pokémon for  Prize money, special items, badges, and to be the very best!

Being close to a Pokémon Gym will bring a high amount of potential customers to your floral business.  Here are some creative ideas for marketing a Pokémon Gym Tournament.

  • Host a tournament, Advertise that you will be hosting and offering discounts to the gym tournament winners.
  • Give team leaders a discount on game day.
  • Teams consist of multiple players, which in return gain you more potential customers.
  • Badges are rewarded to tournament winners. These badges can be customized for your business.

Tip – Use your flower business ‘s social media to post screenshots of  games and use hashtags like #pokemongo to get the message out to customers.

 

Pokémon-Hunt

logo via Pokémon, background via pixabay.com

Start a Pokémon Hunt in Your Flower Shop

A Pokémon hunt is where users go out and search for Pokémon to collect and use in their Pokémon Go Tournaments. So why not host a Pokémon hunt to help generating some extra income.

  • Start a Pokémon Go hunt that starts and ends at your flower shop business.
  • Have you or your staff join in the fun, participate in the hunt, get to know and experience the game with potential customers.
  • Have players return to your business after the hunt for a after Pokémon party. These parties are great for your business, especially for florists who are Flower shop /Bakeries.

 

Pokémon-go-Social-Media

Logo Via Pokémon, Social Media Symbols Via Google.

Post on Social Media to Promote Your Flower Shop

A great way getting those Pokémon Go users into your flower shop business is to market on social media.

  • Show off the valuable Pokemon are in your area.
  • Have staff start Pokémon Go and capture Pokemon they have captured in your flower shop and post images online.
  • Run a program for paying or asking to use screenshots of rare Pokemon that appear near your business.
  • Promote and reward players who find rare Pokémon at your flower shop business.

Tip – Create a Pokémon Go Facebook ad using your location radius. This will quickly spread through PokémonGo users and customers in your area who are likely to go to your flower shop.

These are just a few great marketing tips on how to get paying customers into your flower shop business by taking advantage of Pokémon Go. If you are currently using Pokémon Go as a marketing outlet in your flower shop,  please share your tips with our readers.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

How Facebook is changing the world (and your flower business)

November 3rd, 2010 Posted by Blog, Florist Marketing, Florist Resources, florist technology 0 thoughts on “How Facebook is changing the world (and your flower business)”

 

facebook-Social-Media-Florists

image via pixabay.com

Facebook announced today a new offering for retailers – “Facebook Deals”. Make no mistake, this will change the way people buy. And it should change the way the retail florist industry advertises.

 

Facebook-Florists

Image via www.lexpansion.com

Facebook-Deals

image via public domain.

Facebook’s social network allows people to friend one another, creating online versions of real-world social networks. The site is quickly changing the ease and speed with which friends can share with their contacts photos, personal updates, and likes/dislikes – particularly about companies and brands.

How does Facebook Deals work? Facebook users with mobile phones can “check in” when they go to a store. In exchange for this “check in” (which announces to all their hundreds of friends which store they are shopping at) they get a coupon from that store. So it’s a nice quid pro quo: customer gives store free advertising and in return they get some money off their purchase.

So is anyone really going to use this? Gap is giving away 10,000 free pairs of blue jeans to the first customers who check in to their stores. And when they run out of free pants, they’re going to give a 40% discount to customers.

Why is Gap investing so much in an untested advertising medium? They realize that a billboard or a yellow pages ad pales in comparison to a word of mouth ad from a friend. And that’s what they’re getting from Facebook – personalized recommendations from one friend, broadcast to hundreds of their friends.

If you don’t have a Facebook page – get one for your flower shop. Promote it on your florist website, for your phone-in customers, via email blasts and wherever else you can think of. And think hard about what deals and incentives you can offer to your customers to get them to promote you online and offline.